{"id":177,"date":"2022-11-23T15:33:36","date_gmt":"2022-11-23T15:33:36","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=177"},"modified":"2023-01-16T12:14:32","modified_gmt":"2023-01-16T12:14:32","slug":"estudio-de-industria-viajes-y-ocio","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/estudio-de-industria-viajes-y-ocio\/","title":{"rendered":"Estudio de industria: Viajes y Ocio"},"content":{"rendered":"\n<div id=\"section-637e3d140e4a2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:32px\">En este estudio de industria:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-637e3d140e541\">Servicios de marketing m\u00e1s solicitados en Viajes y Ocio<\/a> (Sep 2021-2022)<\/li>\n\n\n\n<li><a href=\"#section-637e3d140e56f\">Tama\u00f1o promedio de agencias en la industria de Viajes y Ocio<\/a><\/li>\n\n\n\n<li><a href=\"#section-637e3d140e597\">Tendencia del presupuesto de marketing en Viajes y Ocio<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e511\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:35px;font-style:normal;font-weight:700\">Estrategia digital<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Servicio m\u00e1s solicitado en la industria de Viajes y Ocio<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>10.347 \u20ac<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Presupuesto medio de marketing en Viajes y Ocio<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Barcelona<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Ciudad que m\u00e1s servicios de marketing solicita en la industria<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e541\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Servicios de marketing m\u00e1s solicitados en Viajes y Ocio (Sep 2021-2022)<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e554\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/servicios-marketing-demandados-industria-viajes-espana-1024x576.jpg\" alt=\"grafico de barra de servicios de marketing mas solicitados en la industria de Viajes en Espa\u00f1a\" class=\"wp-image-188\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/servicios-marketing-demandados-industria-viajes-espana-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/servicios-marketing-demandados-industria-viajes-espana-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/servicios-marketing-demandados-industria-viajes-espana-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/servicios-marketing-demandados-industria-viajes-espana.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p style=\"font-size:18px\">Los servicios m\u00e1s solicitados en Viajes y Ocio est\u00e1n orientados a reforzar la <strong>presencia digital<\/strong>, sobre todo porque este sector fue uno de los m\u00e1s afectados por la crisis sanitaria.<\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>\ud83d\udca1 50<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">El n\u00famero de proyectos en Sortlist para esta industria en Espa\u00f1a.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e56f\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Tama\u00f1o promedio de agencias en la industria de Viajes y Ocio<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e57e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p style=\"font-size:18px\">Son <strong>agencias peque\u00f1as<\/strong> las que suelen trabajar con el sector de Viajes y Ocio en Espa\u00f1a. Su trabajo se ha diversificado para responder a las <strong>alternativas<\/strong> para el turismo y el home-sharing, popularizadas por empresas como Airbnb.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-agencia-industria-viajes-espana-1024x576.jpg\" alt=\"grafico de barra de tama\u00f1o promedio de agencias de marketing trabajando en la industria de Viajes en Espa\u00f1a\" class=\"wp-image-189\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-agencia-industria-viajes-espana-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-agencia-industria-viajes-espana-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-agencia-industria-viajes-espana-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-agencia-industria-viajes-espana.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e597\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Tendencia del presupuesto de marketing en Viajes y Ocio<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-637e3d140e5a6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/tendencia-presupuesto-marketing-industria-viajes-espana-1024x576.jpg\" alt=\"grafico de linea de tendencia del presupuesto de marketing en la industria de Viajes en Espa\u00f1a\" class=\"wp-image-190\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tendencia-presupuesto-marketing-industria-viajes-espana-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tendencia-presupuesto-marketing-industria-viajes-espana-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tendencia-presupuesto-marketing-industria-viajes-espana-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tendencia-presupuesto-marketing-industria-viajes-espana.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p style=\"font-size:18px\">En <strong>mayo de 2022<\/strong> esta industria registr\u00f3 su mayor asignaci\u00f3n presupuestaria en proyectos de marketing, subiendo por encima del 8 %.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Las agencias peque\u00f1as suelen trabajar con el sector de Viajes y Ocio en Espa\u00f1a.<\/p>\n","protected":false},"author":1,"featured_media":187,"template":"","reports_categories":[9],"class_list":["post-177","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-por-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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