{"id":1057,"date":"2023-02-15T03:08:55","date_gmt":"2023-02-15T03:08:55","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=1057"},"modified":"2023-04-28T11:15:18","modified_gmt":"2023-04-28T11:15:18","slug":"transformacion-digital-pymes","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/transformacion-digital-pymes\/","title":{"rendered":"P\u00e1ginas para pymes: La transformaci\u00f3n digital de pymes en 2023 (Estudio)"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Estamos en 2023 y el mundo vuelve lentamente a un sentido de normalidad. Entre los m\u00e1s afectados por la pandemia se encuentran las peque\u00f1as y medianas empresas (pymes), cuyos presupuestos de marketing a\u00fan se tambalean por los efectos de covid-19 y frenan su transformaci\u00f3n digital.<\/p>\n\n\n\n<p>Durante la pandemia analizamos la <a href=\"https:\/\/www.sortlist.es\/blog\/situacion-de-las-pymes\/\" target=\"_blank\" rel=\"noreferrer noopener\">situaci\u00f3n de las pymes<\/a> y su transformaci\u00f3n digital de aquel entonces, espec\u00edficamente, el estado de sus p\u00e1ginas web. Es justo que, ahora que las empresas est\u00e1n reanudando su actividad normal, echemos un vistazo a c\u00f3mo han cambiado las cosas desde entonces.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este estudio de marketing: <\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">\u00bfExisten empresas europeas sin sitio web en 2023?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">La falta de presupuesto ya no es una preocupaci\u00f3n<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">\u00bfPor qu\u00e9 las empresas que no tienen sitio web deciden invertir en uno?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">La transformaci\u00f3n digital: M\u00e1s vale tarde que nunca<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Metodolog\u00eda<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px;font-style:normal;font-weight:400\"><strong>Presupuesto<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">La falta de presupuesto no est\u00e1 entre las primeras razones para no tener un sitio web.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>40%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">40% de las empresas afirma que su sitio web fue menos costoso de lo esperado.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Contenido<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">El contenido de calidad sigue siendo la prioridad n\u00famero de las p\u00e1ginas web para pymes.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Transformaci\u00f3n digital: \u00bfExisten empresas europeas sin sitio web en 2023?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>El panorama sigue siendo optimista para el \u00e1mbito del desarrollo de sitios web, ya que <strong>casi la mitad de las empresas encuestadas (44 %) afirma tener un sitio web<\/strong>, aunque en el top 3 tambi\u00e9n vemos peque\u00f1as empresas sin sitios web o que no tienen previsto desarrollar uno.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-1024x576.png\" alt=\"Porcentaje de negocios europeos que cuentan con una p\u00e1gina web en el 2022 y que han avanzado en el proceso de transformaci\u00f3n digital\" class=\"wp-image-1059\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, el estudio por mercados cuenta historias distintas. B\u00e9lgica, por ejemplo, tiene el <strong>mayor porcentaje<\/strong> (20 %) de empresas que no tienen sitio web y no lo consideran una prioridad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2-1024x576.png\" alt=\"Cuadro comparativo del proceso de digitalizaci\u00f3n en Europa antes, durante y despu\u00e9s de la pandemia del COVID-19\" class=\"wp-image-1060\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esto es al menos un poco esperanzador para B\u00e9lgica, ya que tambi\u00e9n podr\u00eda ser la raz\u00f3n por la que el 23 % de las pymes belgas planean lanzar un sitio web en 2023, muy por delante de los dem\u00e1s pa\u00edses.<\/p>\n\n\n\n<p>Adem\u00e1s, en nuestro estudio anterior, el 42 % de las pymes belgas no ten\u00eda p\u00e1gina web, por lo que en 2023 el estudio destaca una mejora en la transformaci\u00f3n digital en ese pa\u00eds.<\/p>\n\n\n\n<p><strong>Francia y Espa\u00f1a<\/strong> son los dos mercados que lideran el n\u00famero de pymes con sitio web, lo que contrasta con el estudio anterior, en el que los Pa\u00edses Bajos y Alemania encabezaban la lista.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">\u00bfQu\u00e9 tan <em>mobile-friendly<\/em> son estos sitios web?<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Casi la mitad de los encuestados afirma que sus sitios web son <em>responsive<\/em> <\/strong>para m\u00f3viles, aunque no est\u00e1 lejos el 30 % que admite que podr\u00edan ser optimizados para pantallas m\u00f3viles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1-1024x576.png\" alt=\"Un alto porcentaje de las pymes europes afirman que su sitio web es mobile-friendly.\" class=\"wp-image-1061\" width=\"1024\" height=\"576\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-3-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si te preguntabas <a href=\"https:\/\/www.sortlist.es\/blog\/cuanto-cuesta-hacer-una-pagina-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">cu\u00e1nto cuesta hacer una p\u00e1gina web<\/a>, quiz\u00e1s vas por el camino indicado.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">Las aplicaciones m\u00f3viles siguen siendo un tema de debate entre las empresas, que en su mayor\u00eda afirman tener una aplicaci\u00f3n en marcha, aunque esta cifra va seguida de cerca por la decisi\u00f3n de no desarrollarla.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4-1024x576.png\" alt=\"S\u00f3lo el 34% de las pymes europeas ha considerado desarrollar una aplicaci\u00f3n m\u00f3vil para su negocio.\" class=\"wp-image-1062\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Este resultado podr\u00eda correlacionarse f\u00e1cilmente con el n\u00famero de empresas que afirman que sus sitios son aptos para m\u00f3viles pero que podr\u00edan optimizarse.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La falta de presupuesto ya no es una preocupaci\u00f3n<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El descubrimiento m\u00e1s sorprendente que arroj\u00f3 nuestra encuesta de 2023 es que <strong>la falta de presupuesto ya no figura entre las tres principales razones<\/strong> por las que algunas pymes no tienen un sitio web. De hecho, solo el 14 % de las pymes encuestadas se\u00f1al\u00f3 esa respuesta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5-1024x576.png\" alt=\"Entre las principales razones por las que las pymes en Europa no tienen una p\u00e1gina web destaca que no ven la relevancia dentro de su industria.\" class=\"wp-image-1063\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-5.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esto parece demostrar que, al menos en lo que concierne a creaci\u00f3n de p\u00e1ginas web, la peor parte de la pandemia ya ha quedado atr\u00e1s.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/www.sortlist.es\/blog\/situacion-de-las-pymes\/\">nuestro estudio anterior<\/a>, la falta de un presupuesto dedicado a la creaci\u00f3n de sitios web aparec\u00eda como la tercera raz\u00f3n por la que hab\u00eda empresas sin sitios web.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Las p\u00e1ginas web resultaron menos costosas de lo esperado<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">Adem\u00e1s, parece que se ha renovado la fe en este aspecto de la transformaci\u00f3n digital, ya que <strong>casi el 40 %<\/strong> de las empresas que s\u00ed invirtieron en la creaci\u00f3n de sitios web despu\u00e9s de la pandemia dijeron que eran menos costosos de lo esperado.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6-1024x576.png\" alt=\"El costo real de una p\u00e1gina web suele ser mucho m\u00e1s bajo que el presupuestado. \" class=\"wp-image-1064\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfHan cambiado los presupuestos para los sitios web de las pymes?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">\u00bfLa respuesta corta? No. Pero a pesar de que los presupuestos ya no son una preocupaci\u00f3n principal para las pymes en lo que respecta a la creaci\u00f3n de sitios web, la mayor\u00eda de las empresas encuestadas mantienen bolsillos apretados en 2023.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7-1024x576.png\" alt=\"La mayor\u00eda de las pymes estima invertir entre los 1.000 y los 5.000 euros en el desarrollo del sitio web. \" class=\"wp-image-1065\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-7.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>El presupuesto m\u00e1s alto considerado para el desarrollo de un sitio web est\u00e1 entre <strong>1.000 y 5.000 euros en todos los mercados<\/strong>, imitando<strong> <\/strong>el mismo patr\u00f3n que el de la encuesta de 2020.<\/p>\n\n\n\n<p>En cuanto a los presupuestos globales de marketing, ni siquiera una pandemia mundial ni una guerra transfronteriza tuvieron oportunidad alguna contra la transformaci\u00f3n digital, excepto para las empresas espa\u00f1olas, que afirmaron que la pandemia redujo su presupuesto.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8-1024x576.png\" alt=\"An\u00e1lisis comparativo del impacto de acontecimientos recientes en los presupuestos de marketing de diferentes pa\u00edses europeos. \" class=\"wp-image-1066\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-8.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Adem\u00e1s, <strong>el personal interno result\u00f3 ser el recurso m\u00e1s utilizado (29,02 %)<\/strong> para el dise\u00f1o web de las peque\u00f1as empresas. Seguido de cerca por las agencias especializadas, lo que es directamente inverso a lo que vimos en el estudio anterior.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9-1024x576.png\" alt=\"El personal interno y las agencias especializadas son los principales recursos para desarrollar un sitio web.\" class=\"wp-image-1067\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u00bfPor qu\u00e9 las empresas que no tienen sitio web deciden invertir en uno?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">29% invierte en una web por las oportunidades que ofrece<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En general, <strong>las oportunidades que brinda un sitio web (ventas\/potenciales clientes\/marcas\/tr\u00e1fico)<\/strong> fueron la principal raz\u00f3n por la que las empresas decidieron invertir en la creaci\u00f3n de uno, aunque las empresas holandesas consideran que la pandemia fue el principal factor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10-1024x576.png\" alt=\"Las oportunidades de ventas y el impacto en branding son las razones principales por las que los negocios deciden desarrollar su sitio web y avanzar en la transformaci\u00f3n digital. \" class=\"wp-image-1068\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-10.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Despierta la necesidad de invertir m\u00e1s en marketing<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Adem\u00e1s, nuestro estudio revela que la creaci\u00f3n de un sitio web podr\u00eda considerarse <strong>un catalizador de m\u00e1s inversiones en marketing y transformaci\u00f3n digital<\/strong>, excepto para las empresas belgas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11-1024x576.png\" alt=\"An\u00e1lisis de la relaci\u00f3n entre la creaci\u00f3n de una p\u00e1gina web y la inversi\u00f3n en marketing. \" class=\"wp-image-1069\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En B\u00e9lgica, m\u00e1s del 60 % de las empresas consideran que la creaci\u00f3n de sitios web no impuls\u00f3 m\u00e1s inversiones en marketing.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">La prioridad de los sitios web de las pymes: El contenido sigue siendo rey<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No hay otra forma de decirlo: <strong>en 2023 el contenido se lleva el primer lugar en cuanto a las prioridades de las empresas para sus sitios web<\/strong>, con casi una cuarta parte de las empresas dispuestas a centrarse en la <a href=\"https:\/\/www.sortlist.es\/blog\/software-de-paginas-web-gratis\/\">creaci\u00f3n de contenidos<\/a> de alta calidad para sus sitios. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12-1024x576.png\" alt=\"En el proceso de transformaci\u00f3n digital el contenido sigue siendo el rey. De hecho, es una de las principales prioridades de las pymes europeas.\" class=\"wp-image-1070\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/02\/design-1-visual-1-12.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el estudio anterior, el contenido qued\u00f3 en segundo lugar, por detr\u00e1s de la posibilidad de tener un sitio web <em>responsive<\/em> para m\u00f3viles. Curiosamente, solo el 11,06 % se centrar\u00e1 m\u00e1s en mejorar la seguridad de su sitio web.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La transformaci\u00f3n digital: M\u00e1s vale tarde que nunca<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Tras dos a\u00f1os de pruebas y tanteos, el mundo digital parece dispuesto a volver a ponerse en marcha. En particular, las pymes parecen ser optimistas a la hora de implementar o ampliar su presencia digital.<\/p>\n\n\n\n<p>A medida que m\u00e1s y m\u00e1s empresas sin sitios web se inician en su viaje digital, estaremos all\u00ed para estar atentos a las tendencias y perspectivas dentro del mundo del marketing digital. A pesar de que algunas empresas a\u00fan cuestionan el impacto de un sitio web para su sector espec\u00edfico, no ser\u00e1 muy tarde antes de que podamos descubrir qu\u00e9 forma tendr\u00e1 el siguiente paso del comercio digital.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:23px\">Metodolog\u00eda<\/h3>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>El estudio se realiz\u00f3 entre el 4 y el 8 de abril de 2022 entre 1.000 empresas de B\u00e9lgica, Alemania, Espa\u00f1a, Francia y los Pa\u00edses Bajos. En el estudio, encuestamos a propietarios de empresas sobre el estado actual de los sitios web de sus pymes, as\u00ed como sobre sus planes de creaci\u00f3n de sitios web. Las respuestas son an\u00f3nimas.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_bff34d4231d167c4542e400aac890b13\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n         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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>40% de las pymes afirma que su sitio web fue menos costoso de lo esperado.<\/p>\n","protected":false},"author":102,"featured_media":1087,"template":"","reports_categories":[17,10],"class_list":["post-1057","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-de-creacion-web","reports_categories-estudios-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00e1ginas web para pymes: La transformaci\u00f3n digital en 2023<\/title>\n<meta name=\"description\" content=\"En 2020 analizamos la situaci\u00f3n de las p\u00e1ginas web de las pymes y su transformaci\u00f3n digital. 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