﻿{"id":1968,"date":"2021-05-11T12:55:41","date_gmt":"2021-05-11T10:55:41","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=1968"},"modified":"2022-10-25T17:32:08","modified_gmt":"2022-10-25T15:32:08","slug":"press-day-virtual","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/press-day-virtual\/","title":{"rendered":"El primer Press Day Virtual"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Terminando el primer trimestre de 2020 en el mes de marzo, en Espa\u00f1a nos vimos inmersos en una situaci\u00f3n nueva, ins\u00f3lita y a la que hasta ahora nunca nos hab\u00edamos enfrentado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una pandemia mundial que nos llev\u00f3 a un confinamiento que dur\u00f3 meses y que cambi\u00f3 nuestra forma de vivir, trabajar y relacionarnos. <\/span><span style=\"font-weight: 400;\">El COVID-19, entr\u00f3 en escena y <\/span><span style=\"font-weight: 400;\">el aislamiento entr\u00f3 a formar parte de la nueva normalidad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este escenario, <\/span><b><a href=\"https:\/\/www.sortlist.es\/agency\/area-cg\" target=\"_blank\" rel=\"noopener\">AREA<\/a>,<\/b><span style=\"font-weight: 400;\"> la <a href=\"https:\/\/www.sortlist.es\/s\/comunicacion\/barcelona-es\" target=\"_blank\" rel=\"noopener\">agencia de comunicaci\u00f3n<\/a> y <a href=\"https:\/\/www.sortlist.es\/rrpp\/madrid-es\" target=\"_blank\" rel=\"noopener\">relaciones p\u00fablicas<\/a> especializada en estilo de vida, se enfrent\u00f3 a unos de sus mayores retos. Se trata de <strong>presentar<\/strong> y dar a <strong>conocer las nuevas colecciones de las marcas de moda<\/strong> que representamos sin contacto humano.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los conceptos que fue clave en el \u00e9xito de la gesti\u00f3n del reto fue la <\/span><b>tecnolog\u00eda<\/b>.<span style=\"font-weight: 400;\"> Nos abri\u00f3 una serie de posibilidades casi infinitas a la hora de comunicarnos con nuestros <\/span><i><span style=\"font-weight: 400;\">partners<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2>El concepto del primer Press Day Virtual<\/h2>\n<p><span style=\"font-weight: 400;\">Una de las cosas que nos ha ense\u00f1ado esta crisis es que es el momento de reinventarse. Es el momento de replantearse todos los paradigmas de trabajo en los que nos hemos movido hasta ahora. Salir de nuestra zona de confort, desarrollar al m\u00e1ximo nuestra creatividad y evolucionar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando asumimos la situaci\u00f3n y que iba para largo, <\/span><b>AREA<\/b><span style=\"font-weight: 400;\">, que, como la gran parte de las agencias de prensa y comunicaci\u00f3n que puedes encontrar en el sitio web de <a href=\"https:\/\/www.sortlist.es\/\" target=\"_blank\" rel=\"noopener\">Sortlist<\/a>, tiene dos momentos fundamentales en el a\u00f1o. <\/span><span style=\"font-weight: 400;\">Los <\/span><i><span style=\"font-weight: 400;\">press day<\/span><\/i><span style=\"font-weight: 400;\">s donde se presentan las nuevas colecciones que se pondr\u00e1n a la venta dentro de seis meses. En esos <\/span><i><span style=\"font-weight: 400;\">press day<\/span><\/i><span style=\"font-weight: 400;\"> aproximadamente un centenar de periodistas, <\/span><i><span style=\"font-weight: 400;\">influencers<\/span><\/i><span style=\"font-weight: 400;\"> y estilistas acuden a nuestras oficinas para conocer las nuevas colecciones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como no tenemos la capacidad f\u00edsica de hacerlo, nos pusimos manos a la obra para buscar una f\u00f3rmula que nos permitiera celebrar nuestro <\/span><i><span style=\"font-weight: 400;\">press day<\/span><\/i> <span style=\"font-weight: 400;\">en tiempos de pandemia. La pasi\u00f3n de nuestro equipo, su gran capacidad de trabajo, su destreza estrat\u00e9gica y su imaginaci\u00f3n, hicieron el resto\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026Y as\u00ed surgi\u00f3 la idea del <\/span><span style=\"font-weight: 400;\">primer <strong>Press Day Virtual<\/strong>. Un nuevo concepto que AREA desarrollo en colaboraci\u00f3n con un partner tecnol\u00f3gico. Y que nos afianz\u00f3 como una empresa pionera en la creaci\u00f3n y desarrollo de un nuevo concepto que une <\/span><span style=\"font-weight: 400;\">realidad aumentada, realidad virtual y 3D\u2026 La idea de hacer algo virtual surgi\u00f3 de la necesidad y por otra parte de la imposibilidad de no tener un contacto f\u00edsico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este nuevo formato, que combina tecnolog\u00eda inmersiva<\/span><span style=\"font-weight: 400;\"> y experiencias interactivas<\/span><span style=\"font-weight: 400;\">, <\/span><b>AREA CG<\/b><span style=\"font-weight: 400;\"> invita a editores, estilistas e <\/span><a href=\"https:\/\/www.sortlist.es\/blog\/estudio-influencer\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">influencers<\/span><\/i><\/a><span style=\"font-weight: 400;\">, a disfrutar de una experiencia \u00fanica, innovadora, entretenida y diferente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1974\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1.jpg\" alt=\"espacios oficinas\" width=\"588\" height=\"587\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1.jpg 1049w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-768x767.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-50x50.jpg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-288x288.jpg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-576x575.jpg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-339x339.jpg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-678x677.jpg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-373x373.jpg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-746x745.jpg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-691x690.jpg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-973x972.jpg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-478x478.jpg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-956x955.jpg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-516x516.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-1032x1031.jpg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-680x679.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-36x36.jpg 36w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-72x72.jpg 72w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-65x65.jpg 65w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-130x130.jpg 130w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-55x55.jpg 55w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-1-110x110.jpg 110w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/p>\n<h2>La <span style=\"font-weight: 400;\">aplicaci\u00f3n Area Press Day<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la aplicaci\u00f3n <\/span><b>Area Press Day<\/b><span style=\"font-weight: 400;\"> el usuario puede recorrer cada uno de los espacios de sus oficinas gracias a la realidad aumentada. As\u00ed como visitar los <\/span><i><span style=\"font-weight: 400;\">showrooms<\/span><\/i><span style=\"font-weight: 400;\"> de las marcas y descubrir las nuevas colecciones para este oto\u00f1o-invierno 2020\/21.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> La <\/span><i><span style=\"font-weight: 400;\">app<\/span><\/i><span style=\"font-weight: 400;\"> permite adem\u00e1s descargarse los <\/span><i><span style=\"font-weight: 400;\">lookbooks<\/span><\/i><span style=\"font-weight: 400;\">, acceder a la informaci\u00f3n de las colecciones y visualizar contenidos en 360\u00ba con unas gafas VR. Este lanzamiento supone una nueva apuesta de <\/span><b>AREA<\/b><span style=\"font-weight: 400;\"> por la implementaci\u00f3n de nuevos proyectos creativos abriendo una nueva \u00e1rea de negocio basado en el desarrollo de proyectos de realidad virtual reafirmando su capacidad de desarrollo e innovaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva<\/span><span style=\"font-weight: 400;\"> experiencia virtual para <\/span><b>AREA<\/b><span style=\"font-weight: 400;\"> es el inicio de una nueva etapa en la que la tecnolog\u00eda, al servicio de las relaciones humanas. Nos deparar\u00e1 momentos espectaculares, a la hora de compartir los m\u00faltiples estilos de vida que proponemos, a trav\u00e9s de las marcas que representa <\/span><b>AREA<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1970\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4.jpg\" alt=\"espacios oficinas\" width=\"573\" height=\"563\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4.jpg 1046w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-768x755.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-50x49.jpg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-288x283.jpg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-576x566.jpg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-339x333.jpg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-678x666.jpg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-373x367.jpg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-746x733.jpg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-691x679.jpg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-973x956.jpg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-478x470.jpg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-956x940.jpg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-516x507.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-1032x1014.jpg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-680x668.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-36x36.jpg 36w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-72x72.jpg 72w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-65x65.jpg 65w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/05\/area-virtual-press-day-4-55x55.jpg 55w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/p>\n<p><b>AREA <\/b><span style=\"font-weight: 400;\">escucha, analiza, habla, mide e integra el contenido dentro del nuevo marco comunicativo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fusionando las herramientas de la comunicaci\u00f3n tradicional con las nuevas tecnolog\u00edas para ofrecer soluciones integrales que ayuden a sus clientes y marcas a crecer en valor y a mejorar su posicionamiento, generando adem\u00e1s contenidos y opiniones a trav\u00e9s de <\/span><i><span style=\"font-weight: 400;\">influencers<\/span><\/i><span style=\"font-weight: 400;\"> y prescriptores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>AREA <\/b>organiz\u00f3 y coordin\u00f3 envi\u00f3 unos kits (sobres) que inclu\u00edan unas sencillas instrucciones, un mapa-timeline y unas gafas VR para disfrutar de una experiencia \u00fanica. Para que los editores y estilistas m\u00e1s importantes de los principales medios espa\u00f1oles tuvieran la oportunidad de conocer la aplicaci\u00f3n y el concepto<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La presentaci\u00f3n del Virtual Press Day fue previamente anunciada en las RRSS de <\/span><b>AREA <\/b><span style=\"font-weight: 400;\">con una serie de publicaciones que generaron gran inter\u00e9s y expectaci\u00f3n sobre lo que estaba por llegar\u2026\u00bbSomething special is coming\u00bb.\u00a0<\/span><\/p>\n<h2>Sobre AREA<\/h2>\n<p><span style=\"font-weight: 400;\">La experiencia pionera coincidi\u00f3 con el a\u00f1o del aniversario de AREA que en 2020 cumpli\u00f3 25 a\u00f1os, <\/span><span style=\"font-weight: 400;\">estrenando nueva imagen y nuevo logotipo. Desde su fundaci\u00f3n, por Fernando Rius en 1995, este recorrido de 25 a\u00f1os ha convertido a <\/span><b>\u00c1REA<\/b><span style=\"font-weight: 400;\"> en una de las agencias de PR y comunicaci\u00f3n de referencia del sector, valorada y respetada internacionalmente. <\/span><\/p>\n<p><b>\u00c1REA<\/b><span style=\"font-weight: 400;\"> se encuentra en constante evoluci\u00f3n y apostando <\/span><span style=\"font-weight: 400;\">por la implementaci\u00f3n de nuevos proyectos creativos y experiencias interactivas, abriendo una nueva \u00e1rea de negocio basada en el desarrollo de dise\u00f1os de realidad virtual y aumentada.\u00a0<\/span><\/p>\n<p>Autor: Fernando Rius, Fundador y CEO de <a href=\"https:\/\/www.sortlist.es\/agency\/area-cg\" target=\"_blank\" rel=\"noopener\">AREA Comunicaci\u00f3n Global<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terminando el primer trimestre de 2020 en el mes de marzo, en Espa\u00f1a nos vimos inmersos en una situaci\u00f3n nueva, ins\u00f3lita y a la que hasta ahora nunca nos hab\u00edamos enfrentado. Una pandemia mundial que nos llev\u00f3 a un confinamiento que dur\u00f3 meses y que cambi\u00f3 nuestra forma de vivir, trabajar y relacionarnos. El COVID-19, [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":7775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[65,37],"class_list":["post-1968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evento","category-marketing-y-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevo concepto : el primer Press Day Virtual en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Press Day Virtual un nuevo concepto que combina tecnolog\u00eda inmersiva y experiencias interactivas AREA le invita a vivir una experiencia \u00fanica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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