HomeComunicación estratégica

Comunicación estratégica

August 2018
Comunicación estratégica
Description

Conceptualización y diseño del Plan de Comunicación
Estratégico para el Área de Ecologia, Urbanisme i
Mobilitat del Ayuntamiento de Barcelona con el
objetivo de dotar de visibilidad su ámbito de actuación
y construir un territorio comunicativo propio que
permita explicar la transformación de la ciudad.

Solutions

Propuesta basada en la Ecología Urbana como eje
transversal que explica el modelo de ciudad que se
persigue.
Metodología de trabajo en 4 fases:

  • Análisis y diagnóstico
  • Relato y territorio de marca
  • Estrategia
  • Plan de acciones de visibilidad

Comunicación estratégica

August 2018
Relato corporativo
estrategia de marca
plan de acciones
Relato corporativo
estrategia de marca
plan de acciones
Description

Conceptualización y diseño del Plan de Comunicación
Estratégico para el Área de Ecologia, Urbanisme i
Mobilitat del Ayuntamiento de Barcelona con el
objetivo de dotar de visibilidad su ámbito de actuación
y construir un territorio comunicativo propio que
permita explicar la transformación de la ciudad.

Solutions

Propuesta basada en la Ecología Urbana como eje
transversal que explica el modelo de ciudad que se
persigue.
Metodología de trabajo en 4 fases:

  • Análisis y diagnóstico
  • Relato y territorio de marca
  • Estrategia
  • Plan de acciones de visibilidad

Work details
work
Client
Ajuntament de Barcelona
place
Location
Barcelona
business
Industry of the client
Government & Administration
settings
Service provided
Branding, Content Marketing, Public Relations
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