Brain Family

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. This usually includes changes to business models, as new technology makes it possible for innovative companies to provide services that weren’t previously possible. Today, technology has integrated with business to become something more than hardware or software. As digital technology becomes more pervasive and companies move further in the journey of digital transformation, digital strategy and business strategy will be the same thing. For now, it is still useful to use the term “digital strategy” to focus the effort behind digital initiatives. It’s important to remember that digital strategy is both a concept and a thing — that is, a digital strategy should eventually lead to the creation of a concrete plan or roadmap. While you can keep changing the specific tactics you’ve decided to pursue, there should also be a clear commitment to your understanding of what digital means for your company. So, here we are to help you!

Developing a Website is all about expressing the company's identity. Put all your skills and experience to work and design a website that shows how you’re different from other companies. For each project, we prepare personally because every business has its own goals and visions. In our quotes, we often include a brief outline of what will be involved in building a new website. This can help our clients understand what they need to prepare for as well as give them an idea of how much time is required for each phase. Shortly explaining this are the phases to which we adhere in order to satisfy your needs: • Clear goal definition • Deep analytics • Choosing the right tech stack • UI & simplistic design ( Clear navigation, Engaging visuals, Easy-to-read typography). • Performance and speed • Scalability • Wireframing • Design • Web security threats • Server setup & configuration • CMS setup & configuration • Content handling • Website development • Content lockdown and testing • Launch • Support, analysis & promotion Do not hesitate to contact us, and we will help you bring your goals into reality!

You've seen the social media success stories and decided you want to up your social media marketing game. Only, it's a little challenging to get it right yourself. So it's time to hire a social media agency, but you're not quite sure what we can do for you. Social media marketing has two purposes: to say what your brand wants to say and to say what your audience wants to hear. We use our resources and know-how to create engaging content and navigate social media platforms to place that content in front of the right audience. When done correctly, this results in a lower cost per customer acquisition and higher returns on investment. 1. Social Media Management -Content creation -Copywriting for social media posts -Content scheduling -Community management 2. Paid Social Advertising -Social Media advertising (Facebook, Instagram & YouTube) -Advertising on Pinterest -Advertising on TikTok -Advertising on Twitter 3. Video & Photo Production for Social Media -Video Production -Photo production -Video Editing -Photo Editing -Motion Graphics 4. Influencer Marketing -Macro Influencers -Micro Influencers 5. Social Media Reporting Here are the key things that we measure at The Social Shepherd: -Paid Social Reporting -ROAS -ROAS by stage of the funnel -Performance by targeting (interests, lookalikes, broad audiences etc) -ROAS by placement and platform -CTR, CPM and CPC -Creative performance -Organic Social Reporting -Engagement (comments and shares) -Organic Reach -Page & account growth -Individual post-performance -Boosted post-performance We're a results-driven agency and combine our substantial experience in order to provide a creative output to make brands like yours grow faster.

Mobile App development is thriving like never before. With the invention and innovation of new mobile devices and OS’, it has now become absolutely imperative for every business to create Mobile Apps presenting their products and services. Though making a business App has become a common task, if you are looking at your app as a tool for your business growth, then you need adequate strategies, effort, cost and right sort of marketing campaigns. Mobile Application Development for a Business is not just a technological innovation. You need business knowledge and skills to develop a user-friendly application. So, that's why we are here for you :) The crucial part is to understand the clients needs, goals, and make sure there is a decent communication between us in order to conduct and present amazing projects. Here are the main steps we tend to have: • Clear goal definition • Deep analytics • Design a user-friendly interface. • Ensure that the application interface is adaptive. • UX/UI • Plan possible cross-platform compatibility. • Optimize the code for any conditions. • Select the right SDLC model and tools. • Testing • Focus on Marketing Strategy • Remain within deadlines & budgets Do not hesitate to contact us, and we will help you bring your goals into reality!

UX and UI design play a vital role in the success of any business. Your website, app, or software interface must be well-designed to use it quickly and efficiently. In addition, a good UI design will encourage customers to engage more on your site, while an unattractive design will make the audience turn away from it. UI and UX design are some of the most important aspects of any business. UI stands for User Interface, which refers to how an interface looks and feels on a computer or mobile device. UX stands for User Experience, which refers to how the user interacts with an interface. It is a crucial aspect of the business with the potential to make you a brand. UX and UI are an integral part of any business as much of the company’s growth depends on user satisfaction. Things that we consider when enhancing your app, software or website’s interface include: • Consistency in experience • Ease of use for the target audience • Brand building • User retention Only with thorough research and planning we are able to design an efficient UI/UX. Understand the users’ needs and pave a path where they can find their answers. The importance of a streamlined UI/UX design for any business is: • Increased customer satisfaction • Understanding your audience through interactive UI/UX • Brand reputation • More website traffic • A time, energy and money saver Do not hesitate to contact us, and we will help you bring your goals into reality!