POARTA 9

We had reached a point where both the brand and we, the team behind it, had gone through processes of transformation and arrived at a new level of maturity. So we needed this to be reflected in the way we communicated, especially in the visual component. There were two main elements: When the brand was first created, it was a deliberate decision to build it around one person, Paul Olteanu. Over time, however, the team grew, and so did the areas of expertise and the skills each member brought to the project. Given this context, and because it was important to us to make clear that the project is a team effort, we needed that to come through. We needed a facelift of the visual identity, one that looked more mature, used less icon-style illustration, and relied more on photography. As for the working process: We had a strong fit with Andrei and Mihaela from the very first meeting, when it became clear we'd have a lasting collaboration, with them by our side as partners. We greatly appreciated the rigor with which the project audit was carried out, which brought us a level of clarity about the brand's positioning and how it was perceived by our audience. At the same time, identifying the concept that would be implemented was far from difficult. This was largely due to the deep understanding Mihaela and Andrei have of the brand, which allowed them to develop proposals very close to what we needed, and to reach the winning version after just two iterations. Today, more than 2 years later, we still see them as partners with whom we're building a long-term collaboration. That's why they are also the ones who created, together with us, the brand for a project that aims to help more people work with joy and satisfaction.

Romania's first management community, IM Ready.ro, came to life and found its public voice through the craft of the team at POARTA 9. We came to them with the idea, the mission, plenty of enthusiasm, but also with many questions and some fear. Poarta 9 inspired a lot of confidence from the very first moment through the expertise they brought, their wow-worthy creativity, and a coaching approach that resonated with us deeply. Communication throughout the project flowed naturally. What we appreciated most about the Poarta 9 team was their highly creative approach, which led to our name, a true "love at first sight", and to a launch communication campaign exactly as we'd hoped: different for the leadership space, one that's about people. On top of that came a structured approach in which we defined very clearly from the start how we'd work together, who's responsible for what, and what the stages and expectations were on both sides. This mix felt unique to us and worked flawlessly. Thank you, Poarta 9! We can't wait to work together again!