{"id":1819,"date":"2024-06-21T09:32:15","date_gmt":"2024-06-21T09:32:15","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=1819"},"modified":"2024-06-21T09:32:18","modified_gmt":"2024-06-21T09:32:18","slug":"google-search-informe-2023","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/google-search-informe-2023\/","title":{"rendered":"La gu\u00eda definitiva de estad\u00edsticas de Google Search (Informe 2023)"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Sin duda alguna, Google Search es el <strong>motor de b\u00fasqueda m\u00e1s popular<\/strong> del mundo. Procesa miles de millones de consultas cada d\u00eda. Desde para encontrar una cafeter\u00eda cercana hasta para investigar un tema complejo. Google se ha convertido en<strong> la plataforma de referencia para todas nuestras necesidades informativas.<\/strong> Pero, \u00bfte has preguntado alguna vez cu\u00e1ntos datos se procesan en Google Search cada minuto? \u00bfC\u00f3mo pueden aprovecharlos las empresas para alcanzar el \u00e9xito?<\/p>\n\n\n\n<p>Para ello, hemos recopilado una lista de estad\u00edsticas de <a href=\"https:\/\/www.sortlist.es\/blog\/category\/marketing\/sea\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search<\/a> que te van a proporcionar informaci\u00f3n suficiente para comprender mejor esta potente herramienta. Desde el impacto de las<strong> b\u00fasquedas desde m\u00f3viles<\/strong> en las empresas locales hasta el auge de la <strong>b\u00fasqueda por voz<\/strong>. Exploraremos algunas de las fascinantes estad\u00edsticas de Google Search que ponen de relieve la enormidad y la influencia de este motor de b\u00fasqueda.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este reporte de marketing:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Estad\u00edsticas generales del uso de Google Search<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Estad\u00edsticas de b\u00fasqueda desde dispotivios m\u00f3viles<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Estad\u00edsticas de b\u00fasqueda de productos y marketing<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Estad\u00edsticas de los t\u00e9rminos de b\u00fasqueda en Google Search<\/a><\/li>\n\n\n\n<li><a href=\"#section-23tA6a431247e37\">Estad\u00edsticas de b\u00fasqueda por voz en Google<\/a><\/li>\n\n\n\n<li><a href=\"#section-wieuovasc720\">Estad\u00edsticas de b\u00fasquedas locales en Google<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusi\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas generales del uso de Google Search<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>8.5<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Miles de millones de b\u00fasquedas al d\u00eda se hacen en Google<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>+200<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">N\u00famero de factores de clasificaci\u00f3n que utiliza Google<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">De las personas son m\u00e1s propensas a hacer clic en los primeros resultados<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/site-traffic-google-1024x576.jpg\" alt=\"Estad\u00edsticas de 2023 para Google Search\" class=\"wp-image-1821\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/site-traffic-google-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/site-traffic-google-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/site-traffic-google-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/site-traffic-google.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Google procesa m\u00e1s de 8.500 millones de b\u00fasquedas al d\u00eda. (Oberlo)<\/li>\n\n\n\n<li>Google posee actualmente el 87,96% de la cuota de mercado de los motores de b\u00fasqueda. (Lunio)<\/li>\n\n\n\n<li>El 84% de las personas utilizan Google al menos <strong>3 veces al d\u00eda.<\/strong> (Oberlo)<\/li>\n\n\n\n<li>El 90% de las personas son m\u00e1s propensas a hacer clic en el primer conjunto de resultados de Google. (Oberlo)<\/li>\n\n\n\n<li>La b\u00fasqueda org\u00e1nica produce el 23% de todas las visitas al sitio. (Oberlo)<\/li>\n\n\n\n<li>En el 2do trimestre de 2019, el 49,76% de las b\u00fasquedas en Google no pudieron resolver sus consultas. (Lunio)<\/li>\n\n\n\n<li>Google.com ocupa el <strong>puesto n\u00famero 1<\/strong> en SimilarWeb como el sitio web m\u00e1s visitado del mundo. (Lunio)<\/li>\n\n\n\n<li>Google.com recibe 79 mil millones de visitantes cada mes. (Lunio)<\/li>\n\n\n\n<li>Actualmente existen 192 versiones diferentes de la B\u00fasqueda de Google. (Lunio)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El \u00edndice de b\u00fasqueda de Google supera los 100.000.000 gigabytes (100 petabytes) de tama\u00f1o. (Lunio)<\/li>\n\n\n\n<li>Google procesa m\u00e1s de 40.000 consultas de b\u00fasqueda por segundo de media. (Lunio)<\/li>\n\n\n\n<li>El 21% de las b\u00fasquedas conducen a m\u00e1s de un clic en los resultados de Google. (Lunio)<\/li>\n\n\n\n<li>Google utiliza m\u00e1s de 200 factores diferentes para determinar las clasificaciones. (Lunio)<\/li>\n\n\n\n<li>Desde 2014 Google ha recibido m\u00e1s de 900.000 solicitudes de exclusi\u00f3n de la lista. (Lunio)<\/li>\n\n\n\n<li>El 90,63% de las p\u00e1ginas no reciben tr\u00e1fico org\u00e1nico de Google. (Lunio)<\/li>\n\n\n\n<li>Las im\u00e1genes se devuelven para el 27,3% de las consultas de b\u00fasqueda en Google. (Lunio)<\/li>\n\n\n\n<li>El resultado medio de la primera p\u00e1gina de Google contiene <strong>1.890 palabras<\/strong>. (Lunio) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de b\u00fasqueda desde dispotivios m\u00f3viles<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>1 de cada 3<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">b\u00fasquedas desde m\u00f3viles est\u00e1n relacionadas a una ubicaci\u00f3n<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$340<\/strong> <strong>MM<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">generados en ventas a partir del comercio m\u00f3vil en 2021<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>79%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los usuarios han comprado desde sus tel\u00e9fonos<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/location-mobile-search-1024x576.jpg\" alt=\"Estad\u00edsticas de b\u00fasqueda  en Google Search desde dispotivios m\u00f3viles\" class=\"wp-image-1822\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/location-mobile-search-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/location-mobile-search-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/location-mobile-search-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/location-mobile-search.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 63% del tr\u00e1fico de b\u00fasquedas org\u00e1nicas de Google en EE.UU. procede de <strong>dispositivos m\u00f3viles.<\/strong> (Oberlo)<\/li>\n\n\n\n<li>Casi 1\/3 de todas las b\u00fasquedas m\u00f3viles est\u00e1n relacionadas con la ubicaci\u00f3n. (Piensa con Google)<\/li>\n\n\n\n<li>Las b\u00fasquedas m\u00f3viles de \u00abb\u00fasqueda de im\u00e1genes\u00bb han crecido m\u00e1s de un 60% en los \u00faltimos dos a\u00f1os. (Piensa con Google)<\/li>\n\n\n\n<li>El 60% de los usuarios de tel\u00e9fonos inteligentes han contactado directamente con una empresa <strong>utilizando los resultados de la b\u00fasqueda<\/strong> (por ejemplo, la opci\u00f3n \u00abhaga clic para llamar\u00bb). (Piensa con Google)<\/li>\n\n\n\n<li>Las consultas m\u00f3viles \u00absimples\u00bb + \u00abideas\u00bb han crecido m\u00e1s de un 60% en los \u00faltimos dos a\u00f1os. (Lunio)<\/li>\n\n\n\n<li>Google posee el 93,68% de la cuota de mercado de los motores de b\u00fasqueda para m\u00f3viles. (Daily Blogging)<\/li>\n\n\n\n<li>Alrededor del 83% de los estadounidenses son usuarios de Internet m\u00f3vil. (Daily Blogging) <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El tiempo medio diario dedicado a los dispositivos m\u00f3viles en Estados Unidos alcanzar\u00e1 las 4 horas y media en 2023. (Blog diario)<\/li>\n\n\n\n<li>Las ventas del comercio m\u00f3vil minorista alcanzaron los 359.320 millones de d\u00f3lares en 2021. (Daily Blogging)<\/li>\n\n\n\n<li>El 79% de los usuarios de smartphones <strong>ha realizado alguna compra online<\/strong> a trav\u00e9s del m\u00f3vil. (Daily Blogging)<\/li>\n\n\n\n<li>El tr\u00e1fico m\u00f3vil convierte a menos de la mitad de la tasa de los ordenadores de sobremesa. (Daily Blogging)<\/li>\n\n\n\n<li>Los sitios meteorol\u00f3gicos reciben el 80% de las b\u00fasquedas m\u00f3viles, mientras que los temas B2B reciben menos del 50%. (Daily Blogging)<\/li>\n\n\n\n<li>El 30% de las p\u00e1ginas que aparecen en la primera p\u00e1gina de Google en ordenadores de sobremesa <strong>no aparecen entre los 10 primeros resultados<\/strong> en dispositivos m\u00f3viles. (Daily Blogging)<\/li>\n\n\n\n<li>Menos del 30% de los clics en m\u00f3viles van al primer resultado org\u00e1nico. (Daily Blogging) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de b\u00fasqueda de productos y marketing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>\u20ac 4.575<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Es el presupuesto promedio de las empresas para esfuerzos de SEO<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>43%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">CTR medio de las palabras clave de marca en la posici\u00f3n n\u00ba 1<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Alimentos<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Las marcas de alimentos recibieron servicios de SEO de +150 agencias<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>GRAFICO<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Estad\u00edsticas de las agencias<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2022, las empresas ten\u00edan un presupuesto medio para un servicio de SEO de <strong>aproximadamente 4.575 euros<\/strong>. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Sin embargo, el presupuesto medio para servicios de SEO ha ido disminuyendo desde 2019. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Solo el 2,24% de todas las empresas invirtieron en SEO en 2022, por detr\u00e1s de especialidades como las redes sociales (9,32%) y el dise\u00f1o gr\u00e1fico (6,13%). (Datos internos de Sortlist)<\/li>\n\n\n\n<li>En 2022, la mayor\u00eda de los proyectos solicitados para SEO proced\u00edan de Francia (20,2%) (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Seg\u00fan el n\u00famero de b\u00fasquedas de agencias de marketing en cada zona, <strong>Londres, Glasgow y Newcastle<\/strong> son las principales ubicaciones para los creativos en el Reino Unido. (<a href=\"https:\/\/www.sortlist.es\/datahub\/reports\/industrias-digitales-reino-unido\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informe Sortlist 2021<\/a>)<\/li>\n\n\n\n<li>El 10,92% de las PYMES tiene previsto mejorar el SEO de su sitio web para mejorar su posicionamiento en las b\u00fasquedas. (Informe sobre aceleraci\u00f3n digital)<\/li>\n\n\n\n<li>En 2020 aument\u00f3 la necesidad de las empresas de solicitar m\u00e1s servicios SEO para la b\u00fasqueda en Google. (Bar\u00f3metro de Marketing)<\/li>\n\n\n\n<li>La mayor\u00eda de las agencias dedicadas al SEO y la publicidad online se encuentran en India (12,14%) y Francia (9,91%). (Datos internos de Sortlist)<\/li>\n\n\n\n<li>El tama\u00f1o medio de una agencia dedicada al SEO y a la publicidad online es de 69 personas. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>M\u00e1s de 150 agencias que prestan servicios de SEO trabajan para marcas de alimentaci\u00f3n. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>M\u00e1s de 220 agencias prestan servicios de SEO y publicidad online para marcas de ropa. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">B\u00fasqueda de productos y mercados<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 46% de las b\u00fasquedas de productos comienzan en Google. (Oberlo)<\/li>\n\n\n\n<li>Los anuncios de Google aparecen en el 41,5% de las b\u00fasquedas en Google. (Lunio)<\/li>\n\n\n\n<li>El 61% de los profesionales del marketing B2B afirma que el SEO y el tr\u00e1fico org\u00e1nico <strong>generan m\u00e1s clientes potenciales<\/strong> <strong>que cualquier otra iniciativa de marketing<\/strong>. (Lunio)<\/li>\n\n\n\n<li>El porcentaje medio de clics para las palabras clave de marca en la posici\u00f3n n\u00famero 1 es del 43,26%. (Lunio)<\/li>\n\n\n\n<li>El 3,4% de los clics en Google derivan en un clic en anuncios de pago. (Lunio)<\/li>\n\n\n\n<li>Las b\u00fasquedas de palabras clave de cola larga tienen un porcentaje de clics entre un 3% y un 5% superior al de las b\u00fasquedas gen\u00e9ricas. (Lunio)<\/li>\n\n\n\n<li>Los porcentajes de clics org\u00e1nicos en las SERP son mayores para las palabras clave de marca que para las que no lo son. (Lunio) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de los t\u00e9rminos de b\u00fasqueda en Google Search<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>15%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Consultas en Google que nunca se han hecho antes<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Wordle<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Consulta m\u00e1s buscada de 2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Preguntas<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">La mayor\u00eda de las b\u00fasquedas son en formato de pregunta<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/popular-google-search-terms-2022-1024x576.jpg\" alt=\"Estad\u00edsticas de los t\u00e9rminos de b\u00fasqueda en Google\" class=\"wp-image-1823\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/popular-google-search-terms-2022-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/popular-google-search-terms-2022-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/popular-google-search-terms-2022-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/popular-google-search-terms-2022.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 8% de las b\u00fasquedas se formulan como preguntas. (Lunio)<\/li>\n\n\n\n<li>El 15% de las consultas en Google <strong>nunca se han hecho antes.<\/strong> (Lunio)<\/li>\n\n\n\n<li>Las consultas de b\u00fasqueda de 2 palabras representan el 23,98% de las b\u00fasquedas en Google. (Lunio)<\/li>\n\n\n\n<li>La consulta \u00ab<em>_<\/em> a evitar\u00bb aument\u00f3 un 150% en 2018.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u00abWordle\u00bb fue la consulta m\u00e1s buscada en 2022. (Google Trends)<\/li>\n\n\n\n<li>El Palacio de Buckingham fue el <strong>monumento cultural m\u00e1s buscado<\/strong> en 2022. (Google Trends)<\/li>\n\n\n\n<li>\u00abUcrania\u00bb fue el tema m\u00e1s buscado en 2022.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-23tAS6a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de b\u00fasqueda por voz en Google<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-SDGSAFD38L\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>41%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">son adultos que hacen b\u00fasquedas por voz a diario<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>En casa<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">y solo es como las personas suelen hacer b\u00fasquedas por voz<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>71%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las personas personas prefieren usar voz que escribir<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/voice-vs-typing-search-1024x576.jpg\" alt=\"Estad\u00edsticas de b\u00fasqueda por voz en Google\" class=\"wp-image-1824\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/voice-vs-typing-search-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/voice-vs-typing-search-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/voice-vs-typing-search-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/voice-vs-typing-search.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 27% de la poblaci\u00f3n mundial en l\u00ednea utiliza la b\u00fasqueda por voz en el m\u00f3vil. (Lunio)<\/li>\n\n\n\n<li>El 41% de los adultos y el 55% de los adolescentes estadounidenses <strong>utilizan la b\u00fasqueda por voz a diario<\/strong>. (Blogging Wizard)<\/li>\n\n\n\n<li>El 58,6% de los consumidores estadounidenses ha utilizado la b\u00fasqueda por voz. (Blogging Wizard)<\/li>\n\n\n\n<li>La b\u00fasqueda por voz es la sexta actividad de voz m\u00e1s popular. (Blogging Wizard)<\/li>\n\n\n\n<li>La b\u00fasqueda por voz es el segundo canal m\u00e1s popular para las b\u00fasquedas m\u00f3viles. (Blogging Wizard)<\/li>\n\n\n\n<li>Los smartphones son los dispositivos m\u00e1s populares para la b\u00fasqueda por voz. (Blogging Wizard)<\/li>\n\n\n\n<li>Las personas de 25 a 49 a\u00f1os utilizan la b\u00fasqueda por voz con m\u00e1s frecuencia que <strong>cualquier otro grupo de edad<\/strong>. (Blogging Wizard)<\/li>\n\n\n\n<li>Alrededor del 70% de la gente prefiere la b\u00fasqueda por voz porque es r\u00e1pida. (Blogging Wizard)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 90% de la gente cree que la b\u00fasqueda por voz es m\u00e1s f\u00e1cil que buscar en Internet. (Blogging Wizard)<\/li>\n\n\n\n<li>El 71% de la gente <strong>prefiere utilizar la b\u00fasqueda por voz a teclear<\/strong> f\u00edsicamente una consulta de b\u00fasqueda. (Blogging Wizard)<\/li>\n\n\n\n<li>La mayor\u00eda de la gente utiliza la b\u00fasqueda por voz cuando est\u00e1 sola en casa. (Blogging Wizard)<\/li>\n\n\n\n<li>El 36,6% de la poblaci\u00f3n estadounidense utiliza asistentes de voz. (Blogging Wizard)<\/li>\n\n\n\n<li>El 66% de las personas que utilizan asistentes digitales los usan semanalmente. (Blogging Wizard)<\/li>\n\n\n\n<li>El 93% de las personas est\u00e1n satisfechas con sus asistentes de voz. (Blogging Wizard)<\/li>\n\n\n\n<li><strong>Siri de Apple y Google Assistant<\/strong> son los asistentes digitales m\u00e1s populares, (Blogging Wizard) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-wieuovasc720\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de b\u00fasquedas locales en Google<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-hbsdib329i22\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>28%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las b\u00fasquedas cercanas acaban en compra<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Mapas<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">presente en el 38,2% de las b\u00fasquedas en Google<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>58%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las empresas no optimizan la b\u00fasqueda local<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/nature-traffic-google-search-1024x576.jpg\" alt=\"Estad\u00edsticas de b\u00fasquedas locales \" class=\"wp-image-1827\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/nature-traffic-google-search-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/nature-traffic-google-search-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/nature-traffic-google-search-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/nature-traffic-google-search.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>En los dos \u00faltimos a\u00f1os, las b\u00fasquedas de lugares locales sin el calificativo \u00abcerca de m\u00ed\u00bb han crecido un 150%. (Piensa con Google)<\/li>\n\n\n\n<li>Los paquetes de<strong> mapas locales est\u00e1n presentes en el 38,2%<\/strong> de todas las b\u00fasquedas de Google. (Lunio)<\/li>\n\n\n\n<li>En 2020, el 93% de los consumidores utilizaron las b\u00fasquedas en l\u00ednea para encontrar un negocio local. (On The Map)<\/li>\n\n\n\n<li>Las b\u00fasquedas locales y org\u00e1nicas juntas representan el 69% del tr\u00e1fico digital global. (On The Map)<\/li>\n\n\n\n<li>Un tercio de los consumidores en l\u00ednea utilizan Internet para buscar negocios locales a diario. (On the Map)<\/li>\n\n\n\n<li>El 42% de los millennials que realizan una b\u00fasqueda local <strong>visitan un negocio la mayor\u00eda de las veces. <\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Los millennials son un 50% m\u00e1s propensos a realizar estas b\u00fasquedas locales sobre la marcha. (En el mapa)<\/li>\n\n\n\n<li>El 28% de las b\u00fasquedas locales <strong>terminan en una compra. <\/strong>(On the Map)<\/li>\n\n\n\n<li>El 61% de los compradores prefiere acudir a negocios locales que tengan tanto establecimientos f\u00edsicos como sitios web. (En el mapa)<\/li>\n\n\n\n<li>El 79% de los negocios locales perciben el SEO como un <strong>canal eficaz<\/strong>. (On the Map)<\/li>\n\n\n\n<li>El 58% de las empresas no optimizan para la b\u00fasqueda local, pero al 31% le gustar\u00eda hacerlo. (On the Map)<\/li>\n\n\n\n<li>S\u00f3lo el 30% tiene un plan real para aprovechar el tr\u00e1fico local de alta conversi\u00f3n. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Las estad\u00edsticas relativas a Google Search revelan su inmensa popularidad y demuestran por qu\u00e9 es el motor de b\u00fasqueda m\u00e1s utilizado del mundo. Con miles de millones de b\u00fasquedas diarias y una amplia gama de funciones y herramientas, Google se ha convertido en una herramienta indispensable para particulares, empresas y organizaciones de todo tipo.<\/p>\n\n\n\n<p>Los datos tambi\u00e9n muestran que el algoritmo y la interfaz de usuario de Google Search siguen evolucionando, haci\u00e9ndola a\u00fan m\u00e1s eficaz y f\u00e1cil de usar. Como la tecnolog\u00eda sigue avanzando, ser\u00e1 interesante ver c\u00f3mo Google Search sigue adapt\u00e1ndose e innovando para satisfacer las necesidades de sus usuarios en el futuro. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_4ffb35a2cd3540dcbcd3f2a5fb07e5c1\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/te\u0301le\u0301chargement-1.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Fashionunited-logo-1.png\" alt=\"FashionUnited\">\n     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          <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <span target=\"_blank\" rel=\"noopener\" data-o=\"aHR0cHM6Ly93d3cuZW50cmVwcmVuZXVyLmNvbS9lcy9ub3RpY2lhcy9zYWJlcy1xdWUtdGFuLWhhY2tlYWJsZS1lcmVzLzQ0NTkwOA==\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Entrepreneur_logo-1.png\" alt=\"Entrepreneur\">\n                                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           <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/the-drum-logo-vector-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/statista-logo-1.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/CB_News_2011_logo.svg_-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/the-london-economic-logo-stacked-1.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":1834,"template":"","reports_categories":[18],"class_list":["post-1819","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estadisticas-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gu\u00eda definitiva de estad\u00edsticas de Google Search (Informe 2023) - Data Hub<\/title>\n<meta name=\"description\" content=\"Google Search es el motor de b\u00fasqueda m\u00e1s poderoso. 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