{"id":5850,"date":"2022-04-26T18:00:07","date_gmt":"2022-04-26T16:00:07","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=5850"},"modified":"2022-04-27T11:40:21","modified_gmt":"2022-04-27T09:40:21","slug":"como-utilizar-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/como-utilizar-el-metaverso\/","title":{"rendered":"\u00bfC\u00f3mo utilizar el metaverso? Solo si es para entretener, seg\u00fan estudio de Sortlist"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>TL;DR: Los usuarios no conf\u00edan en el metaverso lo suficiente como para considerarlo m\u00e1s que una plataforma de entretenimiento.<\/strong><\/p><\/blockquote>\n\n\n\n<p>El metaverso, una idea que durante mucho tiempo estuvo reservada a escritores de ciencia ficci\u00f3n, ha pasado a ocupar la mente de emprendedores y aficionados a la tecnolog\u00eda y el marketing.<\/p>\n\n\n\n<p>En Sortlist estamos acostumbrados a gestionar un <strong>sinn\u00famero de datos <\/strong>que explican las tendencias del mundo del marketing. Esto significa que no pod\u00edamos limitarnos a ver c\u00f3mo se desarrollaba el metaverso.<\/p>\n\n\n\n<p>Por eso decidimos <strong>encuestar a usuarios <\/strong>en B\u00e9lgica, Alemania, Espa\u00f1a, Francia y los Pa\u00edses Bajos para saber qu\u00e9 esperan de este mundo virtual, ver qu\u00e9 piensan sobre c\u00f3mo utilizar el metaverso, si quieren participar en \u00e9l y si es realmente una cosa del futuro o solo una tendencia m\u00e1s.<\/p>\n\n\n\n<p>Nuestro estudio m\u00e1s reciente revela que:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e1s de la mitad de los encuestados <strong>no confiar\u00edan<\/strong> en un mundo virtual.<\/li><li>Casi el <strong>70%<\/strong> entiende lo que es el metaverso.<\/li><li>La mayor\u00eda ve los mundos virtuales como lugares para \u00ab<strong>escapar del mundo real<\/strong>\u00ab.<\/li><li>Las mujeres (91,43 %) son <strong>m\u00e1s conscientes<\/strong> que los hombres (88,54 %) de lo que es el metaverso.<\/li><li>Las NFT siguen siendo objeto de debate para muchos; el 61 % de los encuestados <strong>no pensar\u00eda en invertir<\/strong> en ellas.<\/li><li>Casi el 60 % del p\u00fablico en general afirma conocer lo que son las NFT. De ellos, los hombres est\u00e1n <strong>m\u00e1s informados<\/strong> que las mujeres (76 % frente a 46 %).<\/li><li>El metaverso representa para las mujeres <strong>una forma de escapar del mundo real<\/strong> (58 %), mientras que para los hombres representa el <strong>futuro<\/strong> (53 %).<\/li><li>Los usuarios mayores de 54 a\u00f1os sab\u00edan que el metaverso era un mundo virtual (63 %) <strong>en mayor proporci\u00f3n<\/strong> que los usuarios m\u00e1s j\u00f3venes de entre 25 y 34 a\u00f1os (59 %).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Habla la gente: \u00bfQu\u00e9 es el metaverso?<\/h2>\n\n\n\n<p>Nuestra idea detr\u00e1s de este informe surgi\u00f3 de una simple pregunta: <strong>\u00bfsaben realmente los usuarios lo que es el metaverso?<\/strong><\/p>\n\n\n\n<p>Decidimos encuestar al p\u00fablico en general sobre su percepci\u00f3n de este mundo virtual y, a partir de ah\u00ed, seguir con preguntas espec\u00edficas que podr\u00edan ayudar a dibujar un panorama m\u00e1s amplio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfSaben los usuarios que Facebook ha cambiado de nombre?<\/h3>\n\n\n\n<p>El <strong>65 %<\/strong> de los usuarios encuestados en toda Europa eran perfectamente conscientes del cambio de nombre de Facebook. El 65,63 % de los hombres encuestados sab\u00eda que la empresa lo hab\u00eda hecho, frente al 63,81 % de las mujeres.<\/p>\n\n\n\n<p>Estos n\u00fameros est\u00e1n en estrecha correlaci\u00f3n con los resultados de nuestra anterior encuesta sobre el metaverso para empresas, en la que descubrimos que la mayor\u00eda de las empresas entend\u00edan que el mundo virtual estaba dirigido <strong>principalmente a los hombres<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3.png\" alt=\"\" class=\"wp-image-5861\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es3-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Otro dato curioso que se desprende de nuestro estudio es que el p\u00fablico en general entiende mejor que los profesionales del marketing cu\u00e1l es el nuevo nombre de la empresa Facebook.<\/p>\n\n\n\n<p>Hemos dejado una pregunta abierta para que los usuarios y los profesionales del marketing escriban cu\u00e1l creen que es el nuevo nombre de Facebook.<\/p>\n\n\n\n<p><strong>Casi el 90 % del p\u00fablico en general mencion\u00f3 \u00abMeta\u00bb.<\/strong> En cambio, solo el 81 % de los profesionales del marketing mencion\u00f3 \u00abMeta\u00bb. El 12 % de ellos a\u00f1adi\u00f3 \u00abNo s\u00e9\/no estoy seguro\u00bb como respuesta, algo que <strong>no se vio en la encuesta del p\u00fablico en general.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1.png\" alt=\"\" class=\"wp-image-5857\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es1-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Al cambiar su nombre, Meta tambi\u00e9n asegur\u00f3 para s\u00ed mismo un nuevo objetivo que va m\u00e1s all\u00e1 de la misi\u00f3n de Facebook de conectar a la gente.<\/p>\n\n\n\n<p>Su propia web as\u00ed lo expresa: \u00abLa visi\u00f3n de nuestra empresa es ayudar a <strong>dar vida al metaverso<\/strong>, por lo que cambiamos nuestro nombre para reflejar nuestro compromiso con este futuro\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entendiendo el metaverso<\/h3>\n\n\n\n<p>Nuestra encuesta indica que esta visi\u00f3n ha sido aparentemente transparente para los usuarios, ya que el <strong>66,67 % de los encuestados dijo entender<\/strong> lo que es el metaverso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4.png\" alt=\"\" class=\"wp-image-5862\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es4-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, <strong>los usuarios de Espa\u00f1a son los que m\u00e1s conocen el metaverso<\/strong>, ya que casi el 80 % confirm\u00f3 saber qu\u00e9 es. <strong>Los usuarios de Francia son los que menos lo conocen<\/strong>, ya que apenas m\u00e1s de la mitad de los encuestados (55 %) ten\u00eda idea de ello.<\/p>\n\n\n\n<p>Parece que todav\u00eda hay confusi\u00f3n entre los significados de \u00abMeta\u00bb y \u00abmetaverso\u00bb.<\/p>\n\n\n\n<p>Cuando se les pidi\u00f3 que definieran el metaverso, es decir, el mundo virtual, poco m\u00e1s de la mitad de los usuarios acertaron. Sin embargo, eso no impidi\u00f3 que un importante <strong>26 % dijera que era \u00abel nuevo nombre de Facebook\u00bb.<\/strong><\/p>\n\n\n\n<p>Una peque\u00f1a fracci\u00f3n tambi\u00e9n piensa que el metaverso est\u00e1 \u00abvinculado a la Web3\u00bb y que es un \u00abnuevo Google\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Idea<\/strong><\/td><td><strong>Percepci\u00f3n<\/strong><\/td><\/tr><tr><td>Es un mundo virtual<\/td><td>54,32 %<\/td><\/tr><tr><td>Es el nuevo nombre de Facebook<\/td><td>25,93 %<\/td><\/tr><tr><td>Todas son correctas<\/td><td>7,41 %<\/td><\/tr><tr><td>Est\u00e1 vinculado a la Web3<\/td><td>5,35 %<\/td><\/tr><tr><td>Es una criptomoneda<\/td><td>4,12 %<\/td><\/tr><tr><td>Es un nuevo Google<\/td><td>2,88 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>En este sentido, el metaverso no est\u00e1 exento de sorpresas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Los usuarios mayores de 54 a\u00f1os sab\u00edan que el metaverso era un mundo virtual (63 %) en mayor proporci\u00f3n que los usuarios m\u00e1s j\u00f3venes de entre 25 y 34 a\u00f1os (59 %).<\/strong><\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es.png\" alt=\"\" class=\"wp-image-5868\" width=\"772\" height=\"1302\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-1214x2048.png 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-50x84.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-288x486.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-576x972.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-339x572.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-678x1144.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-373x629.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-746x1259.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-691x1166.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-1382x2332.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-973x1642.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-1048x1769.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-478x807.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-956x1613.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-516x871.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-1032x1742.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-680x1148.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/como-definirias-el-metaverso-es-1360x2295.png 1360w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La adopci\u00f3n del metaverso: a\u00fan por debatir<\/h2>\n\n\n\n<p>Las cifras anteriores muestran una imagen clara de la percepci\u00f3n actual del metaverso por parte de los usuarios en general, una percepci\u00f3n que ahora se puede analizar de forma m\u00e1s profunda para ver si se correlaciona con el uso del metaverso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lo que esperan los usuarios del metaverso<\/h3>\n\n\n\n<p>Seg\u00fan nuestra encuesta, los pensamientos de la gente sobre el uso del metaverso est\u00e1n todos relacionados con el <strong>escapismo<\/strong> o el <strong>futuro<\/strong>. Un <strong>20 %<\/strong> dijo que el mundo virtual es \u00abuna forma de escapar del mundo real\u00bb, seguido de un <strong>17 % <\/strong>que dijo que es el futuro y un <strong>16 %<\/strong> que lo ve como una forma de distracci\u00f3n.<\/p>\n\n\n\n<p>A continuaci\u00f3n, los principales usos que la gente espera del metaverso:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Uso<\/strong><\/td><td><strong>%<\/strong><\/td><\/tr><tr><td>Una forma de escapar del mundo real<\/td><td>19,55 %<\/td><\/tr><tr><td>El futuro<\/td><td>16,92 %<\/td><\/tr><tr><td>Una forma de distracci\u00f3n<\/td><td>15,60 %<\/td><\/tr><tr><td>Una nueva forma para interactuar<\/td><td>13,35 %<\/td><\/tr><tr><td>Lleno de oportunidades<\/td><td>12,78 %<\/td><\/tr><tr><td>Peligroso<\/td><td>9,77 %<\/td><\/tr><tr><td>Una nueva forma de hacer negocios<\/td><td>9,59 %<\/td><\/tr><tr><td>In\u00fatil<\/td><td>2,44 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>El metaverso representa para las mujeres una forma de escapar del mundo real (58 %), mientras que para los hombres representa el futuro (53 %).<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2160\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es.png\" alt=\"\" class=\"wp-image-5869\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-768x864.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1365x1536.png 1365w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1820x2048.png 1820w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-50x56.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-288x324.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-576x648.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-339x381.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-678x763.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-373x420.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-746x839.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-691x777.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1382x1555.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-973x1095.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1048x1179.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-478x538.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-956x1076.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-516x581.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1032x1161.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-680x765.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/que-es-un-mundo-virtual-es-1360x1530.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Por mucho que se hable de que los mundos virtuales tienen un enorme <a href=\"https:\/\/www.sortlist.es\/blog\/metaverso-para-marcas\/\">impacto empresarial<\/a>, los usuarios parecen centrarse solo en una forma de verlo: como <strong>medio de entretenimiento.<\/strong><\/p>\n\n\n\n<p>Esta podr\u00eda ser una de las razones por las que las empresas deben evaluar este escenario con cautela: una cuarta parte de las marcas encuestadas para nuestro estudio de empresas dijeron que esperan que las iniciativas dentro del metaverso produzcan <strong>beneficios econ\u00f3micos<\/strong> por encima de todo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1.png\" alt=\"\" class=\"wp-image-5863\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-for-business-survey-visuals_es1-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfEs el metaverso algo bueno?<\/h3>\n\n\n\n<p>Nuestra encuesta de empresas mostr\u00f3 que las empresas parecen subirse r\u00e1pidamente al tren del metaverso, pero sus esperanzas pueden ser ef\u00edmeras, ya que <strong>la mayor\u00eda de los usuarios encuestados comentaron que no confiar\u00edan en un mundo virtual.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5.png\" alt=\"\" class=\"wp-image-5864\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es5-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Esta cifra pone de manifiesto el problema m\u00e1s importante que enfrenta la adopci\u00f3n masiva del metaverso.<\/p>\n\n\n\n<p>De todos los grupos de edad, solo los usuarios de 25 a 34 a\u00f1os dijeron que confiar\u00edan en un mundo virtual, frente a aquellos en la misma franja que no lo har\u00edan. La diferencia m\u00e1s marcada se muestra entre los usuarios mayores de 54 a\u00f1os, en los que solo el 12 % dijo que confiar\u00eda en ellos y el 88 % dijo que no lo har\u00eda.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>En otras palabras, los usuarios de m\u00e1s edad saben lo suficiente sobre el metaverso como para decidir no confiar en \u00e9l y, por el contrario, los usuarios m\u00e1s j\u00f3venes parecen ser m\u00e1s optimistas a pesar de saber menos.<\/strong><\/p><\/blockquote>\n\n\n\n<p>En esencia, parece que, a pesar de todo el conocimiento sobre el mundo virtual y el valor de entretenimiento que se encuentra del otro lado, la mayor\u00eda de los usuarios no est\u00e1n listos para llamar a la puerta todav\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La ciberseguridad es para las empresas lo que la confianza es para los usuarios<\/h3>\n\n\n\n<p>Nuestra encuesta a empresas revel\u00f3 que uno de los principales temas de preocupaci\u00f3n para las empresas es la <strong>ciberseguridad<\/strong>. Destac\u00f3 como la principal duda que tienen las empresas con el metaverso, con un 38 % de marcas preocupadas por la seguridad y los datos de su negocio, y los de sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inversi\u00f3n en las NFT<\/h2>\n\n\n\n<p>Podemos ver el patr\u00f3n descrito anteriormente al hablar de las <em>non-fungible tokens<\/em> (NFT) dentro del metaverso.<\/p>\n\n\n\n<p>Al igual que en nuestro estudio de marcas sobre el metaverso, las cifras, en principio, parecen optimistas para quienes crean NFT a la venta en el metaverso. Pero un an\u00e1lisis m\u00e1s detallado de los datos nos cuenta una historia diferente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NFT: Percepci\u00f3n del p\u00fablico<\/h3>\n\n\n\n<p><strong>Casi el 60 % del p\u00fablico en general afirma conocer <\/strong>lo que son las NFT. De ellos, los hombres est\u00e1n m\u00e1s informados que las mujeres (76 % frente al 46 %).<\/p>\n\n\n\n<p>Esto es coherente con las conclusiones de nuestro estudio sobre las marcas. En \u00e9l, las empresas ven que el mejor enfoque sobre c\u00f3mo utilizar el metaverso es dirigir las iniciativas sobre todo a hombres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6.png\" alt=\"\" class=\"wp-image-5865\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es6-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>En principio, nuevamente, esto parece traer buenas noticias, sobre todo si se tiene en cuenta que las NFT se encuentran entre las principales inversiones de las empresas dentro del mundo virtual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfVale la pena invertir en NFT?<\/h3>\n\n\n\n<p>Sin embargo, el mismo problema de confianza respecto a los mundos virtuales se repite cuando se trata de las NFT. <strong>Exactamente el 60,5 % de los encuestados no considerar\u00eda invertir en estos activos<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7.png\" alt=\"\" class=\"wp-image-5866\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es7-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><strong>Los usuarios de Espa\u00f1a y los Pa\u00edses Bajos parecen ser los m\u00e1s vanguardistas en cuanto a la inversi\u00f3n en NFT<\/strong>, ya que presentan el mayor \u00edndice de usuarios que lo considerar\u00edan. En ambos pa\u00edses, <strong>el 50 % de los usuarios coinciden en que considerar\u00edan invertir.<\/strong><\/p>\n\n\n\n<p>Por el contrario, <strong>es en B\u00e9lgica y Francia donde la diferencia es mayor<\/strong>, pa\u00edses en los que los usuarios son <strong>reacios a invertir en las NFT<\/strong>. En B\u00e9lgica, el 83 % no lo considerar\u00eda, mientras que en Francia no lo har\u00eda el 71 %.<\/p>\n\n\n\n<p><strong>Alemania se sit\u00faa en un punto medio<\/strong>, manifestando la menor diferencia entre los usuarios que solo <strong>considerar\u00edan las inversiones en NFT<\/strong> (45 %) y los que no (55 %).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es.png\" alt=\"\" class=\"wp-image-5871\" width=\"713\" height=\"1203\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-1214x2048.png 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-50x84.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-288x486.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-576x972.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-339x572.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-678x1144.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-373x629.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-746x1259.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-691x1166.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-1382x2332.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-973x1642.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-1048x1769.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-478x807.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-956x1613.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-516x871.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-1032x1742.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-680x1148.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/invertirias-en-nft-es-1360x2295.png 1360w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n\n\n<p>En consecuencia, cuando se les pregunt\u00f3 si consideraban las NFT como oportunidades de inversi\u00f3n fiables, la mayor\u00eda de los usuarios se mostraron indecisos al respecto. Solo el 17,7 % dijo que estaba considerando posibles inversiones en NFT.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8.png\" alt=\"\" class=\"wp-image-5867\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/04\/metaverse-graphs-es8-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusiones: \u00bfFracasar\u00e1 el metaverso?<\/h2>\n\n\n\n<p>Mucho se est\u00e1 hablando sobre c\u00f3mo utilizar el metaverso, y mucho queda a\u00fan queda por decir. Los estudios que hemos realizado en Sortlist demuestran que <strong>tanto la empresa como el usuario parecen ir en direcciones no siempre alineadas<\/strong>, lo que dificulta la sinergia entre ambos.<\/p>\n\n\n\n<p>A pesar de que las empresas se dirigen al grupo adecuado (hombres j\u00f3venes, que hemos visto que son los m\u00e1s interesados), el metaverso todav\u00eda necesita abordar correctamente las cuestiones de confianza y ciberseguridad para que tenga \u00e9xito.<\/p>\n\n\n\n<p>Nuestro estudio general nos dice que los usuarios no est\u00e1n preparados para tratar el metaverso como <strong>algo m\u00e1s que una herramienta de entretenimiento<\/strong>, y aun as\u00ed, <strong>son cautelosos a la hora de proporcionar sus datos personales libremente en este mundo virtual.<\/strong><\/p>\n\n\n\n<p>Facebook no es ajeno a temas relacionados con la privacidad de datos. Sin embargo, su poder como marca est\u00e1 detr\u00e1s del desarrollo del nuevo virtual, lo cual significa que el metaverso podr\u00eda pasar r\u00e1pidamente de ser un <em>buzzword<\/em> a una realidad cotidiana.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodolog\u00eda<\/h2>\n\n\n\n<p>Este estudio se realiz\u00f3 entre el 24 de febrero y el 1 de marzo de 2022 entre 200 usuarios mayores de 18 a\u00f1os de B\u00e9lgica, Alemania, Espa\u00f1a, Francia y los Pa\u00edses Bajos. Las respuestas son an\u00f3nimas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR: Los usuarios no conf\u00edan en el metaverso lo suficiente como para considerarlo m\u00e1s que una plataforma de entretenimiento. El metaverso, una idea que durante mucho tiempo estuvo reservada a escritores de ciencia ficci\u00f3n, ha pasado a ocupar la mente de emprendedores y aficionados a la tecnolog\u00eda y el marketing. En Sortlist estamos acostumbrados a [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":5872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[69],"class_list":["post-5850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sortlist-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo utilizar el metaverso? 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