{"id":2172,"date":"2024-06-21T09:36:10","date_gmt":"2024-06-21T09:36:10","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=2172"},"modified":"2024-06-21T09:36:12","modified_gmt":"2024-06-21T09:36:12","slug":"estadisticas-de-tiktok","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/estadisticas-de-tiktok\/","title":{"rendered":"50 estad\u00edsticas de TikTok que debes conocer en 2023"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>TikTok puede considerarse el ni\u00f1o rebelde de las redes sociales. Es una plataforma nueva, divertida y atractiva que cada d\u00eda fascina a millones de usuarios. Hasta la fecha, y desde la eclosi\u00f3n de Snapchat, <strong>ninguna otra plataforma ha crecido tanto y tan r\u00e1pido como TikTok<\/strong>. Pero, a pesar de su \u00e9xito, esta red social no ha estado exenta de drama. Desde un nuevo formato de v\u00eddeo hasta filtraciones de datos, la popular app ha estado siempre en el punto de mira del p\u00fablico. <\/p>\n\n\n\n<p>En vista de la importancia que ha cobrado esta red social en el panorama actual es importante que demos un vistazo profundo a las principales estad\u00edsticas para 2023. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este reporte de marketing: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Estad\u00edsticas generales de TikTok<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Tendencias en la red social<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Estad\u00edsticas de TikTok para empresas<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Estad\u00edsticas de marketing<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusi\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas generales de TikTok<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>55%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los usuarios son mujeres<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>1 MM<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">TikTok alcanz\u00f3 la meta de los mil millones de usuarios en 2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>#1<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Fue la aplicaci\u00f3n m\u00e1s descargada en 2022<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2022, TikTok registr\u00f3 ingresos de <strong>9.400 millones de d\u00f3lares. <\/strong>(Business of Apps)<\/li>\n\n\n\n<li>Tanto en 2021 como en 2022, mantuvo su reinado como la <strong>app m\u00e1s descargada<\/strong> con m\u00e1s de 672 millones de descargas. (Business of Apps)<\/li>\n\n\n\n<li>Hoy la aplicaci\u00f3n est\u00e1 disponible en m\u00e1s de <strong>154 pa\u00edses y en 75 idiomas<\/strong>. (Wallaroo Media) <\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/most-downloaded-apps-in-2022-1024x576-1.jpg\" alt=\"Tanto en 2021 como en 2022, TikTok mantuvo su reinado como la app m\u00e1s descargada con m\u00e1s de 672 millones de descargas.\" class=\"wp-image-2174\" width=\"840\" height=\"472\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/most-downloaded-apps-in-2022-1024x576-1.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/most-downloaded-apps-in-2022-1024x576-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/most-downloaded-apps-in-2022-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Estad\u00edsticas sobres los usuarios<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiene m\u00e1s de mil millones de usuarios activos mensuales. (TikTok)<\/li>\n\n\n\n<li>Con 113,25 millones de usuarios de TikTok, el pa\u00eds con mayor audiencia es <strong>Estados Unidos<\/strong>. (Statista)<\/li>\n\n\n\n<li>Adem\u00e1s, si nos fijamos en los datos de Statista sobre el n\u00famero de usuarios activos  podemos ver un par de nuestros principales pa\u00edses:\n<ul class=\"wp-block-list\">\n<li><strong>Francia:<\/strong> 20,95 millones de usuarios <\/li>\n\n\n\n<li><strong>Alemania:<\/strong> 20,65 millones de usuarios <\/li>\n\n\n\n<li><strong>Reino Unido:<\/strong> 19,66 millones de usuarios <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Si vemos las estad\u00edsticas demogr\u00e1ficas de los usuarios, parece que el grupo de edad que reina en la aplicaci\u00f3n de v\u00eddeos cortos es el de los <strong>j\u00f3venes de 18 a 24 a\u00f1os, <\/strong>que constituyen el 34,9% de los usuarios de TikTok en todo el mundo. (Business of Apps)<\/li>\n\n\n\n<li>Adem\u00e1s, le sigue el grupo de edad de 25 a 34 a\u00f1os, con el 28,2% del total de usuarios. (Business of Apps)<\/li>\n\n\n\n<li>El grupo de edad que m\u00e1s escasea en TikTok es el de los usuarios mayores de 55 a\u00f1os. (Business of Apps)<\/li>\n\n\n\n<li>Los usuarios masculinos representan el 43% de los usuarios, mientras que las <strong>mujeres <\/strong>constituyen la mayor audiencia de TikTok con un 55%. El 2% de los usuarios globales se identifica como otros desde una perspectiva de g\u00e9nero. (Business of Apps)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Estad\u00edsticas de uso<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok es utilizado por el <strong>18% de la poblaci\u00f3n mundial,<\/strong> contando a los usuarios de entre 16 y 64 a\u00f1os. (Agencia Omnicore)<\/li>\n\n\n\n<li>Las mejores horas para publicar en TikTok son de <strong>6 a 9 de la ma\u00f1ana<\/strong> y de 3 a 6 de la tarde, y el <strong>viernes <\/strong>es el mejor d\u00eda para los v\u00eddeos. (Hubspot)<\/li>\n\n\n\n<li>Los internautas son los que m\u00e1s tiempo pasan en TikTok. La media de tiempo que los usuarios pasan en la aplicaci\u00f3n es de <strong>90 minutos<\/strong> (Sensor Tower).<\/li>\n\n\n\n<li>Los usuarios de TikTok abren la app varias veces al d\u00eda, en promedio 8 veces. (Wallaroo Media)<\/li>\n\n\n\n<li>El 83% de los usuarios de TikTok en todo el mundo han publicado al menos un v\u00eddeo en la aplicaci\u00f3n. (Wallaroo Media)<\/li>\n\n\n\n<li>TikTok, la aplicaci\u00f3n m\u00e1s descargada, lo fue principalmente en <strong>tel\u00e9fonos Android<\/strong>. 1.500 millones de descargas proceden de tel\u00e9fonos Android, mientras que la tienda de aplicaciones de Apple s\u00f3lo contabiliza 495,2 millones de descargas. (Sensor Tower)<\/li>\n\n\n\n<li>El 68% de los usuarios de TikTok han visto los v\u00eddeos de otra persona. (Pasaporte)<\/li>\n\n\n\n<li>Adem\u00e1s, al 63% le han gustado los v\u00eddeos de otra persona. (Pasaporte)<\/li>\n\n\n\n<li>El 55% de los usuarios de TikTok probablemente ha subido un v\u00eddeo en los \u00faltimos 30 d\u00edas. (Influencer Marketing Hub)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Tendencias en la red social<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a43124722434\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Khaby Lame<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es el TikToker m\u00e1s visto por los usuarios<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>2.1 MM<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Precio medio de las acciones de las principales empresas de redes sociales<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>43%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los usuarios de TikTok ha subido un d\u00fao<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/the-most-viewed-tiktok-videos-by-numbers-of-hashtags-1024x576-1.jpg\" alt=\"La gran mayor\u00eda de los usuarios de TikTok ven contenido o v\u00eddeos de entretenimiento.\" class=\"wp-image-2175\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/the-most-viewed-tiktok-videos-by-numbers-of-hashtags-1024x576-1.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/the-most-viewed-tiktok-videos-by-numbers-of-hashtags-1024x576-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/the-most-viewed-tiktok-videos-by-numbers-of-hashtags-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Los influencers de TikTok m\u00e1s seguidos son: <strong>Khaby Lame<\/strong> (155,5 mil), Charlie D&#8217;Amelio (150,3 mil) y Bella Poarch (92 mil). (Dexterto)<\/li>\n\n\n\n<li>El v\u00eddeo m\u00e1s visto es Harry Potter Illusion de Zach King, con 2.100 millones de visitas. (Camino de ex)<\/li>\n\n\n\n<li>Los v\u00eddeos m\u00e1s vistos por hashtag son:\n<ul class=\"wp-block-list\">\n<li><strong>Entretenimiento <\/strong>&#8211; 535 mil millones de hashtags vistos<\/li>\n\n\n\n<li><strong>Baile <\/strong>&#8211; 181 mil millones de hashtags vistos<\/li>\n\n\n\n<li><strong>Bromas <\/strong>&#8211; 79.000 millones de visualizaciones mensuales (Influencer Marketing Hub) <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 43% de los usuarios de TikTok probablemente han subido un v\u00eddeo a d\u00fao. (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Seg\u00fan un estudio creado por G.W.I. el 22% de los creadores de TikTok se consideran <strong>m\u00fasicos o creadores de audio. <\/strong>(G.W.I.)<\/li>\n\n\n\n<li>La canci\u00f3n m\u00e1s utilizada en los v\u00eddeos de TikTok es 2022 a nivel mundial es \u00abGinseng Strip 2002 de Yung Leon. (TikTok)<\/li>\n\n\n\n<li>La canci\u00f3n m\u00e1s popular en los EE.UU. para los v\u00eddeos en 2022 fue \u00abSunroof\u00bb de Nicky Youre &amp; dazy. (TikTok) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de TikTok para empresas<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a43124oh23o23\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Belleza<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Las empresas dedicadas al cuidado personas son las que m\u00e1s se benefician de TikTok<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>13,1%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de la poblaci\u00f3n mundial puede ser alcanzada por esta red social<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>4,25%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es la tasa promedio de interacci\u00f3n en la aplicaci\u00f3nd<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/small-businesses-performig-the-best-on-tiktok-1024x576-1.jpg\" alt=\"Las empresas de cuidado personal son las que mejores resultados logran en TikTok\" class=\"wp-image-2177\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/small-businesses-performig-the-best-on-tiktok-1024x576-1.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/small-businesses-performig-the-best-on-tiktok-1024x576-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/small-businesses-performig-the-best-on-tiktok-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Empresas en TikTok<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estad\u00edsticas recientes de TikTok muestran que hay m\u00e1s de <strong>5 millones de empresas activas <\/strong>en la plataforma social. (Wallaroo Media)<\/li>\n\n\n\n<li>A finales de 2022, se calcula que los consumidores habr\u00e1n gastado 6.000 millones de d\u00f3lares en la plataforma de redes sociales. (Techloy)<\/li>\n\n\n\n<li>Si nos fijamos en el uso de TikTok por parte de las empresas, <strong>Amazon <\/strong>est\u00e1 a la cabeza, habiendo invertido m\u00e1s de 22,5 millones de d\u00f3lares estadounidenses en anuncios en la aplicaci\u00f3n de medios sociales. (Statista)<\/li>\n\n\n\n<li>Los sectores que mejor funcionan para las peque\u00f1as empresas en la aplicaci\u00f3n:\n<ul class=\"wp-block-list\">\n<li><strong>Belleza <\/strong>&#8211; 61.792.300 likes<\/li>\n\n\n\n<li><strong>Moda <\/strong>&#8211; 50.424.500 me gusta<\/li>\n\n\n\n<li><strong>Joyer\u00eda <\/strong>&#8211; 49.893.000 me gusta (Open Business Council)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Los creadores de TikTok con pocos seguidores tienen una tasa media de engagement del <strong>17,96%, <\/strong>frente al 1,63% de Instagram. (Influencer Marketing Hub)<\/li>\n\n\n\n<li>Adem\u00e1s, los creadores de TikTok con muchos seguidores (mega-influencers) tienen una tasa de engagement mucho m\u00e1s alta en la aplicaci\u00f3n que en Instagram: <strong>4,96%<\/strong> frente a 1,21%. (Influencer Marketing Hub) <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Anuncios en esta red social<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las estad\u00edsticas de TikTok muestran que los profesionales del marketing pueden llegar al <strong>13,1% de la poblaci\u00f3n mundial<\/strong> con la plataforma social. (Data Reportal)<\/li>\n\n\n\n<li>TikTok puede llegar hasta el 17,9% de toda la poblaci\u00f3n internauta mayor de 18 a\u00f1os. (SocialPilot)<\/li>\n\n\n\n<li>TikTok parece ofrecer los <strong>\u00edndices de participaci\u00f3n m\u00e1s elevados<\/strong> en comparaci\u00f3n con otras plataformas de redes sociales, con la friolera de un 4,25% de tasa de participaci\u00f3n media (como referencia, la tasa de participaci\u00f3n media en Instagram es del 0,60%). (Social Insider)<\/li>\n\n\n\n<li>Para los anuncios de Topview TikTok, el <strong>CTR<\/strong> oscila entre el 12% y el 16%. (BeProfit)<\/li>\n\n\n\n<li>Los anuncios de absorci\u00f3n de marca, que toman el control de la aplicaci\u00f3n de redes sociales una vez que el usuario inicia sesi\u00f3n, tienen un CTR medio que oscila entre el 7% y el 10%. (BeProfit)<\/li>\n\n\n\n<li>Adem\u00e1s, un anuncio de v\u00eddeo normal tiene un CTR medio de entre el 1,5% y el 3%. (BeProfit)<\/li>\n\n\n\n<li>El 66% de los usuarios afirma tener una perspectiva global positiva de los anuncios de TikTok. (Agencia UpBeat)<\/li>\n\n\n\n<li>Las estad\u00edsticas de TikTok muestran que la mayor\u00eda de los anuncios que tienen \u00e9xito comunican el mensaje inmediatamente. (SocialPilot) <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de marketing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-234653fafht\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>550<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">proyectos relacionados con TikTok registrados en Sortlist <\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Alemania<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es el pa\u00eds con la inversi\u00f3n m\u00e1s alta en marketing en esta red social<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$36.977,6<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es el presupuesto promedio para un proyecto de este tipo<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/Screenshot-2023-06-28-121910-1024x300.png\" alt=\"Presupuesto promedio por pa\u00eds para proyectos de tikTok\" class=\"wp-image-2179\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/Screenshot-2023-06-28-121910-1024x300.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/Screenshot-2023-06-28-121910-300x88.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/Screenshot-2023-06-28-121910-768x225.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/06\/Screenshot-2023-06-28-121910.png 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>En Sortlist hay m\u00e1s de 550 proyectos relacionados con la publicidad en TikTok. (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Los pa\u00edses que m\u00e1s invierten en publicidad en TikTok son:\n<ul class=\"wp-block-list\">\n<li><strong>B\u00e9lgica <\/strong>&#8211; $25.500,00<\/li>\n\n\n\n<li><strong>Alemania <\/strong>&#8211; $65.111,11<\/li>\n\n\n\n<li><strong>Francia <\/strong>&#8211; $42.900,00<\/li>\n\n\n\n<li><strong>Pa\u00edses Bajos<\/strong> &#8211; $14.150,00<\/li>\n\n\n\n<li><strong>Espa\u00f1a <\/strong>&#8211; $54.458,33<\/li>\n\n\n\n<li><strong>Reino Unido<\/strong> &#8211; $38.000,00  (datos internos de Sortlist)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El presupuesto global de los <a href=\"https:\/\/www.sortlist.es\/social-media\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">proyectos de publicidad en TikTok<\/a> asciende a<strong> 36.977,64 d\u00f3lares.<\/strong> (Datos internos de Sortlist)<\/li>\n\n\n\n<li>Las industrias que m\u00e1s invierten en publicidad en TikTok son:\n<ul class=\"wp-block-list\">\n<li><strong>Bienes ra\u00edces<\/strong> &#8211; Presupuesto promedio: $100,230.77<\/li>\n\n\n\n<li><strong>Editorial <\/strong>&#8211; Presupuesto promedio: $95,000.00<\/li>\n\n\n\n<li><strong>Juguetes <\/strong>&#8211; Presupuesto promedio: $85,000.00 (Datos internos de Sortlist)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Como se aprecia en las cifras compartidas, la red social china est\u00e1 en alza a pesar de los numerosos esc\u00e1ndalos sobre privacidad de datos y problemas de ciberseguridad. Con buena m\u00fasica y diversas tendencias, no es de extra\u00f1ar que TikTok se convirtiera r\u00e1pidamente en un elemento b\u00e1sico en el mundo de las redes sociales. Adem\u00e1s, las altas tasas de participaci\u00f3n que vemos en esta plataforma abrieron paso a nuevos y ascendentes influencers con un seguimiento masivo y un impresionante poder publicitario.<\/p>\n\n\n\n<p>As\u00ed que es l\u00f3gico asumir que las empresas tambi\u00e9n quieran estar en esta plataforma. Poco a poco, TikTok se est\u00e1 convirtiendo en una plataforma estable para los vendedores que quieren llegar a un p\u00fablico joven e impresionable.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_44f8c18539c7e6a387346994e7294674\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                  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