Vídeo Explicativo Animado - SMART

September 2017
Description

Smart Alternative es un producto de financiación que permite comprar un Smart decidiendo la cuota que queremos pagar cada mes.

Se nos pidió que explicáramos su funcionamiento con un vídeo que estuviera en consonancia con el tono frenético y colorista habitual de la marca. Desarrollamos el guión, el diseño, la animación y el modelado 3D del vehículo.

Solutions

Nos inventamos a un personaje principal que se había comprado un Smart recientemente. Alrededor de este personaje giraban otros personajes secundarios que todavía no sabían que, gracias a Smart Alternative, ellos también podían conducir su propio Smart.

La animación nos permitió explicar el producto con divertidas metáforas visuales, hacer múltiples guiños a nuestro perfil de clientes y construir un mundo lleno de referencias pop.

Vídeo Explicativo Animado - SMART

September 2017
Illustration
Animation
Creative Concept
Guión
3D
Vídeo
Illustration
Animation
Creative Concept
Guión
3D
Vídeo
Description

Smart Alternative es un producto de financiación que permite comprar un Smart decidiendo la cuota que queremos pagar cada mes.

Se nos pidió que explicáramos su funcionamiento con un vídeo que estuviera en consonancia con el tono frenético y colorista habitual de la marca. Desarrollamos el guión, el diseño, la animación y el modelado 3D del vehículo.

Solutions

Nos inventamos a un personaje principal que se había comprado un Smart recientemente. Alrededor de este personaje giraban otros personajes secundarios que todavía no sabían que, gracias a Smart Alternative, ellos también podían conducir su propio Smart.

La animación nos permitió explicar el producto con divertidas metáforas visuales, hacer múltiples guiños a nuestro perfil de clientes y construir un mundo lleno de referencias pop.

Work details
work
Client
SMART
place
Location
Madrid
business
Industry of the client
Automotive
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising, Graphic Design, Video Marketing
today
Collaboration period
From: May 2015Till: October 2015
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