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Proyecto realizado para Aalto Bodegas y Viñedos en el sector Vinos y licores para un público B2C.Blanco de Parcela, Fuente de las Hontanillas 2019” The very first and limited white wine of AALTO Winery. We created an experience around the launch of the very first white wine produced by Aalto Winery. For this entry into the market we should impact the consumer while respecting the minimalist force so characteristic of the brand.
Proyecto realizado para Manors Golf en el sector Ropa y accesorios para un público B2C en 2020.Challenge: Bridging the worlds of golf fashion & streetwear. A brand that appeals to both players of the game, and fans of streetwear. Golf apparel and fashionable streetwear had pretty much nothing in common. That bridge simply didn’t exist, but Manors has created it. One of the latest trends in streetwear at the moment is the resurgence of a classic 50’s aesthetic. Dubbed the ‘grandad’ look. Streetwear has moved from baggy t-shirts and ripped jeans, to cardigans and chinos. This throwback trend to a smarter style is their bridge to the game of golf. Think of Ben Hogan, Arnold Palmer, Gary Player. These are their style icons.Inspired by the style and sophistication of a bygone era. Re-Imagined with a contemporary twist.
Proyecto realizado para Carácter en el sector Otros para un público B2B en 2019.Challenge: Lutton Gant, photography studio in Valladolid (Spain), which specializes in weddings and family portraits, informed us of their brand extension, diversifying into a new identity that would answer photography queries for companies and professionals. With the last boom in demand for this type of service, our objective for this new project was to better target its audience, help in the brand awareness and its new market consolidation. Our challenge involved knowing the target audience in detail, with their expectations and needs, as well as the analysis of the specialized competition it faced. Carácter graphic solution follows the principle of simplicity and minimalism, using a modernized timeless typeface, a monochrome palette and a flexible grid that gives prominence to their powerful work.
Proyecto realizado para Bodegas Aalto en el sector Vinos y licores para un público B2C.Su marca se debe, entre otros motivos, a la inspiración en el arquitecto y diseñador finlandés Alvar Aalto, cuyo pensamiento coincide en gran medida con la propia filosofía de la bodega.Comunicamos su proceso, historia y propósito a través del diseño editorial, respetando su encanto, simplicidad y calidad tan poco comunes.
Proyecto realizado para Workhub en el sector Alquiler de oficina/salas para un público B2B.Challenge: In this exceptional time we are living, remote work is on the rise. Companies are facing new needs and sometimes less need for space, they reap the benefits of having location flexibility. WorkHub provides serviced private office space, virtual office services and meeting room rental within Dublin City. They have found a gap in the business sector trends of rapid changes which is resulting short-term and flexible leases as well as virtual office solutions. In times of challenge, it is just the thing to spur the company on to reinvent the way they do business and add value for their clients. Thats why Workhub now appears with a new brand strategy, accompanied by a new, stronger and professional visual identity that reaches the target audience directly. People are turning to brands that provide security, and that they can trust in a time of uncertainty. For this reason we needed to transform the brand into a friendly image, but one that convey professionalism and certainty.
Proyecto realizado para Ortoinvisible en el sector Hospitales & salud para un público B2C.Challenge: Ortoinvisible is a comprehensive dental clinic that achieved a great competitive advantage as a specialist and pioneer in the region with invisible orthodontic services. After a solid professional career, they decided to update and homogenize its graphic identity. The main goal was align its image to their work philosophy, which includes a high commitment to sustainability, and approach a younger audience also.