{"id":7227,"date":"2022-09-22T04:57:22","date_gmt":"2022-09-22T02:57:22","guid":{"rendered":"https:\/\/www.sortlist.es\/blog\/?p=7227"},"modified":"2025-10-08T09:23:57","modified_gmt":"2025-10-08T07:23:57","slug":"partes-de-una-pagina-web","status":"publish","type":"post","link":"https:\/\/www.sortlist.es\/blog\/partes-de-una-pagina-web\/","title":{"rendered":"Partes y estructura de una p\u00e1gina web para tu negocio"},"content":{"rendered":"<p>\u00bfQu\u00e9 pasar\u00eda si entras a una tienda y todo est\u00e1 apilado? \u00bfSi tienes que revisar una a una las cosas para conseguir ese producto o esa informaci\u00f3n que necesitabas? Probablemente te sientas frustrado y r\u00e1pidamente abandones el lugar. Lo mismo ocurre con tu sitio web. Si no hay una<strong> estructura con las partes de una p\u00e1gina web bien definidas,<\/strong> el contenido va a ser dif\u00edcil de procesar, entender y encontrar.<\/p>\n<p>En este art\u00edculo te explicamos<strong> cu\u00e1l es la estructura b\u00e1sica de una p\u00e1gina web,<\/strong> el contenido que debes asegurarte de incluir y los elementos que ayudan a la interacci\u00f3n de cada uno de los visitantes.<\/p>\n<div id=\"module_key_takeaways--block_9fe982a16c641b4c5f4a46ccb2a3c858\" class=\"sl_custom_module module_key_takeaways is_preview\">\n<div class=\"module_key_takeaways__wrapper\">\n<h3 class=\"wp-block-heading\">Puntos clave del art\u00edculo<\/h3>\n<ul class=\"wp-block-list\">\n<li>El art\u00edculo detalla la importancia de la estructura de una p\u00e1gina web para una experiencia positiva del usuario y la optimizaci\u00f3n de motores de b\u00fasqueda. <\/li>\n<li>Explora los elementos esenciales como el header, body y footer, junto con p\u00e1ginas clave como la de inicio, servicios y contacto. <\/li>\n<li>Adem\u00e1s, discute otros tipos de p\u00e1ginas como la de prensa y FAQ, as\u00ed como elementos como men\u00fas, sliders y llamadas a la acci\u00f3n. <\/li>\n<li>Concluye destacando la relevancia de comprender cada componente para crear un sitio web efectivo.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">Estructura b\u00e1sica de una p\u00e1gina web<\/h2>\n<p>La <strong>estructura de una p\u00e1gina web<\/strong> est\u00e1 all\u00ed para ayudar a los visitantes a conseguir informaci\u00f3n de la manera m\u00e1s r\u00e1pida y sencilla posible. Lo que se traduce en una experiencia positiva e incrementa las posibilidades de que se conviertan en clientes.<\/p>\n<p>Adicionalmente, esta estructura est\u00e1 dise\u00f1ada para<strong> facilitar que las ara\u00f1as de los motores de b\u00fasqueda puedan analizar tu sitio web<\/strong> y posicionarlo entre los resultados de Google, Bing, etc.<\/p>\n<p>Una<strong> buena estructura<\/strong> establece cu\u00e1les son las p\u00e1ginas que conforman tu website, c\u00f3mo est\u00e1n relacionadas unas con otras y la jerarqu\u00eda entre ellas. En otras palabras, esta estructura es la responsable de mapear la organizaci\u00f3n del contenido de una p\u00e1gina web. Es de hecho, el primer paso que debe dar el dise\u00f1ador UX al momento de asumir un proyecto de <a href=\"https:\/\/www.sortlist.es\/diseno-web\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">dise\u00f1o web<\/a>.<\/p>\n<p>Para empezar a adentrarnos en el tema, consideramos importante dejar claro cu\u00e1les son los <strong>3<\/strong> elementos b\u00e1sicos que debes incluir:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10.png\" alt=\"estructura de una pagina web\" class=\"wp-image-11834\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10.png 628w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-50x40.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-288x229.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-576x459.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-339x270.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-373x297.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-478x381.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/image-10-516x411.png 516w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Cabecera o header<\/h3>\n<p>Se refiere a la <strong>franja horizontal ubicada en la parte superior de un sitio web<\/strong>. Suele repetirse a lo largo de todas las p\u00e1ginas que conforman un sitio web. Aunque puedes encontrarte o tener algunas excepciones como los landing pages, cuyo foco principal es lograr que el visitante complete una acci\u00f3n determinada.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1453\" height=\"780\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg.png\" alt=\"El header es una de las partes de una p\u00e1gina web que debes dise\u00f1ar de primero. Est\u00e1 all\u00ed para facilitar la navegaci\u00f3n y mejorar la experiencia del usuario.\" class=\"wp-image-7232\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg.png 1453w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-768x412.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-50x27.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-288x155.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-576x309.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-339x182.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-678x364.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-373x200.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-746x400.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-691x371.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-1382x742.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-973x522.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-1048x563.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-478x257.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-956x513.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-516x277.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-1032x554.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-680x365.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg-1360x730.png 1360w\" sizes=\"auto, (max-width: 1453px) 100vw, 1453px\" \/><figcaption class=\"wp-element-caption\">Fuente: <a href=\"https:\/\/www.sortlist.es\/explore\" target=\"_blank\" rel=\"noreferrer noopener\">Sorlist Espa\u00f1a<\/a><\/figcaption><\/figure>\n<p>En esta imagen puedes ver el <strong>header de la p\u00e1gina<\/strong> web de <a href=\"http:\/\/sortlist.es\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a>. Tiene el logo de la empresa, la opci\u00f3n de buscar un servicio determinado y un llamado a la acci\u00f3n para publicar un proyecto. Pero, el detalle que queremos resaltar es el hecho de que a medida que el visitante hace scroll down, <strong>el header se mantiene fijo en la parte superio<\/strong>r. \u00bfPor qu\u00e9? Porque as\u00ed facilitamos la navegaci\u00f3n hacia las secciones m\u00e1s importantes del sitio web.<\/p>\n<p>Al momento de crear tu cabecera o header debes hacerlo en las etiquetas HTML &lt;header&gt;&lt;\/header&gt; Procura hacerlos estrechos, delicados y sencillos. La idea es que este elemento mejore la experiencia del usuario sin ser abrumador.<\/p>\n<p>Para ello te recomendamos que<strong> incluyas el logotipo o la <a href=\"https:\/\/www.sortlist.es\/blog\/identidad-de-marca-ejemplos\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidad de marca<\/a>, links a las principales secciones del sitio web, informaci\u00f3n b\u00e1sica de contacto, la opci\u00f3n para cambiar de idioma<\/strong>, un campo de b\u00fasqueda y una llamada a la acci\u00f3n. En otras palabras, <strong>es el espacio para el men\u00fa de navegaci\u00f3n.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Cuerpo o body<\/h3>\n<p>Comprende todo <strong>el contenido entre el header y el footer.<\/strong> A diferencia de las otras dos secciones, esta var\u00eda de una p\u00e1gina a otra. De hecho, podr\u00edamos decir que es la parte m\u00e1s importante pues es donde vas a compartir<strong> contenido \u00fanico y relevante<\/strong> para tus visitantes.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"884\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3.png\" alt=\"El cuerpo de un sitio web se refiere al espacio entre el header y el footer. Es donde aparece el contenido. \" class=\"wp-image-7233\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3.png 1167w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-768x582.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-50x38.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-288x218.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-576x436.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-339x257.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-678x514.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-373x283.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-746x565.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-691x523.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-973x737.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-1048x794.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-478x362.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-956x724.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-516x391.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-1032x782.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg3-680x515.png 680w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><figcaption class=\"wp-element-caption\">Fuente: <a href=\"https:\/\/www.sortlist.es\/explore\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist Espa\u00f1a<\/a><\/figcaption><\/figure>\n<p><strong>Aqu\u00ed puedes agregar textos, im\u00e1genes, videos, links, o cualquier otra forma de contenido que consideres pertinente<\/strong>. Adem\u00e1s, tienes la opci\u00f3n de variar el tipo y tama\u00f1o de letra, los colores de fondos. Tienes la libertad de dise\u00f1arlo de la mejor manera para fomentar las ventas.<\/p>\n<h3 class=\"wp-block-heading\">Pie de p\u00e1gina o footer<\/h3>\n<p>Por \u00faltimo tenemos el pie de p\u00e1gina, se refiere a<strong> la secci\u00f3n del final de la p\u00e1gina web <\/strong>y que se repite en pr\u00e1cticamente todas las p\u00e1ginas que la conforman.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"890\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6.png\" alt=\"El footer es la secci\u00f3n del final del sitio web donde incluyes un mapa de navegaci\u00f3n, el logo e informaci\u00f3n relacionada al negocio. \" class=\"wp-image-7234\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6.png 1186w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-768x576.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-50x38.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-288x216.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-576x432.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-339x254.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-678x509.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-373x280.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-746x560.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-691x519.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-973x730.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-1048x786.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-478x359.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-956x717.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-516x387.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-1032x774.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledpg6-680x510.png 680w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\" \/><figcaption class=\"wp-element-caption\">Fuente: <a href=\"https:\/\/www.sortlist.es\/explore\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist Espa\u00f1a<\/a><\/figcaption><\/figure>\n<p>En el ejemplo puedes ver como en Sortlist hemos utilizado el footer. All\u00ed hemos colocado un breve p\u00e1rrafo de<strong> qui\u00e9nes somos y qu\u00e9 hacemos, adem\u00e1s de una serie de links que consideramos relevantes<\/strong> para los diferentes perfiles de visitantes que solemos recibir. Por \u00faltimo, puedes ver los \u00edconos de nuestras diferentes redes sociales y el logo de la marca.<\/p>\n<p>El pie de p\u00e1gina tambi\u00e9n resulta ideal para compartir informaci\u00f3n de derechos de autor. Pero, a diferencia del header, <strong>esta secci\u00f3n puede ser un poco m\u00e1s ancha<\/strong> ya que no interrumpe ni dificulta el proceso de navegaci\u00f3n de quien est\u00e1 revisando tu sitio web. Para crearlo debes utilizar las etiquetas &lt;footer&gt; y &lt;\/footer&gt;<\/p>\n<h2 class=\"wp-block-heading\">Contenido de una p\u00e1gina web<\/h2>\n<p>Una vez que ya hayas dise\u00f1ado estas tres partes de tu p\u00e1gina web, es momento de empezar a <strong>revisar la estructura de contenidos.<\/strong> Aqu\u00ed es importante entender que si bien cada sitio web, y cada negocio, tiene necesidades diferentes, tambi\u00e9n es cierto que <strong>hay un m\u00ednimo de informaci\u00f3n que deber\u00edas compartir.<\/strong> Es lo que el usuario est\u00e1 esperando conseguir.<\/p>\n<p>Cada una de ellas est\u00e1 all\u00ed para proveer informaci\u00f3n relevante a tus visitantes y para impulsar las ventas de la empresa. Claro est\u00e1 que puedes agregar tantas p\u00e1ginas como consideres necesarias. Pero procura siempre comenzar por estas: <strong>servicios audiovisuales<\/strong> <a href=\"https:\/\/www.sortlist.es\/audiovisuales\/espana-es\">servicios audiovisuales<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1876\" height=\"888\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403.png\" alt=\"La secci\u00f3n qui\u00e9nes somos est\u00e1 dise\u00f1ada para que puedas contar la historia, misi\u00f3n. visi\u00f3n, valores de la empresa. \" class=\"wp-image-7235\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403.png 1876w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-768x364.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-1536x727.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-288x136.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-576x273.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-339x160.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-678x321.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-373x177.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-746x353.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-691x327.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-1382x654.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-973x461.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-1048x496.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-478x226.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-956x453.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-516x244.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-1032x488.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-680x322.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133403-1360x644.png 1360w\" sizes=\"auto, (max-width: 1876px) 100vw, 1876px\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852.png\" alt=\"Una buena p\u00e1gina de producto ofrece toda la informaci\u00f3n que un consumidor necesita saber antes de hacer clic en comprar. Detalles de materiales, cantidades, costo, m\u00e9todos de pago.\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"832\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852.png\" alt=\"Una buena p\u00e1gina de producto ofrece toda la informaci\u00f3n que un consumidor necesita saber antes de hacer clic en comprar. Detalles de materiales, cantidades, costo, m\u00e9todos de pago.\" class=\"wp-image-7236\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852.png 1888w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-768x338.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-1536x677.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-50x22.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-288x127.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-576x254.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-339x149.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-678x299.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-373x164.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-746x329.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-691x305.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-1382x609.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-973x429.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-1048x462.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-478x211.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-956x421.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-516x227.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-1032x455.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-680x300.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-133852-1360x599.png 1360w\" sizes=\"auto, (max-width: 1888px) 100vw, 1888px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"754\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826.png\" alt=\"Las p\u00e1ginas de servicios son muy similares a las de producto, pero siempre ser\u00e1n beneficiadas de los logos o comentarios de tus clientes felices. \" class=\"wp-image-7237\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826.png 1234w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-768x469.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-50x31.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-288x176.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-576x352.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-339x207.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-678x414.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-373x228.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-746x456.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-691x422.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-973x595.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-1048x640.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-478x292.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-956x584.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-516x315.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-1032x631.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-20-142826-680x415.png 680w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"886\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757.png\" alt=\"Una buena p\u00e1gina de contacto va m\u00e1s all\u00e1 de un campo de contacto o los datos de correo y tel\u00e9fono. Invita a los visitantes a querer saber m\u00e1s de tu marca y productos. \" class=\"wp-image-7238\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757.png 1471w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-768x463.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-50x30.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-288x173.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-576x347.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-339x204.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-678x408.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-373x225.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-746x449.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-691x416.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-1382x832.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-973x586.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-1048x631.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-478x288.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-956x576.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-516x311.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-1032x622.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-680x410.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-111757-1360x819.png 1360w\" sizes=\"auto, (max-width: 1471px) 100vw, 1471px\" \/><\/p>\n<h2 class=\"wp-block-heading\">Otros tipos de p\u00e1ginas que puedes necesitar<\/h2>\n<p>Hasta aqu\u00ed hemos revisado <strong>las p\u00e1ginas que no pueden faltar en tu sitio web. <\/strong>Las responsables de nutrir de informaci\u00f3n a tus visitantes y de guiarlos por el camino para que se conviertan en clientes de tu marca. Pero, la verdad es que existen otros tipos de p\u00e1ginas que vas a necesitar.<\/p>\n<p>Te explicamos las que consideramos realmente pertinentes y, recuerda, si necesitas ayuda para dise\u00f1ar y armar tu sitio web siempre puedes confiar en los <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sortlist.es\/diseno-web\/espana-es\">especialistas en dise\u00f1o web<\/a> que recomendamos.<\/p>\n<h3 class=\"wp-block-heading\">Landing page o p\u00e1gina de aterrizaje<\/h3>\n<p>Como su nombre indica, una <a href=\"https:\/\/www.sortlist.es\/blog\/que-es-una-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a> es el lugar<strong> donde los usuarios aterrizan cuando hacen clic en un hiperv\u00ednculo<\/strong>. Estos enlaces no s\u00f3lo aparecen en tus campa\u00f1as de anuncios publicitarios. Tambi\u00e9n pueden estar en boletines, correos electr\u00f3nicos o sitios web de terceros.<\/p>\n<p>A diferencia del sitio web, la p\u00e1gina de aterrizaje <strong>est\u00e1 dise\u00f1ada para incentivar al usuario a cumplir una acci\u00f3n determinada. <\/strong>Eres libre de definir qu\u00e9 es eso que quieres lograr. Algunas de las metas m\u00e1s frecuentadas son:<\/p>\n<ul class=\"wp-block-list\">\n<li>Hacer clic en un bot\u00f3n<\/li>\n<li>Suscribirse a un bolet\u00edn de noticias<\/li>\n<li>Descargar un documento<\/li>\n<li>Registrarse para un evento<\/li>\n<li>Comprar un producto<\/li>\n<li>Y un largo etc\u00e9tera<\/li>\n<\/ul>\n<p>Las <a href=\"https:\/\/www.sortlist.es\/blog\/landing-page-ejemplos\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1ginas de aterrizaje<\/a> son una herramienta de marketing digital muy eficaz de la que no deber\u00edas prescindir.<\/p>\n<h3 class=\"wp-block-heading\">P\u00e1ginas 404<\/h3>\n<p>Una <a href=\"https:\/\/www.sortlist.es\/blog\/paginas-404\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina 404<\/a> es aquella a la que son dirigidos los visitantes <strong>cuando la p\u00e1gina o URL solicitada no est\u00e1 disponible o no existe.<\/strong><\/p>\n<p>Con frecuencia conseguimos p\u00e1ginas <strong>404<\/strong> con un mensaje est\u00e1ndar informando sobre el problema. Rara vez proporcionan informaci\u00f3n adicional o animan a los usuarios a permanecer en el sitio web. Grave error.<\/p>\n<p>Las p\u00e1ginas 404 pueden causar problemas en tu <a href=\"https:\/\/www.sortlist.es\/posicionamiento-web\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">posicionamiento SEO<\/a> y en la confianza de las personas hacia tu marca. De all\u00ed que sea tan importante<strong> demostrarle a los visitantes que te preocupas por su experiencia y que te interesa mantenerlos en tu sitio.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"721\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00.png\" alt=\"Una buena p\u00e1gina 404 se preocupa por atender a los visitantes y ayudarlos a conseguir lo que estaban buscando. \" class=\"wp-image-7239\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00.png 1434w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-768x386.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-288x145.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-576x290.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-339x170.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-678x341.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-373x188.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-746x375.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-691x347.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-1382x695.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-973x489.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-1048x527.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-478x240.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-956x481.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-516x259.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-1032x519.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-680x342.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-08-10-at-17.52.00-1360x684.png 1360w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\" \/><figcaption class=\"wp-element-caption\">Fuente: <a href=\"https:\/\/designshack.net\/articles\/ux-design\/designing-clever-error-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Shack<\/a><\/figcaption><\/figure>\n<p>Con un poco de creatividad y buena disposici\u00f3n, puedes lograr una p\u00e1gina bien hecha y que anime a los usuarios a perdonar el error o le ayude a darse cuenta de que han escrito la URL equivocada.<\/p>\n<h3 class=\"wp-block-heading\">P\u00e1gina en construcci\u00f3n<\/h3>\n<p>Sabemos que el tiempo entre que registras el dominio de tu sitio web y su lanzamiento puede ser largo. Lo mismo ocurre cuando est\u00e1s haciendo ajustes t\u00e9cnicos, de seguridad o de redise\u00f1o a una p\u00e1gina ya existente. De all\u00ed que insistamos en que, si te encuentras en alguna de esas dos situaciones, consideres el uso del recurso de una <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sortlist.es\/blog\/pagina-en-construccion\/\">p\u00e1gina en construcci\u00f3n<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1907\" height=\"878\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5.png\" alt=\"Dentro de la p\u00e1gina en construcci\u00f3n puedes compartir informaci\u00f3n relevante para tu target.\" class=\"wp-image-7147\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5.png 1907w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-768x354.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-1536x707.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-50x23.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-288x133.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-576x265.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-339x156.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-678x312.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-373x172.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-746x343.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-691x318.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-1382x636.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-973x448.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-1048x483.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-478x220.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-956x440.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-516x238.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-1032x475.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-680x313.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-5-1360x626.png 1360w\" sizes=\"auto, (max-width: 1907px) 100vw, 1907px\" \/><\/figure>\n<p>Ella te permite ir abriendo canales para:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Conectar <\/strong>con tus clientes potenciales<\/li>\n<li><strong>Crear intriga<\/strong> y expectativa de lo que est\u00e1 por venir<\/li>\n<li><strong>Informar <\/strong>a tus usuarios de novedades en el \u00e1rea y educarlos<\/li>\n<\/ol>\n<p>Esta es otra de esas secciones que <strong>con un poco de creatividad puede ser memorable. <\/strong>Te invitamos a leer el <a href=\"https:\/\/www.sortlist.es\/blog\/pagina-en-construccion\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculo<\/a> que escribimos al respecto y a inspirarte de las ideas que all\u00ed compartimos.<\/p>\n<h2 class=\"wp-block-heading\">Elementos de una p\u00e1gina web<\/h2>\n<p>Por \u00faltimo, consideramos fundamental compartir un breve repaso por <strong>todos los elementos que una p\u00e1gina web debe tener<\/strong>. Ellos est\u00e1n para simplificar y mejorar la experiencia de las personas que la visitan y para reforzar el posicionamiento de tu marca. Por ejemplo, incluir una <strong><a href=\"https:\/\/www.sortlist.es\/audiovisuales\/barcelona-es\">productora de video<\/a><\/strong> puede enriquecer el contenido visual de tu sitio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"470\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11.png\" alt=\"El men\u00fa, o barra de navegaci\u00f3n, est\u00e1 all\u00ed para mejorar la experiencia de tus visitantes. \" class=\"wp-image-7240\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11.png 726w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-50x32.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-288x186.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-576x373.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-339x219.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-678x439.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-373x241.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-691x447.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-478x309.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-516x334.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-11-680x440.png 680w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"173\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12.png\" alt=\"Los buscadores son un elemento esencial en un sitio web, especialmente cuando se trata de un ecommerce.\" class=\"wp-image-7241\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12.png 858w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-768x155.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-50x10.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-288x58.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-576x116.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-339x68.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-678x137.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-373x75.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-746x150.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-691x139.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-478x96.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-516x104.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/image-12-680x137.png 680w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"826\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj.png\" alt=\"El logo y tu marca deben estar presentes a lo largo y ancho de tu sitio web. Esta es tu tarjeta de presentaci\u00f3n en el mundo digital. \" class=\"wp-image-7242\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj.png 1178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-768x539.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-288x202.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-576x404.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-339x238.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-678x475.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-373x262.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-746x523.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-691x485.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-973x682.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-1048x735.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-478x335.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-956x670.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-516x362.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-1032x724.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/untitledjj-680x477.png 680w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"859\" src=\"https:\/\/www.sortlist.es\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145.png\" alt=\"ejemplo de formulario de contacto\" class=\"wp-image-7243\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145.png 922w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-768x716.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-50x47.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-288x268.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-576x537.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-339x316.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-678x632.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-373x348.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-746x695.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-691x644.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-478x445.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-516x481.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2022\/09\/screenshot-2022-09-21-221145-680x634.png 680w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n<p>A lo largo de estas l\u00edneas <strong>hemos revisado las diferentes partes de una p\u00e1gina web<\/strong>. Son muchos los elementos que juegan un rol aqu\u00ed. Por eso, siempre recomendamos trabajar de la mano de <a href=\"https:\/\/www.sortlist.es\/diseno-web\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">expertos en el \u00e1rea<\/a>. Pero eso no quiere decir que t\u00fa no tengas que tener claro c\u00f3mo hacer tu sitio web.<\/p>\n<p>El conocimiento es poder. <strong>Y<\/strong> <strong>s\u00f3lo entendiendo la importancia de cada p\u00e1gina, de cada elemento, de cada detalle es que vas a poder crear un sitio bueno y efectivo<\/strong>. Recuerda, la primera impresi\u00f3n es la que cuenta y en el mundo digital tu sitio web es tu tarjeta de presentaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 pasar\u00eda si entras a una tienda y todo est\u00e1 apilado? \u00bfSi tienes que revisar una a una las cosas para conseguir ese producto o esa informaci\u00f3n que necesitabas? Probablemente te sientas frustrado y r\u00e1pidamente abandones el lugar. Lo mismo ocurre con tu sitio web. Si no hay una estructura con las partes de una [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[39,50],"class_list":["post-7227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativo-visual","category-diseno-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partes y estructura de una p\u00e1gina web para tu negocio<\/title>\n<meta name=\"description\" content=\"Explora las partes esenciales y la estructura clave de una p\u00e1gina web para impulsar tu negocio en l\u00ednea de manera efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.es\/blog\/partes-de-una-pagina-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partes y estructura de una p\u00e1gina web para tu negocio\" \/>\n<meta property=\"og:description\" content=\"Explora las partes esenciales y la estructura clave de una p\u00e1gina web para impulsar tu negocio en l\u00ednea de manera efectiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.es\/blog\/partes-de-una-pagina-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T02:57:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T07:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/6\/2024\/03\/portadas-de-articulos-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Gil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Gil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutos\" \/>\n<script type=\"application\/ld+json\" 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