Spot KM de felicidad

June 2018
Description

Campaña de RSC de Euromaster asociando KM corridos por runners a juguetes para niños desfavorecidos.

Challenges

Notoriedad de marca a través de acción RSC.

Solutions

“1 km = 1 juguete”

Movimiento “runner” durante 8 meses para donar juguetes a niños. 

Selección de embajador de proyecto como eje principal para todas las acciones desarrolladas. 2ª Edición en marcha.

Impacts

RUNNERS: 3.043

KILÓMETROS: 20.000

JUGUETES: 20.000

Primer objetivo de 10.000 kms/juguetes que se extendió hasta los 20.000kms/juguetes.

Debido el éxito conseguido se ha dado continuidad al proyecto con la 2ª edición.

Spot KM de felicidad

June 2018
spot
Concepto
estrategia de marca
RSC
Notoriedad
video production
Diseño gráfico
spot
Concepto
estrategia de marca
RSC
Notoriedad
video production
Diseño gráfico
Description

Campaña de RSC de Euromaster asociando KM corridos por runners a juguetes para niños desfavorecidos.

Challenges

Notoriedad de marca a través de acción RSC.

Solutions

“1 km = 1 juguete”

Movimiento “runner” durante 8 meses para donar juguetes a niños. 

Selección de embajador de proyecto como eje principal para todas las acciones desarrolladas. 2ª Edición en marcha.

Impacts

RUNNERS: 3.043

KILÓMETROS: 20.000

JUGUETES: 20.000

Primer objetivo de 10.000 kms/juguetes que se extendió hasta los 20.000kms/juguetes.

Debido el éxito conseguido se ha dado continuidad al proyecto con la 2ª edición.

Work details
work
Client
Euromaster
place
Location
Madrid
business
Industry of the client
Automotive
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Web Design, Branding, Advertising, Graphic Design
today
Collaboration period
From: January 2017Till: January 2018
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