﻿{"id":2983,"date":"2025-07-30T13:02:00","date_gmt":"2025-07-30T13:02:00","guid":{"rendered":"https:\/\/www.sortlist.es\/datahub\/?post_type=reports&#038;p=2983"},"modified":"2025-08-03T16:33:35","modified_gmt":"2025-08-03T16:33:35","slug":"frases-para-vender-un-producto","status":"publish","type":"reports","link":"https:\/\/www.sortlist.es\/datahub\/reports\/frases-para-vender-un-producto\/","title":{"rendered":"Las palabras que venden mejor: Un an\u00e1lisis de 11.000 productos"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En este informe de e-commerce:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-product-titles\">Tendencias en t\u00edtulos de productos: No siempre lo que esperas<\/a><\/li>\n\n\n\n<li><a href=\"#section-product-descriptions\">Descripci\u00f3n del producto: Cuanto m\u00e1s grande, mejor<\/a><\/li>\n\n\n\n<li><a href=\"#section-emojis\">\u00bfLos emojis hacen que los consumidores compren m\u00e1s?<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusi\u00f3n<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Metodolog\u00eda<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tiendas en l\u00ednea: el propio nombre evoca posibilidades. Millones de productos compiten por la atenci\u00f3n de los compradores, lo que significa que no se puede <strong>exagerar el poder que tienen las palabras y la optimizaci\u00f3n de los t\u00edtulos<\/strong> de productos cuando se trata de <a href=\"https:\/\/www.sortlist.es\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">comercio electr\u00f3nico<\/a>.<\/p>\n\n\n\n<p>Los estudios demuestran que los t\u00edtulos y descripciones de productos precisos y bien escritos pueden aumentar la conversi\u00f3n <a href=\"https:\/\/www.lupasearch.com\/blog\/how-do-product-descriptions-affect-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hasta en un 78%<\/a>. Teniendo esto en cuenta, hemos analizado los <strong>t\u00edtulos<\/strong> y las <strong>descripciones <\/strong>de 11.000 de los productos m\u00e1s vendidos online para averiguar&#8230; \u00bfQu\u00e9 tienen en com\u00fan?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n    <style>\n        @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;700&display=swap');\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #FBFAF9;\n            margin: 0;\n            padding: 0;\n        }\n        .container {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            padding: 20px;\n            background-color: #FBFAF9;\n            border-radius: 10px;\n            max-width: 910px;\n            margin: auto;\n            border: 5px solid #FBFAF9;\n        }\n        .text-content {\n            max-width: 66.66%;\n        }\n        .text-content p {\n            color: #4f4f4f;\n            margin-bottom: 20px; \/* Increased space between text and CTA *\/\n        }\n        .cta-wrapper a {\n            display: inline-block;\n            padding: 10px 20px;\n            font-size: 16px;\n            color: #200DF2;\n            background-color: #E8EDFC;\n            border: none;\n            border-radius: 5px;\n            text-decoration: none;\n            transition: background-color 0.3s, color 0.3s;\n        }\n        .cta-wrapper a:hover {\n            background-color: #200DF2;\n            color: #fff;\n        }\n        .image-content {\n            max-width: 33.33%;\n            text-align: right;\n        }\n        .image-content img {\n            max-width: 100%;\n            height: auto;\n            border-radius: 0 10px 10px 0; \/* Ensuring the image takes the rounded corner on the right *\/\n        }\n\n        @media (max-width: 600px) {\n            .container {\n                flex-direction: column;\n                padding: 10px;\n                border-radius: 5px;\n            }\n            .text-content {\n                max-width: 100%;\n                padding: 0;\n            }\n            .text-content p {\n                margin-bottom: 10px;\n            }\n            .text-content div {\n                font-size: 24px;\n            }\n            .cta-wrapper a {\n                font-size: 14px;\n                padding: 8px 16px;\n            }\n            .image-content {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <div class=\"text-content\">\n            <div style=\"color: #2c2c2c; font-size: 29px; font-weight: bold; line-height: 1.25;\">Acierta con tu pr\u00f3ximo proyecto de retail<\/div>\n            <p>Descubre las agencias m\u00e1s relevantes para tu proyecto de retail o e-commerce seg\u00fan tus requisitos espec\u00edficos.<\/p>\n            <div class=\"cta-wrapper\">\n                <a class=\"12345\" href=\"https:\/\/www.sortlist.es\/s\/retail-marketing\/espana-es\" style=\"text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">Encuentra mi agencia de retail<\/a>\n            <\/div>\n        <\/div>\n        <div class=\"image-content\">\n            <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2024\/07\/untitled-design.svg\" alt=\"Image description\">\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">En s\u00edntesis: C\u00f3mo sacar provecho a tus t\u00edtulos y descripciones de producto:<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tras analizar los 11.000 de los productos m\u00e1s vendidos online, descubrimos que los t\u00e9rminos que m\u00e1s impulsan las ventas en l\u00ednea son: \u00ab<strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">certificado y reconocido por<\/mark><\/mark><\/strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">\u00bb (307,66%), \u00ab<\/mark><strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">se encuentra de forma natural<\/mark><\/mark><\/strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">\u00bb (103,02%), \u00ab<\/mark><strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">incluido<\/mark><\/mark><\/strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">\u00bb (134,68%), \u00ab<\/mark><strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-black-color\">brinda una calidad constante<\/mark><\/mark><\/strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">\u00bb (87,25%) y \u00ab<\/mark><strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">hasta 24 horas<\/mark><\/mark><\/strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">\u00bb (74,82%).<\/mark><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nuestro an\u00e1lisis muestra que los t\u00edtulos de los productos <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">no superan los 135 caracteres<\/mark><\/mark><\/strong> (unas 20-25 palabras).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aunque no existe una correlaci\u00f3n directa entre la longitud de la descripci\u00f3n del producto y el precio, es aconsejable trazar una separaci\u00f3n entre los productos que los vendedores consideran de bajo <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">coste<\/mark><\/mark><\/strong> y los de alto <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">coste<\/mark><\/mark><\/strong>. Para los de bajo coste, haz que las descripciones de tus productos <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">no tengan m\u00e1s<\/mark><\/mark><\/strong> de 200 palabras. Para los productos <mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">de<\/mark><\/mark> coste m\u00e1s elevado, haz que tengan al <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">menos 300-400<\/mark><\/mark><\/strong> palabras.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nuestro estudio muestra que <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">casi ninguno de los productos m\u00e1s vendidos tiene emojis<\/mark><\/mark><\/strong> en sus descripciones. Pero <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">seis emojis podr\u00eda ser la cantidad justa<\/mark><\/mark><\/strong> para aumentar significativamente las ventas.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incluye <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">palabras clave<\/mark><\/mark><\/strong> relevantes, <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">listados<\/mark><\/mark><\/strong> y <strong><mark><mark style=\"background-color:#ffffff\" class=\"has-inline-color\">textos en negrita<\/mark><\/mark><\/strong> en las descripciones de tus productos para optimizarlas para SEO.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con estos hallazgos, podemos esbozar&#8230; <strong>el anuncio \u00abperfecto\u00bb para Amazon<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12-1024x545.png\" alt=\"\" class=\"wp-image-3000\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12-1024x545.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12-300x160.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12-768x409.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12-1536x818.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/Screenshot-2024-04-11-at-15.39.12.png 1878w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-titles\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Tendencias en t\u00edtulos de productos: No siempre lo que esperas<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si pudieras encontrar las palabras y frases exactas que pueden aumentar tus ventas en Internet, \u00bfno las usar\u00edas? Hemos analizado los t\u00edtulos de <strong>11.000 productos, <\/strong>relacionando las <strong>palabras<\/strong> m\u00e1s utilizadas con sus <strong>ventas<\/strong>, para averiguar c\u00f3mo puedes conseguirlo.<\/p>\n\n\n\n<p>Y los resultados nos sorprenden:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Palabra\/frase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Aumenta las ventas por<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">rendimiento<\/td><td class=\"has-text-align-center\" data-align=\"center\">41,19%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">tecnolog\u00eda<\/td><td class=\"has-text-align-center\" data-align=\"center\">35,57%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>incluido<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>134,68%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">para llevar<\/td><td class=\"has-text-align-center\" data-align=\"center\">29,07%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>se encuentra de forma natural<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>103,02%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">hasta 24 horas<\/td><td class=\"has-text-align-center\" data-align=\"center\">74,82%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">f\u00e1cil de limpiar<\/td><td class=\"has-text-align-center\" data-align=\"center\">51,26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">hombres y mujeres<\/td><td class=\"has-text-align-center\" data-align=\"center\">29,86%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>certificado y reconocido por<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>307,66%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">brinda una calidad constante<\/td><td class=\"has-text-align-center\" data-align=\"center\">87,25%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Por el contrario, debajo figuran algunas palabras y frases que <strong>perjudican las ventas<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Palabra\/frase<\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Disminuye las ventas por<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">perfecto para<\/td><td class=\"has-text-align-center\" data-align=\"center\">-36,27%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">regalo<\/td><td class=\"has-text-align-center\" data-align=\"center\">-44,68%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">es ideal para<\/td><td class=\"has-text-align-center\" data-align=\"center\">-49,16%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">ni\u00f1os<\/td><td class=\"has-text-align-center\" data-align=\"center\">-60,86%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>en 24 horas<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-63,66%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>hecho de alta calidad<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>-74,61%<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">colores<\/td><td class=\"has-text-align-center\" data-align=\"center\">-57,03%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>f\u00e1cil de usar<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-61,57%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">para el hogar<\/td><td class=\"has-text-align-center\" data-align=\"center\">-39,07%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">100% de satisfacci\u00f3n<\/td><td class=\"has-text-align-center\" data-align=\"center\">-66,21%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Matriz de Precio-Popularidad: \u00bfQu\u00e9 palabras indican productos \u00abpremium\u00bb frente a productos \u00ablow cost\u00bb?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Trazamos los adjetivos m\u00e1s frecuentes en los t\u00edtulos de los productos para ver si se asociaban a productos <em>premium<\/em>, m\u00e1s caros, o, por el contrario, a productos masivos, o <em>low cost<\/em>. Resulta que s\u00ed ocurre para muchos adjetivos.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHng3BF8&#x2F;Ykj3TutO1HOWYnyKtoy68A&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHng3BF8&#x2F;Ykj3TutO1HOWYnyKtoy68A&#x2F;view?utm_content=DAGCHng3BF8&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Matriz de Precio-Popularidad<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los adjetivos enumerados describen caracter\u00edsticas que suelen ser atractivas en diversos productos de distintos sectores, especialmente en tecnolog\u00eda, belleza y electr\u00f3nica.<\/p>\n\n\n\n<p>Algunos ejemplos suponen aproximadamente 20.000 ventas y, al mismo tiempo, tienen precios m\u00e1s elevados que el resto.<\/p>\n\n\n\n<p>Esos adjetivos asociados a productos caros ampl\u00edan su mercado y aumentan su atractivo al indicar una elecci\u00f3n segura para los consumidores que desconf\u00edan de comprar productos deficientes (\u00ab<strong>resistente<\/strong>\u00bb y \u00ab<strong>duradero<\/strong>\u00ab) y la inclusi\u00f3n de calidad profesional o caracter\u00edsticas avanzadas, lo que sugiere que el producto va m\u00e1s all\u00e1 de las necesidades b\u00e1sicas para ofrecer un rendimiento superior o que ofrece una mayor amplitud de aplicaci\u00f3n (\u00ab<strong>pro<\/strong>\u00ab).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n    <style>\n        @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;700&display=swap');\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #FBFAF9;\n            margin: 0;\n            padding: 0;\n        }\n        .container {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            padding: 20px;\n            background-color: #FBFAF9;\n            border-radius: 10px;\n            max-width: 910px;\n            margin: auto;\n            border: 5px solid #FBFAF9;\n        }\n        .text-content {\n            max-width: 66.66%;\n        }\n        .text-content p {\n            color: #4f4f4f;\n            margin-bottom: 20px; \/* Increased space between text and CTA *\/\n        }\n        .cta-wrapper a {\n            display: inline-block;\n            padding: 10px 20px;\n            font-size: 16px;\n            color: #200DF2;\n            background-color: #E8EDFC;\n            border: none;\n            border-radius: 5px;\n            text-decoration: none;\n            transition: background-color 0.3s, color 0.3s;\n        }\n        .cta-wrapper a:hover {\n            background-color: #200DF2;\n            color: #fff;\n        }\n        .image-content {\n            max-width: 33.33%;\n            text-align: right;\n        }\n        .image-content img {\n            max-width: 100%;\n            height: auto;\n            border-radius: 0 10px 10px 0; \/* Ensuring the image takes the rounded corner on the right *\/\n        }\n\n        @media (max-width: 600px) {\n            .container {\n                flex-direction: column;\n                padding: 10px;\n                border-radius: 5px;\n            }\n            .text-content {\n                max-width: 100%;\n                padding: 0;\n            }\n            .text-content p {\n                margin-bottom: 10px;\n            }\n            .text-content div {\n                font-size: 24px;\n            }\n            .cta-wrapper a {\n                font-size: 14px;\n                padding: 8px 16px;\n            }\n            .image-content {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <div class=\"text-content\">\n            <div style=\"color: #2c2c2c; font-size: 29px; font-weight: bold; line-height: 1.25;\">Acierta con tu pr\u00f3ximo proyecto de retail<\/div>\n            <p>Descubre las agencias m\u00e1s relevantes para tu proyecto de retail o e-commerce seg\u00fan tus requisitos espec\u00edficos.<\/p>\n            <div class=\"cta-wrapper\">\n                <a class=\"12345\" href=\"https:\/\/www.sortlist.es\/s\/retail-marketing\/espana-es\" style=\"text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">Encuentra mi agencia de retail<\/a>\n            <\/div>\n        <\/div>\n        <div class=\"image-content\">\n            <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2024\/07\/untitled-design.svg\" alt=\"Image description\">\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Longitud del t\u00edtulo: \u00bfcu\u00e1ntas palabras debes utilizar?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Cuando se trata de t\u00edtulos de productos, los vendedores tienen un gran margen de maniobra: <strong>las ventas no disminuyen<\/strong> cuantas m\u00e1s palabras tenga el t\u00edtulo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-sales.png\" alt=\"\" class=\"wp-image-3004\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-sales.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-sales-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-sales-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, las ventas se estancan a partir de las 50 palabras en los t\u00edtulos de los productos, quiz\u00e1 porque tiendas como Amazon tienden a <a href=\"https:\/\/www.betterworldproducts.org\/writing-perfect-amazon-product-title\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recortar los t\u00edtulos despu\u00e9s de 135 caracteres<\/a>, o porque un tercio de los clientes pasan menos de 15 segundos <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2023\/10\/27\/todays-marketing-lesson-people-dont-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">leyendo en l\u00ednea<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-ab1f69d9f616951ee6eb750f6b323271\" style=\"color:#200df2\"><em><strong>Recomendaci\u00f3n<\/strong>:<\/em> Aseg\u00farate de que los t\u00edtulos de tus productos no superen los 135 caracteres (unas 20-25 palabras) para que los clientes entiendan lo que est\u00e1s vendiendo.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Los precios suben grandemente con t\u00edtulos largos<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nuestro an\u00e1lisis muestra que los precios de los productos <strong>tienden a aumentar cuanto m\u00e1s largos son sus t\u00edtulos<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-price.png\" alt=\"\" class=\"wp-image-3005\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-price.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-price-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/title-length-and-price-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los productos con t\u00edtulos m\u00e1s largos pueden percibirse como m\u00e1s complejos, especializados o con m\u00e1s caracter\u00edsticas, lo que lleva a los vendedores a ponerles un precio m\u00e1s alto en funci\u00f3n del valor a\u00f1adido que sugieren estos atributos.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-descriptions\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(247,228,222);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Descripci\u00f3n del producto: Cuanto m\u00e1s grande, mejor<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Del mismo modo, hemos recopilado algunas de las palabras y frases que m\u00e1s aparecen en las descripciones de los productos m\u00e1s vendidos:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Palabra\/frase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Aumenta las ventas por<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>desarrollado con dermat\u00f3logos<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>148,82%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>se encuentra de forma natural<\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>116,21%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">sin preocuparse de que<\/td><td class=\"has-text-align-center\" data-align=\"center\">32,52%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">compatible con<\/td><td class=\"has-text-align-center\" data-align=\"center\">31,56%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">servicio al cliente amigable<\/td><td class=\"has-text-align-center\" data-align=\"center\">15,86%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entre las que afectan negativamente a las ventas:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Palabra\/frase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Disminuye las ventas por<\/strong><\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">seguro<\/td><td class=\"has-text-align-center\" data-align=\"center\">-42,19%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>cont\u00e1ctanos<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-91,04%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>f\u00e1cil de transportar<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-91,29%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>no dudes en<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-132,9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">para ni\u00f1os<\/td><td class=\"has-text-align-center\" data-align=\"center\">-75,06%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">hecho en los ee.uu.<\/td><td class=\"has-text-align-center\" data-align=\"center\">-47,98%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">\u00bfAyudar\u00e1n las descripciones largas a vender productos \u00abpremium\u00bb?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">La longitud de la descripci\u00f3n de un producto se comporta de forma similar a como lo hacen los t\u00edtulos: los art\u00edculos de mayor precio <strong>tienden a tener una mayor cantidad de texto<\/strong> en sus descripciones.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHp6ronQ&#x2F;CI8Kyea1mmFEJPfMJ3s0ig&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHp6ronQ&#x2F;CI8Kyea1mmFEJPfMJ3s0ig&#x2F;view?utm_content=DAGCHp6ronQ&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">ES Longitud de descripci\u00f3n y precio<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, es importante tener en cuenta que las descripciones m\u00e1s largas <strong>no garantizan<\/strong> un punto de precio m\u00e1s alto, y eso se puede deducir de los puntos dispersos.<\/p>\n\n\n\n<p>Podemos ilustrarlo contrastando dos ejemplos diferentes:<\/p>\n\n\n\n<p>Este <a href=\"https:\/\/www.amazon.com\/Red-Devil-4251-Painters-6-In-1-Tool\/dp\/B00002N6IT?th=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paquete de herramientas para pintar<\/a> se ha vendido con \u00e9xito en Amazon por 8,79 d\u00f3lares. Y su descripci\u00f3n incluye 113 palabras.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-1024x583.png\" alt=\"\" class=\"wp-image-5229\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, tambi\u00e9n puedes encontrar productos como este <a href=\"https:\/\/www.amazon.com\/COSLUS-Water-Dental-Flosser-Teeth\/dp\/B0CHFT6T5P\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dental Flosser<\/a>, que se vende por 29,99 d\u00f3lares y muestra una descripci\u00f3n de producto de 438 palabras.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-1024x779.png\" alt=\"\" class=\"wp-image-5231\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-262f11cb077c69e347c4ff23a2bbad80\" style=\"color:#200df2\"><em><strong>Recomendaci\u00f3n<\/strong>:<\/em> Para productos de bajo coste, haz que las descripciones no tengan m\u00e1s de 200 palabras. Para precios m\u00e1s altos, que tengan al menos 300-400 palabras.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Formato de la descripci\u00f3n: Cuando los listados cumplen con el objetivo<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los datos muestran que, en general, la legibilidad de las descripciones de productos se <strong>mantiene en un nivel constante<\/strong> en todas las industrias, y es dif\u00edcil establecer una correlaci\u00f3n o relaci\u00f3n causa-efecto directa. Una legibilidad de 60 equivale al nivel de lectura de un ni\u00f1o de 13 a 15 a\u00f1os.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHkF4nu8&#x2F;mazE6aNFmdCDn0LRYzKt1g&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGCHkF4nu8&#x2F;mazE6aNFmdCDn0LRYzKt1g&#x2F;view?utm_content=DAGCHkF4nu8&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">ES N\u00famero de ventas por legibilidad<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Se ha demostrado que el <a href=\"https:\/\/www.enfuse-solutions.com\/the-many-benefits-of-well-crafted-product-descriptions-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">76% de los compradores consideran las descripciones<\/a> de los productos como uno de los <a href=\"https:\/\/www.enfuse-solutions.com\/the-many-benefits-of-well-crafted-product-descriptions-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">elementos m\u00e1s deseados<\/a> cuando navegan por Internet.<\/p>\n\n\n\n<p>No solo eso, sino que casi <a href=\"https:\/\/www.ax-semantics.com\/en\/blog\/product-descriptions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el 90% de los consumidores valoran positivamente el contenido<\/a> de los productos a la hora de decidir una comprar.<\/p>\n\n\n\n<p>La visibilidad SEO tambi\u00e9n es extremadamente importante para las descripciones de productos. Los t\u00edtulos y descripciones con palabras clave y especificaciones t\u00e9cnicas pueden tener un mejor rendimiento en los resultados de los motores de b\u00fasqueda, incluso si en algunos casos son menos legibles. Esta mayor visibilidad puede traducirse en un aumento de las ventas, ya que m\u00e1s compradores potenciales encuentran el producto durante su b\u00fasqueda.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-8683f887583d87da2ff2a47c38a2a865\" style=\"color:#200df2\"><em><strong>Recomendaci\u00f3n<\/strong><\/em>: incluye palabras clave relevantes, listados y textos en negrita en las descripciones de tus productos para optimizarlas para SEO.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-emojis\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(249,236,210);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u00bfLos emojis hacen que los consumidores compren m\u00e1s?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nuestro estudio muestra que <strong>casi ninguno de los productos m\u00e1s vendidos tiene emojis<\/strong> en sus descripciones.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products.png\" alt=\"\" class=\"wp-image-3009\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aun as\u00ed, parece haber un punto \u00f3ptimo en el n\u00famero de emojis utilizados que se correlaciona con un mayor n\u00famero de ventas, concretamente a los <strong>seis emojis<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-number.png\" alt=\"\" class=\"wp-image-3010\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-number.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-number-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/15\/2024\/04\/emojis-products-number-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfPodr\u00eda ser esta una oportunidad para que los comerciantes aumenten sus ventas?<\/p>\n\n\n\n<p>Valdr\u00eda la pena intentarlo, pero tambi\u00e9n es importante tener en cuenta que demasiados emojis <strong>pueden tener un efecto perjudicial<\/strong>, quiz\u00e1s porque pueden hacer que la descripci\u00f3n parezca recargada o menos seria.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusi\u00f3n<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El mundo de las tiendas online no deja de evolucionar, pero 11.000 productos no se equivocan. Si usas algunas de estas palabras y frases habituales en los t\u00edtulos y descripciones de tus art\u00edculos, seguro que <strong>impulsar\u00e1s tus ventas<\/strong>.<\/p>\n\n\n\n<p>Recuerda: las <strong>tiendas digitales como Amazon recortan los t\u00edtulos<\/strong> a aproximadamente 135 caracteres, as\u00ed que permanece atento a la informaci\u00f3n sobre tus productos que puede no ser visible a primera vista. Y aseg\u00farate de <strong>incluir t\u00e9rminos que han demostrado aumentar las ventas<\/strong>, como \u00abrendimiento\u00bb y \u00abcertificado por\u00bb.<\/p>\n\n\n\n<p>Para las descripciones de productos, la <strong>legibilidad es clave<\/strong>. En primer lugar, aseg\u00farate de incluir listados y textos en negrita, y mant\u00e9n toda la descripci\u00f3n en 200 palabras para tus productos de bajo coste y 400 para los de alto precio. Si te preocupa reducir el texto original para ajustarte a este l\u00edmite, <strong>usa oraciones cortas<\/strong>.<\/p>\n\n\n\n<p>Y por \u00faltimo, \u00a1prueba usando 6 emojis en tus descripciones para ver si repercuten en tus ventas!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Metodolog\u00eda<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Este informe se realiz\u00f3 entre el 27 de marzo y el 3 de abril de 2024. Las conclusiones son el resultado de un proceso de recolecci\u00f3n de datos de m\u00e1s de 11.000 t\u00edtulos de productos y descripciones de los art\u00edculos m\u00e1s vendidos de Amazon.com en 10 categor\u00edas diferentes: belleza, alimentaci\u00f3n, est\u00e9tica, deportes, electr\u00f3nica, salud, hogar y cocina, juguetes, manualidades y herramientas de bricolaje.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00abIncluido\u00bb y \u00abhasta 24 horas\u00bb est\u00e1n entre las palabras que mejor venden.<\/p>\n","protected":false},"author":102,"featured_media":2998,"template":"","reports_categories":[14,10],"class_list":["post-2983","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-estudios-de-e-commerce","reports_categories-estudios-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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