AND THE NEW
La agencia digital creativa de referencia para deportes, entretenimiento y gaming.
ESTO ES MARKETING ESTRATÉGICO SOCIAL-FIRST. AND THE NEW es una agencia de marketing estratégico social-first galardonada, definida por nuestra obsesión por inspirar e involucrar a las audiencias a través de sus pasiones en los deportes, el entretenimiento, los videojuegos y actividades culturales más amplias. Fuimos creados para el mundo conectado culturalmente y aprovechamos el poder de las redes sociales y el contenido para construir bases de fans leales, involucrar a las comunidades y aumentar la oportunidad comercial para los negocios de nuestros clientes. Todo lo que hacemos para nuestros clientes se basa en los conocimientos que extraemos, el desarrollo de verdades humanas y planes de producción creativa claros para dar vida a nuestras estrategias. En resumen, ayudamos a las marcas a generar relevancia y a impulsar el crecimiento mediante la elaboración de estrategias que inspiran la acción. 18 personas en su equipo
Habla Inglés
13 proyectos en su portfolioMiembro de Sortlist desde 2023
Fundado en 2021
6 premios recibidosAún no hay reseñasSea el primero en escribir una
Servicios
12 servicios ofrecidos por AND THE NEW
Descripción As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.(16) Habilidades en Redes Sociales Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media ContestSocial Media Training+6(6) proyectos en Redes Sociales (4) Clientes en Redes Sociales Realm ArchitectVideojuegos | internationalMercedes F1Deportes | internationalMarriott BonvoyViajes y ocio | internationalHEETVideojuegos | international
Más información sobre Redes SocialesDescripción As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients. To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity. From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions. From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts. We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.(2) Habilidades en Estrategia de contenidos Social Content StrategyTarget Audience Definition(10) proyectos en Estrategia de contenidos (4) Clientes en Estrategia de contenidos The Winners CircleVideojuegos | internationalSAPSoftware y servicios informáticos | internationalRealm ArchitectVideojuegos | internationalMercedes F1Deportes | international
Más información sobre Estrategia de contenidosDescripción As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions. As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few. We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.(7) Habilidades en Producción vídeo Video MarketingVideo EditingVideo ShootingFilmmakingAudiovisual ProductionDrone ShootingStoryboard Writing(8) proyectos en Producción vídeo (4) Clientes en Producción vídeo Guesthouse HotelsViajes y ocio | nationalSAPSoftware y servicios informáticos | internationalRealm ArchitectVideojuegos | internationalMercedes F1Deportes | international
Más información sobre Producción vídeoDescripción As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social. We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients. Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand. Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.(19) Habilidades en Marketing de Influencers InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+9Trabajo en Marketing de Influencers (1) Cliente en Marketing de Influencers (1) Kickoff By ZujuVideojuegos | international
Más información sobre Marketing de InfluencersDescripción As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.(5) Habilidades en Growth Marketing Growth HackingCustomer AcquisitionGrowth MarketingSocial Media GrowthGrowth Audit(3) proyectos en Growth Marketing (3) Clientes en Growth Marketing Realm ArchitectVideojuegos | internationalCoral EyewearRopa y accesorios | internationalROWBOTSDeportes | regional
Más información sobre Growth MarketingDescripción As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty. We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities. We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.(11) Habilidades en Community management Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation+1(3) proyectos en Community management (3) Clientes en Community management Mercedes F1Deportes | internationalHEETVideojuegos | internationalQUELLVideojuegos | international
Más información sobre Community managementDescripción As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.(5) Habilidades en Publicidad Social AdvertisingAdvertising ProductionSports AdvertisingDigital Media AdvertisingGraphic Design AdvertisingTrabajo en Publicidad (1) Cliente en Publicidad (1) British Basketball LeagueDeportes | national
Más información sobre PublicidadDescripción As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries. We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.(12) Habilidades en Marketing Marketing StrategyMobile MarketingB2B MarketingApp MarketingMarketing ConsultingViral MarketingMarketing AnalyticsInternational MarketingSports MarketingMarketing Services+2(3) proyectos en Marketing (3) Clientes en Marketing The Winners CircleVideojuegos | internationalRealm ArchitectVideojuegos | internationalBritish Basketball LeagueDeportes | national
Más información sobre MarketingDescripción As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development. We've built brands from the ground up from mobile games through to consumer products.(30) Habilidades en Branding y posicionamiento de marca BrandingVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentOnline BrandingDigital BrandingSocial Media BrandingBrand ManagementBrand Naming+20(2) proyectos en Branding y posicionamiento de marca (2) Clientes en Branding y posicionamiento de marca The Winners CircleVideojuegos | internationalBritish Basketball LeagueDeportes | national
Más información sobre Branding y posicionamiento de marcaDescripción As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.(24) Habilidades en Diseño Gráfico Creative ConceptIllustrationPrint DesignLogo DesignVisual DesignConcept DevelopmentTypographyCreative DesignImage EditingMerchandising+14(4) proyectos en Diseño Gráfico (4) Clientes en Diseño Gráfico The Winners CircleVideojuegos | internationalMercedes F1Deportes | internationalFIADeportes | internationalBritish Basketball LeagueDeportes | national
Más información sobre Diseño Gráfico
Equipo
18 miembros en el equipo de AND THE NEW
HistoriaAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.
Premios
AND THE NEW fue galardonado 6 veces
Football Business Awards2022-12-01Best Global Brand Activation In Football (Shortlist)
The Race Media Awards2025-01-01Creative Content Of The Year (Shortlist)
Hermes Creative Awards2023-07-01Best Marketing/Promotional Campaign
Viddy Awards2023-10-01Best Non-Broadcast Commercial Video
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Contacto
Datos de contacto de AND THE NEW
Detalles
- Sede centralAND THE NEW, Vestry Street, London, UK