{"id":265,"date":"2023-05-19T11:39:00","date_gmt":"2023-05-19T11:39:00","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=265"},"modified":"2023-05-23T13:22:34","modified_gmt":"2023-05-23T13:22:34","slug":"marketing-sostenible-estudio","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/marketing-sostenible-estudio\/","title":{"rendered":"Estudio de marketing sostenible: Espa\u00f1a tiene altas expectativas"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este estudio de marketing:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Espa\u00f1a es el pa\u00eds con las mayores expectativas del retorno de la inversi\u00f3n en marketing sostenible, pese a tener los ingresos m\u00e1s bajos<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Los salarios apropiados son la inversi\u00f3n de marketing sostenible n\u00famero 1 para las empresas<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">\u00bfQui\u00e9nes son los que m\u00e1s invierten en marketing sostenible?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Retorno de la inversi\u00f3n en marketing sostenible<\/a><\/li>\n\n\n\n<li><a href=\"#section-importancia-para-marcas\">Marketing sostenible: \u00bfPor qu\u00e9 es tan importante para las marcas?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusi\u00f3n: Hay oportunidades para el marketing sostenible<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247ec2\">Metodolog\u00eda<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La empresa sostenible con una clara estrategia de responsabilidad social empresarial (RSE) es un tema que est\u00e1 de moda. Lo que es menos popular, quiz\u00e1s, es el concepto de<strong> marketing sostenible<\/strong>, entendido como la promoci\u00f3n de productos, pr\u00e1cticas y valores de marca ambiental y socialmente responsables.<\/p>\n\n\n\n<p>Si tu empresa gasta un poco m\u00e1s en su marketing porque sabe que tiene un impacto positivo en su comunidad, entonces est\u00e1s haciendo marketing sostenible.<\/p>\n\n\n\n<p>Como expertos en marketing, el equipo de datos de <strong>Sortlist<\/strong> profundiz\u00f3 en las formas en que las empresas invierten en su marketing para tener un impacto positivo en temas de sostenibilidad. Mira aqu\u00ed c\u00f3mo lo hacen<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>10k-50k \u20ac<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Lo que invierte la mayor\u00eda de empresas en Espa\u00f1a en marketing sostenible<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px;font-style:normal;font-weight:400\"><strong>Salarios justos<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Principal inversi\u00f3n en marketing sostenible<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">de las empresas espa\u00f1olas ve un ROI positivo en sostenibilidad en marketing<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Espa\u00f1a es el pa\u00eds con las mayores expectativas del retorno de la inversi\u00f3n en marketing sostenible, pese a tener los ingresos m\u00e1s bajos<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">De entre cinco grandes mercados de Europa, Espa\u00f1a es el que m\u00e1s dinero invirti\u00f3 en marketing sostenible en 2021. Un <strong>33 %<\/strong> de las empresas espa\u00f1olas encuestadas dijo que el a\u00f1o pasado invirtieron <strong>entre 10.000 y 50.000 euros<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021-1024x576.jpg\" alt=\"grafico de pastel de empresas que gastaron entre 10 mil y 50 mil euros en 2021 en marketing sostenible\" class=\"wp-image-281\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversion-marketing-sostenible-paises-2021.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Esto ocurre a pesar de que Espa\u00f1a cuenta con las empresas de menor ingreso en nuestra encuesta. Un <strong>25 %<\/strong> (nuestra cifra m\u00e1s alta) report\u00f3 ingresos de entre <strong>100.000 y 1.000.000 euros<\/strong>, mientras que los dem\u00e1s mercados registraban entre 1.000.000 y 10.000.000 euros anuales.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d44\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">A\u00fan as\u00ed, esas inversiones demuestran que las empresas espa\u00f1olas son las m\u00e1s optimistas, ya que de todos los mercados estudiados, <strong>son las que m\u00e1s consideran (93%)<\/strong> que el retorno de la inversi\u00f3n de ese esfuerzo vale la pena.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises-1024x576.jpg\" alt=\"grafico de pastel de paises que consideran que vale la pena invertir en marketing sostenible\" class=\"wp-image-282\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-de-inversion-marketing-sostenible-paises.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Los salarios apropiados son la inversi\u00f3n de marketing sostenible n\u00famero 1 para las empresas<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">Los datos son claros en todos los mercados: la principal inversi\u00f3n en marketing sostenible para las empresas son los <strong>salarios y las condiciones de trabajo justas<\/strong> para sus empleados. Se sit\u00faa en una posici\u00f3n m\u00e1s alta que la <strong>diversidad<\/strong> y la <strong>energ\u00eda verde<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible-1024x576.jpg\" alt=\"listado de esfuerzos de marketing sostenible en los que mas invierten las empresas\" class=\"wp-image-283\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inversiones-en-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u00bfQui\u00e9nes son los que m\u00e1s invierten en marketing sostenible?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">La mayor\u00eda de las empresas con una estrategia de marketing sostenible tienen <strong>m\u00e1s de 250 empleados<\/strong>, lo que indica que sigue siendo una decisi\u00f3n empresarial adoptada principalmente <strong>por las empresas m\u00e1s grandes<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas-1024x576.jpg\" alt=\"grafico de pastel tama\u00f1o de la empresa\" class=\"wp-image-284\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tamano-empresas.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e0f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">La mayor\u00eda de los que m\u00e1s invierten tienen unos ingresos de m\u00e1s de 50 millones de euros<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas-1024x576.jpg\" alt=\"grafico de barras ingresos anuales de empresas\" class=\"wp-image-285\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/ingresos-empresas.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e24\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas afirman que sus campa\u00f1as sostenibles son <strong>m\u00e1s caras<\/strong> que las <a href=\"https:\/\/www.sortlist.es\/marketing-online\/espana-es\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de marketing<\/a> normales, pero siguen considerando que merecen la pena. El 35 % afirma que gasta <strong>m\u00e1s dinero<\/strong> en campa\u00f1as de marketing sostenible, y el 39 % dice que dedica <strong>m\u00e1s tiempo<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible-1024x576.jpg\" alt=\"grafico de pastel mas o menos presupuesto en campa\u00f1as de marketing sostenible\" class=\"wp-image-287\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-campana-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible-1024x576.jpg\" alt=\"grafico de pastel tiempo en campa\u00f1as de marketing sostenible\" class=\"wp-image-288\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/tiempo-campana-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e0f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">En 2021, las grandes empresas gastaron entre 10.000 y 50.000 euros en su estrategia de marketing para la sostenibilidad.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1-1024x576.jpg\" alt=\"grafico de barras presupuesto de marketing sostenible en 2021\" class=\"wp-image-290\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/gastos-marketing-sostenible-2021-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Seg\u00fan los datos de Sortlist, el a\u00f1o pasado el 19 % de las empresas gast\u00f3 entre <strong>5.000 y 10.000 euros<\/strong> en su presupuesto de marketing, y el 15 % entre <strong>10.000 y 50.000 euros<\/strong>.<\/p>\n\n\n\n<p>Esto demuestra hasta qu\u00e9 punto estas empresas creen en el marketing sostenible y en su retorno de inversi\u00f3n.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e0f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">\u00bfC\u00f3mo cambiar\u00e1n los presupuestos?<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En promedio, la mayor\u00eda de las empresas afirman que aumentar\u00e1n su presupuesto de marketing sostenible en un <strong>5 o 10 %<\/strong> en los pr\u00f3ximos a\u00f1os.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible-1024x576.jpg\" alt=\"grafico de pastel como cambian los presupuestos de marketing sostenible en el futuro\" class=\"wp-image-291\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/cambios-futuros-presupuesto-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Retorno de la inversi\u00f3n en marketing sostenible<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por unanimidad, todas las empresas informan de un <strong>impacto positivo en la imagen de marca (24,13 %)<\/strong> tras invertir en este tipo de marketing, seguido de un <strong>aumento de la fidelidad de los clientes (20,13 %)<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible-1024x576.jpg\" alt=\"grafico de barras resultados de campa\u00f1as de marketing sostenible\" class=\"wp-image-292\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/resultados-estrategia-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e5a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Las expectativas son altas para el marketing sostenible<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">El <strong>90 % <\/strong>de las empresas encuestadas piensa que incluir temas de sostenibilidad en su estrategia de marketing <strong>merece la pena el retorno de la inversi\u00f3n<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1-1024x576.jpg\" alt=\"grafico de barras vale la pena el retorno de la inversion en marketing sostenible\" class=\"wp-image-293\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/retorno-inversion-temas-sostenibilidad-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-importancia-para-marcas\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Marketing sostenible: \u00bfPor qu\u00e9 es tan importante para las marcas?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e6d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las principales razones por las que las empresas invierten en este marketing son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para <strong>mejorar la imagen de marca<\/strong> (20,76 %)<\/li>\n\n\n\n<li>Para <strong>aumentar las ventas<\/strong> (18,26 %)<\/li>\n\n\n\n<li>Porque es lo <strong>correcto<\/strong> (13,93 %)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Inglaterra es el \u00fanico pa\u00eds<\/strong> en el que la mayor\u00eda de las empresas (20 %) recurren al marketing sostenible porque es lo correcto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible-1024x576.jpg\" alt=\"grafico de barras razones por las que las empresas invierten en marketing sostenible\" class=\"wp-image-294\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/razones-para-invertir-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e7e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">La mayor\u00eda de las marcas tambi\u00e9n afirma que su estrategia de marketing sostenible comenz\u00f3 hace dos a\u00f1os (21 %). Solo un 5 % dice que siempre ha sido sostenible.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible-1024x576.jpg\" alt=\"grafico de barras inicios de estrategia de marketing de sostenibilidad\" class=\"wp-image-295\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/inicios-estrategia-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Cuando se les pregunt\u00f3 qu\u00e9 porcentaje de sus campa\u00f1as hac\u00edan alusi\u00f3n a temas de sostenibilidad, el 24,17 % de las empresas revel\u00f3 que esa cifra estaba <strong>entre el 5 y el 10 %<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.es\/datahub\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible-1024x576.jpg\" alt=\"grafico de barras porcentaje de  campa\u00f1as de marketing sostenible\" class=\"wp-image-296\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2022\/11\/porcentaje-campanas-marketing-sostenible.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n: Hay oportunidades para el marketing sostenible<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Como hemos visto, las empresas est\u00e1n orientando sus esfuerzos de marketing sostenible hacia salarios justos para sus empleados.<\/p>\n\n\n\n<p>Este es el caso de las grandes marcas, que ven claramente un retorno positivo de la inversi\u00f3n en su estrategia de marketing sostenible y conf\u00edan en ella sin dudarlo. Tiene sentido, por tanto, que planeen aumentar el presupuesto dedicado a esos esfuerzos en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ec2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Metodolog\u00eda<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">El estudio se realiz\u00f3 entre el 18 y el 22 de julio de 2022 entre 1.000 empresas de 5 pa\u00edses: B\u00e9lgica, Alemania, Espa\u00f1a, Francia y Reino Unido. En el estudio, preguntamos a las empresas sobre su inversi\u00f3n en estrategias de marketing sostenible y su retorno esperado. Las respuestas son an\u00f3nimas.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Visto en<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_4ff845786b66f946bbc2a47c13ec3d2d\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n         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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mejorar el branding es la principal raz\u00f3n para invertir en marketing sostenible.<\/p>\n","protected":false},"author":102,"featured_media":270,"template":"","reports_categories":[10],"class_list":["post-265","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de marketing sostenible: Espa\u00f1a tiene altas expectativas - Data Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.es\/datahub\/reports\/marketing-sostenible-estudio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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