{"id":133,"date":"2022-11-23T12:42:51","date_gmt":"2022-11-23T12:42:51","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=133"},"modified":"2022-11-23T15:36:37","modified_gmt":"2022-11-23T15:36:37","slug":"estudio-branding-y-posicionamiento","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/estudio-branding-y-posicionamiento\/","title":{"rendered":"Estudio de servicio: Branding y Posicionamiento"},"content":{"rendered":"\n<div id=\"section-637e14ef84ebb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:32px\">En este estudio de servicio:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li datatext=\"\"><a href=\"#section-637e14ef84f44\">N\u00famero de proyectos de Branding y Posicionamiento<\/a> (Sep 2021-2022)<\/li>\n\n\n\n<li datatext=\"\"><a href=\"#section-637e14ef84f71\">Ciudades espa\u00f1olas m\u00e1s activas solicitando servicios de Branding y Posicionamiento<\/a><\/li>\n\n\n\n<li datatext=\"\"><a href=\"#section-637e14ef84f9b\">Tendencias de presupuestos en el tiempo<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f16\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" datatext=\"\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\">6.029 \u20ac<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Presupuesto promedio de servicios de Branding<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" datatext=\"\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>47 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Porcentaje de proyectos que vienen de Madrid<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" datatext=\"\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:40px;font-style:normal;font-weight:400\"><strong>Restaurantes<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Industria m\u00e1s activa solicitando proyectos de Branding y Posicionamiento<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f44\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">N\u00famero de proyectos de Branding y Posicionamiento (Sep 2021-2022)<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f57\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/perfil-usuarios-solicitando-branding-espana-1024x576.jpg\" alt=\"perfiles de usuarios solicitando servicios de branding y posicionamiento\" class=\"wp-image-141\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/perfil-usuarios-solicitando-branding-espana-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/perfil-usuarios-solicitando-branding-espana-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/perfil-usuarios-solicitando-branding-espana-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/perfil-usuarios-solicitando-branding-espana.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<p style=\"font-size:18px\">Entre septiembre de 2021 y septiembre de 2022, Sortlist ha recibido m\u00e1s de <strong>480<\/strong> proyectos de Branding y Posicionamiento, de los cuales <strong>114<\/strong> han dado lugar a trabajos exitosos entre <strong>empresas y agencias espa\u00f1olas<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>\ud83d\udca1 Agencia peque\u00f1a<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">La mayor\u00eda de las agencias espa\u00f1olas trabajando en Branding y Posicionamiento (14.56 %) <strong>son agencias peque\u00f1as<\/strong> (entre 1 y 12 personas).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f71\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Ciudades espa\u00f1olas m\u00e1s activas solicitando servicios de Branding y Posicionamiento<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f83\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<p style=\"font-size:18px\"><strong>Madrid<\/strong> y <strong>Barcelona<\/strong> se sit\u00faan a la cabeza de las ciudades con empresas que m\u00e1s solicitan servicios de Branding y posicionamiento, seguidas por <strong>Valencia<\/strong> y <strong>Granollers<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:25px\">\ud83d\udca1 <strong>Moda y belleza<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Las dos industrias en Madrid que m\u00e1s solicitan servicios de Branding y Posicionamiento. Sin embargo, la <strong>restauraci\u00f3n<\/strong> es el sector l\u00edder en toda Espa\u00f1a.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/grafico-barra-ciudades-activas-branding-espana-1024x576.jpg\" alt=\"ciudades que m\u00e1s solicitan servicios de branding y posicionamiento en Espa\u00f1a\" class=\"wp-image-142\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/grafico-barra-ciudades-activas-branding-espana-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/grafico-barra-ciudades-activas-branding-espana-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/grafico-barra-ciudades-activas-branding-espana-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/grafico-barra-ciudades-activas-branding-espana.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84f9b\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Tendencia del presupuesto para Branding y Posicionamiento<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e14ef84fa9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/ES-Expertise-Report-Branding-and-Positioning-Visuals-1488x837-px-1024x576.jpg\" alt=\"tendencia del presupuesto de empresas para el servicio de Eventos\" class=\"wp-image-165\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ES-Expertise-Report-Branding-and-Positioning-Visuals-1488x837-px-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ES-Expertise-Report-Branding-and-Positioning-Visuals-1488x837-px-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ES-Expertise-Report-Branding-and-Positioning-Visuals-1488x837-px-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ES-Expertise-Report-Branding-and-Positioning-Visuals-1488x837-px.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\" datatext=\"\">\n<p style=\"font-size:18px\">Es notable la decadencia de la inversi\u00f3n en Branding y Posicionamiento en abril del 2022, coincidiendo con la escalada de la guerra ruso-ucraniana, y el <strong>alza<\/strong> al culminar el verano (8 %).<\/p>\n\n\n\n<p style=\"font-size:25px\">\ud83d\udca1 <strong>11.12 %<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Marzo del 2022 fue el mes en el que Branding y Posicionamiento fue <strong>el foco de la mayor parte de las empresas en Espa\u00f1a<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Madrid y Barcelona son las que m\u00e1s solicitan servicios de Branding y Posicionamiento.<\/p>\n","protected":false},"author":1,"featured_media":145,"template":"","reports_categories":[8],"class_list":["post-133","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-por-servicio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio del servicio de Branding y Posicionamiento (Marketing)<\/title>\n<meta name=\"description\" content=\"Utiliza nuestro estudio del servicio de Branding y Posicionamiento para tomar decisiones de marketing basadas en datos para tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.es\/datahub\/reports\/estudio-branding-y-posicionamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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