About ROBERT STROM
Analytical and insightful in brand development. Creatively strong in concept and design of company and product identity and promotion. Inventive naming and targeted copy composition for promotion across different media. Confident presenter of ideas and direction.
Past/Present Companies: Designer, 11 Danes Copenhagen; Designer, Danish TV; Art Director, Attic Media London; Art Director, Wax New Media London; Creative Director, Silverskin Consultants London; Partner/Creative Director, Festival Global General Trading.
Past Clients: BBC, Accenture, Universal, Channel 5, TF1 & France 2, PriceWaterhouseCoopers, Agent Provocateur, Real Madrid FC, Louisiana Museum of Modern Art, Amicorp Group, Zentropa Film Production, University of Barcelona, Puig Fashion Group, Prada, Carolina Herrera, Audi, Ibiza Gran Hotel, etc.
Business Experience: Experience in project definition and brief development from both supplier and client side. Directing identity and brand, implementation across digital, print, social media. Creating promotional copy for both print and online. Collaboration with programming, print, copywriting, illustration, photography, marketing, sales, research, etc. Experience from both long running projects and fast-paced high turnover environments in creative agencies in Denmark, UK and Spain. Substancial business experience and network across Europe, Africa and Asia.
English: Spoken: 10/10 Written: 10/10
Danish: Spoken: 10/10 Written: 10/10 (understand/read Swedish & Norwegian)
Spanish: Spoken: 8/10 Written: 7/10
Availability: Available to work with identity design, branding, online solutions, print, packaging, creative copy and development of general business concepts to redirect existing branding, launch new products or help new start-up concepts. I’m flexible and can join existing teams or work directly with clients, collaborating in english, spanish or scandinavian languages. Contracts on project basis, as regular freelance partner or otherwise, depending on specific situation.
Websites: http://www.munchstrom.com, http://www.btlbrands.com, http://yourdaypower.info
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We are active in different sectors
Branding & Positioning
- Methodological approach to brand and identity work, in-depth interpretation of markets and trends. Strong in creative processes to produce the unique, to disrupt, to stand out. Good at obtaining overview of brand assets and developing targeted visual communication, promotional copy, image strategy, etc, to work towards meaningful brand positioning.
- Much experience in all kinds of graphics. Applied to publishing, online, exhibitions, product packaging, etc. I'm a big fan of functional, to-the-point graphics that is able to capture an essence. I like to design all parts of an identity (for retail, corporate, product packaging, services, etc), ensuring maximum flexibility and relevance, to have it truly work as part of a greater brand proposition. I have a background developing graphics for both print, television and film, web and packaging, which helps to creatively direct and combine design projects across media.
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Logo & Pictogram DesignNovember 2017November 2017
Logo & Pictogram Design
I have designed logos and pictograms for a variety of companies, organisations and events - local, national, international - still and moving, some used in intros for cinema and television. For animated intros I have experience in developing 3D environments, first animation and later purely storyboarding, combining these specialisms with my background in identity design for print and web, as well as direction of overall brand strategy. This combination has helped win projects for tv channel identities (such as Danish, French and Russian channels), film production companies (such as Zentropa), cinema film titles, etc.
Identity & WebsiteOctober 2017October 2017
Identity & Website
A group of freelance IKEA interior designers set up their own consultancy to deliver interior planning strategies to retail clients. They needed basic company identity concept and design. I designed a logo for them that conveyed the idea of 'strategically working with space'. As with many identities I do, I like to design modules or units that can be disassembled and combined into other shapes, like a LEGO set, adding a lot of flexibility to an identity while ensuring consistent visual markers can be applied throughout a company's material. The arrows making up the Space Concepts logo cube in this case, can also be used in other information as components in layouts, signage, etc.
Ibiza Gran Hotel Brand & IdentityNovember 2017November 2017
Ibiza Gran Hotel Brand & Identity
Collaboration with Spanish artist / Illustrator icon Oscar Marine on an identity for the 5-star contemporary luxury hotel built on Balearic island of Ibiza. We designed all communication material needed to get the hotel up and running on time and in line with the concept.
FMCG Brand & PackagingNovember 2017November 2017
FMCG Brand & Packaging
DAYPOWER is a new brand that uses healthy natural ingredients to make quality food. Our production is environmentally friendly, transparent and fully certified, complying with all international standards. Our products are primarily developed for emerging markets in Africa and Asia.
Opera House IdentityNovember 2017November 2017
Opera House Identity
The Second Opera (Den Anden Opera) was for a number of years Copenhagen's alternative opera house and home of experimental opera and music. I developed its visual identity, launched at a grand opening. The logo symbolises the spotlight and the stage, conveying the intensity, drama and excitement of performance.
Identity & PromotionNovember 2017November 2017
Identity & Promotion
Concept, visual identity and promotional material for X-RAY. Scandinavia´s most famous (and biggest) Techno/House club for more than a decade, with a host of Europe's top DJs regularly playing there.The logo was to say X-RAY, but also incorporate XXX as in triple X-rated clubbing!
Event Identity & Promotion DesignNovember 2017November 2017
Event Identity & Promotion Design
Louisiana Museum of Modern Art is a leading international art museum situated north of Copenhagen. The Museum hosted a year-long event by the name NOWHERE/NOW HERE. In the museum's own words: '...to change the Louisiana itself through a different notion of utopia - a utopia of eternal displacement. Nowhere or now-here: it is a choice - or dilemma - of deterritorialisation. Push aside the permanent collection and reinhabit the place, now just another building. Or allow yourself to get lost in those long, long corridors - ignoring the window walls that survey the landscape. Be nowhere.'
My services included visual concept and design of event identity, printed advertising for the international press and various branded collateral.
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