HomeBranding y Concepto Creativo "Blue System" - KNAUF

Branding y Concepto Creativo "Blue System" - KNAUF

September 2017
Branding y Concepto Creativo "Blue System" - KNAUF
Branding y Concepto Creativo "Blue System" - KNAUF
Branding y Concepto Creativo "Blue System" - KNAUF
Branding y Concepto Creativo "Blue System" - KNAUF
Description

Knauf es una empresa líder del sector de las placas de yeso que se disponía a presentar una nueva gama de productos respetuosos con el medio ambiente.

Debíamos diseñar el branding de esta nueva gama y presentarla con un concepto creativo que relacionara su imagen de marca con este nuevo sello de productos verdes. Además, diseñar el concepto gráfico y aplicarlo a la cartelería y a los elementos de visibilidad, PLVs y pequeños stands feriales prefabricados.

Solutions

La marca tiene una imagen muy reconocible por los profesionales del sector donde destaca el color azul. El color azul de Knauf es sinónimo de productos de máxima calidad. Nuestro concepto de comunicación lo refuerza vinculando esta bandera de la marca con el color verde, que sirve para calificar los productos con sello medioambiental.

Branding y Concepto Creativo "Blue System" - KNAUF

September 2017
Creative Concept
Graphic design
Branding design
3D
Creative Concept
Graphic design
Branding design
3D
Description

Knauf es una empresa líder del sector de las placas de yeso que se disponía a presentar una nueva gama de productos respetuosos con el medio ambiente.

Debíamos diseñar el branding de esta nueva gama y presentarla con un concepto creativo que relacionara su imagen de marca con este nuevo sello de productos verdes. Además, diseñar el concepto gráfico y aplicarlo a la cartelería y a los elementos de visibilidad, PLVs y pequeños stands feriales prefabricados.

Solutions

La marca tiene una imagen muy reconocible por los profesionales del sector donde destaca el color azul. El color azul de Knauf es sinónimo de productos de máxima calidad. Nuestro concepto de comunicación lo refuerza vinculando esta bandera de la marca con el color verde, que sirve para calificar los productos con sello medioambiental.

Work details
work
Client
KNAUF
place
Location
Madrid
business
Industry of the client
Construction
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising, Graphic Design
today
Collaboration period
From: January 2014Till: September 2017
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