Apexx Digital

Entire businesses can be founded on the Internet where a website is often the first and only point of contact for customers. Even traditional companies with a high-street presence have quickly discovered the absolute importance of having an attractive and effective website. Apexx have developed our web design skills over many years so we can offer you our highly professional and creative web design and development services to ensure that your website is high profile, easy to navigate and able to attract visitors – and convert them into regular customers. For successful web design we need to establish exactly what our clients need from their website and what their online audience demands of them. In that way we fix the precise purpose of the website and how to direct the user experience in ways that will generate the best results. We listen carefully to a client’s desires, but we also add a lot of professional input based on long experience. Apexx help our clients see all aspects of their website from a marketing standpoint. Using our specialised knowledge, we build in clever elements that generate and convert site traffic. All this is backed up by our ongoing Search Engine Optimisation (SEO) services and overall maintenance of the website so the look and feel of the site remains consistent and up-to-date for years to come.

Apexx are experts when it comes to graphic design and artwork. We apply our graphic skills on behalf of our clients in so many different areas from digital design for websites as well as design and artwork for print items. Whether you need an effective website, a powerful corporate brochure, a regular newsletter, some fresh advertising or an entirely new visual identity our graphic design services will make sure that your key marketing messages get across to your clients with style and impact. Process Graphic Design is a broad term that covers many areas where creative visual elements involving design and artwork are required: from letterheads and logos to billboard advertising and from corporate reports and sales brochures to promotional flyers. The best graphic design involves a clever and attractive mix of words and imagery, where the visual elements combine well with the typography to create effective communication. Naturally we need to know where our graphic design is to be used. For example, if we are creating marketing assets for a social media campaign, will the text be legible on Twitter banners viewed on the smallest smartphone display? Your ads clearly need to be seen!

The best branding makes your business – together with its products and services – stand out from the crowd, creating a unique and distinct visual identity that immediately appeals to your customers and really gets you noticed. Our branding services cover all visual elements from logo design to bespoke typography with the creation of a clear style guide and a distinct tone of voice that is entirely appropriate for your business or organisation. The key to any good branding exercise is knowing and understanding your client inside out. That includes knowing their history, their current marketing position in relation to their competitors – and where they want to be. We listen very carefully to our clients and work as closely as possible for as long as practically possible to get right under their skin and understand them and their clients in every detail. We don’t just rock up to a meeting, tell you want you need and leave. We talk with you, meet your clients, hang around the offices and generally become a bloody nuisance until it’s time to start coming up with creative concepts and narrowing down the ideas.

Start growing your leads, web traffic and sales today. ‘Consistency is key’, and this is exactly why we offer our Digital Marketing services. We can offer you tailor-made digital marketing solutions, helping you get the best value for money out of our services. Whether you have a website in place or are launching a new business, we will design an inbound marketing strategy that will guarantee more site traffic and quality leads, optimising your conversion rates as we go. Each campaign starts with a discovery session, where we will uncover your needs, challenges, and desired results, which we will then use to create an insightful, goal-oriented marketing strategy for us to implement. The aim is to assist you in identifying what you really want from your business’ marketing efforts and establish a more streamlined and goal-oriented way to reach your objectives. We then put the strategy in to action, submitting monthly analytical reports and recommendations. Some of the marketing activities we provide: Google Display Network Advertising Email Campaigns Adwords Search Landing Page / CTAs Website Visitor Retargeting Blog & Article Writing Onpage Optimisation Website Back Linking Social Media Marketing Creating Lead Magnets