{"id":3230,"date":"2021-08-18T18:52:14","date_gmt":"2021-08-18T16:52:14","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=3230"},"modified":"2026-01-21T00:04:08","modified_gmt":"2026-01-20T23:04:08","slug":"rebranding-ejemplos","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/rebranding-ejemplos\/","title":{"rendered":"Qu\u00e9 es el rebranding y los 9 mejores ejemplos para darte inspiraci\u00f3n"},"content":{"rendered":"<div id=\"module_key_takeaways--block_2049a611837cd040220b4660e57c1ba7\" class=\"sl_custom_module module_key_takeaways is_preview\">\n<div class=\"module_key_takeaways__wrapper\">\n<h3 class=\"wp-block-heading\">Puntos clave del siguiente art\u00edculo.<\/h3>\n<ul class=\"wp-block-list\">\n<li>El art\u00edculo explora el concepto de <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a>, que implica el redise\u00f1o de la identidad de una marca, incluyendo aspectos como la misi\u00f3n, visi\u00f3n, valores e identidad visual.<\/li>\n<li>Se destaca que el <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> afecta a la comunicaci\u00f3n de la marca y puede involucrar cambios en varios elementos, como el logotipo, nombre, eslogan, entre otros.<\/li>\n<li>Se mencionan nueve ejemplos exitosos de <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a>, como el de Apple, Don Limpio, Warner Bros, Schweppes, McDonald\u2019s, Pepsi, Movistar, Youtube y el aeropuerto de la ciudad de Londres, destacando c\u00f3mo cada caso logr\u00f3 adaptarse a nuevos mercados, modernizar su imagen o mejorar la percepci\u00f3n de la marca.<\/li>\n<li>El art\u00edculo concluye resaltando los beneficios potenciales del <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> y sugiere recurrir a agencias de branding para llevarlo a cabo con \u00e9xito<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el rebranding?<\/h2>\n<p>El rebranding es el <strong>redise\u00f1o de la identidad de una marca<\/strong>. Este rebranding implica una serie de <strong>cuestiones<\/strong> sobre la <strong>misi\u00f3n<\/strong>, la <strong>visi\u00f3n<\/strong>, los <strong><a href=\"https:\/\/www.sortlist.es\/blog\/valores-de-una-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">valores<\/a><\/strong> y la <a href=\"https:\/\/www.sortlist.es\/blog\/identidad-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>identidad visual<\/strong> <\/a>de la marca en cuesti\u00f3n.<\/p>\n<p>Por lo tanto, el <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> <strong>afecta<\/strong> a la <strong>comunicaci\u00f3n<\/strong> de una marca. En espa\u00f1ol, podemos hablar de \u00ab<strong>reposicionamiento<\/strong>\u00ab.<\/p>\n<p>La idea es <strong>cambiar la perspectiva <\/strong>y centrar la empresa en una nueva identidad.\u00a0El <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> puede tener lugar a varios niveles: desde el cambio de unos pocos detalles hasta el redise\u00f1o total de la marca.<\/p>\n<p>De hecho, se pueden hacer varios cambios durante un <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-indicadores\/\">cambio de marca<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Logotipo<\/li>\n<li>Nombre de la marca<\/li>\n<li>L\u00ednea de base<\/li>\n<li>Eslogan<\/li>\n<li>P\u00e1gina web<\/li>\n<li>Identidad visual<\/li>\n<li>Tono de voz<\/li>\n<li>Disposici\u00f3n de los puntos de venta<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Todo lo que <strong>afecta a la comunicaci\u00f3n<\/strong> entre la marca y sus clientes potenciales puede cambiarse durante un <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a>.<\/p>\n<p>Adem\u00e1s, el <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> puede servir para <strong>cumplir diferentes tipos de objetivos<\/strong>: <strong>modernizar<\/strong> la imagen de la empresa, <strong>dirigirse<\/strong> a un<strong> nuevo p\u00fablico <\/strong>objetivo, <strong>cambiar<\/strong> los <strong>valores<\/strong>, recuperarse de una crisis de reputaci\u00f3n, <strong>distinguirse<\/strong> de un competidor, etc.<\/p>\n<p>Dicho esto, no siempre es evidente c\u00f3mo llevar a cabo un buen rebranding. Siempre puede recurrir a una de nuestras <a href=\"https:\/\/www.sortlist.es\/branding\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">agencias de branding<\/a> para que le ayude.<\/p>\n<p>En el resto de este art\u00edculo, presentamos <strong>9 ejemplos de <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> de \u00e9xito <\/strong>para inspirarle y ayudarle a realizar su propio rebranding.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<div id=\"module_call-to-action--block_a3b5f3b706152b397f2dd8a38b9a4046\" class=\"sl_custom_module module_call-to-action align_text_left\">\n<div class=\"module_call-to-action__wrapper\">\n<h4 class=\"js-texte-typing\">\u00bfBuscas generar visibilidad para tu negocio?<\/h4>\n<p>De entre 32.000 agencias, filtramos solo las que te encantar\u00e1n.<\/p>\n<p>Sin compromiso, y totalmente gratis.<\/p>\n<p><span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuZXMvYnJhbmRpbmcvZXNwYW5hLWVzP3V0bV9zb3VyY2U9Z29vZ2xlJiMwMzg7dXRtX21lZGl1bT1jdHImIzAzODt1dG1fY2FtcGFpZ249YmxvZ19sZWFkcw==\">Encontrar mi agencia<\/span><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\">9 ejemplos de \u00e9xito en el rebranding<\/h2>\n<h3 class=\"wp-block-heading\">El rebranding de Apple<\/h3>\n<p>Cuando Steve Jobs se hizo cargo de la empresa en <strong>1997<\/strong>, inici\u00f3 un <strong>importante cambio de <\/strong><a href=\"https:\/\/www.sortlist.es\/blog\/como-construir-tu-imagen-de-marca-mediante-el-employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>imagen de la marca<\/strong>.<\/a><\/p>\n<p>El reposicionamiento de Apple es <strong>sorprendente<\/strong>. Sin duda, ha desempe\u00f1ado un papel fundamental en su mete\u00f3rico ascenso hasta <strong>convertirse<\/strong> en una de las <strong>empresas m\u00e1s valiosas del mundo<\/strong>.<\/p>\n<p>Steve Jobs quer\u00eda primero ampliar la base de clientes de la marca. Al <strong>cambiar el nombre de la marca<\/strong> Apple Computer, aliger\u00f3 la <strong>identidad <\/strong>de la empresa.<\/p>\n<p>Esta sencilla maniobra le permiti\u00f3 <strong>alejarse de una clientela especializada <\/strong>en <strong>inform\u00e1tica<\/strong> y ampliar la gama a otros productos distintos de los ordenadores.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10751\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10.png\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10.png 1280w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-10-680x383.png 680w\" alt=\"apple rebranding\" width=\"1280\" height=\"720\" \/><\/figure>\n<p>Con la adopci\u00f3n de un logotipo m\u00e1s sobrio, la marca vuelve a <strong>orientarse<\/strong> hacia una <strong>comunicaci\u00f3n<\/strong> m\u00e1s <strong>sencilla<\/strong>. Su <strong>eslogan<\/strong> \u00abThink Different\u00bb refleja el <strong>deseo de la marca de innovar<\/strong>.<\/p>\n<p>Por ejemplo, en este anuncio vemos a importantes figuras hist\u00f3ricas como Martin Luther King o Albert Einstein, que hicieron avanzar las luchas sociales y los avances cient\u00edficos pensando de forma diferente.<\/p>\n<p>Este anuncio es un ejemplo perfecto que apela a nuestro pathos, un m\u00e9todo de persuasi\u00f3n apelando a las emociones de la audiencia, haci\u00e9ndonos sentir emociones y conect\u00e1ndonos con el nuevo eslogan de Appel \u00abThink different\u00bb.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"Comercial &quot;Piensa Diferente&quot; de Apple 1997 (narrado por Steve Jobs) (subt\u00edtulos Espa\u00f1ol)\" src=\"https:\/\/www.youtube.com\/embed\/H8D7PjA3S7E?feature=oembed\" width=\"500\" height=\"375\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/figure>\n<p>De hecho, a <strong>diferencia<\/strong> de sus principales <strong>competidores<\/strong>, Apple tiene su propio sistema operativo, su propio navegador de Internet, su propio mercado de aplicaciones, etc.<\/p>\n<p>El <strong><a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a><\/strong> de Steve Jobs<strong> transform\u00f3 la imagen de Apple<\/strong> para reflejar sus nuevos objetivos en t\u00e9rminos de innovaci\u00f3n.<\/p>\n<h3 class=\"wp-block-heading\">El rebranding de Don Limpio<\/h3>\n<p>Don Limpio es un caso interesante porque es un <strong>buen ejemplo de <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-proceso\/\">rebranding<\/a> <\/strong>no diacr\u00f3nico sino sincr\u00f3nico. Es decir, su imagen <strong>cambia de un pa\u00eds a otro<\/strong> al mismo tiempo, y no a lo largo del tiempo.<\/p>\n<p>Don Limpio es una de esas marcas cuyo <strong>nombre tiene un significado claro<\/strong>. As\u00ed, la empresa ha optado por <strong>adaptar<\/strong> <strong>su nombre en diferentes idiomas<\/strong> para ser coherente con la evoluci\u00f3n de su mercado.<\/p>\n<p>En los pa\u00edses de habla inglesa, Don Limpio se convierte en Mr. Clean. En Espa\u00f1a, es Don Limpio. En Alemania, se conoce como Meister Proper y en Francia como Monsieur Propre.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3236\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading.png\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading.png 440w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-50x51.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-288x295.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-339x347.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-373x382.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-36x36.png 36w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/add-a-subheading-55x55.png 55w\" alt=\"Don Limpio rebranding\" width=\"440\" height=\"451\" \/><\/figure>\n<p>Este cambio de marca no s\u00f3lo es <strong>inteligente<\/strong> desde el punto de vista del <a href=\"https:\/\/www.sortlist.es\/blog\/crear-estrategias-de-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>, sino que tambi\u00e9n <strong>salva a la empresa<\/strong>.<\/p>\n<p>De hecho, antes de decidir <strong>adaptar su nombre en varios idiomas<\/strong>, la marca atraves\u00f3 una crisis interna debido a la <strong>autocompetencia<\/strong> de sus <strong>productos<\/strong>.<\/p>\n<p>Gracias al <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-indicadores\/\">cambio de marca<\/a>, pudo adaptar el nombre de la marca a diferentes idiomas, <strong>reorientando as\u00ed sus mercados a escala ling\u00fc\u00edstica<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">El rebranding de Warner Bros<\/h3>\n<p>Warner Bros. es una de las <strong>mayores productoras de pel\u00edculas <\/strong>de Hollywood. Para estar a la altura de sus pel\u00edculas, la empresa tuvo la idea de adaptar su logotipo a cada una de ellas.<\/p>\n<p>Se trata de un <a href=\"https:\/\/www.folklore.mx\/toolbox\/c\/rebranding-claves-esenciales-para-revitalizar-tu-marca\" target=\"_blank\" rel=\"noreferrer noopener\">rebranding<\/a> especializado: en cada nueva pel\u00edcula, el logotipo de la empresa aparece al principio para crear el ambiente. La idea es <strong>apoyar la comunicaci\u00f3n de la pel\u00edcula<\/strong> m\u00e1s que la propia marca.<\/p>\n<p>Sin embargo, en todas las pel\u00edculas, el logotipo de Warner Bros. sigue <strong>siendo f\u00e1cilmente identificable<\/strong>. El <strong>cambio<\/strong> de marca es, por tanto, <strong>limitado<\/strong>: el <strong>escudo<\/strong> y las <strong>letras \u00abWB\u00bb<\/strong> siguen siendo <strong>reconocibles<\/strong>. La marca juega con todo lo dem\u00e1s.<\/p>\n<p>El <strong>objetivo<\/strong> es que tanto el <strong>logotipo<\/strong> de Warner Bros. como la <strong>pel\u00edcula<\/strong> a la que pertenece sean <strong>identificables<\/strong> de un <strong>vistazo<\/strong>.<\/p>\n<p>Por ejemplo, el logotipo de Warner Bros para las pel\u00edculas de <strong>Superman<\/strong> adopta los<strong> colores azul, rojo y amarillo<\/strong> del famoso <strong>superh\u00e9roe<\/strong>.<\/p>\n<p>Para las pel\u00edculas de <strong>Harry Potter<\/strong>, adopta un <strong>estilo oscuro<\/strong>, con un <strong>humo azulado <\/strong>que recuerda el <strong>ambiente<\/strong> del colegio <strong>Hogwarts<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10750\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9.png\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-288x204.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-576x407.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-339x240.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-678x480.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-373x264.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-478x338.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-9-516x365.png 516w\" alt=\"logo warnerbros harry potter\" width=\"680\" height=\"481\" \/><\/figure>\n<p>Para <strong>Escuadr\u00f3n Suicida<\/strong>, el logo de Warner Bros. adopta los <strong>colores<\/strong> verde y morado caracter\u00edsticos de su <strong>Joker<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3237\" style=\"width: 619px; height: 256px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28.png\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28.png 2880w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-768x318.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1536x637.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-2048x849.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-50x21.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-288x119.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-576x239.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-339x141.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-678x281.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-373x155.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-746x309.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-691x286.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1382x573.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-973x403.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1946x807.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1048x434.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-478x198.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-956x396.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-516x214.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1032x428.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-680x282.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/08\/capture-decran-2021-08-18-a-18.37.28-1360x564.png 1360w\" alt=\"logo warner bros Escuadr\u00f3n Suicida\" width=\"2880\" height=\"1194\" \/><\/figure>\n<h3 class=\"wp-block-heading\">El rebranding de Schweppes<\/h3>\n<p>En 2017, Schweppes renov\u00f3 la<strong> comunicaci\u00f3n visual<\/strong> de su famosa bebida. La marca decidi\u00f3 <strong>replantear<\/strong> completamente el <strong>etiquetado<\/strong> de sus botellas.<\/p>\n<p>En el Reino Unido, Schweppes es una rama de Coca Cola. Es ah\u00ed donde la etiqueta ha subido a las tapas, con un <strong>corte oblicuo<\/strong>. Antes era recto, centrado en el fondo de la botella.<\/p>\n<p>El <strong>nuevo etiquetado<\/strong> da a la botella un <strong>aspecto \u00fanico<\/strong>, <strong>refinado<\/strong> y <strong>moderno<\/strong>. La <strong>etiqueta<\/strong> tambi\u00e9n se ha vuelto m\u00e1s <strong>brillante<\/strong>: ahora es totalmente amarilla, mientras que antes era mayoritariamente negra.<\/p>\n<p>Por \u00faltimo, Schweppes ha r<strong>edise\u00f1ado la forma de la botella<\/strong> para adaptarla a la nueva etiqueta. De nuevo, se ha vuelto <strong>m\u00e1s moderno y curvo<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10748\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7.png\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7.png 700w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-288x158.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-576x317.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-339x186.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-678x373.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-373x205.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-691x380.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-478x263.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-516x284.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-7-680x374.png 680w\" alt=\"Schweppes rebranding\" width=\"700\" height=\"385\" \/><\/figure>\n<p>El <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-indicadores\/\">cambio de marca<\/a> de Schweppes muestra la voluntad de modernizaci\u00f3n de la marca. El nuevo aspecto de las botellas, m\u00e1s est\u00e9tico y original, parece orientado a un p\u00fablico m\u00e1s joven.<\/p>\n<h3 class=\"wp-block-heading\">El rebranding de McDonald\u2019s<\/h3>\n<p>Para salvar su reputaci\u00f3n, McDonald\u2019s llev\u00f3 a cabo un<strong> <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-indicadores\/\">cambio de marca<\/a> general <\/strong>para <strong>dejar de ser asociado<\/strong> con la <strong>comida basura<\/strong>.<\/p>\n<p>El <strong><a href=\"https:\/\/www.sortlist.es\/blog\/significado-de-los-colores\/\" target=\"_blank\" rel=\"noreferrer noopener\">color<\/a> principal <\/strong>de la marca era el <strong>rojo<\/strong>. Tras el cambio de marca, <strong>se convirti\u00f3 en verde<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3793\" style=\"width: 525px; height: 295px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds.jpeg\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds.jpeg 1440w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-768x432.jpeg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-50x28.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-288x162.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-576x324.jpeg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-339x191.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-678x381.jpeg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-373x210.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-746x420.jpeg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-691x389.jpeg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-1382x777.jpeg 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-973x547.jpeg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-1048x590.jpeg 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-478x269.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-956x538.jpeg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-516x290.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-1032x581.jpeg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-680x383.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/mcdonalds-1360x765.jpeg 1360w\" alt=\"McDonald rebranding \" width=\"1440\" height=\"810\" \/><\/figure>\n<p>El <strong>rojo<\/strong> evoca el <strong>ketchup<\/strong> o la <strong>carne<\/strong>, mientras que el <strong>verde<\/strong> nos <strong>recuerda la ensalada<\/strong>, las verduras, la <strong>salud<\/strong> y la <strong>ecolog\u00eda<\/strong>. Con un nuevo color, McDonald\u2019s quiere demostrar que distribuye <strong>productos m\u00e1s sanos y frescos<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10746\" style=\"width: 592px; height: 425px;\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6.png\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6.png 411w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6-50x36.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6-288x207.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6-339x243.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-6-373x268.png 373w\" alt=\"Mcdonald's rebranding\" width=\"411\" height=\"295\" \/><\/figure>\n<p>Por tanto, la <strong>identidad<\/strong> de la marca ha <strong>cambiado<\/strong> para salvar su negocio.<\/p>\n<p>Pero su <a href=\"https:\/\/www.sortlist.es\/blog\/guia-rebranding-indicadores\/\">cambio de marca<\/a> no se limita a su color: la <strong>ubicaci\u00f3n<\/strong> de sus restaurantes y todo el<strong> dise\u00f1o de su interior se han trabajado con el mismo objetivo.<\/strong><\/p>\n<p>La imagen actual de McDonald\u2019s transmite una<strong> imagen m\u00e1s limpia<\/strong>, <strong>sana<\/strong> y <strong>elegante<\/strong> que la de un restaurante de comida r\u00e1pida sucio y poco saludable.<\/p>\n<h3 class=\"wp-block-heading\">El rebranding de Pepsi<\/h3>\n<p>Una de las acciones m\u00e1s comunes del rebranding es la actualizaci\u00f3n o el cambio del <a href=\"https:\/\/www.sortlist.es\/blog\/precio-logotipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">logotipo<\/a>. Pepsi es una de las marcas que m\u00e1s veces ha cambiado su logotipo.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3796\" style=\"width: 571px; height: 308px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline.jpeg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline.jpeg 1200w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-768x413.jpeg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-50x27.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-288x155.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-576x310.jpeg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-339x182.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-678x365.jpeg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-373x201.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-746x402.jpeg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-691x372.jpeg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-973x524.jpeg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-1048x564.jpeg 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-478x257.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-956x515.jpeg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-516x278.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-1032x556.jpeg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/pepsi_timeline-680x366.jpeg 680w\" alt=\"nueva imagen de marca cambio de logo Pepsi\" width=\"1200\" height=\"646\" \/><\/figure>\n<p>Un cambio recurrente de logotipo puede, en algunos casos, perjudicar la imagen de marca, la <a href=\"https:\/\/www.sortlist.es\/blog\/6-estrategias-para-aumentar-la-notoriedad-de-tu-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">notoriedad<\/a> y las ventas. Pepsi ha cambiado su logotipo <strong>11<\/strong> veces desde <strong>1898<\/strong>.<\/p>\n<p>En un principio, la marca fue reconocida como Pepsi Cola, pero posteriormente se simplific\u00f3 a Pepsi.<\/p>\n<p>Actualmente, se <strong>identifica<\/strong> por el <strong>isotipo<\/strong> o s\u00edmbolo de la marca, que es el c\u00edrculo con los colores rojo, azul y blanco de Pepsi.<\/p>\n<p>De hecho, la marca ha creado recientemente una <a href=\"https:\/\/www.sortlist.es\/publicidad\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1a publicitaria<\/a> en la que se burla de otras marcas como Burger King, McDonald\u2019s y Wendy\u2019s. La campa\u00f1a presenta envases de comida r\u00e1pida con el logotipo de Pepsi.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3799\" style=\"width: 570px; height: 299px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54.png\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54.png 1426w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-768x404.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-288x151.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-576x303.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-339x178.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-678x357.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-373x196.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-746x392.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-691x363.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-1382x727.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-973x512.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-1048x551.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-478x251.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-956x503.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-516x271.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-1032x543.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-680x358.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/capture-decran-2021-09-30-a-09.57.54-1360x715.png 1360w\" alt=\"cambio de imagen de marca Pepsi\" width=\"1426\" height=\"750\" \/><\/figure>\n<h3 class=\"wp-block-heading\">El rebranding de <strong>Movistar<\/strong><\/h3>\n<p>Movistar es la mayor empresa multinacional de telecomunicaciones de Espa\u00f1a, que naci\u00f3 con el nombre de Telef\u00f3nica de Espa\u00f1a SA.<\/p>\n<p>Para <strong>modernizar<\/strong> su <a href=\"https:\/\/www.sortlist.es\/blog\/identidad-de-marca-ejemplos\/\">identidad de marca<\/a> y llegar a un p\u00fablico m\u00e1s joven, la empresa ha empezado a utilizar el nombre de Movistar en sus campa\u00f1as publicitarias desde 2010.<\/p>\n<p>El cambio m\u00e1s reciente de su logotipo es este:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3805\" style=\"width: 544px; height: 203px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre.png\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre.png 874w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-768x287.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-50x19.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-288x108.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-576x216.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-339x127.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-678x254.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-373x140.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-746x279.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-691x259.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-478x179.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-516x193.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-680x254.png 680w\" alt=\"hacer un rebranding movistar \" width=\"874\" height=\"327\" \/><\/figure>\n<p>Es m\u00e1s sencillo, se han eliminado los reflejos y los relieves de la M, ahora es azul y plano y se ha eliminado el fondo azul.<\/p>\n<p>El cambio de marca del <a href=\"https:\/\/www.sortlist.es\/s\/logotipos\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">logotipo<\/a> simplifica su uso en las redes sociales y tambi\u00e9n en las <a href=\"https:\/\/www.sortlist.es\/publicidad\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as publicitarias.<\/a><\/p>\n<h3 class=\"wp-block-heading\">El rebranding de Youtube<\/h3>\n<p>Seg\u00fan el <a href=\"https:\/\/www.blogdumoderateur.com\/chiffres-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Du Moderateur<\/a>, Youtube en algunas cifras es :<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>2.291<\/strong> millones de usuarios utilizan YouTube cada mes en todo el mundo<\/li>\n<li>M\u00e1s de <strong>90.000<\/strong> v\u00eddeos se ven en un segundo en YouTube<\/li>\n<li>Varios miles de millones de visitas al d\u00eda<\/li>\n<li>M\u00e1s del <strong>70% <\/strong>de los v\u00eddeos de YouTube se ven en el m\u00f3vil<\/li>\n<li>El <strong>37% <\/strong>del tr\u00e1fico m\u00f3vil mundial est\u00e1 en YouTube, por delante de Facebook (<strong>8,4%<\/strong>) y Snapchat (<strong>8,3%<\/strong>)<\/li>\n<\/ul>\n<p>Se ha convertido en la plataforma m\u00e1s visitada del mundo y su uso sigue creciendo cada a\u00f1o.<\/p>\n<p>Desde su creaci\u00f3n, <a href=\"https:\/\/www.sortlist.es\/blog\/tener-exito-en-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a> s\u00f3lo ha hecho un cambio de marca. Para el nuevo logotipo se cre\u00f3 la tipograf\u00eda YouTube Sans. La empresa describe este nuevo logotipo como una versi\u00f3n simplificada, mejor adaptada a los distintos dispositivos y, sobre todo, a las pantallas m\u00e1s peque\u00f1as.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3806\" style=\"width: 499px; height: 107px;\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1.png\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1.png 872w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-768x165.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-50x11.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-288x62.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-576x124.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-339x73.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-678x145.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-373x80.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-746x160.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-691x148.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-478x103.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-516x111.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2021\/09\/sans-titre-1-680x146.png 680w\" alt=\"hacer un rebranding Youtube \" width=\"872\" height=\"187\" \/><\/figure>\n<\/div>\n<p>El icono, m\u00e1s brillante que antes, es una abreviatura del logotipo, dise\u00f1ada para saltar mejor a la vista del usuario. Youtube busca mejorar la experiencia ofrecida a los usuarios.<\/p>\n<h3 class=\"wp-block-heading\">El rebranding del aeropuerto de la ciudad de Londres<\/h3>\n<p>El aeropuerto de la ciudad de Londres no se ha librado de un<strong> cambio de imagen<\/strong>: en <strong>2018<\/strong> renueva su imagen con un <strong>logotipo<\/strong> <strong>totalmente nuevo<\/strong>.<\/p>\n<p>El logotipo presenta las letras de \u00abLondres\u00bb repartidas alrededor de una<strong> O central<\/strong>. \u00ab<strong>Lon<\/strong>\u00bb se lee en <strong>horizontal<\/strong> y \u00ab<strong>Don<\/strong>\u00bb en <strong>vertical<\/strong>.<\/p>\n<p>Esta imagen sirve para varios prop\u00f3sitos. En primer lugar, muestra una <strong>cierta modernidad<\/strong>. El <strong>degradado<\/strong> del <strong>verde<\/strong> al <strong>azul<\/strong> recuerda a los <strong>parques<\/strong> y al <strong>T\u00e1mesis<\/strong>: transmite una <strong>sensaci\u00f3n positiva<\/strong>.<\/p>\n<p>Para reforzar esta <strong>positividad<\/strong>, la O central tiene un <strong>peque\u00f1o coraz\u00f3n<\/strong> blanco en su centro.<\/p>\n<p>Sobre todo, la<strong> O central simboliza el propio aeropuerto<\/strong>. Como se escribe entre todas las letras, se entiende que esta O <strong>conecta todo Londres<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10749\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8.png\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8.png 750w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-288x204.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-576x407.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-339x240.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-678x479.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-373x264.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-746x527.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-691x488.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-478x338.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-516x365.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2023\/10\/image-8-680x481.png 680w\" alt=\"Rebranding London Airport\" width=\"750\" height=\"530\" \/><\/figure>\n<p>La idea es mostrar que el aeropuerto es <strong>central<\/strong> y <strong>capaz de distribuir<\/strong> a los visitantes por toda la ciudad. Adem\u00e1s, la O es una sola l\u00ednea conectada: la idea es que se pueda recorrer.<\/p>\n<p>En resumen, la <strong>nueva identidad<\/strong> del London City Airport transmite una<strong> energ\u00eda positiva <\/strong>y muestra la <strong>capacidad<\/strong> de <strong>distribuci\u00f3n<\/strong> de este aeropuerto internacional.<\/p>\n<h2 class=\"wp-block-heading\">\u00bfTu turno?<\/h2>\n<p>Como hemos visto en este art\u00edculo, los <strong>beneficios<\/strong> de renombrar una marca pueden ser: mayor conocimiento y visibilidad, mejora de la confianza de los clientes, aumento de las ventas\u2026<\/p>\n<p>Pero para que esto ocurra, el cambio de marca tiene que tener \u00e9xito. No dude en contactar con las mejores <strong><a href=\"https:\/\/www.sortlist.es\/branding\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">agencias de branding de Espa\u00f1a<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puntos clave del siguiente art\u00edculo. El art\u00edculo explora el concepto de rebranding, que implica el redise\u00f1o de la identidad de una marca, incluyendo aspectos como la misi\u00f3n, visi\u00f3n, valores e identidad visual. Se destaca que el rebranding afecta a la comunicaci\u00f3n de la marca y puede involucrar cambios en varios elementos, como el logotipo, nombre, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":12092,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[72,39],"class_list":["post-3230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creativo-visual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 9 mejores ejemplos de rebranding para inspirarte<\/title>\n<meta name=\"description\" content=\"Aqu\u00ed 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