{"id":1862,"date":"2024-06-21T09:42:50","date_gmt":"2024-06-21T09:42:50","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=1862"},"modified":"2024-06-21T09:42:52","modified_gmt":"2024-06-21T09:42:52","slug":"estadisticas-de-linkedin","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/estadisticas-de-linkedin\/","title":{"rendered":"+50 estad\u00edsticas de LinkedIn que debes conocer este a\u00f1o [Edici\u00f3n 2023]"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>LinkedIn es, desde hace tiempo, la red social de los profesionales de todo el mundo. Por eso, es natural que los profesionales del marketing y las empresas encuentren cada vez m\u00e1s formas de sacarle partido. LinkedIn se ha convertido en el lugar al que acuden los profesionales que desean ponerse en contacto con alguien del sector o conocer el panorama empresarial actual.<\/p>\n\n\n\n<p>Dado que hay m\u00e1s de 150 agencias digitales en Sortlist que incluyen LinkedIn entre sus especialidades, era l\u00f3gico echar un vistazo a algunas de las estad\u00edsticas m\u00e1s impresionantes de esta plataforma. Todos nuestros hallazgos se recopilan en una lista de datos que contiene tanto informaci\u00f3n interna, recogida de las agencias de nuestra plataforma, como estad\u00edsticas de LinkedIn y hechos externos. Vamos a ello.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este reporte de marketing: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Estad\u00edsticas de LinkedIn: Usuarios<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247d11\">Estad\u00edsticas de LinkedIn para empresas<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247d1232\">Estad\u00edsticas de LinkedIn para quienes buscan empleo<\/a><\/li>\n\n\n\n<li><a href=\"#section-dmlrn3r\">Estad\u00edsticas de ingresos de LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusi\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de LinkedIn: Usuarios<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>875m<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">usuarios de LinkedIn de m\u00e1s de 200 pa\u00edses y regiones<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>60%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los usuarios tienen entre 25 y 34 a\u00f1os<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>75.000.000<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de empresas alrededor del mundo tienen presencia<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-5-1024x576-1.png\" alt=\"Estad\u00edsticas de LinkedIn: Distribuci\u00f3n de usuarios por g\u00e9nero\" class=\"wp-image-1864\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-5-1024x576-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-5-1024x576-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-5-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Estad\u00edsticas de usuarios<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Es la principal plataforma profesional, con m\u00e1s de <strong>875 millones de usuarios de LinkedIn <\/strong>de 200 pa\u00edses y regiones de todo el mundo. (Pastor Social)<\/li>\n\n\n\n<li>M\u00e1s de 75 millones de empresas y 135.000 escuelas tienen cuentas en LinkedIn. (Business of Apps)<\/li>\n\n\n\n<li>En enero de 2022, casi el 60% de los usuarios de LinkedIn en todo el mundo pertenec\u00edan al grupo de edad de 25 a 34 a\u00f1os. (Statista)<\/li>\n\n\n\n<li>Los usuarios de LinkedIn mayores de 55 a\u00f1os representaban s\u00f3lo el 2,9% de la audiencia de la plataforma social. (Statista)<\/li>\n\n\n\n<li>M\u00e1s del 80% de los usuarios de LinkedIn tambi\u00e9n utiliza otras plataformas de medios sociales como Facebook (87,8%), WhatsApp (82,6%) e Instagram (83,3%). (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Los datos de 2023 muestran que Estados Unidos es el pa\u00eds con mayor n\u00famero de usuarios de LinkedIn, con m\u00e1s de 200 millones de usuarios activos. (Datareportal)<\/li>\n\n\n\n<li>Observando, los principales pa\u00edses de Sortlist:\n<ul class=\"wp-block-list\">\n<li><strong>Reino Unido:<\/strong> 5\u00ba puesto, 35 millones de usuarios de LinkedIn<\/li>\n\n\n\n<li><strong>Francia:<\/strong> 6\u00ba puesto con 26 millones de usuarios de LinkedIn<\/li>\n\n\n\n<li><strong>Espa\u00f1a:<\/strong> 10\u00ba puesto con 17 millones de usuarios de LinkedIn<\/li>\n\n\n\n<li><strong>Alemania:<\/strong> 12\u00aa posici\u00f3n con 15 millones de usuarios activos.<\/li>\n\n\n\n<li><strong>Pa\u00edses Bajos:<\/strong> 19\u00ba puesto con 10 millones de miembros en LinkedIn. (Datareportal) <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Interacci\u00f3n en LinkedIn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2022, m\u00e1s del 42% de los usuarios de LinkedIn en todo el mundo eran mujeres. M\u00e1s del 57% de su audiencia estaba compuesta por usuarios masculinos. (Statista)<\/li>\n\n\n\n<li>El tiempo medio que pasan los usuarios de LinkedIn es de <strong>7 minutos y 38 segundos<\/strong> en la plataforma por visita. Tambi\u00e9n visitan una media de siete p\u00e1ginas por visita. (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Las 3 organizaciones m\u00e1s seguidas en LinkedIn en 2023 son <strong>Amazon<\/strong> (29.040.000 millones de seguidores), <strong>Google<\/strong> (27.390.000 millones de seguidores) y <strong>LinkedIn<\/strong> (24.240.000 millones de seguidores). (Datareportal)<\/li>\n\n\n\n<li>Los posts de LinkedIn con 1900-2000 palabras tienen el mejor rendimiento y tasa de engagement. (SocialPilot)<\/li>\n\n\n\n<li>Una publicaci\u00f3n en LinkedIn con una imagen duplica la <a href=\"https:\/\/www.sortlist.es\/blog\/calcular-engagement-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasa de interacci\u00f3n<\/a>. (SocialPilot)<\/li>\n\n\n\n<li>El 30% de la interacci\u00f3n en las publicaciones de LinkedIn de una empresa proviene de sus empleados. (SocialPilot)<\/li>\n\n\n\n<li>Las empresas con una p\u00e1gina activa en LinkedIn reciben 5 veces m\u00e1s visitas, 7 veces m\u00e1s impresiones y 11 veces m\u00e1s clics por seguidor. (SocialPilot)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d11\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de LinkedIn para empresas<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>65.000.000<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">directivos de empresas contactados a trav\u00e9s de LinkedIn<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>40%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los marketeros B2B consideran a LinkedIn como el mejor canal para leads calificados<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>14,6%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de la poblaci\u00f3n mundial puede ser contactada por LinkedIn<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Tr\u00e1fico y alcance en LinkedIn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn afirma llegar a m\u00e1s de 65 millones de responsables de la toma de decisiones empresariales. (LinkedIn)<\/li>\n\n\n\n<li>LinkedIn recibe un 72,47% de tr\u00e1fico directo y un <strong>22,22% de b\u00fasquedas<\/strong> (de las cuales el 99,27% proviene de b\u00fasquedas org\u00e1nicas). (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Las principales palabras clave org\u00e1nicas que dirigen tr\u00e1fico a su sitio web son:\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn <\/strong>(55,21%),<\/li>\n\n\n\n<li><strong>linked in<\/strong> (3,41%),<\/li>\n\n\n\n<li><strong>LinkedIn login<\/strong> (2,29%),<\/li>\n\n\n\n<li><strong>LinkedIn learning<\/strong> (1,29%). (Influencer Marketing Hub)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Entre abril de 2022 y junio de 2022, LinkedIn obtuvo el mayor tr\u00e1fico de medios sociales de YouTube con un 34,41%. (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Otras <a href=\"https:\/\/www.sortlist.es\/blog\/precio-marketing-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de medios sociales<\/a> que dirigieron tr\u00e1fico a LinkedIn fueron Facebook (27,18%), Twitter (13,81%), WhatsApp (7,20%) e Instagram (5,83%). (Influencer Marketing Hub)<\/li>\n\n\n\n<li>El tr\u00e1fico de Linkedin se situ\u00f3 en 1.700 millones al mes en febrero de 2023, lo que la sit\u00faa en el puesto 17 del mundo. (Similarweb)<\/li>\n\n\n\n<li>M\u00e1s del <strong>50% de todo el tr\u00e1fico<\/strong> social a sitios B2B proviene de LinkedIn. (Sumo) <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Presupues e inversiones<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El presupuesto medio global de un proyecto que incluye publicidad en LinkedIn publicado en Sortlist es de 17.604,94 euros. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Seg\u00fan los datos internos de Sortlist, los sectores que m\u00e1s dinero invierten en anuncios en LinkedIn son\n<ul class=\"wp-block-list\">\n<li><strong>Gobierno y Administraci\u00f3n<\/strong> (32.500,00 euros)<\/li>\n\n\n\n<li><strong>Sin fines de lucro<\/strong> (20.375,50 euros)<\/li>\n\n\n\n<li><strong>Viajes y ocio<\/strong> (19.200,00 euros). (Datos internos de Sortlist)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>En Sortlist, los 3 pa\u00edses que m\u00e1s dinero invierten en proyectos que incluyen anuncios en LinkedIn son:\n<ul class=\"wp-block-list\">\n<li><strong>Reino Unido<\/strong> (presupuesto medio 95.000 euros)<\/li>\n\n\n\n<li><strong>Alemania <\/strong>(presupuesto medio: 66.600 euros)<\/li>\n\n\n\n<li><strong>Suecia <\/strong>(presupuesto medio: 60.000 euros). (Datos internos de Sortlist)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Hay un aumento del 75% en el n\u00famero de eventos espont\u00e1neos de LinkedIn Live, YoY. (LinkedIn) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-6-1024x576-1.png\" alt=\"Principales 5 redes sociales utilizadas por los profesionales del marketing B2B\" class=\"wp-image-1867\" style=\"width:840px;height:472px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-6-1024x576-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-6-1024x576-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-6-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Qu\u00e9 dicen los prof. de marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 40% de los profesionales del marketing B2B considera que LinkedIn es el mejor canal para captar clientes potenciales de alta calidad. (LinkedIn)<\/li>\n\n\n\n<li>El 43% de los profesionales del marketing afirma haber conseguido al menos un cliente a trav\u00e9s de LinkedIn. (Kinsta)<\/li>\n\n\n\n<li>El 75% de los profesionales del marketing de contenidos B2B utilizan anuncios en LinkedIn. Le sigue Facebook, con un 69%, e Instagram, con un 30%. (Content Marketing Institute)<\/li>\n\n\n\n<li>El 97% de los profesionales del marketing B2B utiliza LinkedIn como parte de su estrategia de marketing de contenidos. (SocialPilot)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Anuncios en LinkedIn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un anuncio en LinkedIn puede llegar potencialmente al <strong>14,6% de la poblaci\u00f3n mundial<\/strong>. (Hootsuite)<\/li>\n\n\n\n<li>El alcance de los anuncios de LinkedIn creci\u00f3 en 22 millones de usuarios en el cuarto trimestre de 2021. (Hootsuite)<\/li>\n\n\n\n<li>La distribuci\u00f3n por sexos de la audiencia de los anuncios de LinkedIn es de un <strong>57,2% de hombres<\/strong> y un 42,8% de mujeres. (Digital 2022: Global Overview Report)<\/li>\n\n\n\n<li>Las empresas ven un aumento de 2 a 3 veces en los atributos de marca cuando se anuncian en LinkedIn. (LinkedIn)<\/li>\n\n\n\n<li>Las marcas han visto un aumento del 33% en la intenci\u00f3n de compra como resultado de la exposici\u00f3n a anuncios en LinkedIn. (LinkedIn)<\/li>\n\n\n\n<li>Los anuncios de conversaci\u00f3n de LinkedIn consiguen tasas de apertura 4 veces superiores y una participaci\u00f3n 4 veces mayor que las campa\u00f1as de correo electr\u00f3nico tradicionales. (LinkedIn)<\/li>\n\n\n\n<li>Los anuncios de mensajes en LinkedIn generan el doble de interacci\u00f3n que el correo electr\u00f3nico tradicional. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d1232\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de LinkedIn para quienes buscan empleo<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d3q3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>365m<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">competencias fueron agregadas por usuarios a tus perfiles<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">aplicaciones de empleo se completan cada segundo en LinkedIn<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>88%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de incremento en las contrataciones v\u00eda LinkedIn en 2022<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-2-1024x576-1.png\" alt=\"Estad\u00edsticas de empleo en LinkedIn para 2023\" class=\"wp-image-1868\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-2-1024x576-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-2-1024x576-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-2-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Cada semana, m\u00e1s de 52 millones de usuarios <strong>buscan activamente<\/strong> su pr\u00f3ximo puesto a trav\u00e9s de LinkedIn. (Social Shepherd)<\/li>\n\n\n\n<li>A\u00f1o tras a\u00f1o, el n\u00famero de ofertas de empleo en LinkedIn que no requer\u00edan un t\u00edtulo de cuatro a\u00f1os aument\u00f3 del 15% al 20%, un incremento del 33%. (LinkedIn)<\/li>\n\n\n\n<li>En LinkedIn, cada segundo se env\u00edan <strong>90 solicitudes de empleo.<\/strong> (LinkedIn)<\/li>\n\n\n\n<li>El 44% de las personas que contratan en LinkedIn utilizan expl\u00edcitamente datos sobre competencias para cubrir sus puestos. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Hay 365 millones de habilidades que los usuarios de LinkedIn han a\u00f1adido a sus perfiles en los \u00faltimos 12 meses. (LinkedIn)<\/li>\n\n\n\n<li>Cada minuto se contrata a 8 personas a trav\u00e9s de LinkedIn. (LinkedIn)<\/li>\n\n\n\n<li>Las contrataciones a trav\u00e9s de LinkedIn aumentaron un 88% en 2022. (The Social Shepard)<\/li>\n\n\n\n<li>El 67% de los reclutadores afirma que los profesionales contratados a trav\u00e9s de LinkedIn son de mayor calidad. (The Social Shepard)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-dmlrn3r\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de ingresos de LinkedIn<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-jsad3e421\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$14 mm<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">son los ingresos generados por LinkedIn en 2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>36<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">oficinas tiene LinkedIn alrededor del mundo<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>39%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los usuarios tienen LinkedIn Premium<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-4-1024x576-1.png\" alt=\"LinkedIn tiene 36 oficinas alrededor del mundo\" class=\"wp-image-1870\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-4-1024x576-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-4-1024x576-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/04\/LinkedIn-Statistics-4-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>LinkedIn tiene <strong>11 oficinas<\/strong> en Estados Unidos. Tiene otras <strong>25 oficinas<\/strong> en todo el mundo, entre las que se incluyen lugares como \u00c1msterdam, Bangalore, S\u00eddney y Toronto. (Influencer Marketing Hub)<\/li>\n\n\n\n<li>LinkedIn gener\u00f3 unos ingresos de <strong>14.500 millones de d\u00f3lares <\/strong>en 2022, lo que supone un incremento interanual del 26,2%. (Business of Apps)<\/li>\n\n\n\n<li>LinkedIn experiment\u00f3 un crecimiento interanual del 10% en sus ingresos en el segundo trimestre del a\u00f1o fiscal 2023. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>A partir del a\u00f1o fiscal 2023, hay 3 nuevos miembros de LinkedIn que se unen cada segundo. (LinkedIn)<\/li>\n\n\n\n<li>El 39% de los usuarios pagan por <strong>LinkedIn Premium<\/strong>. (Blogging Wizard)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Las estad\u00edsticas presentadas en este informe ponen en relieve la creciente importancia de LinkedIn como plataforma de contactos profesionales. Con m\u00e1s de 875 millones de miembros en m\u00e1s de 200 pa\u00edses y territorios, LinkedIn ofrece una oportunidad \u00fanica para que particulares y empresas conecten y establezcan relaciones en la era digital. Desde la b\u00fasqueda de empleo y la contrataci\u00f3n hasta el <a href=\"https:\/\/www.sortlist.es\/blog\/category\/marketing\/marketing-de-contenidos\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de contenidos<\/a> y la <a href=\"https:\/\/www.sortlist.es\/blog\/category\/creative-design\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">creaci\u00f3n de marca<\/a>, LinkedIn ofrece una amplia gama de funciones y herramientas que pueden aprovecharse para lograr el \u00e9xito profesional. A medida que la plataforma siga evolucionando y expandi\u00e9ndose, est\u00e1 claro que LinkedIn seguir\u00e1 siendo un recurso vital para profesionales y organizaciones en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_668a283223127afb904bef8aba5cbcd5\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n    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data-o=\"aHR0cHM6Ly93d3cuZW50cmVwcmVuZXVyLmNvbS9lcy9ub3RpY2lhcy9zYWJlcy1xdWUtdGFuLWhhY2tlYWJsZS1lcmVzLzQ0NTkwOA==\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Entrepreneur_logo-1.png\" alt=\"Entrepreneur\">\n                                                                                    <\/span>\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/te\u0301le\u0301chargement-1.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                      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alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":222,"featured_media":1876,"template":"","reports_categories":[18],"class_list":["post-1862","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estadisticas-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>+50 estad\u00edsticas de LinkedIn que debes conocer este a\u00f1o [Edici\u00f3n 2023] - Data Hub<\/title>\n<meta name=\"description\" content=\"M\u00e1s de 50 estad\u00edsticas de LinkedIn 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