{"id":1128,"date":"2021-02-23T11:10:58","date_gmt":"2021-02-23T10:10:58","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=1128"},"modified":"2023-04-05T18:17:45","modified_gmt":"2023-04-05T16:17:45","slug":"i-edicion-de-los-sortlist-awards-premios-de-excelencia-a-las-agencias-del-ano-2020","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/i-edicion-de-los-sortlist-awards-premios-de-excelencia-a-las-agencias-del-ano-2020\/","title":{"rendered":"I Edici\u00f3n de los Sortlist Awards: Premios de Excelencia a las agencias del a\u00f1o 2020"},"content":{"rendered":"<p>La I edici\u00f3n de los \u201cSortlist Awards\u201d ha contado con 7 categor\u00edas, 4 de ellas exclusivas para Agencias <a href=\"https:\/\/www.sortlist.es\/?utm_source=google&amp;utm_medium=cpc&amp;utm_cid=1486432992&amp;utm_adgid=98581176417&amp;utm_targetid=kwd-411665240770&amp;utm_k=sortlist&amp;utm_mt=p&amp;utm_adid=474040005325&amp;utm_device=c&amp;utm_lpm=2724&amp;gclid=Cj0KCQiA7NKBBhDBARIsAHbXCB53Bp1bYzR06avokN0itjzw4gTH9b-GlVJfZIRpNrUg3sUV-JhgEx0aAuXmEALw_wcB\">Sortlist<\/a>, que han premiado aspectos como la satisfacci\u00f3n de los clientes, iniciativas enfocadas en sostenibilidad, creatividad y eficacia\u2026 etc.<\/p>\n<p>Adem\u00e1s, hemos contado con la categor\u00eda en la que las agencias han propuesto al mejor profesional de marketing del a\u00f1o 2020.<\/p>\n<p>El jurado de esta primera edici\u00f3n ha estado compuesto por nueve profesionales de la publicidad, el marketing y comunicaci\u00f3n cuyo trabajo est\u00e1 estrechamente relacionado con agencias. Son:<\/p>\n<p>Eva Pavo, Directora de Comunicaci\u00f3n &amp; Marketing en <strong>Correos<\/strong>; Valent\u00edn Hern\u00e1ndez, Head of e-commerce en <strong>Costa Cruceros S.p.A<\/strong>; Beatriz Pizarro, KAM e-commerce en <strong>Grupo Lactalis Iberia<\/strong>; Jorge Pesquero, Head of Digital Mkt &amp; Media Campaigns en<strong> OCU<\/strong>; Lola Vaquero, Responsable de Comunicaci\u00f3n &amp; Mkt en <strong>Dolores Promesas<\/strong>; Fernando Montenegro, Brand Manager en <strong>Grupo Lactalis Iberia<\/strong>; \u00c1lvaro Ant\u00fanez, Senior Brand Manager en <strong>Mondelez International<\/strong>; Kerman Romeo, Head of Fame &amp; Media Effectiveness en<strong> KFC<\/strong> y Beatriz Justrib\u00f3 Responsable Contenidos en <strong>Mapfre<\/strong>.<\/p>\n<p>Entre todos, han realizado una primera selecci\u00f3n de los finalistas por categor\u00eda y posteriormente, han elegido a los ganadores. Seg\u00fan nos cuenta Macarena, Country Manager en <strong>Sortlist Espa\u00f1a<\/strong>, <em>\u201cel objetivo y motivaci\u00f3n principal que han tenido los miembros del jurado para tomar la decisi\u00f3n de formar parte de esta primera edici\u00f3n, es contribuir a dar visibilidad al gran talento que tenemos en Espa\u00f1a. Este a\u00f1o es especialmente importante reconocer esfuerzo, trabajo y dedicaci\u00f3n de los mejores profesionales del sector\u201d.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 70 candidaturas de diferentes agencias del mercado espa\u00f1ol, ha supuesto todo un reto para el jurado profesional convocado.<\/span><\/p>\n<p><em>&#8216;Destacar el alt\u00edsimo nivel de todas las propuestas. Las votaciones no fueron nada f\u00e1ciles.&#8217;<\/em> Beatriz Pizarro, KAM e-commerce en Grupo Lactalis Iberia.<\/p>\n<p>A continuaci\u00f3n, os compartimos los testimonios de los ganadores:<\/p>\n<h2>Categor\u00eda &#8216;Clientes m\u00e1s Felices&#8217;.<\/h2>\n<p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/www.sortlist.es\/agency\/comunicare-marketing\">Agencia Comunicare Marketing 360<\/a> ha sido la ganadora del Premio a la agencia que tiene las mejores rese\u00f1as de clientes:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1128-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-clientes-mas-felices.mp4?_=1\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-clientes-mas-felices.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-clientes-mas-felices.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Categor\u00eda &#8216;Agencia m\u00e1s creativa&#8217;.<\/h2>\n<p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/www.sortlist.es\/agency\/3aww\">Agencia 3AW<\/a> ha sido la ganadora del Premio a la agencia que tiene el portfolio m\u00e1s creativo:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1128-2\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-mas-creativa.mp4?_=2\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-mas-creativa.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-mas-creativa.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Categor\u00eda &#8216;Estrellas en el New Business&#8217;.<\/h2>\n<p>La <a href=\"https:\/\/www.sortlist.es\/agency\/factoria-de-proyectos\">Agencia Factor\u00eda de Proyectos<\/a> ha sido la ganadora del Premio a la <span style=\"font-weight: 400;\">agencia que m\u00e1s clientes ha conseguido incorporar en su agencia gracias a Sortlist durante el 2020:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1128-3\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-estrellas-en-el-new-business.mp4?_=3\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-estrellas-en-el-new-business.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-estrellas-en-el-new-business.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Categor\u00eda &#8216;Campa\u00f1a con Mayor Impacto&#8217;.<\/h2>\n<p>La <a href=\"https:\/\/www.sortlist.es\/agency\/gotoclient\">Agencia Gotoclient<\/a> ha sido la ganadora del Premio a la agencia <span style=\"font-weight: 400;\">que ha conseguido un mayor impacto en el mercado:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1128-4\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-campana-con-mayor-impacto.mp4?_=4\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-campana-con-mayor-impacto.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-campana-con-mayor-impacto.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Categor\u00eda &#8216;Agencia del Ma\u00f1ana&#8217;.<\/h2>\n<p>La <a href=\"https:\/\/www.sortlist.es\/agency\/brandwash\">Agencia Brandwash<\/a> ha sido la ganadora del Premio a la agencia <span style=\"font-weight: 400;\">m\u00e1s inspiradora y que trabaja por un mundo mejor:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1128-5\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-del-manana.mp4?_=5\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-del-manana.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-agencia-del-manana.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Categor\u00eda &#8216;Categor\u00eda Start-ups &amp; PYMES\u00bb.<\/h2>\n<p>La <a href=\"https:\/\/www.sortlist.es\/agency\/headteam\">Agencia Headteam<\/a> ha sido la ganadora del Premio a la agencia con <span style=\"font-weight: 400;\">estrategias de marketing de \u00e9xito realizadas por empresas peque\u00f1as y medianas o de reciente creaci\u00f3n:<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1128-6\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-categoria-start-ups-pymes.mp4?_=6\" \/><a href=\"https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-categoria-start-ups-pymes.mp4\">https:\/\/blog.sortlist.es\/wp-content\/uploads\/2021\/02\/es-sl-awards-video-categoria-start-ups-pymes.mp4<\/a><\/video><\/div>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Categor\u00eda &#8216;Mejor Profesional de Marketing del A\u00f1o 2020&#8217;.<\/h2>\n<p><a href=\"https:\/\/www.correos.es\/es\/es\/particulares\u00e7\">Correos<\/a> ha sido el ganador del Premio al <span style=\"font-weight: 400;\">profesional responsable de las estrategias de marketing m\u00e1s destacadas del a\u00f1o 2020 que son, adem\u00e1s, un referente en su sector por su trayectoria profesional en el \u00e1mbito del marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>A todos los ganadores: \u00a1enhorabuena por este primer premio Sortlist!<\/p>\n<p>\u00a1Un gran agradecimiento a todas las agencias que participaron y, por supuesto, esperamos veros a todos el pr\u00f3ximo a\u00f1o!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La I edici\u00f3n de los \u201cSortlist Awards\u201d ha contado con 7 categor\u00edas, 4 de ellas exclusivas para Agencias Sortlist, que han premiado aspectos como la satisfacci\u00f3n de los clientes, iniciativas enfocadas en sostenibilidad, creatividad y eficacia\u2026 etc. Adem\u00e1s, hemos contado con la categor\u00eda en la que las agencias han propuesto al mejor profesional de marketing [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[69,37],"class_list":["post-1128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sortlist-insights","category-marketing-y-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized 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