{"id":2584,"date":"2023-10-19T10:21:54","date_gmt":"2023-10-19T10:21:54","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=2584"},"modified":"2023-10-24T09:46:38","modified_gmt":"2023-10-24T09:46:38","slug":"digitalizacion-de-las-pymes","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/digitalizacion-de-las-pymes\/","title":{"rendered":"El impacto del COVID-19 en la digitalizaci\u00f3n de las PYMEs europeas: Encuesta y an\u00e1lisis de los resultados"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este reporte de marketing: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Principales hallazgos<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">La mayor\u00eda de los propietarios de PYMEs no ve una digitalizaci\u00f3n acelerada<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Falta de presupuesto y el papel del apoyo del gobierno<\/a><\/li>\n\n\n\n<li><a href=\"#section-kusdoi3\">Metodolog\u00eda<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Al comienzo del brote, los comentaristas se apresuraron a concluir que las medidas para combatir la pandemia de Coronavirus tendr\u00edan un claro efecto secundario: La aceleraci\u00f3n de la digitalizaci\u00f3n de las PYMEs. Nueve meses despu\u00e9s de la pandemia, la encuesta reciente de Sortlist muestra que las cosas no son tan simples.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a>&nbsp;pidi\u00f3 a casi 500 propietarios y directores generales de peque\u00f1as y medianas empresas (PYMEs) en Europa que compartiera una imagen completa de c\u00f3mo la pandemia ha impactado su proceso de <a href=\"https:\/\/www.sortlist.es\/blog\/la-transformacion-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitalizaci\u00f3n<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>67%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los encuestados espa\u00f1oles afirman que la pandemia aceler\u00f3 su digitalizaci\u00f3n<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>34%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los empresarios neerlandeses afirman recibir suficiente apoyo del gobierno<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>30,5%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de los empresarios de PYMEs consideran que la pandemia ralentiz\u00f3 su digitalizaci\u00f3n<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Principales hallazgos<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La mayor\u00eda de los propietarios y gerentes de pymes dicen que el COVID-19 <strong>no aceler\u00f3 la digitalizaci\u00f3n<\/strong> de su empresa.<\/li>\n\n\n\n<li>La <strong>falta de presupuesto <\/strong>se considera el principal obst\u00e1culo para acelerar la digitalizaci\u00f3n.<\/li>\n\n\n\n<li>La satisfacci\u00f3n del <strong>apoyo del gobierno<\/strong> se correlaciona con el rendimiento de la digitalizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La mayor\u00eda de los propietarios de PYMEs no ve una digitalizaci\u00f3n acelerada<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En los principales mercados europeos de <a href=\"https:\/\/www.sortlist.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> (B\u00e9lgica, Francia, Espa\u00f1a y Alemania), el 43,8% de los propietarios de PYMEs dijo que la pandemia ha <strong>acelerado los esfuerzos de digitalizaci\u00f3n<\/strong>. <\/p>\n\n\n\n<p>El 30,5% dijo que la ralentiz\u00f3. Otro 22,7% dijo que no hubo ning\u00fan cambio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa-1024x576.png\" alt=\"Digitaizaci\u00f3n de las pymes en Europa durante la pandemia del COVID-19\" class=\"wp-image-2695\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-impacto-ha-tenido-la-pandemia-del-COVID-19-en-la-digitalizacion-de-tu-empresa.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Espa\u00f1a es el \u00fanico pa\u00eds encuestado donde la mayor\u00eda de los due\u00f1os de negocios dijeron que la pandemia de <strong>COVID-19 aceler\u00f3 su digitalizaci\u00f3n<\/strong>. <\/p>\n\n\n\n<p>El 67% de los propietarios de PYMEs espa\u00f1olas dijo que las medidas para combatir la propagaci\u00f3n del virus dispararon sus esfuerzos de digitalizaci\u00f3n.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19-1024x576.png\" alt=\"La digitalizaci\u00f3n de las PYMEs espa\u00f1oles se dispar\u00f3 durante la pandemia. \" class=\"wp-image-2696\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2023\/10\/\u00bfQue-tuviste-que-cambiar-gracias-a-la-pandemia-del-COVID-19.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Todos los dem\u00e1s pa\u00edses no alcanzaron el umbral del 50%, y los <strong>Pa\u00edses Bajos <\/strong>mostraron el resultado m\u00e1s bajo. Solo el 29% de las pymes holandesas experimentaron una digitalizaci\u00f3n acelerada. Justo por encima de esto est\u00e1 <strong>Francia <\/strong>con un 33%.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Falta de presupuesto y el papel del apoyo del gobierno<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>La falta de presupuesto o un nivel suficiente de digitalizaci\u00f3n antes del brote son las dos razones principales por las que ciertas PYMEs <strong>no han visto una aceleraci\u00f3n de la integraci\u00f3n<\/strong> <strong>de tecnolog\u00edas digitales<\/strong> en sus procesos comerciales.<\/p>\n\n\n\n<p>El presupuesto se considera un bloqueador fundamental, especialmente en los Pa\u00edses Bajos y Francia. Estos dos pa\u00edses vieron sus esfuerzos de digitalizaci\u00f3n fuertemente interrumpidos por la pandemia, aunque el PIB de ambos pa\u00edses se ha visto afectado de manera muy diferente por la crisis.<\/p>\n\n\n\n<p>La encuesta muestra una clara correlaci\u00f3n entre la satisfacci\u00f3n de los propietarios de PYMEs con las <strong>ayudas p\u00fablicas para la innovaci\u00f3n digital y su digitalizaci\u00f3n general. <\/strong>Esto significa que los gobiernos desempe\u00f1an un papel importante a la hora de ayudar a las pymes europeas a satisfacer las demandas del mercado. Esto podr\u00eda volverse a\u00fan m\u00e1s relevante despu\u00e9s de la pandemia, cuando los gobiernos deben decidir d\u00f3nde recortar el gasto p\u00fablico y d\u00f3nde no.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-kusdoi3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Metodolog\u00eda<\/h2>\n\n\n\n<p>Para este informe, Sortlist encuest\u00f3 a 498 propietarios y directores generales de peque\u00f1as y medianas empresas de Espa\u00f1a, Francia, Alemania, B\u00e9lgica y Pa\u00edses Bajos. Una PYME es una empresa con menos de 250 empleados y unas ventas anuales que no superan los 50 millones de euros. La encuesta se realiz\u00f3 entre el 27 de noviembre y el 7 de diciembre de 2020 a trav\u00e9s de cuestionarios online.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_75ba0a86594ffc57406f1f8628fc2db0\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div 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data-o=\"aHR0cHM6Ly93d3cuZW50cmVwcmVuZXVyLmNvbS9lcy9ub3RpY2lhcy9zYWJlcy1xdWUtdGFuLWhhY2tlYWJsZS1lcmVzLzQ0NTkwOA==\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Entrepreneur_logo-1.png\" alt=\"Entrepreneur\">\n                                                                                    <\/span>\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/10\/Logo_t3n_mit_Schriftzug-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                        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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":2586,"template":"","reports_categories":[9],"class_list":["post-2584","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-por-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalizaci\u00f3n de las PYMEs europeas: Impacto del covid-19<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 impacto tuvo el COVID-19 en el proceso de digitalizaci\u00f3n de las PYMEs europeas? 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