King of Hearts
Avivemos tu marca.
Somos una agencia de branding y comunicación de servicio completo. Creemos que las marcas necesitan mover a la gente para tener éxito .
Sesión de chispa: diseñada para encender tu marca. ¿Sigue siendo tu marca relevante en el mundo actual en rápida evolución? Durante un taller , profundizamos en tu marca. Clarificamos tus objetivos y exploramos nuevas oportunidades, que servirán como punto de partida para tu plan de batalla . Enciende tu marca con nuestro plan de batalla. ¿Tienes grandes ideas pero te sientes estancado en tu negocio diario? ¿Tienes un gran producto o servicio pero no sabes cómo empezar? La lista de preguntas es larguíííísima cuando estás ocupado construyendo una marca. No importa cuán grande o pequeña sea tu pregunta, podemos ayudarte a definir tus tácticas. Nuestro plan de batalla da dirección a tu marca o empresa. A medida que avanzas en los siguientes pasos, vas a (re)descubrir hacia dónde necesitas ir. No te sientas abrumado. Juntos encontraremos por dónde empezar. Con este plan de batalla, te apoyamos intensiva y personalmente durante este proceso para asegurarnos de que alcanzas nuevas alturas .
Somos lo suficientemente pequeños para cuidar, lo suficientemente grandes para escalar. Para cada proyecto, seleccionamos cuidadosamente un equipo de marca dedicado. Nuestros gerentes de cuenta y mentes creativas que trabajan juntos demuestran que diferentes experticias trabajando en estrecha colaboración en la misma idea reforzarán tu marca. Nuestro equipo de expertos trabajará en estrecha colaboración con tu equipo para lograr tus objetivos. El trabajo en equipo hace el sueño realidad, ¿verdad?
Estamos aquí para el largo plazo.
¿Dijimos que estamos comprometidos a llevarte a tu negocio más ambicioso y duradero? Y así lo haremos, haciendo el mejor uso de tu presupuesto y maximizando nuestros esfuerzos . Con nuestra táctica de plan de batalla, ofrecemos un viaje auténtico y personal, donde nos esforzamos por expandir el potencial completo de tu negocio. 16 personas en su equipo
Habla Inglés, Neerlandés, Francés
54 proyectos en su portfolio12 colaboraciones iniciadas en Sortlist
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2014
Fundado en 2013
3 premios recibidos4.55/5
Servicios
6 servicios ofrecidos por King of Hearts
Descripción A branding project starts with the development of your brand strategy or BATTLE TACTICS. This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise. - Induction meeting: The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business. - SPARK session A workshop where we uncover the core of your brand and detect its opportunities. - Stakeholder interviews By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats. - Brand personas We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges. - Brand positioning Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand. - Brand promise It’s you, telling your customers what they can expect when they purchase your products or services. Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT. In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept. - Brand name A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken. - Brand concept The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity. - Brand manifesto We turn your values into an inspiring brand manifesto. A story that reflects the core of your business. - Visual identity We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept. - Tone of voice We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you. - Campaign concept To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.(30) Habilidades en Branding y posicionamiento de marca SEOPublicidadRedes socialesPublicidad onlineDiseño gráficoAnuncio de marcaDiseño de marcaContenido de marcaCreación de marcaIdentidad de marca+20(43) proyectos en Branding y posicionamiento de marca (4) Reseñas en Branding y posicionamiento de marca Sally Van GorpJason NeimanBernard LemaireGilles Cornelis(4) Clientes en Branding y posicionamiento de marca OZCSEducación | regionalUltractiveProductos farmacéuticos y biotecnología | internationalBPI Real Estate and LifePropiedad inmobiliaria | localWhitewoodPropiedad inmobiliaria | international
Más información sobre Branding y posicionamiento de marcaDescripción The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan. 1. Phase mapping We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline. 2. Target audience For each phase we define all target groups we need to reach/influence. 3. Message framework A message framework indicates the message we want to communicate to all different target groups in each different phase. 4. Communication mechanics Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention. 5. Media plan A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience . 6. Content plan A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium. Creation and execution This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business. 1. Brand book We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms. 2. Creative concept It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. 3. Content creation You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today. 4. Campaign production We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience. Campaign management and reporting This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud. 1. Planning execution Mapping out what media outlets will be launched in what timing, based on the available media budget. 2. Campaign rollout Launching the different media outlets at the right timing with the right media budget to boost. 3. Media tracking Keeping tabs on all media outlets to ensure everything goes according to plan. 4. Content analysis Creating a detailed analysis of the results of each media outlet. 5. Content optimalisation Finetuning the planning of each media outlet in regards to timing, media budget, target group, … 6. Reporting Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.(30) Habilidades en Publicidad SEOEstrategia de contenidosPublicidadRedes socialesPublicidad onlineDiseño gráficoPlanificación de mediosAnuncio de marcaPublicidad corporativaPublicidad nativa+20(23) proyectos en Publicidad (4) Reseñas en Publicidad Leen TaelmanJean-Sebastien BlancFloorJelle Vermeijden(4) Clientes en Publicidad UltractiveProductos farmacéuticos y biotecnología | internationalBPI Real Estate and LifePropiedad inmobiliaria | localWhitewoodPropiedad inmobiliaria | internationalLazerDeportes | international
Más información sobre PublicidadDescripción The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan. 1. Phase mapping We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline. 2. Target audience For each phase we define all target groups we need to reach/influence. 3. Message framework A message framework indicates the message we want to communicate to all different target groups in each different phase. 4. Communication mechanics Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention. 5. Media plan A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience . 6. Content plan A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium. Creation and execution This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business. 1. Brand book We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms. 2. Creative concept It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. 3. Content creation You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today. 4. Campaign production We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience. Campaign management and reporting This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud. 1. Planning execution Mapping out what media outlets will be launched in what timing, based on the available media budget. 2. Campaign rollout Launching the different media outlets at the right timing with the right media budget to boost. 3. Media tracking Keeping tabs on all media outlets to ensure everything goes according to plan. 4. Content analysis Creating a detailed analysis of the results of each media outlet. 5. Content optimalisation Finetuning the planning of each media outlet in regards to timing, media budget, target group, … 6. Reporting Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.(30) Habilidades en Marketing Marketing B2BComunicación digitalMarketing directoMarketing experiencialMarketing internacionalAnálisis de marketingAutomatización del marketingMarketing estratégicoMarketing MultiplataformaMarketing de salida+20(10) proyectos en Marketing Reseña en Marketing (1) Gilles De Geyter(4) Clientes en Marketing UltractiveProductos farmacéuticos y biotecnología | internationalVooruitzichtPropiedad inmobiliaria | nationalCisco SystemsHardware de tecnología y equipo | nationalAliaxisConstrucción | international
Más información sobre MarketingDescripción Our talented design team will create your logo, house style, collateral material, sales presentation... everything that will ignite your brand!(30) Habilidades en Diseño Gráfico Diseño 2DFolletoDiseño de tarjetas de presentaciónDiseño de canvasDiseño de dibujoDiseño conceptualDiseño editorialDiseño de flyersIlustraciónDiseño de infografías+20(26) proyectos en Diseño Gráfico (3) Reseñas en Diseño Gráfico Julie VerzelenLien HimpePeter Van Esbroeck(4) Clientes en Diseño Gráfico OZCSEducación | regionalWhitewoodPropiedad inmobiliaria | internationalLeximaEducación | internationalTimmermans – John MartinVinos y licores | international
Más información sobre Diseño GráficoDescripción Our talented design team will create your logo, house style, collateral material, sales presentation... everything that will ignite your brand!(1) Habilidades en Identidad Gráfica Diseño de identidad(9) proyectos en Identidad Gráfica Reseña en Identidad Gráfica (1) Kim Recour(4) Clientes en Identidad Gráfica UltractiveProductos farmacéuticos y biotecnología | internationalWhitewoodPropiedad inmobiliaria | internationalHNGRYCatering | localSamsonite EuropeViajes y ocio | international
Más información sobre Identidad GráficaDescripción The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan. 1. Phase mapping We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline. 2. Target audience For each phase we define all target groups we need to reach/influence. 3. Message framework A message framework indicates the message we want to communicate to all different target groups in each different phase. 4. Communication mechanics Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention. 5. Media plan A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience . 6. Content plan A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium. Creation and execution This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business. 1. Brand book We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms. 2. Creative concept It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. 3. Content creation You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today. 4. Campaign production We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience. Campaign management and reporting This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud. 1. Planning execution Mapping out what media outlets will be launched in what timing, based on the available media budget. 2. Campaign rollout Launching the different media outlets at the right timing with the right media budget to boost. 3. Media tracking Keeping tabs on all media outlets to ensure everything goes according to plan. 4. Content analysis Creating a detailed analysis of the results of each media outlet. 5. Content optimalisation Finetuning the planning of each media outlet in regards to timing, media budget, target group, … 6. Reporting Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.(22) Habilidades en Publicidad Online Publicidad en programmaticMarketing de afiliaciónMarketing de amazonBing adsGoogle AdwordsPublicidad de pago por clicMarketing de resultadosPublicidad DigitalVisualización webPublicidad para móviles+12(12) proyectos en Publicidad Online (4) Clientes en Publicidad Online UltractiveProductos farmacéuticos y biotecnología | internationalSamsonite EuropeViajes y ocio | internationalCisco SystemsHardware de tecnología y equipo | nationalCharlesCatering | national
Más información sobre Publicidad Online
Equipo
16 miembros en el equipo de King of Hearts
HistoriaIn 2013 startten Matthieu De Winter (ex-MD Saatchi&Saatchi, ex-CSD van Duval Guillaume) en Sacha Krinstinsky (founder Gonzales) King of Hearts. De succesformule van King of Hearts ligt sinds de eerste dag in het combineren van een scherpe strategische visie op merk en markt, met een eigenzinnige creatieve executie.
Premios
King of Hearts fue galardonado 3 veces
Pentawards 20242024-10-01Beer & Cider
DECAVI Verzekeringstrofee 20232023-03-31Publiciteitscampagne
CEWEP Award 20182018-08-31Communication Award
Reseñas
24 reseñas de King of Hearts
4.55/5
(24 reseñas)
DB
Dave BeckersDistribution Account Manager en Cisco
ServicioBranding y posicionamiento de marca
SectorHardware de tecnología y equipo
¿Cuál era el objetivo de la colaboración?Ons doel was om onze "brand" meer bekend te maken in de Belgische KMO markt, door middel van een vernieuwde campagne met behulp van video.
¿Qué es lo que más has disfrutado durante la colaboración?Het volgen van het creatieve process dat King of Hearts gebruikt om tot zo een campagne te komen. Ze hebben een zeer creatief team dat met vernieuwende ideeën en doorstastende aanpak komt.
Dave Beckers recomienda esta agencia
KR
Kim RecourMarketing Manager en Korian
ServicioIdentidad Gráfica
SectorHospitales & salud
¿Cuál era el objetivo de la colaboración?Een rebranding van een van onze diensten
¿Qué es lo que más has disfrutado durante la colaboración?De flexibiliteit van het team en de hands-on mentaliteit van onze Account Manager Eva
Kim Recour recomienda esta agencia
ND
Nick DieltiensPartner en Nova Reperta
ServicioBranding y posicionamiento de marca
SectorConsultoría de gestión
Equipo51 - 200
¿Cuál era el objetivo de la colaboración?Uitwerken van een strategie en aanpak om onze brand beter te vertalen in onze tactische campagnes en het uitwerken van een concrete campagne als pilootproject.
¿Qué es lo que más has disfrutado durante la colaboración?De interactie en sparring over en weer waardoor King Of Hearts is erin geslaagd om op heel korte termijn onze USP te vertalen in een beeld en narrative die onverwacht en verrassend is.
¿Hay algo en lo que podrían mejorar?responsiveness en communicatie
Nick Dieltiens recomienda esta agencia
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Contacto
Datos de contacto de King of Hearts
Detalles
- Sede centralKloosterstraat 13, 2000 Antwerpen, België