CHI&Partners

Londres, Reino Unido

CHI was created 10 years ago by three partners, Simon Clemmow & Johnny Hornby & Charles Inge. It was a familiar advertising triumvirate; planner, suit and creative; and though we say it ourselves, it worked pretty well. Yet over these last ten years, huge shifts have taken place in our industry. Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies are remunerated. So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges. It is a world where collaboration and partnership are key, where seamlessly integrated, multi-faceted ideas are essential and where campaigns are co-created with consumers and partners. It is the world of &.

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Descripción
Marketing history over the last fifty years has seen a succession of approaches to Big Idea hunting: first, the search for the product truth or 'USP'; then, with growing commoditisation, the quest for consumer insight; next, as brands cultivated their values or leader's ethos, the answer lay in company culture; finally, as businesses coveted 'new market space' the Big Idea became their vision or corporate ambition.
(15) proyectos en Publicidad
(15) Clientes en Publicidad
LexusAutomoción | international
SamsungHardware de tecnología y equipo | international
Getty Images, Inc.Energía y petróleo |
RodalinkProduct: DAHON BIKESBanca y finanzas |
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