Minty Digital Barcelona, España

Proyecto realizado para Education Advocacy en el sector Servicios legales para un público B2C en 2021. Overview Education Advocacy provides legal support and guidance to parents of children with special educational needs throughout the UK.After working with another Agency and not seeing the results they wished for, they were recommended to Minty Digital where we took over their SEO and Google Ads Campaigns. Campaign Objective Our main objective was to drive more leads to the website for people wanting EHCP plans for their children. We knew that the legal sector was very competitive and infamous for it’s high cost per clicks on keywords….So we had to think outside the box 📦 Our Strategy We took different approaches to help build our clients customer list, focusing on both educating prospective clients about our services and also running direct response ad campaigns to help drive inbound leads. SEO * Creating in-depth, comprehensive guides around what an ECHP is, the processes for obtaining one and various other pieces of information relating to the subject. * Building high-quality links from special needs directories, universities and through local publications. * Keyword researched content plan to ensure regular optimised content was being published on the blog * On-page SEO to ensure the website has the best chance of ranking for keywords we want to target SEO Results * Top 3 positions for keywords such as ‘EHCP Plan’, ‘EHCP’ and ‘education, health and care plan’ * 4200 organic clicks as opposed to 66 clicks for the same time period last year – 6263.64% increase * 245,000 organic impressions compared to 1600 organic impressions for the same time period last year Snapshot of increase in traffic year on year

Proyecto realizado para Living DNA en el sector E-commerce para un público B2C en 2021. the goal: increase non-branded search traffic. how we got there. Alongside technical SEO and existing content improvements, we put a heavy focus on developing the blog.Keyword research was carried out to find the most popular searches in the industry, we then analyzed the competitive landscape to identify which of these keywords would provide the most value.By creating consistently high quality and engaging content, we achieved 1st position ranking for several high search volume keywords. for example. We wrote we achieved: Viking ancestry | 400 searches per month – 1st positionViking heritage | 150 searches per month – 1st positionViking DNA traits | 100 searches per month – 1st positionThen, we worked alongside the team at Living DNA to assist them in the creation of new commercial pages providing a range of SEO implementations including keyword mapping, in depth keyword research, FAQ creation, page speed optimisation, and metadata creation. Results 1st position rankings:Free DNA upload | 500 searches per month 1st positionUpload raw DNA data | 700 searches per month 1st positionUpload DNA | 400 searches per month 1st position