We build your winning PR-strategy
ABCommunication, a PR consultancy agency specialised in media relations, social media, influencer marketing and experience events. More than 20 years of experience in lifestyle, entertainment, food and tourism. We know how to inspire journalists, vloggers and bloggers to talk about your product or brand, thereby also reaching consumers.
Proyecto realizado para Sony Interactive Entertainment en el sector Electrónica de consumo para un público B2B / B2C en 2020.Dreams is a more than a game, it is a creative platform. Our mission was to enlarge target groups: gamers, artists and art lovers, music creators, students game development, local creators from the game, various creative influencers,...
Proyecto realizado para TomTom Sports en el sector Deportes para un público B2C.Developing and execution of en lifestyle press conference and bloggers event in a inspiring fitness environment to present new TomTom fitness watches.Invites: lifestyle, sports, health media, lifestyle bloggers and youtubersConcept: press presentation, personal story speaker (famous running opinon leader), live demo & workshop to test products in state-of-the art fitness/health center.Goal: experience event with a large numbre of key media and bloggers and press coverage of event and testing.
Proyecto realizado para Sony Interactive Entertainment en el sector Hardware de tecnología y equipo para un público B2C.Developing PR-campaign for the launch of PlayStation VR, the new next-gen VR systemSpring to Winter 2016- Press releases- Activating influencers- Communication fairs- Preview press event- Pop-up Stores Brussels/Antwerp: inviting media and influencers- demos- 1-1 approach nation tv/radio- Editorial Tours to showcase PS VR- Communication PR-stunt at release- Review sample distribution to media- VIP-kits to key influencers
Proyecto realizado para Sony Computer Entertainment en el sector Entretenimiento y eventos para un público B2C.Our mission is/was to launch and develop the French speaking Facebook page of Sony PlayStation in Belgium. We managed to reach a community of 40K fans in 4 months.
Proyecto realizado para BASE en el sector Telecomunicaciones para un público B2C. Our task was to promote free mobile streaming during the summer. We have selected a number of Dutch- and French-speaking influencers, YouTubers and bloggers to make inspiring content on the summer festivals.
Proyecto realizado para Viacom en el sector Entretenimiento y eventos para un público B2C.Organizing a big press & influencer event for the launch of MTV's Ex on The Beach Double Dutch season 2 in Antwerp , followed by a PR and influencer campaign to promote each episode.