Beirut Agency

Beirut is a new kind of creative boutique combining anthropology & technology to help brands survive and thrive in today’s volatile & turbulent economy. Resilience has the power to help brands survive and thrive in today's turbulent economy. This is the core belief of what we call Resilient Marketing™. It’s not about advertising. It's about empowering brands with flexibility to navigate the modern-day adversities and challenges, from the digital disruption to the fragmentation of media, and everything in between. At Beirut, the nation that has been destroyed and rebuilt 7 times throughout history, we’re committed to adopt the concept of resilience in a contemporary context of how brands have to frame and formulate their identities, their positioning, and their communications to transform and adapt in a volatile and uncertain future. When nations emerged, nationalism as a social construct has thrived by giving purpose and value to the pivotal human tendencies to recognise and differentiate the self from others. It granted status on the self by defining an individual as belonging to a higher collectivity, which in turn inspired loyalty and pride in one’s national identity. With the historical developments, nations became warriors on the playing fields of every endeavor. They bounced back when they were slammed to the hard concrete of life. They “learned & adapted” for the inevitable next life challenge. They were resilient. Brands emerge, grow and evolve this way. They create communities and perpetuate stereotypes through a culture, language, set of values, and beliefs that we relate to and further establish a relationship with. With the passage of time, a wellspring for sentiments emerges and deep emotions grow with cultural roots as brands becomes a basic component of our identity. With todays rapid transformations and radical changes, brands are facing a growing range of adversities and profound challenges; from the effects of digital disruption to the fragmentation of media that broke-down how content is consumed and produced to the distractions and ever-shrinking attention spans. Resilience is what helps entities adapt to the transformative environments by undertaking these challenges as opportunities to navigate and survive. At Beirut, the nation that has been destroyed and rebuilt 7 times throughout history, we’re committed to adopt the concept of resilience in a contemporary context of how brands have to frame and formulate their identities, their positioning, and their communications to thrive in turbulent economy and play a meaningful role in people’s lives.

12 personas en su equipo

Habla Árabe, Francés, Inglés, Ruso

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2018

Fundado en 2016

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Servicios

5 servicios ofrecidos por Beirut Agency

Descripción
Content Development:
Filmmaking
Photography
Motion Graphics
Illustration
Copywriting
Music Scoring
(4) Habilidades en Publicidad
Motion DesignFilmmakingIllustrationPhotography
Más información sobre Publicidad
Descripción
Research & Analytics
Brand Strategy
Digital strategy
Product Strategy
Social Media strategy
Content strategy
(6) Habilidades en Planificación de medios
Digital StrategyProduct StrategyResearch & InsightsContent StrategyCommunication & Brand StrategySocial Media Strategy
Más información sobre Planificación de medios
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Diseño Gráfico
Illustration
Más información sobre Diseño Gráfico
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Animación Digital
Motion Design
Más información sobre Animación Digital
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Marketing

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http://beirutagency.com

Beirut Agency

Servicios

5 servicios ofrecidos por Beirut Agency

Equipo

12 miembros en el equipo de Beirut Agency

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