{"id":2403,"date":"2023-09-25T14:29:07","date_gmt":"2023-09-25T14:29:07","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=2403"},"modified":"2023-10-24T14:27:08","modified_gmt":"2023-10-24T14:27:08","slug":"movil-vs-ordenador","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/movil-vs-ordenador\/","title":{"rendered":"(Informe 2023) M\u00f3vil vs. Ordenador: Donde usuarios y pymes no concuerdan"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este estudio de marketing:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-desktop\">No tan m\u00f3vil: el 52% prefiere reservar desde el ordenador<\/a><\/li>\n\n\n\n<li><a href=\"#section-mobile\">El m\u00f3vil triunfa en reservas de viajes y restaurantes<\/a><\/li>\n\n\n\n<li><a href=\"#section-prios\">Rapidez y facilidad de navegaci\u00f3n: principales prioridades a la hora de decidir entre m\u00f3vil y PC<\/a><\/li>\n\n\n\n<li><a href=\"#section-businesses\">El 30 % de las empresas est\u00e1n optimizadas para m\u00f3viles; el 15 % son solo de escritorio<\/a><\/li>\n\n\n\n<li><a href=\"#section-investments\">Inversiones empresariales en m\u00f3vil: el 15 % no encuentra el socio adecuado<\/a><\/li>\n\n\n\n<li><a href=\"#section-industry\">Desglose por industria: Desde viajes y sanidad hasta banca y eventos<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Metodolog\u00eda<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hoy en d\u00eda, la elecci\u00f3n entre experiencias m\u00f3viles y de ordenador desempe\u00f1a un papel fundamental en la forma en que las empresas conectan con los clientes.<\/p>\n\n\n\n<p>Este estudio investiga las preferencias de los usuarios en cuanto a interfaces m\u00f3viles y de ordenador y eval\u00faa la eficacia con que las empresas satisfacen esas preferencias.<\/p>\n\n\n\n<p>\u00bfSe ajustan las empresas a las preferencias de los usuarios, o hay lagunas por resolver? Indaga en este estudio mientras exploramos esta din\u00e1mica y comprobamos si las empresas encuentran ideas \u00fatiles para triunfar en la era digital.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><em>De un vistazo:<\/em><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Nuestra encuesta indica que la gente sigue prefiriendo <strong>hacer reservas en el ordenador<\/strong>, pero las empresas siguen pensando que sus usuarios prefieren el m\u00f3vil. Desliza para saber m\u00e1s sobre esta brecha<\/em>\ud83d\udc47<em>.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general-1024x1024.png\" alt=\"preferencias de usuario ordenador o m\u00f3vil\" class=\"wp-image-2407\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/preferencias-usuario-general.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile-1024x1024.png\" alt=\"empresas que a\u00fan no son mobile friendly\" class=\"wp-image-2409\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-general-empresas-no-mobile.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>El 30 % de las empresas encuestadas est\u00e1n optimizadas para m\u00f3viles y el 22 % reciben tr\u00e1fico m\u00f3vil, pero el <strong>14,5 % siguen siendo solo de ordenador<\/strong>. \u00bfSe est\u00e1n quedando atr\u00e1s? <\/em>\ud83e\udd14<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Hasta un 15 % de las empresas afirman que <strong>no invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong> porque no encuentran el socio adecuado. Sigue leyendo para ver c\u00f3mo Sortlist puede ayudarlas <\/em>\ud83d\udd0d<em>.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado-1024x1024.png\" alt=\"empresas que no encuentran socio adecuado\" class=\"wp-image-2410\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/dato-empresas-socio-adecuado.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desktop\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">No tan m\u00f3vil: el 52 % prefiere reservar desde el ordenador<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por un estrecho, pero revelador margen, <strong>el ordenador sigue superando al m\u00f3vil<\/strong> en lo que respecta a las reservas en l\u00ednea.<\/p>\n\n\n\n<p>Sin embargo, los datos de Sortlist muestran que las empresas siguen pensando que sus usuarios prefieren el m\u00f3vil; de hecho, <strong>hasta el 66 % de las pymes siguen crey\u00e9ndolo<\/strong>, lo que muestra una disparidad entre el comportamiento de los usuarios y lo que las empresas ofrecen. Profundicemos un poco m\u00e1s.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134795\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134795\/?utm_source=embed&#038;utm_campaign=visualisation\/15134795' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134819\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134819\/?utm_source=embed&#038;utm_campaign=visualisation\/15134819' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-mobile\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">El m\u00f3vil triunfa en reservas de viajes y restaurantes<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Si observamos las preferencias por actividad de los usuarios, queda claro cu\u00e1les son m\u00e1s propensas a realizarse desde el m\u00f3vil y cu\u00e1les desde el ordenador.<\/p>\n\n\n\n<p>En concreto, las solicitudes de <strong>transporte<\/strong> (75,38 %) y las reservas en <strong>restaurantes<\/strong> (69,9 %) parecen realizarse mayoritariamente desde el m\u00f3vil.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/datos-generales-usuarios.png\" alt=\"estad\u00edsticas para transporte y restauraci\u00f3n, usuarios a nivel global\" class=\"wp-image-2413\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/datos-generales-usuarios.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/datos-generales-usuarios-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/datos-generales-usuarios-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\">A continuaci\u00f3n puedes ver la divisi\u00f3n de las preferencias entre m\u00f3viles y ordenadores por actividad encuestada:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134843\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134843\/?utm_source=embed&#038;utm_campaign=visualisation\/15134843' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, los datos de Sortlist muestran que estas preferencias var\u00edan seg\u00fan el pa\u00eds. A continuaci\u00f3n puedes ver el reparto de preferencias de algunas de las actividades m\u00e1s comunes en Espa\u00f1a:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15106992\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15106992\/?utm_source=embed&#038;utm_campaign=visualisation\/15106992' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-prios\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Rapidez y facilidad de navegaci\u00f3n: principales prioridades a la hora de decidir entre m\u00f3vil y PC<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A la hora de decidir entre m\u00f3vil y ordenador, las prioridades de los usuarios tambi\u00e9n difieren seg\u00fan el pa\u00eds.<\/p>\n\n\n\n<p>En Espa\u00f1a, las empresas y los usuarios est\u00e1n mayormente alineados en cuanto a sus prioridades para m\u00f3vil y escritorio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/prioridad-usuarios-espanoles.png\" alt=\"rapidez como principal prioridad de usuario espa\u00f1oles a la hora de decidir entre m\u00f3vil u ordenador\" class=\"wp-image-2414\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/prioridad-usuarios-espanoles.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/prioridad-usuarios-espanoles-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/prioridad-usuarios-espanoles-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Estas son las prioridades de los usuarios espa\u00f1oles y su comparaci\u00f3n con la media global:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107272\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:500px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107272\/?utm_source=embed&#038;utm_campaign=visualisation\/15107272' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-businesses\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">El 30 % de las empresas est\u00e1n optimizadas para m\u00f3viles; el 15 % son solo de escritorio<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hemos preguntado a pymes de varios sectores sobre el grado de preparaci\u00f3n m\u00f3vil de sus empresas.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134920\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134920\/?utm_source=embed&#038;utm_campaign=visualisation\/15134920' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, no todas las empresas parecen estar alineadas con lo que prefieren los usuarios, sobre todo en cuanto al m\u00f3vil. Si volvemos a examinar las actividades analizadas anteriormente, vemos una clara disparidad entre las preferencias de los usuarios por esas actividades y la percepci\u00f3n de las empresas de aquellos sectores relacionados con esas actividades.<\/p>\n\n\n\n<p>Los sectores en los que esa disparidad es menor son la <strong>banca<\/strong> y el <strong>transporte<\/strong>, e incluso en ellos hay un 10 % de diferencia entre usuarios y empresas.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134961\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134961\/?utm_source=embed&#038;utm_campaign=visualisation\/15134961' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-investments\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Inversiones empresariales en m\u00f3vil: el 15 % no encuentra el socio adecuado<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, al observar los resultados globales en todos los mercados, resulta evidente que la mayor\u00eda de las empresas est\u00e1n infravalorando la importancia que los usuarios conceden a la <strong>rapidez<\/strong> y la <strong>facilidad de navegaci\u00f3n<\/strong>; en ambas observamos las mayores diferencias entre las necesidades de los usuarios y la percepci\u00f3n de las empresas.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15134999\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:550px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15134999\/?utm_source=embed&#038;utm_campaign=visualisation\/15134999' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Dadas estas diferencias, quisimos preguntar a las pymes que no ten\u00edan previsto invertir en m\u00f3vil que especificaran las razones de ello.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/razones-para-no-invertir-movil.png\" alt=\"razones de las pymes para no invertir en preparaci\u00f3n m\u00f3vil\" class=\"wp-image-2421\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/razones-para-no-invertir-movil.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/razones-para-no-invertir-movil-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/09\/razones-para-no-invertir-movil-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15135091\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15135091\/?utm_source=embed&#038;utm_campaign=visualisation\/15135091' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Y un 15 % afirma que no lo har\u00e1 porque <strong>no encuentra el socio adecuado<\/strong>, lo que pone de manifiesto la necesidad de <strong>mejorar la sinergia entre empresas y proveedores<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Elegir al proveedor adecuado es un campo minado. Puede ser una contrataci\u00f3n decisiva para una pyme. Todos parecen buenos\u2026 \u00bfpero son mejores los que est\u00e1n en la parte superior de Google, o solo tienen mejor SEO?<br><br>La falta de transparencia sobre los proveedores de servicios frena a muchas empresas. Esto es especialmente cierto en el caso de los proveedores m\u00e1s peque\u00f1os: grandes talentos que pueden quedar sin descubrir.<\/em><br><em><br>Por eso fundamos Sortlist, para aportar esa transparencia y poner en contacto a las empresas con la mejor agencia, no solo con la m\u00e1s grande.<\/em><br><\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/nifinet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Finet<\/a>, FUNDADOR DE Sortlist<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industry\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Desglose por industria: Desde viajes y sanidad hasta banca y eventos<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-restaurantes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Restaurantes<\/h3>\n\n\n\n<p><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de la Restauraci\u00f3n<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107336\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107336\/?utm_source=embed&#038;utm_campaign=visualisation\/15107336' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el sector de restaurantes, la mayor\u00eda de las empresas espa\u00f1olas <strong>reciben tr\u00e1fico a trav\u00e9s de redes sociales<\/strong>, lo cual las posiciona favorablemente frente al 77 % de los usuarios que interact\u00faan con ellos a trav\u00e9s del m\u00f3vil.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales prioridades de las empresas espa\u00f1olas de Restauraci\u00f3n por nivel de preparaci\u00f3n<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107380\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107380\/?utm_source=embed&#038;utm_campaign=visualisation\/15107380' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107449\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107449\/?utm_source=embed&#038;utm_campaign=visualisation\/15107449' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-turismo\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Viajes y Alojamiento<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de Viajes y Alojamiento<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107513\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107513\/?utm_source=embed&#038;utm_campaign=visualisation\/15107513' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Existe una disparidad en el sector tur\u00edstico en Espa\u00f1a en cuanto a las preferencias de los usuarios y lo que las empresas tur\u00edsticas ponen a su disposici\u00f3n, pues el 32.14 % de estas que son <em>mobile-friendly<\/em> no compensa el <strong>76 % de los usuarios que realizan reservas en el ordenador de escritorio.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Viajes y Alojamiento por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107539\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107539\/?utm_source=embed&#038;utm_campaign=visualisation\/15107539' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107561\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107561\/?utm_source=embed&#038;utm_campaign=visualisation\/15107561' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-automocion\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Automoci\u00f3n<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de la Automoci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107603\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107603\/?utm_source=embed&#038;utm_campaign=visualisation\/15107603' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Similar a la industria anterior, las empresas de automoci\u00f3n no se ajustan del todo a las preferencias de sus usuarios. El <strong>61 % de estos prefiere comprar o rentar un veh\u00edculo en el ordenador<\/strong>, pero el 30 % de las empresas del sector han estado enfocadas en ser <em>mobile-friendly<\/em> y recibir tr\u00e1fico social.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Automoci\u00f3n por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107623\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107623\/?utm_source=embed&#038;utm_campaign=visualisation\/15107623' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107681\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107681\/?utm_source=embed&#038;utm_campaign=visualisation\/15107681' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-banca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Banca y Finanzas<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de Banca y Finanzas<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107709\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107709\/?utm_source=embed&#038;utm_campaign=visualisation\/15107709' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El sector de la banca est\u00e1 bien posicionado ante las demandas de sus consumidores, ya que la mayor\u00eda (60 %) realiza transacciones financieras en el m\u00f3vil, ante lo cual <strong>la industria est\u00e1 preparada con una app dedicada<\/strong> o bien siendo <em>mobile-friendly<\/em>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Banca y Finanzas por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107719\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107719\/?utm_source=embed&#038;utm_campaign=visualisation\/15107719' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107742\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107742\/?utm_source=embed&#038;utm_campaign=visualisation\/15107742' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-salud\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Salud y Sanidad<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de Salud y Sanidad<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107821\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107821\/?utm_source=embed&#038;utm_campaign=visualisation\/15107821' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La mayor\u00eda de los usuarios en el sector de salud y sanidad realizan citas y otros tr\u00e1mites por el m\u00f3vil, y aunque la mayor parte de las empresas en esa industria est\u00e1n preparadas para recibir tr\u00e1fico m\u00f3vil (29.41 %) y cuentan con una app propia (23.53 %), <strong>existe el mismo porcentaje de aquellas que solo pueden ser vistas con un ordenador (23.53 %).<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Salud y Sanidad por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107833\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107833\/?utm_source=embed&#038;utm_campaign=visualisation\/15107833' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107890\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107890\/?utm_source=embed&#038;utm_campaign=visualisation\/15107890' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-gaming\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Juegos en L\u00ednea<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de los Juegos en L\u00ednea<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107919\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107919\/?utm_source=embed&#038;utm_campaign=visualisation\/15107919' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quiz\u00e1s de manera sorprendente, <strong>el m\u00f3vil a\u00fan no triunfa sobre el ordenador en cuanto a los videojuegos<\/strong>; el 66 % de la gente prefiere jugar online en un ordenador, y quiz\u00e1s el \u00e9nfasis de las empresas de videojuegos en el m\u00f3vil pueda estar mal colocado.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Juegos en L\u00ednea por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107928\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107928\/?utm_source=embed&#038;utm_campaign=visualisation\/15107928' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107949\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107949\/?utm_source=embed&#038;utm_campaign=visualisation\/15107949' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-transporte\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Transporte<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector del Transporte<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107973\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107973\/?utm_source=embed&#038;utm_campaign=visualisation\/15107973' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El sector transporte en Espa\u00f1a parece ser uno de los mejores posicionados en cuanto a c\u00f3mo satisfacen las necesidades de los viajeros; <strong>un exorbitante 86 % de estos realiza reservas de taxis o conductores en el m\u00f3vil<\/strong>. Las empresas lo han notado: el 36 % cuenta con su propia app.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Transporte por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15107993\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15107993\/?utm_source=embed&#038;utm_campaign=visualisation\/15107993' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15108016\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15108016\/?utm_source=embed&#038;utm_campaign=visualisation\/15108016' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-eventos\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Entretenimiento y Eventos<\/h3>\n\n\n\n<p><strong><strong>Preferencias de los usuarios de m\u00f3vil frente a la preparaci\u00f3n que tienen las empresas del sector de Entretenimiento y Eventos<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15108044\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15108044\/?utm_source=embed&#038;utm_campaign=visualisation\/15108044' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El 57 % de los usuarios <strong>todav\u00eda prefiere comprar entradas o hacer reservas a eventos mediante el ordenador<\/strong>, pero los datos sugieren que las empresas de la industria se est\u00e1n enfocando en preparaci\u00f3n m\u00f3vil.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Principales prioridades de las empresas espa\u00f1olas de Entretenimiento y Eventos por nivel de preparaci\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15108051\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:300px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15108051\/?utm_source=embed&#038;utm_campaign=visualisation\/15108051' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Prioridades de los usuarios en el sector frente a prioridades de las empresas del sector que invertir\u00e1n en preparaci\u00f3n m\u00f3vil<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15108070\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:370px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15108070\/?utm_source=embed&#038;utm_campaign=visualisation\/15108070' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Metodolog\u00eda<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Este estudio es el resultado de dos encuestas realizadas a 600 usuarios entre el 1 y el 8 de septiembre de 2023. La primera se dirigi\u00f3 a usuarios ocasionales de Espa\u00f1a para determinar su preferencia por el m\u00f3vil y el ordenador para actividades espec\u00edficas de reservas en l\u00ednea. La segunda se dirigi\u00f3 a empresarios espa\u00f1oles de sectores que se correspond\u00edan con esas actividades de los usuarios. Las respuestas son an\u00f3nimas.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Las preferencias de los usuarios var\u00edan seg\u00fan el pa\u00eds.<\/p>\n","protected":false},"author":102,"featured_media":2451,"template":"","reports_categories":[10],"class_list":["post-2403","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(Informe 2023) M\u00f3vil vs. Ordenador: Donde usuarios y pymes no concuerdan - Data Hub<\/title>\n<meta name=\"description\" content=\"M\u00f3vil vs. ordenador: Solicitar transporte y reservar en restaurantes parecen realizarse mayoritariamente desde el m\u00f3vil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.es\/datahub\/reports\/movil-vs-ordenador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Informe 2023) M\u00f3vil vs. Ordenador: Donde usuarios y pymes no concuerdan - 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