McGill Buckley

Ottawa, Canadá

Based in Ottawa but working with clients from all over, McGill Buckley delivers senior-level strategic thinking and attention-getting creativity. We work in healthcare, business-to-business, healthcare, hospitality and not-for-profit. We believe that strategically driven creativity can change the fortunes of businesses, alter the culture of organizations and make meaningful differences in people’s lives. We believe that a consistent dedication to creativity can stretch budgets, improve marketing campaigns, build stronger brands and create unassailable advantages in the marketplace. We don't limit our ideas to the words, images and sounds we help create; rather, we believe that creative thinking is a vital ingredient in every aspect of our business and the businesses of our clients. What we believe Some of these beliefs were taught to us by our parents. Some were instilled in us by others. Still others we learned on our own, sometimes the hard way. All of them matter to us. In life and in our work nothing is more important than trust. We have a moral and ethical obligation to be responsible stewards of our clients’ dollars. We should never take ourselves too seriously. We should always have an inherent respect for other people’s knowledge, situation and expertise and should be able to expect the same in return. Positive, rewarding and honest relationships with our clients, co-workers, colleagues, suppliers, business partners and community are critically important to us. The most effective marketing and the most compelling brands come from the heart. That’s not to say that we discard statistics or turn our noses up at research. It is to say that we believe the most successful way to connect with people is through stories and messages with a captivating human element. We believe in good manners and civil behaviour. We will not work with or tolerate bullies, know-it-alls, buck-passers, prima donnas, office politicians, finger pointers or dishonest people. Our suppliers are critical to our success. We will not always buy the lowest price. Instead, we will focus on the total value of what is being delivered. In our business value includes quality, service, honesty and dependability. We are not fond of working with committees, especially when it comes to developing ideas. As one of our favourite clients once said to us – “A committee can take every beautiful colour in a rainbow and turn them all to a dull and lifeless grey.” We will not present speculative creative concepts to gain a new client or keep an existing one. When we do choose to give our work away free it will be to deserving not-for-profit organizations that are helping to make people’s lives better. We will never take on a new client that we perceive to be a competitor of one of our existing clients. If in doubt, we will ask permission. We will never pretend to be all things to all people. We will never betray the confidences of our clients. When we make a mistake we will fess up and fix it. We should do our best to floss after every meal.

5 personas en su equipo

Habla Francés, Inglés

1 proyecto en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2014

Fundado en 1996

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Servicios

3 servicios ofrecidos por McGill Buckley

Descripción
Brand development as well as a complete suite of services in strategy, messaging and brand identity design.
(1) Habilidades en Branding y posicionamiento de marca
Rebranding
(1) proyecto en Branding y posicionamiento de marca
(1) Cliente en Branding y posicionamiento de marca
Bruyere Continuing CareHospitales & salud | national
Más información sobre Branding y posicionamiento de marca
Descripción
Expertise in planning and executing multi-platform advertising programs.
Más información sobre Publicidad
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Marketing

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Datos de contacto de McGill Buckley

Detalles

http://www.mcgillbuckley.com

Sede central2206 Anthony Ave, Ottawa, ON K2B, Canada

McGill Buckley

Servicios

3 servicios ofrecidos por McGill Buckley

Equipo

5 miembros en el equipo de McGill Buckley

Premios

McGill Buckley fue galardonado 0 veces

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Contacto

Datos de contacto de McGill Buckley