{"id":15531,"date":"2025-03-27T12:43:31","date_gmt":"2025-03-27T11:43:31","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=15531"},"modified":"2025-03-27T12:43:33","modified_gmt":"2025-03-27T11:43:33","slug":"compradores-jovenes-caso-de-estudio","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/compradores-jovenes-caso-de-estudio\/","title":{"rendered":"Descifrando el c\u00f3digo para llegar a compradores j\u00f3venes"},"content":{"rendered":"\n<p>Esta edici\u00f3n de&nbsp;<em>Great Business Stories<\/em>&nbsp;trata sobre Care Co, una empresa que lidera el mercado en el segmento principal de ayudas para la movilidad: mayores de 65 a\u00f1os.<\/p>\n\n\n\n<p><strong>Espera, \u00bfno se trataba de compradores j\u00f3venes?<\/strong><\/p>\n\n\n\n<p>\u00a1Exactamente! Porque, para crecer, y junto con la&nbsp;<a href=\"https:\/\/www.sortlist.es\/agency\/hub?utm_campaign=4473780-Demand%20%7C%20Great%20Business%20Stories%20%7C%20HUB%20x%20Care%20Co%20%7C%2017%2F12&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8QZX3igtji_b0i-C9T9GdTPDOCSDTXfjt6Rou7G2BfH0YOoAxBB3EJJxcQFz3l00jkx1GS_HOZfPRvhpllf8cmCKe7-Giv07gd-gGYawSuklBuacg\" target=\"_blank\" rel=\"noreferrer noopener\">agencia creativa HUB<\/a>, tomaron la sorprendente decisi\u00f3n de dirigirse a un p\u00fablico joven.<\/p>\n\n\n\n<p>Esta decisi\u00f3n de vender un producto tan \u201cviejo\u201d a una generaci\u00f3n joven fue una clase magistral de publicidad en redes sociales, posicionamiento de productos y dise\u00f1o creativo de v\u00eddeos.<\/p>\n\n\n\n<p>Parece una locura, pero al convertirlo en un \u00e9xito, CareCo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increment\u00f3 las ventas de sus productos&nbsp;<strong>en un 53%<\/strong>.<\/li>\n\n\n\n<li>Aument\u00f3 la interacci\u00f3n en redes sociales&nbsp;<strong>en un 36%<\/strong>.<\/li>\n\n\n\n<li>Extendi\u00f3 el&nbsp;<strong>tiempo de permanencia&nbsp;<\/strong>de los clientes en su tienda.<\/li>\n<\/ul>\n\n\n\n<p>Vamos a descubrir c\u00f3mo lo hicieron \ud83d\udc47<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un p\u00fablico inesperado para aumentar la cuota de mercado en m\u00e1s del 10%<\/h2>\n\n\n\n<p>Vender ayudas de movilidad premium a los j\u00f3venes puede parecer inusual.<\/p>\n\n\n\n<p>Sin embargo, los hijos adultos son&nbsp;<strong>figuras clave<\/strong>&nbsp;en las decisiones de compra de sus padres; publicitar eficazmente a este grupo podr\u00eda mejorar las ventas entre los mayores de 60 a\u00f1os.<\/p>\n\n\n\n<p>Adem\u00e1s representaban un mercado sin explotar:&nbsp;<a href=\"https:\/\/www.ons.gov.uk\/peoplepopulationandcommunity\/healthandsocialcare\/healthandwellbeing\/bulletins\/disabilityenglandandwales\/census2021?utm_campaign=4473780-Demand%20%7C%20Great%20Business%20Stories%20%7C%20HUB%20x%20Care%20Co%20%7C%2017%2F12&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8QZX3igtji_b0i-C9T9GdTPDOCSDTXfjt6Rou7G2BfH0YOoAxBB3EJJxcQFz3l00jkx1GS_HOZfPRvhpllf8cmCKe7-Giv07gd-gGYawSuklBuacg\" target=\"_blank\" rel=\"noreferrer noopener\">11% de los menores de 35 a\u00f1os<\/a>&nbsp;tiene alguna discapacidad que limita su movilidad, ya sea un poco o significativamente. Y en 2025, los millennials mayores tendr\u00e1n 44 a\u00f1os.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"302\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44.png\" alt=\"Un p\u00fablico inesperado para aumentar la cuota de mercado en m\u00e1s del 10%\" class=\"wp-image-15532\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44.png 497w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44-50x30.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44-288x175.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44-339x206.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44-373x227.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-44-478x290.png 478w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Ya que, en promedio, la edad cuando empiezan a aparecer se\u00f1ales de discapacidades de movilidad&nbsp;<strong>es a los 52 a\u00f1os<\/strong>, los cambios demogr\u00e1ficos hicieron que dirigirse a una generaci\u00f3n centrada en lo social fuera un requisito para el \u00e9xito.<\/p>\n\n\n\n<p>Pero&#8230; \u00bfc\u00f3mo anunciar scooters, andadores y otros dispositivos de ayuda a la movilidad a una generaci\u00f3n m\u00e1s joven?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo vender andadores a la Generaci\u00f3n Z<\/h3>\n\n\n\n<p>Para una audiencia mayor, las ayudas de movilidad suelen significar precisamente eso:&nbsp;<strong>movilidad<\/strong>.<\/p>\n\n\n\n<p>Sin embargo, mediante la escucha social, miner\u00eda de datos e investigaci\u00f3n tradicional, qued\u00f3 claro que la experiencia de un usuario joven es diferente y m\u00e1s compleja.<\/p>\n\n\n\n<p>Una ayuda para la movilidad les da superpoderes, permiti\u00e9ndoles ir m\u00e1s r\u00e1pido de un punto A a un punto B o aumentando su alcance y resistencia.<\/p>\n\n\n\n<p>Una ayuda de movilidad puede ser fuente de tensi\u00f3n, frustraci\u00f3n, discriminaci\u00f3n e incluso miedo, en una sociedad poco acostumbrada a ver a personas j\u00f3venes con discapacidades.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"347\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45.png\" alt=\"C\u00f3mo vender andadores a la Generaci\u00f3n Z\" class=\"wp-image-15533\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45.png 998w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-768x267.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-50x17.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-288x100.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-576x200.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-339x118.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-678x236.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-373x130.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-746x259.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-691x240.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-973x338.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-478x166.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-956x332.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-516x179.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-45-680x236.png 680w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Por lo tanto, una campa\u00f1a exitosa dirigida a un p\u00fablico m\u00e1s joven necesitaba&nbsp;<strong>destacar caracter\u00edsticas diferentes<\/strong>&nbsp;para lograr conectar.<\/p>\n\n\n\n<p>La relaci\u00f3n de ambas generaciones con sus ayudas para la movilidad es claramente distinta:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"589\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46.png\" alt=\"una campa\u00f1a exitosa dirigida a un p\u00fablico m\u00e1s joven necesitaba\u00a0destacar caracter\u00edsticas diferentes\u00a0para lograr conectar.\n\" class=\"wp-image-15534\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46.png 1120w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-768x404.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-288x151.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-576x303.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-339x178.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-678x357.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-373x196.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-746x392.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-691x363.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-973x512.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-1048x551.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-478x251.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-956x503.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-516x271.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-1032x543.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-46-680x358.png 680w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preferencias de plataforma = preferencias de contenido<\/h3>\n\n\n\n<p>El 86 % de los millennials usa las redes sociales a diario: por eso, llegar a ellos en estas plataformas era clave.<\/p>\n\n\n\n<p>Esto marc\u00f3 un cambio respecto a los anuncios de TV que sol\u00edan usar para dirigirse a los mayores de 60 a\u00f1os \ud83d\udc47<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"427\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47.png\" alt=\"\" class=\"wp-image-15535\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47.png 852w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-768x385.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-288x144.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-576x289.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-339x170.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-678x340.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-373x187.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-746x374.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-691x346.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-478x240.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-516x259.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-47-680x341.png 680w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>El \u00e9xito no significaba simplemente invertir algo de dinero en su anuncio de televisi\u00f3n (o volver a grabarlo con modelos m\u00e1s j\u00f3venes).<\/p>\n\n\n\n<p>Las preferencias de contenido son&nbsp;<strong>radicalmente diferentes<\/strong>; un TikTok promedio dura 20 segundos. Y con los cortos tiempos de atenci\u00f3n, si no cumples con los puntos debajo \ud83d\udc47 tu anuncio seguramente fracasar\u00e1.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"554\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48.png\" alt=\"Las preferencias de contenido son\u00a0radicalmente diferentes; un TikTok promedio dura 20 segundos. Y con los cortos tiempos de atenci\u00f3n, si no cumples con los puntos debajo \ud83d\udc47 tu anuncio seguramente fracasar\u00e1.\" class=\"wp-image-15536\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48.png 1120w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-768x380.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-288x142.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-576x285.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-339x168.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-678x335.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-373x185.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-746x369.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-691x342.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-973x481.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-1048x518.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-478x236.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-956x473.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-516x255.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-1032x510.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-48-680x336.png 680w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Care Co necesitaba un anuncio que detuviera al usuario y&nbsp;<strong>captara la atenci\u00f3n r\u00e1pidamente<\/strong>. Y ten\u00eda que ser elegante, vibrante y empoderador.<\/p>\n\n\n\n<p>Para ello, la agencia HUB se inspir\u00f3 en los maestros de la publicidad impactante y aspiracional: los sectores de tecnolog\u00eda y deportes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aplicando la f\u00f3rmula de los anuncios de Nike a cualquier producto \u2714\ufe0f<\/h2>\n\n\n\n<p>Productos como el nuevo iPhone de Apple o las zapatillas de f\u00fatbol Mercurial de Nike son vistos claramente como&nbsp;<strong>aspiracionales, premium y juveniles.<\/strong><\/p>\n\n\n\n<p>Y eso est\u00e1 respaldado por su publicidad:&nbsp;<strong>din\u00e1mica, r\u00e1pida y centrada en el producto<\/strong>&nbsp;(hablaremos m\u00e1s sobre esto despu\u00e9s).<\/p>\n\n\n\n<p>Pero, sobre todo, est\u00e1n posicionados como herramientas que te otorgan superpoderes \ud83e\uddb8<\/p>\n\n\n\n<p>Apple&nbsp;<strong>potencia a los creativos<\/strong>, transformando una foto casual en una obra de arte \ud83d\udc47<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"401\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49.png\" alt=\"Aplicando la f\u00f3rmula de los anuncios de Nike a cualquier producto \n\" class=\"wp-image-15537\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49.png 862w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-768x357.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-50x23.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-288x134.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-576x268.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-339x158.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-678x315.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-373x174.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-746x347.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-691x321.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-478x222.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-516x240.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-49-680x316.png 680w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Y usar las botas de Nike es <strong>convertirse en un superh\u00e9roe.<\/strong> Como las estrellas que las lucen en escenarios globales \ud83d\udc47<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"427\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50.png\" alt=\"\" class=\"wp-image-15538\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50.png 857w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-768x383.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-288x143.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-576x287.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-339x169.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-678x338.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-373x186.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-746x372.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-691x344.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-478x238.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-516x257.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-50-680x339.png 680w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Ese modelo era&nbsp;<strong>muy relevante para una audiencia joven,<\/strong>&nbsp;para quienes su ayuda de movilidad les otorgaba destreza f\u00edsica.<\/p>\n\n\n\n<p>\u00bfPero c\u00f3mo adaptar ese concepto a este producto?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Si logras crear un anuncio impactante para ayudas de movilidad, puedes hacerlo para todo<\/h3>\n\n\n\n<p>Un empleado ensamblando y desensamblando el producto no iba a transmitir la sensaci\u00f3n premium que necesitaban.<\/p>\n\n\n\n<p>Por eso&nbsp;<strong>recurrieron a CGI<\/strong>&nbsp;(o efectos especiales)&nbsp;para crear modelos digitales, al igual que en los anuncios de tecnolog\u00eda.<\/p>\n\n\n\n<p>Primero,&nbsp;<strong>escanearon en 3D&nbsp;<\/strong>cada producto en una variedad de posiciones, para crear un modelo digital preciso.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"166\" height=\"296\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-54.png\" alt=\"\" class=\"wp-image-15542\" style=\"width:176px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-54.png 166w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-54-50x89.png 50w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"641\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55.png\" alt=\"\" class=\"wp-image-15543\" style=\"width:247px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55.png 520w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-50x62.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-288x355.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-339x418.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-373x460.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-478x589.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-55-516x636.png 516w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Para destacar la <strong>calidad <\/strong>y el <strong>dise\u00f1o<\/strong>, los artistas recrearon digitalmente los materiales y texturas:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"657\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56.png\" alt=\"\" class=\"wp-image-15544\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56.png 1120w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-768x451.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-50x29.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-288x169.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-576x338.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-339x199.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-678x398.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-373x219.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-746x438.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-691x405.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-973x571.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-1048x615.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-478x280.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-956x561.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-516x303.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-1032x605.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-56-680x399.png 680w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Y para educar sobre el producto, el equipo de CGI a\u00f1adi\u00f3 movimientos realistas, mientras que el equipo creativo comenz\u00f3 a trabajar en el concepto.<\/p>\n\n\n\n<p>Las tomas al aire libre fueron descartadas (demasiado tradicionales), en favor de un&nbsp;<strong>entorno virtual simple<\/strong>, iluminado con luz simulada tipo gel, que evocaba una atm\u00f3sfera de discoteca.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suficiente intriga: as\u00ed es como se ve\u00edan los videos \ud83c\udfa5<\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"531\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-57.png\" alt=\"\" class=\"wp-image-15545\" style=\"width:305px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-57.png 305w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-57-50x87.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-57-288x501.png 288w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Para vivir la experiencia completa, puedes ver la lista completa de videos<a href=\"https:\/\/www.youtube.com\/watch?v=BUFqUWz8Mc4&amp;list=PLuCu5DMO3YRMiLCqpHHTpYZdYSD3TXyzr&amp;index=3&amp;utm_campaign=4473780-Demand%20%7C%20Great%20Business%20Stories%20%7C%20HUB%20x%20Care%20Co%20%7C%2017%2F12&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8QZX3igtji_b0i-C9T9GdTPDOCSDTXfjt6Rou7G2BfH0YOoAxBB3EJJxcQFz3l00jkx1GS_HOZfPRvhpllf8cmCKe7-Giv07gd-gGYawSuklBuacg\" rel=\"noreferrer noopener\" target=\"_blank\">&nbsp;aqu\u00ed.<\/a><\/p>\n\n\n\n<p>\u00bfPero c\u00f3mo exactamente us\u00f3 HUB un lenguaje cotidiano y el formato de los anuncios de tecnolog\u00eda y deportes para conectar con la misma audiencia de la misma manera?<\/p>\n\n\n\n<p>Te contamos:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 funcionaron: an\u00e1lisis psicol\u00f3gico del anuncio \ud83e\udde0<\/h2>\n\n\n\n<p>\u00bfQu\u00e9 tienen en com\u00fan los anuncios de Nike, Apple y Care Co?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Redefinen el statu quo para destacar<\/h3>\n\n\n\n<p>Para Nike, se trata de superar la pereza (\u00ab Just do it \u00bb). Para Apple, es celebrar la individualidad creativa frente al conformismo.<\/p>\n\n\n\n<p>Para CareCo, es reimaginar lo que pueden ser las ayudas de movilidad. La m\u00fasica vibrante, los cortes din\u00e1micos y esl\u00f3ganes como \u00ab Be Bold \u00bb env\u00edan un mensaje claro: no se trata solo de movilidad, sino de<strong>&nbsp;poder, libertad y estilo<\/strong>.<\/p>\n\n\n\n<p>Para una audiencia cansada del estigma y lista para abrazar su independencia, es un mensaje de empoderamiento.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"608\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58.png\" alt=\"redefine el status quo y destaca entre la competencia\" class=\"wp-image-15546\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58.png 688w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-50x44.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-288x255.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-576x509.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-339x300.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-678x599.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-373x330.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-478x422.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-516x456.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-58-680x601.png 680w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u25e1\u0308 Usan un dise\u00f1o minimalista para centrar la atenci\u00f3n en el producto<\/h3>\n\n\n\n<p>El producto es el protagonista, al igual que la calidad de su construcci\u00f3n y dise\u00f1o. Esto demuestra confianza en su calidad y lo posiciona como un art\u00edculo premium.<\/p>\n\n\n\n<p>Adem\u00e1s, mostrar los&nbsp;<strong>materiales y dise\u00f1os futuristas<\/strong>&nbsp;atrae a la mentalidad progresista de la Gen Z.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"471\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59.png\" alt=\"el producto es el protagonista\" class=\"wp-image-15547\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59.png 876w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-768x413.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-50x27.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-288x155.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-576x310.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-339x182.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-678x365.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-373x201.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-746x401.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-691x372.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-478x257.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-516x277.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-59-680x366.png 680w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"366\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-60.png\" alt=\"\" class=\"wp-image-15548\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-60.png 221w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-60-50x83.png 50w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf00 Crean energ\u00eda con cortes r\u00e1pidos<\/h3>\n\n\n\n<p><strong>Ediciones llamativas<\/strong>&nbsp;que imitan el ritmo del contenido en redes sociales. Ese es el esp\u00edritu de un estilo de vida r\u00e1pido y juvenil, posicionando el producto como algo que necesitas para \u201cmantenerte al d\u00eda con la acci\u00f3n\u201d.<\/p>\n\n\n\n<p>Esto se puede ver tanto en el anuncio del&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=GDlkCkcIqTs&amp;utm_campaign=4473780-Demand%20%7C%20Great%20Business%20Stories%20%7C%20HUB%20x%20Care%20Co%20%7C%2017%2F12&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8QZX3igtji_b0i-C9T9GdTPDOCSDTXfjt6Rou7G2BfH0YOoAxBB3EJJxcQFz3l00jkx1GS_HOZfPRvhpllf8cmCKe7-Giv07gd-gGYawSuklBuacg\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone 16<\/a>&nbsp;como en&nbsp;el del&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=BUFqUWz8Mc4&amp;list=PLuCu5DMO3YRMiLCqpHHTpYZdYSD3TXyzr&amp;index=2&amp;utm_campaign=4473780-Demand%20%7C%20Great%20Business%20Stories%20%7C%20HUB%20x%20Care%20Co%20%7C%2017%2F12&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8QZX3igtji_b0i-C9T9GdTPDOCSDTXfjt6Rou7G2BfH0YOoAxBB3EJJxcQFz3l00jkx1GS_HOZfPRvhpllf8cmCKe7-Giv07gd-gGYawSuklBuacg\" target=\"_blank\" rel=\"noreferrer noopener\">Maximus de Care Co<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf6d Usan psicolog\u00eda del color<\/h3>\n\n\n\n<p>El negro representa sofisticaci\u00f3n, mientras que los colores vibrantes destacan energ\u00eda y confianza. Especialmente en los anuncios de f\u00fatbol, esos colores llamativos reflejan el deseo de \u201c<strong>ser visto<\/strong>\u201d en el campo. El enfoque en el color tambi\u00e9n est\u00e1 presente en Care Co, dirigido a una audiencia joven que valora la autoexpresi\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"522\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61.png\" alt=\"Usa la psicolog\u00eda del color\" class=\"wp-image-15549\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61.png 600w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-50x44.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-288x251.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-576x501.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-339x295.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-373x325.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-478x416.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-61-516x449.png 516w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u26a1 Hacen que el producto sea din\u00e1mico<\/h3>\n\n\n\n<p>Los gr\u00e1ficos en movimiento se utilizan para resaltar las caracter\u00edsticas del producto (por ejemplo, componentes que se ensamblan din\u00e1micamente), pero tambi\u00e9n sus beneficios. Estelas de movimiento, chispas y part\u00edculas enfatizan la velocidad y el control, atrayendo a espectadores acostumbrados a efectos digitales en videojuegos y otros medios.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"533\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62.png\" alt=\"Dinamismo siempre presente\" class=\"wp-image-15550\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62.png 596w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-50x45.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-288x258.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-576x515.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-339x303.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-373x334.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-478x427.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/03\/image-62-516x461.png 516w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY los resultados?<\/h2>\n\n\n\n<p>Fue una soluci\u00f3n audaz, pero Care Co es una empresa ambiciosa e innovadora que entendi\u00f3 la necesidad de adaptarse a un mercado en evoluci\u00f3n. Confiaron en la visi\u00f3n de HUB para&nbsp;<strong>diferenciarse de la competencia.<\/strong><\/p>\n\n\n\n<p>Anunciado principalmente en redes sociales y en tiendas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las ventas de los productos en sus v\u00eddeos CGI&nbsp;<strong>aumentaron un 53%.<\/strong><\/li>\n\n\n\n<li>La interacci\u00f3n en redes sociales<strong>&nbsp;creci\u00f3 un 36%<\/strong>.<\/li>\n\n\n\n<li>El&nbsp;<strong>tiempo de permanencia<\/strong>&nbsp;en tienda se mantuvo alrededor de un minuto.<\/li>\n\n\n\n<li>El equipo de ventas de Care Co obtuvo un excelente rompehielos, ayud\u00e1ndolos a vender.<\/li>\n<\/ul>\n\n\n\n<p>Impresionante para lo que podr\u00eda haber parecido una tarea imposible.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta edici\u00f3n de&nbsp;Great Business Stories&nbsp;trata sobre Care Co, una empresa que lidera el mercado en el segmento principal de ayudas para la movilidad: mayores de 65 a\u00f1os. Espera, \u00bfno se trataba de compradores j\u00f3venes? \u00a1Exactamente! Porque, para crecer, y junto con la&nbsp;agencia creativa HUB, tomaron la sorprendente decisi\u00f3n de dirigirse a un p\u00fablico joven. Esta [&hellip;]<\/p>\n","protected":false},"author":324,"featured_media":15609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[525],"class_list":["post-15531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descifrando el c\u00f3digo para llegar a compradores j\u00f3venes<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo llegar a los compradores j\u00f3venes? 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