{"id":16628,"date":"2025-08-08T14:55:39","date_gmt":"2025-08-08T12:55:39","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=16628"},"modified":"2025-08-27T12:21:27","modified_gmt":"2025-08-27T10:21:27","slug":"coste-del-rebranding","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/coste-del-rebranding\/","title":{"rendered":"El coste del rebranding: cu\u00e1nto presupuestar para tu empresa"},"content":{"rendered":"\n<p>Los costes de rebranding rara vez se ajustan a una sola categor\u00eda clara.<\/p>\n\n\n\n<p>En una muestra de 1.000 proyectos recientes de rebranding en Sortlist, los presupuestos oscilaron entre 10.000 \u20ac y 60.000 \u20ac, con una mediana de 24.500 \u20ac.<\/p>\n\n\n\n<p>A\u00fan as\u00ed, el margen es amplio. Y existen muchos costes ocultos en los que quiz\u00e1s ni pienses. \u00bfQu\u00e9 presupuesto deber\u00edas asignar al rebranding de <em>tu<\/em> empresa? <strong>\u00bfY por d\u00f3nde empiezas?<\/strong><\/p>\n\n\n\n<p>A continuaci\u00f3n encontrar\u00e1s una forma estructurada de quitarle misterio a esa cifra. Divide el rebranding en fases previsibles y convierte lo que parece un acto de fe en una decisi\u00f3n informada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluando los costes de un rebranding<\/h2>\n\n\n\n<p>El conjunto de datos de proyectos de Sortlist traza los rangos m\u00e1s amplios del mercado que sit\u00faan un rebranding t\u00edpico para una empresa peque\u00f1a o mediana entre 10.000 \u20ac y 60.000 \u20ac, seg\u00fan el alcance y la complejidad.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Precio medio de Branding y Posicionamiento\" aria-label=\"L\u00edneas\" id=\"datawrapper-chart-ssoF1\" src=\"https:\/\/datawrapper.dwcdn.net\/ssoF1\/1\/\" scrolling=\"no\" frameborder=\"0\" loading='lazy' style=\"width: 0; min-width: 100% !important; border: none;\" height=\"442\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();\n<\/script>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El descenso posterior a 2022 que se observa en el gr\u00e1fico anterior se puede atribuir a dos causas principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impacto b\u00e9lico<\/strong>: la invasi\u00f3n rusa de Ucrania dispar\u00f3 los precios de la energ\u00eda y la confianza empresarial, de modo que las compa\u00f1\u00edas se vieron obligadas a <a href=\"https:\/\/observer.com\/2022\/04\/google-meta-microsoft-tech-earning-inflation-russia-war\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recortar el gasto en branding<\/a>, especialmente en Europa.<\/li>\n\n\n\n<li><strong>Impacto monetario<\/strong>: el aumento global de la inflaci\u00f3n ha encarecido el capital y el cr\u00e9dito, y los departamentos financieros han pedido a los de marketing que \u00ab<a href=\"https:\/\/www.integrate.com\/blog\/2023-state-of-marketing-budgets-perspectives\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">justifiquen el gasto<\/a>\u00bb, recortando acciones publicitarias de alto coste durante 2023-24.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_5f57242725e535919e85c70ffda651d1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Toma la decisi\u00f3n correcta con seguridad                            <span class=\"js-texte-typing-text\"><\/span>\n                    <\/h4>\n        \n        <p>Descubre las agencias de rebranding m\u00e1s relevantes para tu proyecto, seg\u00fan tus necesidades espec\u00edficas.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvcy9yZWJyYW5kaW5nL2VzcGFuYS1lcw==\">Contacta una agencia de rebranding<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Un proyecto de rebranding oculta mucho entre l\u00edneas<\/h3>\n\n\n\n<p>La cuesti\u00f3n es que las agencias de branding suelen incluir <strong>servicios complementarios<\/strong>.<\/p>\n\n\n\n<p>En algunos casos, estos extras van mucho m\u00e1s all\u00e1 de lo que considerar\u00edamos tareas de branding \u00abt\u00edpicas\u00bb. Al ser una disciplina tan amplia, complica calcular la tarifa de cada servicio por separado.<\/p>\n\n\n\n<p>Los datos tambi\u00e9n muestran grandes diferencias de presupuesto entre pa\u00edses.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/24599450\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/24599450\/?utm_source=embed&#038;utm_campaign=visualisation\/24599450' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00e9rminos habituales en proyectos de rebranding<\/h3>\n\n\n\n<p>Consultamos nuestra base de datos para encontrar las palabras y frases m\u00e1s frecuentes en proyectos de rebranding. Los t\u00e9rminos que aparecen con mayor frecuencia te dan una idea de lo que puedes esperar en tu rebranding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish.png\" alt=\"\" class=\"wp-image-16646\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-768x576.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-50x38.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-288x216.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-576x432.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-339x254.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-678x509.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-373x280.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-746x560.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-691x518.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-973x730.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-478x359.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-956x717.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-516x387.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-680x510.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo construir un presupuesto de rebranding por fases<\/h2>\n\n\n\n<p>Un rebranding empresarial t\u00edpico se desarrolla en varias fases, cada una de las cuales requiere una parte del presupuesto total.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAGvfODMkYw\/4b-U1rVt8UPL9JbTx-u9gg\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGvfODMkYw&#x2F;4b-U1rVt8UPL9JbTx-u9gg&#x2F;view?utm_content=DAGvfODMkYw&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">% de agencia de rebranding<\/a>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00fan el an\u00e1lisis de proyectos reales de Sortlist y los referentes del sector, una empresa mediana puede esperar que el presupuesto se reparta aproximadamente as\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Fase de rebranding<\/strong><\/td><td><strong>% aprox. del presupuesto<\/strong><\/td><td><strong>Actividades y entregables<\/strong><\/td><\/tr><tr><td><strong>Descubrimiento e investigaci\u00f3n<\/strong><\/td><td>~5%<\/td><td>Auditor\u00eda inicial de marca, investigaci\u00f3n de mercado y entrevistas con stakeholders para evaluar la situaci\u00f3n actual.<\/td><\/tr><tr><td><strong>Desarrollo de la estrategia de marca<\/strong><\/td><td>~15%<\/td><td>Definici\u00f3n de posicionamiento, mensajes clave, valores y arquitectura de marca.<\/td><\/tr><tr><td><strong>Dise\u00f1o de identidad de marca<\/strong><\/td><td>~20%<\/td><td>Creaci\u00f3n de la nueva identidad visual y voz.<\/td><\/tr><tr><td><strong>Dise\u00f1o colateral e implementaci\u00f3n<\/strong><\/td><td>~50%<\/td><td>Aplicaci\u00f3n de la nueva marca en todos los puntos de contacto; suele ser el mayor coste.<\/td><\/tr><tr><td><strong>Lanzamiento y despliegue<\/strong><\/td><td>~10%<\/td><td>Lanzamiento interno y externo de la nueva marca, incluidas la formaci\u00f3n y la comunicaci\u00f3n internas.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Estos porcentajes son orientativos para un rebranding integral.<\/p>\n\n\n\n<p>En la pr\u00e1ctica, la distribuci\u00f3n puede variar: un simple refresh puede destinar m\u00e1s a dise\u00f1o y menos a investigaci\u00f3n, mientras que una renovaci\u00f3n total para una gran empresa invertir\u00e1 m\u00e1s en <strong>estrategia<\/strong> y tendr\u00e1 mayores costes de despliegue.<\/p>\n\n\n\n<p>Como regla general, la ejecuci\u00f3n creativa absorbe la mayor parte del presupuesto; la planificaci\u00f3n y el lanzamiento, el resto.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_5f57242725e535919e85c70ffda651d1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Toma la decisi\u00f3n correcta con seguridad                            <span class=\"js-texte-typing-text\"><\/span>\n                    <\/h4>\n        \n        <p>Descubre las agencias de rebranding m\u00e1s relevantes para tu proyecto, seg\u00fan tus necesidades espec\u00edficas.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvcy9yZWJyYW5kaW5nL2VzcGFuYS1lcw==\">Contacta una agencia de rebranding<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">El iceberg: costes ocultos que la mayor\u00eda de las gu\u00edas ignoran<\/h2>\n\n\n\n<p>En la pr\u00e1ctica, un rebranding no es sencillo. Por ejemplo, <a href=\"https:\/\/www.sortlist.es\/s\/rebranding\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">expertos en rebranding<\/a> afirman que la actualizaci\u00f3n de recursos gr\u00e1ficos puede duplicar el gasto visible.<\/p>\n\n\n\n<p>Estos son algunos retos que normalmente no aparecen en los briefs de rebranding pero encarecen el proyecto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2.png\" alt=\"\" class=\"wp-image-16647\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-768x576.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-50x38.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-288x216.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-576x432.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-339x254.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-678x509.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-373x280.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-746x560.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-691x518.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-973x730.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-478x359.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-956x717.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-516x387.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-2-680x510.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Factores para controlar el coste<\/h2>\n\n\n\n<p>Aunque el presupuesto aumente por multiplicadores imprevistos, puedes mantener el control si te centras en aspectos clave:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Factor controlable<\/strong><\/td><td><strong>Por qu\u00e9 dispara el coste<\/strong><\/td><td><strong>Ejemplos de proyectos de Sortlist<\/strong><\/td><\/tr><tr><td><strong>1\u202f. Alcance y amplitud de los recursos visuales<\/strong><\/td><td>Cada punto de contacto adicional (presentaciones, material impreso, plantillas de redes sociales) multiplica horas de dise\u00f1o y producci\u00f3n.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/fuego-yamana\/portfolio\/alg-global-rebranding-website-y-comunicacion--alg-global--consultoria-de-gestion-376c5c78-bcdc-4e4a-a991-c79997eb5ce1\" target=\"_blank\" rel=\"noreferrer noopener\">ALG Global<\/a> \u2013 rebranding m\u00e1s sesiones fotogr\u00e1ficas, web de 177 p\u00e1ginas, white papers, diapositivas maestras, centro de marca online, despliegue global.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/rawbound\/portfolio\/brand-launch-1400-in-sales---glow-girl--beauty\" target=\"_blank\" rel=\"noreferrer noopener\">Glow Girl<\/a> \u2013 identidad, packaging, e-commerce, kits para influencers, creatividades para anuncios pagados, flujos de email.<\/td><\/tr><tr><td><strong>2\u202f. Profundidad digital frente a un rebranding superficial<\/strong><\/td><td>Un website estilo \u00abfolleto\u00bb cuesta cientos; una reconstrucci\u00f3n con mucho contenido alcanza cinco cifras.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/studio-humm\/portfolio\/branding-website-for-translation-software--applanga--software-computer-services\" target=\"_blank\" rel=\"noreferrer noopener\">Applanga<\/a> \u2013 animaciones por scroll, maquetas de interfaz, flujos de localizaci\u00f3n.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/brights\/portfolio\/arx-car-insurance-marketplace--arx--insurance\" target=\"_blank\" rel=\"noreferrer noopener\">ARX Car Insurance<\/a> \u2013 b\u00fasqueda por matr\u00edcula, flujo m\u00f3vil adaptativo, stack Laravel\/Vue.<\/td><\/tr><tr><td><strong>3\u202f. Packaging y producci\u00f3n f\u00edsica<\/strong><\/td><td>Impresi\u00f3n, se\u00f1al\u00e9tica y empaquetado consumen dinero r\u00e1pidamente cuando un logotipo cambia.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/brand-fusion\/portfolio\/adams-supplements--adams-vision--pharmaceuticals-biotech\" target=\"_blank\" rel=\"noreferrer noopener\">Adams Vision<\/a> \u2013 arquitectura completa de packaging, material POP en estanter\u00eda.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/steves-co\/portfolio\/caffe-cordina-rebranding-retail-interior-design---caffe-cordina--restaurants\" target=\"_blank\" rel=\"noreferrer noopener\">Caffe Cordina<\/a> \u2013 85 referencias de packaging + terraza de cafeter\u00eda + retail en aeropuerto.<\/td><\/tr><tr><td><strong>4\u202f. Labor interna y \u00abtasa de enfoque\u00bb<\/strong><\/td><td>Horas de liderazgo, talleres y formaci\u00f3n rara vez figuran en presupuestos de agencia, pero cuestan dinero.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/truffle-bay\/portfolio\/bilfinger-rebranding--bilfinger-se--architektur-planung\" target=\"_blank\" rel=\"noreferrer noopener\">Bilfinger<\/a> \u2013 m\u00e1s de 100 talleres mundiales con 1.400 participantes.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/monaco-friends\/portfolio\/abf-lab-pioniere-in-der-biomarkerforschung--abf-gmbh--pharmaceuticals-biotech\" target=\"_blank\" rel=\"noreferrer noopener\">ABF<\/a> \u2013 talleres de entrenamiento antes del dise\u00f1o.<\/td><\/tr><tr><td><strong>6\u202f. Riesgo legal y de naming<\/strong><\/td><td>Un conflicto tard\u00edo de marca obliga a un costoso cambio de nombre, dominios y reimpresiones.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/pure-creative-agency\/portfolio\/brand-strategy-brand-identity-design-brand-gui--bowmans-law--legal-services\" target=\"_blank\" rel=\"noreferrer noopener\">Bowmans Law<\/a> \u2013 cambio de Bowman Gilfillan Africa Group a Bowmans para englobar 5 jurisdicciones; iconograf\u00eda legal.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/maibru\/portfolio\/founded-in-friesland--founded-in-friesland--management-consulting\" target=\"_blank\" rel=\"noreferrer noopener\">Founded in Friesland<\/a> \u2013 giro de Noard a \u00abFounded in Friesland\u00bb para evitar conflictos con partner y reemplazo de material colateral.<\/td><\/tr><tr><td><strong>7\u202f. Gasto en educaci\u00f3n del cliente<\/strong><\/td><td>Tras el lanzamiento quiz\u00e1s necesites anuncios, secuencias de email o un v\u00eddeo explicativo.<\/td><td><a href=\"https:\/\/www.sortlist.es\/agency\/pelostudio\/portfolio\/ekie--ekie--software-computer-services\" target=\"_blank\" rel=\"noreferrer noopener\">Ekie<\/a> \u2013 campa\u00f1as para promover el \u00ablegal care\u00bb, una categor\u00eda que \u00aba\u00fan no exist\u00eda\u00bb.<br><br><a href=\"https:\/\/www.sortlist.es\/agency\/zensite\/portfolio\/coin-market-manager--coin-market-manager--banking-financials\" target=\"_blank\" rel=\"noreferrer noopener\">Coin Market Manager<\/a> \u2013 contenido continuo para educar a inversores minoristas.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Si consideras cada factor como un dial que puedes ajustar, y no como una factura que pagar, impedir\u00e1s que los costes se disparen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agencia, modelo h\u00edbrido o gesti\u00f3n interna: \u00bfcu\u00e1l le conviene a tu empresa?<\/h2>\n\n\n\n<p>En resumen: la <strong>externalizaci\u00f3n<\/strong> total ofrece rapidez y coherencia; un modelo h\u00edbrido intercambia tiempo por ahorro.<\/p>\n\n\n\n<p>Cuando una empresa decide renovar su marca debe elegir entre:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3.png\" alt=\"\" class=\"wp-image-16648\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-768x576.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-50x38.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-288x216.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-576x432.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-339x254.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-678x509.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-373x280.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-746x560.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-691x518.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-973x730.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-478x359.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-956x717.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-516x387.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2025\/08\/spanish-3-680x510.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As\u00ed es c\u00f3mo saber cu\u00e1l elegir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agencia<\/strong>: delegar todo el rebranding en un equipo externo, que aporta expertise, rapidez y perspectiva fresca.\n<ul class=\"wp-block-list\">\n<li>Ideal para l\u00edderes sin tiempo.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Modelo h\u00edbrido<\/strong>: repartir tareas con una agencia, ahorrando dinero y manteniendo control estrat\u00e9gico.\n<ul class=\"wp-block-list\">\n<li>Solo fluye bien con un project manager interno fuerte.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Gesti\u00f3n interna<\/strong>: facilita la integraci\u00f3n de conocimiento de marca, pero sin voces externas puede convertirse en c\u00e1mara de eco.\n<ul class=\"wp-block-list\">\n<li>Apta para empresas con cultura de dise\u00f1o madura y autocr\u00edtica.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_5f57242725e535919e85c70ffda651d1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Toma la decisi\u00f3n correcta con seguridad                            <span class=\"js-texte-typing-text\"><\/span>\n                    <\/h4>\n        \n        <p>Descubre las agencias de rebranding m\u00e1s relevantes para tu proyecto, seg\u00fan tus necesidades espec\u00edficas.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvcy9yZWJyYW5kaW5nL2VzcGFuYS1lcw==\">Contacta una agencia de rebranding<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Casos de \u00e9xito: lo que pagaron otras empresas<\/h2>\n\n\n\n<p>Debajo encontrar\u00e1s un breve resumen de algunos de los proyectos de rebranding en Sortlist y sus presupuestos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sector sanidad: Amabilidad en pr\u00e1ctica con <a href=\"https:\/\/www.sortlist.com\/agency\/fort-07\/portfolio\/branding-az-groeninge--az-groeninge--zorginstellingen\" target=\"_blank\" rel=\"noreferrer noopener\">AZ Groeninge<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.sortlist.es\/agency\/fort-07\/portfolio\/branding-az-groeninge--az-groeninge--zorginstellingen\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2025\/08\/groeninge-copy.jpg\" alt=\"\" class=\"wp-image-18253\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>Presupuesto:<\/strong> 6.000 \u20ac<\/p>\n\n\n\n<p>Fort 07 se asoci\u00f3 con AZ Groeninge para liderar su <a href=\"https:\/\/www.sortlist.es\/agency\/fort-07\/portfolio\/branding-az-groeninge--az-groeninge--zorginstellingen\" target=\"_blank\" rel=\"noreferrer noopener\">proceso de rebranding<\/a>. La agencia traslad\u00f3 los valores fundamentales del hospital (asistencia de alta calidad, cercan\u00eda, profesionalidad y un enfoque humano) a una nueva identidad visual y un tono de marca renovado.<\/p>\n\n\n\n<p>Ofreci\u00f3 al hospital una actualizaci\u00f3n de marca ligera: un tratamiento de logotipo m\u00e1s limpio, una paleta de colores depurada y materiales b\u00e1sicos actualizados. La colaboraci\u00f3n mantuvo la imagen reconocible del centro a la vez que le aport\u00f3 un pulido fresco y contempor\u00e1neo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sector consultor\u00eda: El rebranding de <a href=\"https:\/\/www.sortlist.com\/agency\/ipulse-ideas-brought-to-life\/portfolio\/branding-for-a-executive-recruitment-firm--caravel--human-resources\" target=\"_blank\" rel=\"noreferrer noopener\">Caravel<\/a><\/strong> traza nuevos horizontes<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/ipulse-ideas-brought-to-life\/portfolio\/branding-for-a-executive-recruitment-firm--caravel--human-resources\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXevPlLrqINjT4qPGkjDnP0yKkwtXaaMpCjmj_S0W1IV6SE6zgecLYsBstu2JJuv6woDnZMsjMiVLnsNRTQ6uuAmAwZO9T8axqbIii82Fkr1-4PtZemH7xZaq9FEGAjIiurxGLjwiQ?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/ipulse-ideas-brought-to-life\/portfolio\/branding-for-a-executive-recruitment-firm--caravel--human-resources\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdV8tv3ZgPxQgez6k2Oyo70yLEykqmYy1lM9hR78HyUUhYlUflfFmhHtjk_8Rb9kZ6vDhek1HELWaiG4C3211ykHzFNFu0nNsImeWnh9LfufOQbcWGvYC7GQxAat0DNAJ0f8JVDOg?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/ipulse-ideas-brought-to-life\/portfolio\/branding-for-a-executive-recruitment-firm--caravel--human-resources\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZMvp4BeWCoaMjmV5BaB751hxbvr_JQPbKn0-ciJ_dGCwGoUtmOOcwlPEI35FTyWGspTCkqltp7k-oZW40IV6iYJyQ3FHFzw7jh5rQTK4DeaY3_ZGuQKcOHIY6_3KXSGaKHGku?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>Presupuesto:<\/strong> 15.000 \u20ac<\/p>\n\n\n\n<p>La boutique londinense de executive search Caravel Search llev\u00f3 a cabo una <a href=\"https:\/\/www.sortlist.es\/agency\/ipulse-ideas-brought-to-life\/portfolio\/branding-for-a-executive-recruitment-firm--caravel--human-resources\" target=\"_blank\" rel=\"noreferrer noopener\">renovaci\u00f3n de identidad<\/a> muy enfocada.<\/p>\n\n\n\n<p>El proyecto se centr\u00f3 en un isotipo moderno que destila el movimiento de una vela, respaldado por un manual de marca conciso con ajustes de color, tipograf\u00eda y normas b\u00e1sicas de uso.<\/p>\n\n\n\n<p>El despliegue se limit\u00f3 deliberadamente a los soportes de mayor visibilidad (presentaciones, plantillas de papeler\u00eda y una p\u00e1gina principal web renovada), dotando a Caravel de una apariencia m\u00e1s n\u00edtida y contempor\u00e1nea sin recurrir a un rebranding completo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sector ed<strong>ucaci\u00f3n: <a href=\"https:\/\/www.sortlist.com\/agency\/studio-elias\/portfolio\/bigbuddy--bigbuddy--materiel-et-equipement-it\" target=\"_blank\" rel=\"noreferrer noopener\">Bigbuddy<\/a> brinda claridad financiera para todos<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/studio-elias\/portfolio\/bigbuddy--bigbuddy--materiel-et-equipement-it\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfxPAJw9Ify2ToMOt8ThybM-FiMZhApDTLfNQEsfBPG3OF3nw1KcsWS55EIP2HbXfOzyuYtiiNR5l_ag6dR0wmY4LKocJEHt4QzmalBvQ7Te4FUH2E3zx8wTuusG9tQxQewEma6?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/studio-elias\/portfolio\/bigbuddy--bigbuddy--materiel-et-equipement-it\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeCFPKrQB4ESQFkWR73trd0XmyG_Jg8icxiKl24IrsGIj_Me_jLM9czCfBcxxOigMtD9mXx_KjXSyK3POoD7ynFJkWQZJobiX_9yUoxxgAyMnYPYZNdvCV3QqHe_ean-dfIafNAVA?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/studio-elias\/portfolio\/bigbuddy--bigbuddy--materiel-et-equipement-it\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-rmQ78NeI50PoS49S9xTjuhbZkuk0Voq746USiC8k3o3ZqFmKJJdTrpGv94wUT1t7e8BJeg2UbVLK6DtzDwMwC5qcOo5QeMb1zt6RJZiu41GDNOp7v-rFoTxx0fPmD1BeHWcnLw?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>Presupuesto:<\/strong> 20.000 \u20ac<\/p>\n\n\n\n<p>Studio Elias colabor\u00f3 con la startup de educaci\u00f3n fintech BigBuddy (antes Cryptotech) en una <a href=\"https:\/\/www.sortlist.es\/agency\/studio-elias\/portfolio\/bigbuddy--bigbuddy--materiel-et-equipement-it\" target=\"_blank\" rel=\"noreferrer noopener\">actualizaci\u00f3n de identidad<\/a> focalizada.<\/p>\n\n\n\n<p>El encargo abarc\u00f3 un nuevo nombre, un isotipo limpio y un manual de marca conciso que ajust\u00f3 color, tipograf\u00eda y tono de voz.<\/p>\n\n\n\n<p>El lanzamiento se centr\u00f3 en puntos de contacto clave como materiales de presentaci\u00f3n, banners sociales y una p\u00e1gina splash en Webflow actualizada, otorgando a BigBuddy una presencia fresca y coherente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sector e<strong>-commerce: El rebranding de <a href=\"https:\/\/www.sortlist.com\/agency\/and-after\/portfolio\/arnaud-paris-rebranding--arnaud-paris--e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Arnaud<\/a> es la reinvenci\u00f3n del chic parisino<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/and-after\/portfolio\/arnaud-paris-rebranding--arnaud-paris--e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXccYeEgh0L4797yXhPzFJg2cT16Nv2IJt3D2zkQDw1o9ajmH6CYkgsnCAXaT1nshgWg3jBcrtmO7rresm8iRZ_273pl09ITh8nfsNSyqCph0W1rLcociKkwL3Kic_I4Rw1YvEU8?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.sortlist.es\/agency\/and-after\/portfolio\/arnaud-paris-rebranding--arnaud-paris--e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSe-onQHcP3bPWuZIJo4wc7FzZm-4q0I8b4sMK43utgFaFsok9wZdKuA0zQ6Q5bC6X_Xho38k06MA93e7h8YGxYrrEMjXF6cXvwSJ-KVSstZ8iUluB3V1HbEiNVjYqYd9fC3cm?key=wwLjTpC8Som9MrZiudCqmA\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>Presupuesto:<\/strong> 40.000 \u20ac<\/p>\n\n\n\n<p>Arnaud Paris (antes Institut Arnaud) es un caso de <a href=\"https:\/\/www.sortlist.es\/agency\/and-after\/portfolio\/arnaud-paris-rebranding--arnaud-paris--e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">transformaci\u00f3n corporativa completa<\/a>.<\/p>\n\n\n\n<p>Partiendo de un reposicionamiento estrat\u00e9gico basado en el \u00abchic y la elegancia parisinos\u00bb, se definieron una arquitectura de marca y un BrandBook integral que consolidaron valores, voz y sistema visual.<\/p>\n\n\n\n<p>La nueva identidad se despleg\u00f3 globalmente mediante una experiencia inmersiva en arnaud-paris.com que fusion\u00f3 storytelling institucional con una capa de e-commerce best-practice, asegurando una presencia de alto impacto en cada punto de contacto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n + checklist<\/h2>\n\n\n\n<p>Los datos de Sortlist confirman que un alcance disciplinado, un presupuesto por fases y la mitigaci\u00f3n temprana de riesgos pueden mantener un rebranding de tama\u00f1o medio en la franja de 15k\u201325k \u20ac, generando mejoras en reconocimiento e ingresos.<\/p>\n\n\n\n<p>Checklist para tu rebranding:<br>\u2022 Trata los costes como <strong>inversi\u00f3n de capital:<\/strong> exige retorno en 24 meses o replantea el alcance.<br>\u2022 <strong>Audita<\/strong> todos los activos antes de presupuestar; los ocultos pueden duplicar el coste.<br>\u2022 <strong>Haz un piloto<\/strong> y mide indicadores adelantados antes del despliegue total.<br>\u2022 Reserva un 5 % de <strong>contingencia<\/strong> para sorpresas inevitables.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para tu nueva marca?<\/h2>\n\n\n\n<p>Necesitas un partner que entienda la pr\u00f3xima versi\u00f3n de tu empresa. Publica tu proyecto y contacta con cuatro de ellos.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_5f57242725e535919e85c70ffda651d1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Toma la decisi\u00f3n correcta con seguridad                            <span class=\"js-texte-typing-text\"><\/span>\n                    <\/h4>\n        \n        <p>Descubre las agencias de rebranding m\u00e1s relevantes para tu proyecto, seg\u00fan tus necesidades espec\u00edficas.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvcy9yZWJyYW5kaW5nL2VzcGFuYS1lcw==\">Contacta una agencia de rebranding<\/span>\n\n            \n            <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los costes de rebranding rara vez se ajustan a una sola categor\u00eda clara. En una muestra de 1.000 proyectos recientes de rebranding en Sortlist, los presupuestos oscilaron entre 10.000 \u20ac y 60.000 \u20ac, con una mediana de 24.500 \u20ac. A\u00fan as\u00ed, el margen es amplio. Y existen muchos costes ocultos en los que quiz\u00e1s ni [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":16629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[331,72],"class_list":["post-16628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El coste del rebranding: cu\u00e1nto presupuestar para tu empresa<\/title>\n<meta name=\"description\" content=\"El coste del rebranding esconde muchos factores en los que quiz\u00e1s ni siquiera hayas pensado. 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