{"id":2243,"date":"2023-08-08T15:28:25","date_gmt":"2023-08-08T15:28:25","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=2243"},"modified":"2023-10-27T14:58:53","modified_gmt":"2023-10-27T14:58:53","slug":"estadisticas-de-diseno","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/estadisticas-de-diseno\/","title":{"rendered":"60 estad\u00edsticas de dise\u00f1o para 2023"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este reporte de marketing:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-titulo1\">Estad\u00edsticas generales de dise\u00f1o<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo2\">Estad\u00edsticas de dise\u00f1o de sitios web<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo4\">Estad\u00edsticas de dise\u00f1o gr\u00e1fico<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo5\">Estad\u00edsticas de dise\u00f1o UX<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusi\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Muchos dicen que el contenido es el rey. Pero cuando se trata de sitios web, el dise\u00f1o es la reina. Estas 60 estad\u00edsticas de dise\u00f1o as\u00ed lo dejan saber. Adem\u00e1s, son fuente de informaci\u00f3n sobre c\u00f3mo se est\u00e1 desenvolviendo la industria y el impacto que tienen en la forma en que las empresas se comunican con sus clientes potenciales.<\/p>\n\n\n\n<p>Con m\u00e1s de medio mill\u00f3n de empleados (dise\u00f1adores gr\u00e1ficos, dise\u00f1adores web, etc.) y un mercado mundial de 43.400 millones de d\u00f3lares, la industria del dise\u00f1o es algo m\u00e1s que un concepto creativo. Es una forma de innovar, inspirar confianza y construir la imagen de tu marca.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas generales de dise\u00f1o<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>92,6%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las personas afirman que el contenido visual influye en las decisiones de compra<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Nike<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Un estudiante de dise\u00f1o gr\u00e1fico cre\u00f3 el logotipo de Nike por $35<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Branding<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">representa 3.000 millones de d\u00f3lares del mercado total del dise\u00f1o gr\u00e1fico<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/cuanto-costaron-logos-famosos-1024x576.png\" alt=\"\u00bfCu\u00e1nto costaron los logos m\u00e1s famosos?\" class=\"wp-image-2247\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/cuanto-costaron-logos-famosos-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/cuanto-costaron-logos-famosos-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/cuanto-costaron-logos-famosos-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/cuanto-costaron-logos-famosos.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>La industria mundial del dise\u00f1o gr\u00e1fico ocupa el noveno lugar entre todas las actividades empresariales. (IBISWorld)<\/li>\n\n\n\n<li>En 2020, se reportaron m\u00e1s de<strong> 400.258 empresas de dise\u00f1o gr\u00e1fico<\/strong> en todo el mundo. (FindStack)<\/li>\n\n\n\n<li>3 d\u00edas despu\u00e9s de ver algo, la gente puede recordar el 65% del <strong>contenido visual<\/strong> y s\u00f3lo el 10% del contenido escrito. (FindStack)<\/li>\n\n\n\n<li>El 92,6% de las personas afirman que el contenido visual es el factor n\u00famero uno que influye en las<strong> decisiones de compra<\/strong>. (Neil Patel)<\/li>\n\n\n\n<li>El <strong>coste del dise\u00f1o gr\u00e1fico<\/strong> es una de las principales preocupaciones de las peque\u00f1as empresas. (99 Designs)<\/li>\n\n\n\n<li>La gran mayor\u00eda de las empresas (73%) invierte en dise\u00f1o para <strong>diferenciar a su marca.<\/strong> (Adobe Digital Intelligence)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Las organizaciones admiten que unos de sus principales retos es producir contenido de dise\u00f1o gr\u00e1fico de forma consistente. (Venngage)<\/li>\n\n\n\n<li><strong>WordPress <\/strong>es el sistema de gesti\u00f3n de contenidos m\u00e1s popular, con una cuota de mercado del 63,3%. Seguido de:\n<ul class=\"wp-block-list\">\n<li><strong>Shopify<\/strong>: 5,5%<\/li>\n\n\n\n<li><strong>Wix<\/strong>: 3,7%<\/li>\n\n\n\n<li><strong>Squarespace<\/strong>: 3,1%. (W3Techs)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Carolyn Davidson, dise\u00f1adora gr\u00e1fica de la Universidad Estatal de Portland, cre\u00f3 el logotipo de Nike por <strong>35 d\u00f3lares.<\/strong> Los logotipos de Coca-Cola y Google costaron 0 d\u00f3lares. (IllustratorHow)<\/li>\n\n\n\n<li>El dise\u00f1o de logotipos y el branding representa <strong>3.000 millones de d\u00f3lares<\/strong> del mercado total del dise\u00f1o gr\u00e1fico. (IBISWorld)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de dise\u00f1o de sitios web<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>94%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las primeras impresiones se basan en el dise\u00f1o del sitio web<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>1,65 seg<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es la velocidad media de las p\u00e1ginas de los 10 primeros resultados de Google<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$3.200<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es el coste promedio del dise\u00f1o de un sitio web b\u00e1sico<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/errores-comunes-diseno-web-1024x576.png\" alt=\"Errores comunes en el dise\u00f1o web\" class=\"wp-image-2248\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/errores-comunes-diseno-web-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/errores-comunes-diseno-web-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/errores-comunes-diseno-web-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/errores-comunes-diseno-web.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u00a1Atrae la atenci\u00f3n de tu p\u00fablico! El 94% de las <strong>primeras impresiones <\/strong>se basan en el dise\u00f1o del sitio web. (Web FX)<\/li>\n\n\n\n<li>El dise\u00f1o tiene un impacto del 75% en la <strong>credibilidad <\/strong>de un sitio web. (Web FX)<\/li>\n\n\n\n<li>El 84,6% de la gente prefiere un aspecto <strong>limpio <\/strong>a un dise\u00f1o de sitio desordenado. (Saga Pixel)<\/li>\n\n\n\n<li>Un sitio web lento puede provocar la p\u00e9rdida de clientes potenciales. El 47% de los visitantes de un sitio web esperan que \u00e9ste se cargue en <strong>2 segundos<\/strong> o menos. (Web FX)<\/li>\n\n\n\n<li>Los sitios web lentos cuestan 2.600 millones de d\u00f3lares al a\u00f1o en ingresos perdidos. (AndyHooke)<\/li>\n\n\n\n<li>La velocidad media de la p\u00e1gina de los 10 primeros resultados de Google en las SERP es de <strong>1,65 segundos<\/strong>. (Blogging Wizard)<\/li>\n\n\n\n<li>El 34% de los consumidores son m\u00e1s propensos a realizar una<strong> compra imprevista <\/strong>tras recibir contenidos personalizados. (Web FX)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Los elementos que m\u00e1s valoran los consumidores en el dise\u00f1o de un sitio web son:\n<ul class=\"wp-block-list\">\n<li><strong>Fotos e im\u00e1genes:<\/strong> 40%<\/li>\n\n\n\n<li><strong>Color:<\/strong> 39<\/li>\n\n\n\n<li><strong>V\u00eddeo:<\/strong> 21%. (Top Design Firms)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Los errores de dise\u00f1o web m\u00e1s comunes cometidos por las peque\u00f1as empresas incluyen:\n<ul class=\"wp-block-list\">\n<li><strong>Dise\u00f1o web saturado:<\/strong> 84,6%.<\/li>\n\n\n\n<li><strong>No incluir un CTA:<\/strong> 38.5%:<\/li>\n\n\n\n<li><strong>Men\u00fa de navegaci\u00f3n oculto:<\/strong> 30.8%<\/li>\n\n\n\n<li><strong>Mala tipograf\u00eda web: <\/strong>26,9%.<\/li>\n\n\n\n<li><strong>Mal uso del espacio en blanco: <\/strong>19,2%. (DDIY)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>El coste medio de dise\u00f1ar un sitio web b\u00e1sico es de <strong>3.200 d\u00f3lares.<\/strong> Y se puede tardar hasta 2 meses en crear un sitio con funcionalidades b\u00e1sicas. (GoodFirms)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de dise\u00f1o responsive<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de todos los sitios web son aptos para dispositivos m\u00f3viles<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>73,1%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las veces que la gente abandona un sitio web es porque no es apto para m\u00f3viles<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>1,71 mm<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">sitios web son responsive, es decir, el 90% de todos los sitios web<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/trafico-sitios-web-telefonos-moviles-1024x576.png\" alt=\"Tr\u00e1fico de sitios web desde tel\u00e9fonos m\u00f3viles\" class=\"wp-image-2226\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/trafico-sitios-web-telefonos-moviles-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/trafico-sitios-web-telefonos-moviles-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/trafico-sitios-web-telefonos-moviles-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/trafico-sitios-web-telefonos-moviles.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Los tel\u00e9fonos inteligentes representan el 57% del<strong> tr\u00e1fico mundial de sitios web.<\/strong> Hay aproximadamente 4.320 millones de usuarios activos de Internet m\u00f3vil. (Exploding Topics)<\/li>\n\n\n\n<li>El dise\u00f1o no responsivo es la raz\u00f3n por la que los visitantes de un sitio web lo abandonan el 73,1% de las veces. (Innoraft)<\/li>\n\n\n\n<li>Se calcula que 1.710 millones de sitios web son responsivos. Esto significa que el 90% de todos los sitios web son <strong>aptos para m\u00f3viles,<\/strong> una cifra que se espera que siga creciendo. (InternetLiveStats)<\/li>\n\n\n\n<li>Los sitios para m\u00f3viles que se cargan en 2 segundos o menos tienen una<strong> tasa de conversi\u00f3n <\/strong>un 15% mayor. (Think With Google)<\/li>\n\n\n\n<li>El 48% de los usuarios se sienten molestos o frustrados por un sitio web que no es apto para m\u00f3viles. (Google)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>La frustraci\u00f3n s\u00f3lo perjudica a tu negocio. M\u00e1s del 60% de los usuarios de m\u00f3viles se ir\u00e1n a<strong> otro sitio<\/strong> si no consiguen lo que buscan r\u00e1pidamente. (Google)<\/li>\n\n\n\n<li>El 74% de los usuarios son m\u00e1s propensos a volver a sitios adaptados a m\u00f3viles. (Web FX)<\/li>\n\n\n\n<li>El 57% de los internautas admite que <strong>no recomendar\u00eda <\/strong>una empresa que tenga un sitio m\u00f3vil mal dise\u00f1ado. (socPub)<\/li>\n\n\n\n<li>El 50% de los usuarios de smartphones son m\u00e1s propensos a utilizar el sitio web m\u00f3vil de una empresa porque no quieren descargarse una aplicaci\u00f3n. (Piensa con Google)<\/li>\n\n\n\n<li>El 68% de las empresas que han desarrollado un sitio web mobile-first han visto <strong>aumentar sus ventas<\/strong>. (SAG ipl)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de dise\u00f1o gr\u00e1fico<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$53.830<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">es el salario medio en EE.UU. de un dise\u00f1ador gr\u00e1fico<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Freelance<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">representan alrededor del 90% del sector<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5 &#8211; 10 K<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">El 32% de las empresas gasta entre $5.000 y $10.000 <\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/contenidos-prefieren-usuarios-1024x576.png\" alt=\"\u00bfQu\u00e9 contenido visual prefieren los usuarios?\" class=\"wp-image-2251\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/contenidos-prefieren-usuarios-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/contenidos-prefieren-usuarios-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/contenidos-prefieren-usuarios-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/contenidos-prefieren-usuarios.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Cifras de la industria del dise\u00f1o gr\u00e1fico<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El tama\u00f1o del mercado mundial del dise\u00f1o gr\u00e1fico es de <strong>43.400 millones de d\u00f3lares<\/strong>. (Colorlib)<\/li>\n\n\n\n<li>La industria mundial del <a href=\"https:\/\/www.sortlist.es\/blog\/category\/creative-design\/diseno-grafico\/\" target=\"_blank\" rel=\"noreferrer noopener\">dise\u00f1o gr\u00e1fico<\/a> emplea a m\u00e1s de medio mill\u00f3n de personas (507.690 puestos de trabajo) (Colorlib). Y en Estados Unidos, el dise\u00f1ador gr\u00e1fico medio gana unos <strong>53.380 d\u00f3lares al a\u00f1o<\/strong>. (Oficina de Estad\u00edsticas Laborales)<\/li>\n\n\n\n<li>Los sectores que m\u00e1s dise\u00f1adores gr\u00e1ficos emplean son:\n<ul class=\"wp-block-list\">\n<li><strong>Empresas Fortune 500:<\/strong> 17%<\/li>\n\n\n\n<li><strong>Medios de comunicaci\u00f3n:<\/strong> 14%<\/li>\n\n\n\n<li><strong>Comercio minorista:<\/strong> 11%<\/li>\n\n\n\n<li><strong>Profesionales:<\/strong> 10%<\/li>\n\n\n\n<li><strong>Tecnolog\u00eda:<\/strong> 10%<\/li>\n\n\n\n<li><strong>Educaci\u00f3n:<\/strong> 8%<\/li>\n\n\n\n<li><strong>Industria manufacturera:<\/strong> 5% (Colorlib)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Se prev\u00e9 que la demanda de dise\u00f1adores gr\u00e1ficos crezca un 3% de aqu\u00ed a 2031. (Colorlib)<\/li>\n\n\n\n<li>Los dise\u00f1adores gr\u00e1ficos aut\u00f3nomos representan alrededor del 90% del sector. (IBISWorld)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Estad\u00edsticas de dise\u00f1o gr\u00e1fico<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El uso de un <strong>color distintivo<\/strong> puede aumentar el reconocimiento de la marca hasta en un 80%. (Colorlib)<\/li>\n\n\n\n<li>El 32% de las empresas gastan entre <strong>5.000 y 10.000 d\u00f3lares al a\u00f1o<\/strong> en dise\u00f1o gr\u00e1fico. S\u00f3lo el 17% gasta menos de 1.000 d\u00f3lares. (Piktochart)<\/li>\n\n\n\n<li>4 de cada 5 fundadores de peque\u00f1as empresas y startups creen que el dise\u00f1o es importante para el \u00e9xito. (99designs)<\/li>\n\n\n\n<li>La comunicaci\u00f3n es la principal raz\u00f3n por la que las empresas utilizan el dise\u00f1o gr\u00e1fico. Lo utilizan para comunicarse con los <strong>clientes <\/strong>(55%), para publicar en las<strong> redes sociales<\/strong> (24%) o para comunicarse con sus <strong>empleados <\/strong>(19%). (Piktochart)<\/li>\n\n\n\n<li>El contenido visual se presenta en diversas formas. La gente prefiere\n<ul class=\"wp-block-list\">\n<li>32,5% <strong>gr\u00e1ficos originales<\/strong><\/li>\n\n\n\n<li>29,5% <strong>fotos de archivo<\/strong><\/li>\n\n\n\n<li>15,1% <strong>gr\u00e1ficos<\/strong> y visualizaciones de datos<\/li>\n\n\n\n<li>12,7% <strong>v\u00eddeos<\/strong><\/li>\n\n\n\n<li>5,4% <strong>documentos <\/strong>de varias p\u00e1ginas. (Venngage)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de dise\u00f1o UX<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>ROI<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de un buen dise\u00f1o UX puede ser del 100%<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los compradores cambian a un competidor tras una mala experiencia de usuario<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>V\u00eddeo<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Los usuarios pasan un 88% m\u00e1s de tiempo en p\u00e1ginas con v\u00eddeo<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/factores-influyen-precio-diseno-web-1024x576.png\" alt=\"Factores que influyen en el precio del dise\u00f1o web\" class=\"wp-image-2257\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/factores-influyen-precio-diseno-web-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/factores-influyen-precio-diseno-web-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/factores-influyen-precio-diseno-web-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/factores-influyen-precio-diseno-web.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 60% de los compradores considera que la <strong>facilidad de uso <\/strong>es una caracter\u00edstica cr\u00edtica del dise\u00f1o de las tiendas en l\u00ednea. (Statista)<\/li>\n\n\n\n<li>Un mejor dise\u00f1o de UX m\u00f3vil es un cambio de juego, ya que afecta al regreso de m\u00e1s del 70% de los usuarios. (Web FX)<\/li>\n\n\n\n<li>El <strong>retorno de la inversi\u00f3n<\/strong> en un<a href=\"https:\/\/www.sortlist.es\/blog\/que-es-ux-ui\/\" target=\"_blank\" rel=\"noreferrer noopener\"> buen dise\u00f1o UX<\/a> puede ser del 100%. Por cada d\u00f3lar que gastas, ganas 100. (DiviFlash)<\/li>\n\n\n\n<li>El 90% de los compradores cambian a un competidor despu\u00e9s de una mala experiencia de usuario. (Web FX)<\/li>\n\n\n\n<li>El 88% de los compradores en l\u00ednea no vuelven a un sitio despu\u00e9s de una mala experiencia. (BusinessDIT)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Los sitios con una experiencia de usuario superior pueden tener <strong>tasas de conversi\u00f3n<\/strong> un 400% m\u00e1s altas. (Forrester)<\/li>\n\n\n\n<li>Los usuarios pasan un 88% m\u00e1s de tiempo en p\u00e1ginas con v\u00eddeo. Ayuda a aumentar la participaci\u00f3n y la experiencia del usuario. (Web FX)<\/li>\n\n\n\n<li>El 76% de los usuarios afirma que la \u00abfacilidad de uso\u00bb es un elemento esencial del dise\u00f1o de un sitio web. (HubSpot)<\/li>\n\n\n\n<li>El 54% de los usuarios cree que tener demasiados <strong>anuncios <\/strong>en un sitio web es el mayor obst\u00e1culo para una buena experiencia de usuario. (IAB)<\/li>\n\n\n\n<li>El 59% de la gente prefiere navegar por sitios \u00abbonitos y bien dise\u00f1ados\u00bb antes que por los b\u00e1sicos. (Adobe)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Estad\u00edsticas de dise\u00f1o plano (flat design)<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>88,5%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los dise\u00f1adores web afirman que el dise\u00f1o plano es la tendencia m\u00e1s popular<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>21%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">abandonar\u00e1n un sitio por sus colores llamativos<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>6 seg.<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">La gente pasa unos 6 segundos mirando la barra de navegaci\u00f3n<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/elementos-visuales-visitantes-valoran-sitio-web-1024x576.png\" alt=\"Elementos visuales que los visitantes valoran en un sitio web\" class=\"wp-image-2260\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/elementos-visuales-visitantes-valoran-sitio-web-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/elementos-visuales-visitantes-valoran-sitio-web-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/elementos-visuales-visitantes-valoran-sitio-web-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/07\/elementos-visuales-visitantes-valoran-sitio-web.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>El 88,5% de los dise\u00f1adores de sitios web afirman que el dise\u00f1o plano es la <strong>tendencia de dise\u00f1o<\/strong> m\u00e1s popular en la actualidad. (GoodFirms)<\/li>\n\n\n\n<li>La primera vez que visitan un sitio web, el 22% de los visitantes buscan <strong>colores que capten su atenci\u00f3n<\/strong>. Sin embargo, el 21% abandonar\u00e1 un sitio por culpa de los colores llamativos. (WPbeginner)<\/li>\n\n\n\n<li>Aunque es una parte importante del dise\u00f1o web, s\u00f3lo el 8% de las personas se fijan en el <strong>espacio en blanco <\/strong>cuando visitan un sitio web por primera vez. (WPbeginner)<\/li>\n\n\n\n<li>A pesar de la importancia de la <strong>tipograf\u00eda<\/strong>, s\u00f3lo el 18% de los consumidores se fijan en el tipo de letra de un sitio web cuando lo visitan por primera vez. (WPbeginner)<\/li>\n\n\n\n<li>El 61,5% de los dise\u00f1adores de sitios web afirman que actualmente utilizan tipograf\u00eda expresiva en sus dise\u00f1os. (GoodFirms)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>La gente pasa unos 6 segundos mirando la <strong>barra de navegaci\u00f3n<\/strong> (Universidad de Ciencia y Tecnolog\u00eda de Missouri), y el 80% de su tiempo mirando la informaci\u00f3n de la parte izquierda de la p\u00e1gina (NNGroup).<\/li>\n\n\n\n<li>Los usuarios pasan aproximadamente el 57% de su tiempo viendo las p\u00e1ginas por encima del pliegue y el 74% en las dos primeras pantallas. (NNGroup)<\/li>\n\n\n\n<li>Los <strong>botones rojos de compra<\/strong> pueden incrementar las ventas y aumentar las conversiones en los sitios de comercio electr\u00f3nico en un 34%. (CXL)<\/li>\n\n\n\n<li>Un tema de color mejora el reconocimiento del sitio web en un 80% (Forbes)<\/li>\n\n\n\n<li>El 26% de los consumidores prefiere combinaciones de <strong>colores primarios<\/strong>, el 21% combinaciones de <strong>colores complementarios<\/strong> y el 20% combinaciones de<strong> colores an\u00e1logos.<\/strong> (Top Design Firms)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Desde los colores hasta el espacio en blanco, pasando por las barras de navegaci\u00f3n y los tiempos de carga. Estas 60 estad\u00edsticas de dise\u00f1o te dar\u00e1n informaci\u00f3n suficiente para optimizar tu sitio web y tus dise\u00f1os creativos con el fin de crear la mejor experiencia para tu p\u00fablico.<\/p>\n\n\n\n<p>Vivimos en un mundo cada vez m\u00e1s visual. As\u00ed que tienes que actuar en consecuencia y destacar entre la multitud. Sea diferente y ofrezca a su p\u00fablico las herramientas y la informaci\u00f3n que necesitan para convertirse en clientes.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_167a9cac826e16556aeba9664d1d848c\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Fashionunited-logo-1.png\" alt=\"FashionUnited\">\n                         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class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/the-london-economic-logo-stacked-1.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/CB_News_2011_logo.svg_-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/statista-logo-1.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Logo_t3n_mit_Schriftzug-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <span target=\"_blank\" rel=\"noopener\" data-o=\"aHR0cHM6Ly93d3cuZW50cmVwcmVuZXVyLmNvbS9lcy9ub3RpY2lhcy9zYWJlcy1xdWUtdGFuLWhhY2tlYWJsZS1lcmVzLzQ0NTkwOA==\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Entrepreneur_logo-1.png\" alt=\"Entrepreneur\">\n                                                                                    <\/span>\n                                                                            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          \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o influye en un 75% en la credibilidad de un sitio web.<\/p>\n","protected":false},"author":83,"featured_media":2246,"template":"","reports_categories":[18],"class_list":["post-2243","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estadisticas-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>60 estad\u00edsticas de dise\u00f1o para 2023 - Data Hub<\/title>\n<meta name=\"description\" content=\"Estas 60 estad\u00edsticas de dise\u00f1o te permitir\u00e1n comprender claramente las tendencias del sector y lo que debes hacer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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