{"id":252,"date":"2020-03-30T18:02:27","date_gmt":"2020-03-30T16:02:27","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=252"},"modified":"2025-08-06T09:20:14","modified_gmt":"2025-08-06T07:20:14","slug":"gestor-de-comercio-electronico-perfecto","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/gestor-de-comercio-electronico-perfecto\/","title":{"rendered":"Encuentra a tu gestor de comercio electr\u00f3nico perfecto"},"content":{"rendered":"<p>En cualquier negocio con una tienda online, la figura del<a href=\"https:\/\/www.sortlist.es\/ecommerce\/madrid-es\" target=\"_blank\" rel=\"noopener\"><strong> gestor de comercio electr\u00f3nico <\/strong><\/a>\u00a0es un pilar\u00a0<strong>esencial<\/strong>. De hecho, la predicci\u00f3n de ventas y la fluctuaci\u00f3n del volumen de negocio de la empresa dependen principalmente de \u00e9l.<\/p>\n<p>En este sentido, la elecci\u00f3n de la persona que ocupar\u00e1 el puesto de manager no debe hacerse a la ligera. Por lo tanto, ser\u00e1 necesario tener en cuenta las\u00a0<strong>habilidades<\/strong>\u00a0y\u00a0<strong>cualidades<\/strong>\u00a0de cada candidato, con el fin de encontrar y\u00a0<strong>contratar<\/strong>\u00a0al\u00a0<strong>mejor e-commerce<\/strong>\u00a0<strong>manager<\/strong>\u00a0<strong>posible<\/strong>\u00a0para nuestro negocio.<\/p>\n<h2>Funciones de un buen gestor de comercio electr\u00f3nico<\/h2>\n<p>El e-commerce manager juega un <strong>papel importante<\/strong> en el buen funcionamiento del e-commerce, ya que tiene contacto con todos los miembros del equipo, dise\u00f1adores y desarrolladores. Su misi\u00f3n principal es, de hecho, <strong>aumentar las cifras de venta<\/strong>s y, por consiguiente, el <strong>volumen de negocio global<\/strong> de la empresa en cuesti\u00f3n.<\/p>\n<p>En resumen, el e-commerce manager tendr\u00e1 que participar en todas las \u00e1reas directas o indirectas que afecten al desarrollo de ventas de su negocio. Para optimizar estas \u00e1reas, es esencial contar con estrategias de <a href=\"https:\/\/www.sortlist.es\/marketing-online\/espana-es\">marketing digital<\/a>.<\/p>\n<h2><b>Habilidades que debe tener un gestor de comercio electr\u00f3nico<\/b><\/h2>\n<p>Es muy com\u00fan que los e-commerce managers hayan realizado\u00a0<strong>estudios empresariales<\/strong>. Por esta raz\u00f3n, no lo dudes y busca y selecciona a tu candidato en escuelas y\u00a0<strong>universidades de negocios<\/strong>.<\/p>\n<p>Ten en cuenta, sin embargo, que aunque estos perfiles son muy <strong>interesantes<\/strong>, la decisi\u00f3n de elegir a tu e-commerce manager no debe hacerse de forma autom\u00e1tica. Si no que deber\u00e1s tener en cuenta\u00a0<strong>otros aspectos propios de la persona<\/strong>\u00a0y de su\u00a0<strong>personalidad<\/strong>\u00a0y\u00a0<strong><i>background<\/i><\/strong>, que le hagan ser el candidato perfecto.<\/p>\n<h2><b>Cualidades a buscar<\/b><\/h2>\n<p>Como ya hemos dicho antes, estar en posesi\u00f3n de un t\u00edtulo de una escuela de negocios es un criterio a tener en cuenta, pero no es determinante a la hora de contratar el perfil de un e-commerce manager. Por lo tanto, hay que tener en cuenta otras ciertas <strong>cualidades<\/strong>\u00a0y\u00a0<strong>habilidades<\/strong>, ya que su trabajo va a envolver muchos aspectos del negocio y del equipo.<\/p>\n<p>Por ello, la persona que ocupe el puesto debe ser consciente de sus\u00a0<strong>responsabilidades<\/strong>\u00a0y ser adem\u00e1s una persona\u00a0<strong>vers\u00e1til<\/strong>. Igualmente, otra cualidad que este tipo de perfiles deben de tener es la capacidad para\u00a0<strong>tomar decisiones<\/strong>. Y que sea una persona\u00a0<strong>met\u00f3dica<\/strong>,\u00a0<strong>creativa<\/strong>\u00a0y con\u00a0<strong>rigor<\/strong>. Todo esto har\u00e1 que su participaci\u00f3n en la empresa tenga un verdadero impacto en la empresa en general y en las ventas en particular.<\/p>\n<p>Si adem\u00e1s de todo lo dicho anteriormente, el nuevo e-commerce manager es un\u00a0<a href=\"https:\/\/www.sortlist.es\/s\/estrategia\/madrid-es\" target=\"_blank\" rel=\"noopener\"><strong>buen estrategia<\/strong>,<\/a> entonces su impacto adem\u00e1s se ver\u00e1 reflejado a la hora de desarrollar estrategias y de optimizarlas. No olvides que este tipo de perfiles tienen un\u00a0<strong>gran potencial<\/strong>\u00a0a la hora de hablar y tratar con clientes potenciales y\/o actuales.<\/p>\n<p>Este \u00faltimo punto es muy importante, ya que las\u00a0<strong>relaciones comerciales<\/strong>\u00a0condicionar\u00e1n las ventas en el sitio. Y tambi\u00e9n es de esperar que el contacto permanente con clientes y proveedores permita forjar\u00a0<strong>relaciones m\u00e1s duraderas<\/strong>\u00a0y\u00a0<strong>estables<\/strong>\u00a0en el tiempo.<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>Como ves, contar con un buen e-commerce manager es <strong>fundamental<\/strong> para una buena gesti\u00f3n de una tienda online. As\u00ed que no escatimes tiempo en el proceso de selecci\u00f3n y valora no s\u00f3lo su <strong>formaci\u00f3n<\/strong>, sino sus <strong>experiencias<\/strong> previas, su <strong>motivaci\u00f3n<\/strong>, sus <strong>ganas<\/strong>, sus <strong>ideas<\/strong> y gu\u00edate de tu propio <strong><em>feeling<\/em><\/strong> para apostar por aquella persona que crees que puede aportar lo mejor de si a tu negocio. Para potenciar a\u00fan m\u00e1s tus esfuerzos, considera invertir en <strong><a href=\"https:\/\/www.sortlist.es\/marketing-online\/barcelona-es\">marketing digital<\/a><\/strong>, que puede ser clave en el crecimiento de tu tienda. Y como \u00faltimo consejo, s\u00f3lo nos queda decirte que, <strong>\u00a1mucha suerte!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En cualquier negocio con una tienda online, la figura del gestor de comercio electr\u00f3nico \u00a0es un pilar\u00a0esencial. De hecho, la predicci\u00f3n de ventas y la fluctuaci\u00f3n del volumen de negocio de la empresa dependen principalmente de \u00e9l. En este sentido, la elecci\u00f3n de la persona que ocupar\u00e1 el puesto de manager no debe hacerse a [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[38,37],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","category-marketing-y-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuentra a tu gestor de comercio electr\u00f3nico perfecto<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo, exponemos las cualidades que debe tener un gestor de comercio electr\u00f3nico y que son importantes para su negocio\" 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