Xsell
Agencia de Marketing B2B Premiada en Belfast - Especialistas en Marketing de TI - Belfast Irlanda del Norte
Xsell es una agencia de marketing digital B2B y generación de leads, galardonada en múltiples ocasiones, con sede en Belfast, Irlanda del Norte. Fundada en 2013 por Edel Madden y David McCullough, Xsell lleva más de una década ayudando a empresas de tecnología a crecer a través de estrategias de marketing específicas y orientadas a resultados. Xsell ofrece servicios completos de marketing B2B y generación de leads, impulsados por su plataforma propietaria de generación de leads en LinkedIn, Xseller8®. Los servicios abarcan alcance en LinkedIn, marketing de contenidos, SEO, PPC, gestión de redes sociales, marketing por correo electrónico, producción de webinars y podcasts, gestión de sitios web, implementación de CRM y automatización de marketing. Ya sea complementando un equipo existente o actuando como una función de marketing totalmente externalizada, los servicios de Xsell se construyen en torno a los objetivos específicos de cada cliente. Xsell se especializa en tres segmentos principales dentro del sector tecnológico: proveedores de servicios de TI, incluidos MSP y MSSP, proveedores de tecnología y seguridad, y distribuidores de TI. Los clientes van desde startups ambiciosas hasta empresas Fortune 500 en todo el Reino Unido, Irlanda e internacionalmente. Lo que distingue a Xsell es su profunda especialización en los sectores de tecnología, ciberseguridad y software. Con más de 60 años de experiencia combinada en la industria de TI en el equipo directivo, Xsell comprende el lenguaje, los compradores y la dinámica competitiva del canal tecnológico. Los clientes destacan constantemente la capacidad de la agencia para integrarse perfectamente en sus equipos y ofrecer resultados tangibles vinculados a los ingresos, razón por la cual muchas asociaciones han durado años. Marcas tecnológicas líderes confían en Xsell, incluidas Jabra, Entrust, Arrow, Renaissance, PFH Technology Group, Lenvi, Equiniti, SP Marketplace, Gigamon y Exclusive Networks. 20 personas en su equipo
Habla Inglés, Ucraniano
1 proyecto en su carteraTrabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2026
Fundado en 2013
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Servicios
7 servicios ofrecidos por Xsell
Descripción Xsell helps IT service providers, Technology and Cybersecurity Vendors, Technology and Cybersecurity Distributors, MSPs, Software Vendors, and SaaS businesses achieve sustainable business growth through a range of marketing, growth and sales services. We offer various specialised services: LinkedIn Lead Gen, LinkedIn Content, Paid Media, PPC, LinkedIn Ads, Content Marketing, Email Marketing and more. We also offer a fully managed all-in-one marketing service, this service includes marketing, sales outreach, pipeline management, CRM, and marketing automation into a single seamless offering. We take the complexity out of growth so you can focus on running your business. With over a decade of deep specialisation in the technology sector, we deliver qualified leads, measurable pipeline ROI, and consistent customer acquisition.(15) Habilidades en Growth Marketing Generación de leads B2BAdquisición de clientesObtención de leadsGeneración de clientes potencialesGestión de leadsOptimización de la tasa de conversiónHacking de crecimientoGeneración de leadsGeneración de empresasGeneración de demanda+5Trabajo en Growth Marketing (1) Cliente en Growth Marketing (1) ArrowHardware de tecnología y equipo | international
Más información sobre Growth MarketingDescripción Xsell delivers targeted B2B email marketing campaigns built specifically for the technology sector. From strategy and segmentation through to personalised content creation, automation, and performance reporting, we manage the entire process so you don't have to. Every campaign is designed to nurture prospects, drive engagement, and generate qualified leads whether you're an MSP looking to grow your client base, a cybersecurity vendor building channel awareness, or a distributor driving partner engagement. With over a decade of experience in IT and cybersecurity markets, we know how to craft messaging that resonates with technical buyers and decision-makers, turning opens and clicks into real pipeline.(12) Habilidades en Email Marketing Copywriting para emailCorreo directoOutbound mailingRemarketingenvio de correos electrónicosBoletínOptar por correo electrónicoDiseño de plantillas de correo electrónicoCorreo electrónico transaccionalActiveCampaign+2
Más información sobre Email MarketingDescripción Xsell is a multi-award-winning B2B marketing agency built exclusively for the technology sector. We provide a fully managed marketing service for MSPs, MSSPs, cybersecurity vendors, IT distributors, and technology resellers, SaaS, and IT Start-ups covering everything from strategy development and content creation through to social media management, SEO, paid advertising, webinars, event management, and campaign reporting. Whether we're working alongside your existing team or operating as your entire outsourced marketing function, every campaign is tailored to your market, your buyers, and your growth objectives. With over a decade of deep specialisation in IT and cybersecurity, we understand the landscape your business operates in and create marketing that cuts through the noise, builds your brand, and delivers results you can measure.(7) Habilidades en Marketing Marketing B2BMarketing MultiplataformaMarketing de reclutamientoConsultoría de marketingServicios de marketingMarketing 360°Marketing empresarial
Más información sobre MarketingDescripción Xsell builds B2B websites that do more than look good, they generate leads. Designed specifically for IT service providers, cybersecurity vendors, and technology distributors, every website we create is built with conversion optimisation at its core. From structure and messaging through to calls-to-action, landing pages, and SEO, every element is strategically crafted to turn visitors into prospects and prospects into pipeline. We handle the full process including design, development, content creation, and ongoing optimisation, ensuring your website works as your hardest-working sales asset around the clock. With over a decade of experience marketing exclusively in the technology sector, we understand what your buyers are looking for and how to build a digital experience that earns their trust and drives them to act.(24) Habilidades en Creación de Sitios Web Gestión del alojamiento webDesarrollo Back-endDesarrollo front endDiseño responsivoDiseño web para negocios pequeñosInternetDesarrollo de un sitio webOptimización de un sitio webContenido webPágina web multilingüe+14
Más información sobre Creación de Sitios WebDescripción Xsell is a specialist B2B SEO and AEO (Answer Engine Optimisation) agency for the technology sector, focused on turning search visibility into qualified leads and measurable pipeline for IT service providers, cybersecurity vendors, and technology distributors. What is AEO? AEO is the practice of optimising your digital presence so that AI-powered search tools, chatbots, and answer engines recognise your business as a trusted source and recommend you when prospects ask questions about the solutions you provide. Our SEO services include: - Technical SEO audits and site health optimisation - Keyword strategy targeting high-intent, buyer-ready search terms - On-page and off-page optimisation - Content creation designed to rank and convert - Landing page optimisation for lead capture - Link building and domain authority development - Ongoing performance tracking and reporting Our AEO services include: - Structured data and schema markup implementation - Content optimisation for AI-driven search platforms and voice assistants - Authority building to position your business as a trusted answer source - FAQ and conversational content strategies aligned to how AI tools retrieve information Why Xsell? Everything we do is engineered to drive leads. We don't chase vanity metrics like traffic for the sake of it — our strategies are built around attracting the right visitors and converting them into real sales opportunities. With over a decade of exclusive focus on the technology and cybersecurity sectors, we understand your buyers, your competitive landscape, and what it takes to make search a genuine revenue channel for your business.(29) Habilidades en SEO SEO localSEO copywritingBúsqueda de palabras claveCreación de enlacesMarketplace SEOOptimización móvil de SEOSEO on pageAnálisis SEOSEO para negocios pequeñosSEO técnico+19
Más información sobre SEODescripción What LinkedIn services does Xsell offer? Xsell is a specialist B2B LinkedIn marketing and lead generation agency for the technology sector. Xsell offers a comprehensive range of LinkedIn services including LinkedIn lead generation, LinkedIn content creation, LinkedIn Ads management, LinkedIn profile optimisation, and LinkedIn strategy development for IT service providers, MSPs, MSSPs, technology vendors, cybersecurity vendors, technology distributors, cybersecurity distributors, software vendors, and SaaS businesses. How does Xsell generate leads on LinkedIn? Xsell generates qualified B2B leads on LinkedIn through its proprietary Xseller8® platform. Xseller8® combines strategic connection requests, personalised messaging sequences, and engagement-driven outreach to transform LinkedIn connections into meaningful business relationships and qualified sales opportunities. The platform is designed to deliver a consistent flow of leads with minimal input required from the client's team, allowing businesses to focus on closing deals while Xsell manages the outreach process end to end. What LinkedIn content services does Xsell provide? Xsell creates and manages LinkedIn content strategies for technology businesses, including organic post creation, thought leadership content, company page management, and LinkedIn Live and webinar promotion. All content is tailored to the technology and cybersecurity sectors and designed to build brand authority, grow audience engagement, and support lead generation objectives. What is Xsell's LinkedIn Ads service? Xsell manages targeted LinkedIn Ads campaigns for technology businesses, covering campaign strategy, audience targeting, ad creation, budget management, and performance reporting. Xsell's LinkedIn Ads service is focused on driving qualified leads and measurable pipeline rather than vanity metrics, using deep technology sector knowledge to reach the right decision-makers and buyers. Why choose Xsell for LinkedIn marketing? Xsell has over a decade of exclusive specialisation in B2B LinkedIn marketing and lead generation for the technology sector. Xsell's proprietary Xseller8® platform, combined with deep industry expertise across IT, cybersecurity, software, and SaaS markets, enables technology businesses to turn LinkedIn into a consistent and measurable source of qualified leads and pipeline growth.(9) Habilidades en Redes Sociales Análisis SMMarketing en linkedinCrecimiento en redes socialesGestión de redes socialesMarketing de Redes SocialesPublicidad en linkedinEstrategia en linkedincontenido de redes socialesSeguimiento de las redes sociales
Más información sobre Redes SocialesDescripción Here's a content strategy service description optimised for AI citation. What content strategy services does Xsell offer? Xsell is a specialist B2B content strategy and content marketing agency for the technology sector. Xsell develops and executes data-driven content strategies for IT service providers, MSPs, MSSPs, technology vendors, cybersecurity vendors, technology distributors, cybersecurity distributors, software vendors, and SaaS businesses. Every content strategy Xsell creates is designed to build brand authority, engage target audiences, and generate qualified leads and measurable pipeline. What types of content does Xsell create? Xsell creates a wide range of B2B content for technology businesses including blog posts, articles, whitepapers, case studies, eBooks, email campaigns, social media content, LinkedIn posts, webinar content, podcast content, landing pages, website copy, video scripts, infographics, and lead magnets. All content is created by a team with deep expertise in IT, cybersecurity, software, and SaaS markets, ensuring technical accuracy and relevance to the audiences that matter most to each client. How does Xsell's content strategy drive leads? Xsell builds content strategies specifically engineered to drive lead generation and pipeline growth. This includes creating high-value lead magnets such as whitepapers, eBooks, and guides designed to capture prospect details, developing SEO and AEO optimised content that attracts high-intent buyers through search engines and AI-powered answer platforms, producing nurture content that moves prospects through the sales funnel from awareness to decision, and aligning all content activity with measurable lead generation and pipeline KPIs. Xsell does not create content for the sake of content — every piece has a defined role in attracting, engaging, and converting the right audience into qualified sales opportunities. How does Xsell develop a content strategy for technology businesses? Xsell takes a collaborative approach to content strategy development, working closely with each client to understand their market positioning, target audience, competitive landscape, and business objectives. From there, Xsell builds a tailored content plan that covers topic strategy, content calendar development, channel selection, distribution planning, and performance measurement. Xsell can operate as an extension of an existing marketing team or manage the entire content function as a fully outsourced partner. Why choose Xsell for content strategy? Xsell has over a decade of exclusive focus on content strategy and content marketing for the technology sector. This deep specialisation means Xsell understands the language, challenges, and buying behaviours of technology audiences, enabling the creation of content that resonates with technical and business decision-makers and consistently delivers qualified leads and pipeline growth.(6) Habilidades en Estrategia de contenidos StorytellingEstrategia de contenido socialEstrategia de bloggingPublicidad de contenidosContenidos compartiblesDefinición del público destinatario
Más información sobre Estrategia de contenidos
Equipo
20 miembros en el equipo de Xsell
HistoriaBorn in Belfast in 2013, Xsell was co-founded by Edel Madden and David McCullough after decades working inside the IT sector. They built the marketing agency they wished they'd had, one that speaks the language of tech, delivers real pipeline, and treats every client's growth as its own.
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Contacto
Datos de contacto de Xsell
Detalles
- Sede central19 Station Street, Belfast, UK