Mirum Belgium

Auderghem, Bélgica

Mirum Belgium is an integrated agency that mixes advertising creativity with content strategy, social storytelling and funnel conversion . A data and strategic analysis is the starting point for every project. This helps us define a creative approach and gives us a solid basis on which to work with our clients and partners. We believe there is real power in the synergy that exists between a team of generalists and specialists, and that together with an engaged client team, we can create both efficient and unexpected solutions . “Enjoy tomorrow” is our goal : this means helping marketers and brands have a better, more exciting tomorrow in the context of collaborative marketing . We help marketeers be more efficient, brands be more relevant and consumers get something meaningful from their favorite brands. The idea behind "Enjoy tomorrow" means developing exciting and enjoyable content for consumers, as well as campaigns that are memorable and shareable. Contact us to know how your company and brands can "Enjoy Tomorrow" .

40 personas en su equipo

Habla Francés, Inglés, Neerlandés

11 proyectos en su portfolio

3 colaboraciones iniciadas en Sortlist

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2015

Fundado en 1929

1 premio recibido

Aún no hay reseñasSé el primero en publicar una

Servicios

17 servicios ofrecidos por Mirum Belgium

Descripción
Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom.
(8) Habilidades en Publicidad
Brand CampaignDigital advertisingDisplay AdvertisingAdvertising CampaignBrand ActivationInnovativeBrand Conceptadvertising and marketing
(4) proyectos en Publicidad
(4) Clientes en Publicidad
BeobankBanca y finanzas | national
VELUXServicios en el hogar | national
BeobankBanca y finanzas | national
ŠKODAAutomoción | national
Más información sobre Publicidad
Descripción
We also help our clients in the (re)-positioning analysis of their brands versus the competition.

For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve.
This may involve consumer research to pinpoint the significant insights that'll give a brand more relevancy.

A strategic analysis will also articulate the vision and mission of the brand and its translation to a brand promise.
Ultimately, this may lead to the creation or rework of the brand logo and brand assets, as appropriate.
(11) Habilidades en Branding y posicionamiento de marca
Brand ActivationVertalingBrand StrategyBrand AuditLogo Creationbenchmarkingcompetitive analysisgraphic guidelinesCorporate BrandingBrand Positioning+1
(4) proyectos en Branding y posicionamiento de marca
(4) Clientes en Branding y posicionamiento de marca
BeobankBanca y finanzas | national
BeobankBanca y finanzas | national
Iris GroupProductos industriales y servicios | national
ŠKODAAutomoción | national
Más información sobre Branding y posicionamiento de marca
Descripción
It is our job to influence and persuade customers. To this end, next to traditional advertising, content is highly influential. This is why we have developed "The Hive", our own in-house content factory.
The Hive offers multiple services to help advertisers reaching their content goals.

We cover 5 phases :
1. Insights :
- Review the customer journey and rate what would be useful for the content funnel
- Conduct customer research to get new insights and find useful information to build new content

2. Strategy :
- Develop a coherent content strategy that respects the brand's tone of voice and that is also relevant for the target audience

3. Content Development :
- Copywriting and production of raw content

4. Storytelling :
- Rework the content to make it a great story for Hero or Hub or Hygiene purposes
- Add a the right creative concept to the content

5. Design :
- Translate the story into motion design, videos for websites or SoMe, including animated gifs, cinemagraphs, etc.
- Develop infographics for print or video
- Develop the design and animation of the content to deliver effective and engaging video material
(6) Habilidades en Estrategia de contenidos
Storytellingcontent planningContent CalendarVideo MarketingMotion DesignContent Strategy
(9) proyectos en Estrategia de contenidos
(9) Clientes en Estrategia de contenidos
PanasonicUtilidades | international
ŠKODAAutomoción | national
ŠKODAAutomoción | national
TPAMPSin fines de lucro | national
Más información sobre Estrategia de contenidos
Descripción
We also develop a content strategy for social media that is coherent with the brand's DNA. We'll create a strong creative concept that reinforces the storytelling for different social media touch points. Our goal is to generate content that delivers on consistency and smart creativity so that we optimize the audience engagement.
(8) Habilidades en Redes Sociales
Video MarketingContent Planningsocial storytellingSocial Media CustomizationContent StrategyStorytellingSocial Media StrategySocial Advertising
(5) proyectos en Redes Sociales
(5) Clientes en Redes Sociales
TPAMPSin fines de lucro | national
BulldogVinos y licores | national
BeobankBanca y finanzas | national
PanasonicUtilidades | international
Más información sobre Redes Sociales
Descripción
At Mirum, digital strategy is transversal.
To this end, we think about how digital integration can help you reach your objectives throughout the funnel, and how we can best measure the impact of our campaigns.

The agency offers a wide range of digital services :
• Global digital strategy
• Lead generation strategy
• Activation campaigns
• CRM and re-marketing campaigns
• E-mailing campaigns
• Newsletters / personalized content
• Display campaigns
• Technology innovation (e.g. Pepper AI integration in CRM program)
(19) Habilidades en Estrategia digital
conversion funnelLead GenerationOnline MarketingCRMProject ManagementDigital AdvertisingMarketing StrategyLead Generation StrategyMarketing AutomationDisplay Advertising+9
(8) proyectos en Estrategia digital
(8) Clientes en Estrategia digital
Vanceva & SaflexArquitectura y planificación | international
ŠKODAAutomoción | national
ŠKODAAutomoción | national
TPAMPSin fines de lucro | national
Más información sobre Estrategia digital
Descripción
Thanks to our internal content factory, "The Hive", we can help our clients develop animated videos for their marketing needs, including SoMe, website, OOH, events, etc.
We produce motion design for the following:

- Video production (Light shootings - B2B, B2C)
- 2D animation
- Video post-production
- Visual content (for SoMe)
- Animated gif's and cinemagraphs
- Infographics development
(8) Habilidades en Animación Digital
Vidéo AniméeMotion Design2D AnimationVideo animationVideo Editing3D AnimationAnimation 2DInfographies
(7) proyectos en Animación Digital
(7) Clientes en Animación Digital
ŠKODAAutomoción | national
BeobankBanca y finanzas | national
PanasonicUtilidades | international
Iris GroupProductos industriales y servicios | national
Más información sobre Animación Digital
Descripción
We orchestrate our agency services around data intelligence:
Putting data analytics and strategic research insights at the beginning of the creative process helps us nourish and feed client briefings by challenging them with real behaviour analysis and relevant insights.
Setting up dashboards allow us to get a better understanding of the effect of what we do and help the client taking strategic decisions.
(4) Habilidades en Consultoría de Datos
data governancedashboard designinsightdashboard reports
(2) proyectos en Consultoría de Datos
(2) Clientes en Consultoría de Datos
ŠKODAAutomoción | national
Vanceva & SaflexArquitectura y planificación | international
Más información sobre Consultoría de Datos
Descripción
No hay ninguna descripción para este servicio.
(1) proyecto en Analítica Web/Big data
(1) Cliente en Analítica Web/Big data
ŠKODAAutomoción | national
Más información sobre Analítica Web/Big data
Descripción
No hay ninguna descripción para este servicio.
(3) Habilidades en Aplicación Web
Drupal DevelopmentWeb ContentResponsive Web Design
(1) proyecto en Aplicación Web
(1) Cliente en Aplicación Web
ŠKODAAutomoción | national
Más información sobre Aplicación Web
Descripción
No hay ninguna descripción para este servicio.
(2) Habilidades en Copywriting
Technical WritingStorytelling
Más información sobre Copywriting