{"id":2451,"date":"2021-06-14T11:53:08","date_gmt":"2021-06-14T09:53:08","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=2451"},"modified":"2025-06-19T16:23:55","modified_gmt":"2025-06-19T14:23:55","slug":"cro-conversion-rate-optimisation","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/cro-conversion-rate-optimisation\/","title":{"rendered":"Tasa de conversi\u00f3n: Qu\u00e9 es, c\u00f3mo se mide y c\u00f3mo mejorarla"},"content":{"rendered":"\n<p>La tasa de conversi\u00f3n es una de las m\u00e9tricas clave en <a href=\"https:\/\/www.sortlist.es\/marketing-online\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a>. M\u00e1s all\u00e1 del tr\u00e1fico, lo que realmente importa es qu\u00e9 porcentaje de usuarios realiza una acci\u00f3n deseada: una compra, un registro, una descarga.<\/p>\n\n\n\n<p>En este art\u00edculo, exploramos en profundidad qu\u00e9 es la tasa de conversi\u00f3n, c\u00f3mo se calcula, qu\u00e9 factores la afectan, benchmarks por industria, herramientas y t\u00e9cnicas efectivas para mejorarla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es la tasa de conversi\u00f3n?<\/h3>\n\n\n\n<p>La <strong>tasa de conversi\u00f3n<\/strong> es el porcentaje de visitantes que completan una acci\u00f3n determinada sobre el total de usuarios que llegan a una p\u00e1gina o sitio web. Es una m\u00e9trica esencial para determinar la eficacia de una estrategia digital.<\/p>\n\n\n\n<p><strong>F\u00f3rmula b\u00e1sica:<\/strong> <strong>(N\u00famero de conversiones \/ N\u00famero total de visitantes) x 100<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"335\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33.png\" alt=\"tasa de conversi\u00f3n\" class=\"wp-image-16311\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33.png 473w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33-288x204.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33-339x240.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/screenshot-2025-06-19-at-15.50.33-373x264.png 373w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>Por ejemplo, si 100 personas visitan tu sitio y 5 realizan una compra, tu tasa de conversi\u00f3n es del 5%.<\/p>\n\n\n\n<p>Esta m\u00e9trica se aplica tanto en sitios web como en campa\u00f1as de publicidad digital, landing pages, formularios y m\u00e1s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_5df76f1d68f4f79ebe0a5d49c1d3defc\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Toma la decisi\u00f3n correcta                             <span class=\"js-texte-typing-text\"><\/span>\n                    <\/h4>\n        \n        <p>Encuentra las mejores agencias de marketing para tu proyecto<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvYnJpZWZpbmctZW1iZWQ=\">Encuentra tu agencia ideal<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Tipos de conversiones: micro y macro<\/h3>\n\n\n\n<p>Las conversiones pueden clasificarse seg\u00fan su impacto en el negocio:<\/p>\n\n\n\n<p><strong>Microconversiones<\/strong>: acciones que indican inter\u00e9s o avance en el embudo de ventas. Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitar una p\u00e1gina de producto<\/li>\n\n\n\n<li>Ver un video explicativo<\/li>\n\n\n\n<li>Suscribirse a un newsletter<\/li>\n<\/ul>\n\n\n\n<p><strong>Macroconversiones<\/strong>: acciones principales que generan un resultado directo de negocio. Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realizar una compra<\/li>\n\n\n\n<li>Enviar un formulario de contacto<\/li>\n\n\n\n<li>Contratar un servicio<\/li>\n<\/ul>\n\n\n\n<p>Ambas son importantes. Las microconversiones preparan al usuario para la macroconversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Factores que afectan la tasa de conversi\u00f3n<\/h3>\n\n\n\n<p>Numerosos elementos influyen en la capacidad de un sitio web para convertir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.sortlist.es\/blog\/velocidad-web\/\">Velocidad de carga<\/a><\/strong>: si tu p\u00e1gina tarda m\u00e1s de 3 segundos, puedes perder hasta el 40% del tr\u00e1fico.<\/li>\n\n\n\n<li><strong>Dise\u00f1o UX\/UI<\/strong>: navegaci\u00f3n intuitiva y jerarqu\u00eda visual clara.<\/li>\n\n\n\n<li><strong>Contenido persuasivo<\/strong>: textos que comuniquen beneficios y resuelvan objeciones.<\/li>\n\n\n\n<li><strong>Confianza<\/strong>: sellos de seguridad, testimonios, pol\u00edticas claras de devoluci\u00f3n.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n m\u00f3vil<\/strong>: m\u00e1s del 60% del tr\u00e1fico llega desde dispositivos m\u00f3viles.<\/li>\n\n\n\n<li><strong>Call to Action (CTA)<\/strong>: debe ser visible, directo y orientado a la acci\u00f3n.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n adecuada del tr\u00e1fico<\/strong>: atraer al p\u00fablico correcto es crucial.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benchmarks por industria<\/h3>\n\n\n\n<p>Comparar tu tasa con promedios de tu sector te permite entender si est\u00e1s por debajo, dentro o por encima del est\u00e1ndar. Algunos ejemplos:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Industria<\/th><th>Tasa Media de Conversi\u00f3n<\/th><\/tr><tr><td>E-commerce<\/td><td>1% \u2013 3%<\/td><\/tr><tr><td>Servicios financieros<\/td><td>5% \u2013 10%<\/td><\/tr><tr><td>Viajes y turismo<\/td><td>0.5% \u2013 2.5%<\/td><\/tr><tr><td>SaaS (B2B)<\/td><td>7% \u2013 10%<\/td><\/tr><tr><td>Educaci\u00f3n online<\/td><td>2% \u2013 5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Fuente: Wordstream, Unbounce, HubSpot (2024)<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Herramientas de CRO (Conversion Rate Optimization)<\/h3>\n\n\n\n<p>Estas plataformas te ayudan a analizar, probar y mejorar tu sitio web para incrementar conversiones:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Herramienta<\/td><td>Funci\u00f3n principal<\/td><\/tr><tr><td>Google Optimize<\/td><td>Pruebas A\/B<\/td><\/tr><tr><td>Hotjar<\/td><td>Mapas de calor, grabaciones de sesi\u00f3n<\/td><\/tr><tr><td>Optimizely<\/td><td>Tests multivariantes<\/td><\/tr><tr><td>Crazy Egg<\/td><td>An\u00e1lisis de comportamiento<\/td><\/tr><tr><td>HubSpot<\/td><td>Automatizaci\u00f3n y personalizaci\u00f3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Checklist de mejoras inmediatas<\/h3>\n\n\n\n<p>Aqu\u00ed tienes una lista r\u00e1pida para auditar tu sitio y empezar a optimizar hoy mismo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verifica que tu CTA sea visible y atractivo<\/li>\n\n\n\n<li>Elimina campos innecesarios en formularios<\/li>\n\n\n\n<li>Aseg\u00farate de que tu sitio cargue en menos de 3 segundos<\/li>\n\n\n\n<li>A\u00f1ade testimonios, sellos de confianza o garant\u00edas visibles<\/li>\n\n\n\n<li>Optimiza tu sitio para navegaci\u00f3n m\u00f3vil<\/li>\n\n\n\n<li>Revisa que no haya costos ocultos o sorpresas en el checkout<\/li>\n\n\n\n<li>Simplifica el proceso de compra o registro<\/li>\n\n\n\n<li>Ajusta tus mensajes seg\u00fan el canal y dispositivo<\/li>\n\n\n\n<li>Implementa pruebas A\/B en p\u00e1ginas clave<\/li>\n\n\n\n<li>Analiza el comportamiento del usuario con mapas de calor<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplo real de optimizaci\u00f3n exitosa<\/h3>\n\n\n\n<p>Una tienda online de ropa femenina enfrentaba una baja tasa de conversi\u00f3n en su checkout. Redujeron el formulario de compra de 5 a 2 pasos y cambiaron el CTA de \u201cContinuar\u201d a \u201cFinaliza tu compra ahora\u201d. Resultado: +28% en tasa de conversi\u00f3n en solo tres semanas.<\/p>\n\n\n\n<p>Este tipo de experimentos, aunque simples, pueden tener un gran impacto si se basan en datos reales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo medir y analizar las conversiones<\/h3>\n\n\n\n<p>Para hacer CRO de forma efectiva, necesitas datos. Algunas herramientas esenciales:<\/p>\n\n\n\n<p><strong>Google Analytics<\/strong>: permite configurar objetivos, eventos y embudos de conversi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"892\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3.png\" alt=\"google analytics\" class=\"wp-image-16316\" style=\"width:710px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3.png 1248w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-768x549.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-50x36.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-288x206.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-576x412.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-339x242.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-678x485.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-373x267.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-746x533.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-691x494.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-973x695.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-1048x749.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-478x342.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-956x683.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-516x369.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-1032x738.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-3-680x486.png 680w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n\n\n\n<p><strong>Meta Pixel (antes Facebook Pixel)<\/strong>: seguimiento detallado de eventos en campa\u00f1as de social ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"827\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4.png\" alt=\"Meta pixel\" class=\"wp-image-16317\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4.png 1894w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-768x335.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-1536x671.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-50x22.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-288x126.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-576x252.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-339x148.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-678x296.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-373x163.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-746x326.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-691x302.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-1382x603.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-973x425.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-1048x458.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-478x209.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-956x417.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-516x225.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-1032x451.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-680x297.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-4-1360x594.png 1360w\" sizes=\"auto, (max-width: 1894px) 100vw, 1894px\" \/><\/figure>\n\n\n\n<p><strong>Google Ads<\/strong>: seguimiento de conversiones por clic o acci\u00f3n posterior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5.png\" alt=\"google ads\" class=\"wp-image-16318\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5.png 1200w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-768x384.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-288x144.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-576x288.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-339x170.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-678x339.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-373x187.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-746x373.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-691x346.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-973x487.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-1048x524.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-478x239.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-956x478.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-516x258.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-1032x516.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/06\/image-5-680x340.png 680w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Puedes configurar un funnel de conversi\u00f3n, por ejemplo:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Clic en anuncio<\/li>\n\n\n\n<li>Visita a landing page<\/li>\n\n\n\n<li>Clic en bot\u00f3n de producto<\/li>\n\n\n\n<li>Agregar al carrito<\/li>\n\n\n\n<li>Checkout<\/li>\n<\/ol>\n\n\n\n<p>Analiza d\u00f3nde cae la tasa para identificar puntos de fuga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusi\u00f3n<\/h3>\n\n\n\n<p>La tasa de conversi\u00f3n no es solo un n\u00famero, es el reflejo de cu\u00e1n efectivo eres en transformar visitantes en resultados. Una tasa baja puede deberse a muchas variables, pero con el enfoque adecuado y la ayuda de herramientas CRO, es posible mejorarla de forma continua.<\/p>\n\n\n\n<p>Recuerda: no se trata solo de atraer m\u00e1s tr\u00e1fico, sino de aprovechar mejor el que ya tienes.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/www.sortlist.es\/\">Sortlist<\/a>, puedes encontrar agencias de marketing especializadas en optimizaci\u00f3n de conversiones que te ayudar\u00e1n a convertir m\u00e1s, gastar menos y hacer crecer tu negocio de manera sostenible.<\/p>\n\n\n\n<p>Mediante el establecimiento de objetivos de conversi\u00f3n y la posterior optimizaci\u00f3n de la conversi\u00f3n, se intenta sacar el m\u00e1ximo provecho de los visitantes. Encuentra tu <a href=\"https:\/\/www.sortlist.es\/marketing-online\/madrid-es\" target=\"_blank\" rel=\"noopener\">agencia de marketing online ya sea en Madrid<\/a>, Barcelona o cualquier, parte de Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tasa de conversi\u00f3n es una de las m\u00e9tricas clave en marketing digital. M\u00e1s all\u00e1 del tr\u00e1fico, lo que realmente importa es qu\u00e9 porcentaje de usuarios realiza una acci\u00f3n deseada: una compra, un registro, una descarga. En este art\u00edculo, exploramos en profundidad qu\u00e9 es la tasa de conversi\u00f3n, c\u00f3mo se calcula, qu\u00e9 factores la afectan, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":16319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[38,37],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","category-marketing-y-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de conversi\u00f3n: Qu\u00e9 es, c\u00f3mo se mide y c\u00f3mo mejorarla<\/title>\n<meta name=\"description\" content=\"\u00bfNecesitas calcular la tasa de conversi\u00f3n de su negocio? 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