Delivering a dynamic new identity

July 2018
Delivering a dynamic new identity
Delivering a dynamic new identity
Delivering a dynamic new identity
Delivering a dynamic new identity
Delivering a dynamic new identity
Delivering a dynamic new identity
Delivering a dynamic new identity
Description

 

What about realiability?

MRW’s existing logo was a frequent reference point. We wanted to maintain a recognizable through-line from past to present into future, creating consistency for MRW’s valued customers.

And how about MRW’s digital future?

We redesigned the iconic W of the logo into a double-tick design – a playful nod to the double tick ‘delivery’ symbol of messages online. We feel this approach effectively reflects MRW’s expansion into the digital world.

Challenges

The challenge

In the boom era of e-commerce and digitization, MRW is always striving to stay one step ahead of their competitors. The courier company set our branding team the challenge of delivering a more modern and energetic identity for them – one which reflects their new digital focus, while also retaining the feel of their trusted brand image.

 

Solutions

The solution

The need for speed.
We remixed the logotype design with a dynamic new blue and red color scheme, creating greater contrast and better visibility in reduced sizes. The contours of the design aimed to convey speed, movement and precision. 

Delivering a dynamic new identity

July 2018
strategy
Design
digital
Advertising
strategy
Design
digital
Advertising
Description

 

What about realiability?

MRW’s existing logo was a frequent reference point. We wanted to maintain a recognizable through-line from past to present into future, creating consistency for MRW’s valued customers.

And how about MRW’s digital future?

We redesigned the iconic W of the logo into a double-tick design – a playful nod to the double tick ‘delivery’ symbol of messages online. We feel this approach effectively reflects MRW’s expansion into the digital world.

Challenges

The challenge

In the boom era of e-commerce and digitization, MRW is always striving to stay one step ahead of their competitors. The courier company set our branding team the challenge of delivering a more modern and energetic identity for them – one which reflects their new digital focus, while also retaining the feel of their trusted brand image.

 

Solutions

The solution

The need for speed.
We remixed the logotype design with a dynamic new blue and red color scheme, creating greater contrast and better visibility in reduced sizes. The contours of the design aimed to convey speed, movement and precision. 

Work details
work
Client
MRW
place
Location
Barcelona
business
Industry of the client
Transportation
people
Audience
B2B and B2C
public
Geographic scope
International
settings
Service provided
Graphic Design, Web Design, Innovation Marketing, Web Analytics Strategy, Advertising, Media planning & buying, Search Engine Optimisation (SEO), Photography, Mobile App Development, Motion Design, Content Marketing, Digital Strategy
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