Krieen Sustainable Communication (+ 7 reseñas) | Sortlist
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Krieen Sustainable Communication Barcelona, España

Verficado
🌱 Sustainable communication is like planting a seed. Getting started requires major effort, but if you do great, you’ll harvest fruit for decades. We believe that successful brand building arises from a consistent, long-term and multi-channel brand communication. This process starts with understanding what a brand really provides to people. That’s why our core value is finding the essence of a brand and translating often complex briefs into powerful strategies and ideas . We create coherent and long-lasting communication umbrellas that can be applied for decades. We always go the extra-mile and thus hold year-long collaborations with our partners. 🛠Sound expertise in Health, Pharma, Food & Drinks, Household and Tech Startups . Our team is backed by more than 30 years of experience working for brands like Ambi Pur, Galenicum, Dormidina, AmetllerOrigen, Pilot, Honda, Nokia, Budweiser, Giovanni Rana, Heinz, Pringles, Burger King, Estrella Damm, Sony, Lindt, Donuts and Volkswagen. Our team holds more than 100 awards, including 11 Cannes Lions . 🌍We think, speak and write in Spanish, German, English and Catalan language. 💡Our services include brand strategy, positioning, naming, corporate image, communication code, corporate and product explainer videos, emotional brand videos, advertising, promos, point of sale, packaging, websites, social media and whatever the future holds. 💚As a creative boutique, we execute it with love, perfectionism and perseverance .
4 personas en su equipo
Habla Alemán, Catalán, Español, Inglés
13 trabajos en su portfolio
2 colaboraciones comenzaron en Sortlist
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2020
Fundado en 2013

Servicios

2 servicios ofrecidos por Krieen Sustainable Communication

Nombre del servicio
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Reseñas relacionadas
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  • Descripción
    💪🏽 Top 5 Skills:
    1. Define the brand essence based on the company's purpose and its role in society
    2. Create meaningful brand names and taglines
    3. Explain products and services in a blink of an eye through simple but powerful key visuals and animations
    4. Create corporate and product explainer videos, as well as emotional brand films.
    5. Build long-term corporate identities, packaging systems and consistent communication codes
    (27) Habilidades en Branding y posicionamiento de marca
    product classificationBrandingBrand CreationCorporate Identity Designbrand visualsBrand PositioningPackagingNamingCorporate IdentityStrategy+17
    (8) Trabajos en Branding y posicionamiento de marca
    Communication Umbrella for Pharmaceutical Company - Branding y posicionamiento de marca
    Rebranding + Communication Umbrella AmetllerOrigen - Branding y posicionamiento de marca
    Communication Umbrella for Food Supplements - Branding y posicionamiento de marca
    Communication Umbrella for Phytosanitary Company - Branding y posicionamiento de marca
    (4) Reseñas en Branding y posicionamiento de marca
    Erich JW Büchen
    Sabiina Giovannini
    Julian Liew
    Enric Cendra
    (8) Clientes en Branding y posicionamiento de marca
    GalenicumProductos farmacéuticos y biotecnología | international
    PBSerumProductos farmacéuticos y biotecnología | international
    ÖPSOProductos para el hogar | international
    Stop&GoOtros | international

    Más información sobre Branding y posicionamiento de marca


  • Descripción
    💪🏽 Top 5 Skills:
    1. Translate complex briefs into simple but powerful creative strategies and campaigns: +30 years of hands-on experience
    2. Visually showcase product benefits through the actual product: "Product as the hero"-approach
    3. All-round creative copywriting in Spanish, German, English and Catalan language
    4. Strong understanding of Pharma and Health, both B2C and B2B
    5. In-house production: Video + Photography + Advanced image retouching + 3D
    (16) Habilidades en Publicidad
    sales foldersGraphic DesignConceptionAdvertisingOutdoorOutdoor AdvertisingRetouchingPrint Adscampaignsgadgets+6
    (10) Trabajos en Publicidad
    Communication Umbrella for Pharmaceutical Company - Publicidad
    Rebranding + Communication Umbrella AmetllerOrigen - Publicidad
    Communication Umbrella for Food Supplements - Publicidad
    Launching Campaign for Dormidina in Peru - Publicidad
    (3) Reseñas en Publicidad
    Bruno Genove
    fabienne le tadic
    Pau Garcia-Mila
    (10) Clientes en Publicidad
    PBSerumProductos farmacéuticos y biotecnología | international
    AmetllerOrigenCatering | regional
    ÖPSOProductos para el hogar | international
    GalenicumProductos farmacéuticos y biotecnología | international

    Más información sobre Publicidad

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Portfolio

13 trabajos subidos por Krieen Sustainable Communication

Communication Umbrella for Pharmaceutical Company
Communication Umbrella for Pharmaceutical Company

Proyecto realizado para Galenicum en el sector Productos farmacéuticos y biotecnología para un público B2B / B2C en 2020. INTRO: Our holistic approach on branding. After receiving a small brief for a logo and packaging redesign, we proactively developed a cross-cutting communication umbrella which is being implemented and used until today and resulted in a long-term partnership.BRAND ESSENCE: Overcoming. The pharmaceutical industry is a key market for helping patients to overcome disease. However, in the case of serious pathologies, there is another major component often overlooked in the sector – a patient’s belief that they can overcome disease. This constitutes the key tenant of Galenicum’s brand essence that we defined.BRAND TAGLINE: Believe in life. The brand tagline “Believe in Life” is a manifesto to the human spirit of overcoming, both for the patient’s personal recovery and the effort of Galenicum’s team to develop the best possible treatments. We translated this positioning into a logotype inspired by the sunrise, representing hope, and a visual identity ruled by warm colours. Its handwritten headlines give all communication materials a ‘human’ look and feel, which stands out from the common cold and aseptic visual treatment in the pharmaceutical industry.GENERICS MEDICINE BRAND: Vitae. We created the name ‘vitae’ meaning ‘life’ in Latin, for Galenicum’s bioequivalent medicines, introducing its brand essence on the product itself too. Besides we developed a packaging design inspired by the shape of sunrise, which represents the start of a new day and the overcoming of disease. Thus, both name and packaging contribute to a consistent brand identity based on the “spirit of overcoming”.PRODUCT CLASSIFICATION: A pioneering idea and patient-centered approach. Inspired by Leonardo da Vinci’s “Vitruvian Man”, we made the ATC drug classification system defined by the World Health Organisation much more visually appealing and easier to understand by adding an intuitive colour to each of the 14 therapeutic areas. For instance, red was used for the cardiovascular system whereas blue represented the respiratory system. Applying the same color reasoning to Galenicum’s packaging would thus enable patients to intuitively identify each medicine. DIGITAL STRATEGY: Appealing health content. The world of health is often very difficult to understand, especially online. Nevertheless, understanding illnesses and their treatments has undoubtedly, a decisive influence on how effective the treatment is. To that end, we created the Quick Health Quide with the goal of simplifying health information as much as possible. With just one click, everyone can access reliable, visual and easy-to-understand information on more than 150 diseases and their treatments along with recommendations for a healthy lifestyle. 450 original graphics have been created in collaboration with the Parc Sanitari Sant Joan de Déu Hospital. This website also enabled “Vitae” to create brand awareness among patients without advertising their drugs.

Branding y posicionamiento de marcaCreación de Sitios WebPublicidad
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Rebranding + Communication Umbrella AmetllerOrigen
Rebranding + Communication Umbrella AmetllerOrigen

Proyecto realizado para AmetllerOrigen en el sector Catering para un público B2B en 2016. BRAND STRATEGY: Ametllerorigen - A thorough rethinking of a brand’s communication strategy and name, tackling the main challenges of the food industry. Maintaining consumers’ loyalty and trust is a major concern for the food industry, considering consumers’ demands in terms of traceability and healthy products. Being truly transparent when talking about the origin of food and helping consumers eat healthier are the cornerstones we defined as ametllerorigen’s brand essence, which is now helping them grow their brand in a consistent and sustainable way in nearly 100 stores.RENAMING: Making transparency part of the brand. Ametllerorigen’s main differential has always been uniting agricultural production, food preparation and trade under one roof. Based on this huge potential, we renamed the grocery store to “Ametllerorigen”, thus making the concept “origin” an intrinsic part of the brand rather than adding a tagline. As a key visual, we designed an almond tree with uncovered roots, representing the traceabilty of all products.PACKAGING: Food with origin - Products that tell the truth. We recommended that the origin of the food should be stated on every single product in the store. For this reason, all products by ametllerorigen clearly explain where the food comes from and where it was produced. This makes clear to consumers that ametllerorigen guarantees transparency as well as that their products can be trusted and are healthy because you know exactly what you eat.CUSTOMER EXPERIENCE: The healthy shopping cart - Colours that help you eat healthier. Supermarkets usually classify their products by the product’s type of processing or if it is fresh, packed or frozen. We created “the healthy shopping cart”, an innovative classification system which divided ametllerorigen’s products into 10 categories strictly following health-driven reasons. And we gave each category an intuitive colour. Thereby, we convey that the more colours you have in your shopping cart, the more variation in your eating habits; a healthy diet starts in the grocery store.POINT OF SALE: Stores that tell you everything about its food. Ametllerorigen’s new brand essence, name and corporate identity are being applied in nearly 100 stores around catalonia. We developed a number of point of sale materials which gave in-depth information to clients about the product’s origins and nutritional values, as well as how they are produced and even who harvested them.

Branding y posicionamiento de marcaPublicidad
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Communication Umbrella for Food Supplements
Communication Umbrella for Food Supplements

Proyecto realizado para Stop&Go en el sector Otros para un público B2C en 2020. BRAND STRATEGY: Stop&Go Nutritional Supplements - A brand specifically designed to be remembered and understood in an extremely crowded global market. The nutritional supplement industry is fraught with harsh competition, which leads to an endlessly growing variety of similar products. A meaningful brand story, a didactic name, a fresh visual identity and product-focused communication materials are helping Stop&Go create consistent brand awareness when entering markets such as Spain as well as Arabian and Latin American countries.BRAND NAME: A brand that understands our modern lives. We are in constant motion. However, sometimes obstacles stop our everyday life, such as a cough, insomnia or high cholesterol levels. The brand Stop&Go represents these little hurdles and how to overcome them: by keep going with nutritional supplements. The fresh and young design makes Stop&Go stand out among a huge range of competitors. PACKAGING DESIGN: A package which is worth a thousand words. On the packaging, Stop&Go’s logotype changes its icons depending on the product, thereby helping to easily grasp what the product is for. We also added an intuitive colour to each therapeutic area, making it easier for consumers to identify which area a product belongs to. “Stop&Go Cholesterol” is red for instance, because it is related to the cardiovascular system.PRODUCT VISUALS: When the package becomes the very print ad. We created a series of print ads that clearly showcase the benefit of each nutritional supplement through the very package, which is always the star in Stop&Go’s communication materials. For example, a surfer rides a wave through a collagen can.

Branding y posicionamiento de marcaCreación de Sitios WebPublicidad
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Communication Umbrella for Phytosanitary Company
Communication Umbrella for Phytosanitary Company

Proyecto realizado para Protekting en el sector Productos farmacéuticos y biotecnología para un público B2B en 2020. BRAND STRATEGY: Protekting - A sustainable vision of the phytosanitary industry. For a phytosanitary company, thinking and acting in a sustainable way means considering the effect of its actions at all levels. This is because everything around us is connected: the earth, plants, animals and humans. This is the brand approach we defined for this young and innovative phytosanitary company with the ambition to do things differently, including the development of ecological phytosanitary products.BRAND NAME: Protecting crops, Protecting health. The main benefit of phytosanitary products is crop protection, mainly by fighting harmful organisms. However, its purpose is also to protect people’s health by ensuring that these products are safe and less damaging to the environment. We wanted to reflect both sides by creating the name “Protekting”, which is written in present participle to highlight the active involvement of the company in the development of sustainable phytosanitary solutions.BRAND IDENTITY: The logo and key visual also convey protection, maintaining the concept of “transparency” as a core value of the company.

Branding y posicionamiento de marca
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Launching Campaign for Dormidina in Peru
Launching Campaign for Dormidina in Peru

Proyecto realizado para Dormidina en el sector Productos farmacéuticos y biotecnología para un público B2C en 2019. INTRO: Dormidina - Launching a renowned Spanish sleep aid in a completely new market – Peru. Dormidina is a market leading sleep aid in Spain, where it has been present for more than 20 years. We designed a campaign to launch Dormidina in Peru, creating as much brand awareness as possible with a limited media budget.STRATEGY & IDEA: Utmost simplicity and awareness to gain Peruvians confidence. In order to quickly connect with the audience, we chose the name of a widely known and familiar Peruvian lullaby as the brand tagline: “Duérmete ya” (“fall asleep” in Spanish). This short and self-explanatory tagline clearly outlines the product’s benefit, also showcased by the peacefully sleeping sheep on the moon.RADIO AD: A catchy radio commercial. On the basis of the catchy lullaby “Duérmete ya”, we also created a very sleep-inviting and memorable radio commercial.CONTENT: Creating dormidina’s own lullaby. As part of the campaign, we wrote Dormidina’s own lullaby to generate engagement with Peruvians on social networks.DIGITAL: Social media content that helps you fall asleep. To keep growing the bond between Peruvians and Dormidina, we created appealing social media content based on our brand character called “Dina” which advises followers on how to improve their lifestyle for a healthier sleep.POINT OF SALE: In order to introduce Dormidina into pharmacies, we created a number of sales materials which quickly and clearly explain the product’s benefits and innovations.

Creación de Sitios WebPublicidad
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Digital Campaign for Pilot - "Pilot Handwriting"
Digital Campaign for Pilot - "Pilot Handwriting"

Proyecto realizado para Pilot en el sector Otros para un público B2C. PILOT HANDWRITING: Rising Pilot’s brand awareness with 0€ media investment. A web application gave people the chance to create their very own digital handwriting and send the world’s first-ever handwritten emails. Thus, people recovered a part of their identity that they had lost online.

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Reseñas

7 reseñas de Krieen Sustainable Communication

4.96/5
(7 reseñas)
Pau Garcia-MilaCo-founder en Ideafoster
ServicioPublicidad
SectorConsultoría de gestión
Equipo11 - 50
5/5
Presupuesto
Calidad
Plazo
Colaboración

¿Cuál es el objetivo de la colaboración?

I've had the pleasure to work with Krieen a number of times. Once we reached out to them to solve a strategic branding challenge in an important SaaS project. They had to turn a pioneering digital idea (which was hard to explain) into an understandable and engaging story.

¿Qué es lo que más has disfrutado durante la colaboración?

Krieen quickly understood what the digital product was about and built a solid brand umbrella around it. They perfectly defined the brand essence and created valuable sales materials, as well as an explainer video. Having them as creative partners throughout the whole project was key to achieve our goals, specially due to their proactive attitude!!

Pau Garcia-Mila recomienda esta agencia


ServicioPublicidad
SectorConsultoría de gestión
Equipo11 - 50

Enric CendraManaging Director en Protekting Phytosanitari SL
ServicioBranding y posicionamiento de marca
5/5
Presupuesto
Calidad
Plazo
Colaboración

¿Cuál es el objetivo de la colaboración?

Krieen has been partnering with us since the very beginning. We had just started a promising phytosanitary business and urgently needed a name, a brand and a clear view of how to communicate with all our stakeholders. As a young and innovative company that wants to do things differently, we needed a brand that captured our uniqueness.

¿Qué es lo que más has disfrutado durante la colaboración?

The enthusiasm and energy of the team. They came up with the name Protekting, along with all other brand elements. We immediately felt that their idea expressed our business. Since then they have been supporting us in terms of marketing and communication and 7 years later Protekting keeps growing!

Enric Cendra recomienda esta agencia


ServicioBranding y posicionamiento de marca

fabienne le tadicGM en evrythng
ServicioPublicidad
SectorSoftware y servicios informáticos
5/5
Presupuesto
Calidad
Plazo
Colaboración

¿Cuál es el objetivo de la colaboración?

We were about to launch a pioneering digital project with a number of different stakeholders, including big FMCG brands. We needed a solid and creative brand and product story, along with an outstanding sales presentation and explainer video to convince influential C-level executives

¿Qué es lo que más has disfrutado durante la colaboración?

Their proactive attitude and their speed. They always went beyond the brief and delivered within tight deadlines, two very valuable assets before a product launch. I really value their highly strategic approach, thorough thinking, their top-quality work and how they always surprised us with creativity!!

fabienne le tadic recomienda esta agencia


ServicioPublicidad
SectorSoftware y servicios informáticos

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https://www.krieen.com/

  • Sede centralBarcelona, Spain

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