RCA

Bruselas, Bélgica

we make people do things.

Making people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.

85 personas en su equipo

Habla Francés, Inglés, Neerlandés

25 proyectos en su portfolio

28 colaboraciones iniciadas en Sortlist

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2015

Fundado en 1976

3 premios recibidos

4.45/5

(8 reseñas)

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Servicios

14 servicios ofrecidos por RCA

Descripción
Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure.

Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!
(25) Habilidades en Estrategia digital
Reputation ManagementAffiliate MarketingSocial Media StrategyInbound MarketingOnline MarketingContent MarketingMultichannel MarketingDigitalDigital Marketing ConsultingSustainable Marketing+15
(6) proyectos en Estrategia digital
(1) Reseña en Estrategia digital
Ina Metalidis
(6) Clientes en Estrategia digital
ZeisnerCatering | national
RCAMarketing y publicidad |
VDABGobierno y administración | national
Vanden BorreVenta por menor | national
Más información sobre Estrategia digital
Descripción
One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,...

Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.
(35) Habilidades en Relaciones Públicas (RRPP)
Public RelationsInternal CommunicationEmployer BrandingCrisis ManagementCorporate PRPress Release CopywritingCrisis CommunicationsCrisis Team PreparationBlogger OutreachBlogger Relations+25
(19) proyectos en Relaciones Públicas (RRPP)
(4) Reseñas en Relaciones Públicas (RRPP)
Jolien Alders
Caroline Cailloux
Laura Demullier
Joris Poppe
(19) Clientes en Relaciones Públicas (RRPP)
Vlaamse Overheid - Departement OmgevingGobierno y administración | regional
Val ThorensViajes y ocio | international
TotalEnergiesEnergía y petróleo | national
VZW Euromelanoma België/Belgique ASBLProductos farmacéuticos y biotecnología | national
Más información sobre Relaciones Públicas (RRPP)
Descripción
At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact!

Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
(28) Habilidades en Branding y posicionamiento de marca
Brand IdentityBrandingBrand PositioningCorporate IdentityMessagingTarget Market DefinitionUniques Attributes DefinitionB2C PositioningIdeal Customer Profile DefinitionB2B Positioning+18
(9) proyectos en Branding y posicionamiento de marca
(9) Clientes en Branding y posicionamiento de marca
BelOrtaCatering | national
RCAMarketing y publicidad |
Bank de KremerBanca y finanzas | national
VDABGobierno y administración | national
Más información sobre Branding y posicionamiento de marca
Descripción
At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it!
Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
(21) Habilidades en Publicidad
Social Media AdsProgrammatic BuyingDynamic RetargetingMedia Planning and BuyingCorporate AdvertisingSocial Media AdvertisingPerformance MarketingGoogle Display AdsStorytellingGoogle AdWords+11
(8) proyectos en Publicidad
(1) Reseña en Publicidad
Laurens Van Geneugden
(8) Clientes en Publicidad
RCAMarketing y publicidad |
Vanden BorreVenta por menor | national
VDABGobierno y administración | national
Bank de KremerBanca y finanzas | national
Más información sobre Publicidad
Descripción
From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners.

Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
(20) Habilidades en Redes Sociales
Social Media ListeningSocial Media MarketingSocial Media ManagementReputation ManagementSocial Media ContentSocial AdvertisingFacebook AdvertisingOnline Reputation ManagementSocial Media CampaignSocial Selling+10
(12) proyectos en Redes Sociales
(2) Reseñas en Redes Sociales
Ludivine Allard
FRANK KINDT
(12) Clientes en Redes Sociales
BrabantiaProductos para el hogar | national
WibraVenta por menor | international
ZeisnerCatering | national
VZW Euromelanoma België/Belgique ASBLProductos farmacéuticos y biotecnología | national
Más información sobre Redes Sociales
Descripción
Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors.

Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
(10) Habilidades en Estrategia de contenidos
Storytelling DigitalContent CreationContent MarketingStorytellingMarketing AutomationCustomer Journey MappingHubSpot Partner AgencyStorytelling for Marketing PersonasNewsletter E-mailingsocial media content development
(5) proyectos en Estrategia de contenidos
(5) Clientes en Estrategia de contenidos
WibraVenta por menor | international
ZeisnerCatering | national
BrabantiaProductos para el hogar | national
Vanden BorreVenta por menor | national
Más información sobre Estrategia de contenidos
Descripción
No hay ninguna descripción para este servicio.
(11) Habilidades en Publicidad Online
Amazon Marketinginternet advertisingmedia advertisingOnline PRProgrammatic AdvertisingGoogle AdsPerformance MarketingROI OptimizationPpc Marketingonline seo+1
(6) proyectos en Publicidad Online
(6) Clientes en Publicidad Online
VZW Euromelanoma België/Belgique ASBLProductos farmacéuticos y biotecnología | national
CevoraRecursos humanos | national
BelOrtaCatering | national
Vlaamse Overheid - Departement OmgevingGobierno y administración | regional
Más información sobre Publicidad Online
Descripción
Strong experience in performance marketing and tracking off key results. Including implementation of GA4 / Piwik Pro and marketing automation solutions.
(10) Habilidades en Analítica Web/Big data
Digital CampaignWeb StrategyOnline Marketing CampaignCommercial AdvertisingBusiness AdvertisingDigital AdDigital advertisingSocial Media StrategySocial Media ServicesSocial Media Campaign
Más información sobre Analítica Web/Big data
Descripción
Experience e-mail and marketing automation partner. Former Hubspot partner, now working completely independent
(9) Habilidades en Email Marketing
Online AdNewsletterDigital CampaignDigital advertisingCRM ConsultingCommercial AdvertisingSms MarketingEmail Template DesignCRM Marketing
Más información sobre Email Marketing
Descripción
No hay ninguna descripción para este servicio.
(12) Habilidades en Marketing de Influencers
Nano InfluencersSnapchat InfluencersInfluencer RecruitmentYoutube InfluencersMicro InfluencersTiktok InfluencersMacro influencersInfluencer StrategyInfluencer affiliationLinkedIn Influencers+2
(5) proyectos en Marketing de Influencers
(5) Clientes en Marketing de Influencers
AudiAutomoción | international
New BalanceRopa y accesorios | international
Vlaamse Overheid - Departement OmgevingGobierno y administración | regional
BrabantiaProductos para el hogar | national
Más información sobre Marketing de Influencers

Equipo

85 miembros en el equipo de RCA

HistoriaMaking people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.

Premios

RCA fue galardonado 3 veces

Best of Activation award - BelOrta AppelSintjes2023-10-1advertising

Ibis Communication Awards2013-12-31Business-2-consumer product communication

Pink APP of the year2014-12-31

Reseñas

8 reseñas de RCA

4.45/5

(8 reseñas)

Caroline CaillouxBrand manager at Whirlpool Belux

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

Caroline Cailloux recommends this agency

ServiceRelaciones Públicas (RRPP)

SectorElectrónica de consumo

Team51 - 200

Laura Demullierspokes person at Nationaal Crisiscentrum

4/5

Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.

ServiceRelaciones Públicas (RRPP)

SectorGobierno y administración

Team51 - 200

Jolien AldersBenelux Marketeer at Brabantia

4/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.

What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).

Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.

Jolien Alders recommends this agency

ServiceRelaciones Públicas (RRPP)

SectorMarketing y publicidad

Team501 - 1000

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Contacto

Datos de contacto de RCA

Detalles

http://www.rca.be

Sede centralCantersteen 47, 1000 Bruxelles, Belgium
Kon. Astridlaan, 3500 Hasselt, Belgium
Eikelstraat 66, 2600 Antwerpen, Belgium
Lauriergracht 73, 1016 RH Amsterdam, Netherlands