Reinvent Publicidad

Cali, Colombia

Comunicación estratégica de marca

Reinvent is a branding agency specializing in brand refresh for local clients, and white-label design and motion graphics for creative agencies in USA with its brand DFA Design For Agencies. Some of the brands we have teamed up with: Gases de Occidente, Castrol, VolksWagen, Compañía Energética de Occidente, SsangYong Motor Colombia, Baterías Magna, Clínica de Oftalmología de Cali, Cali Chamber of Commerce, Clínica Imbanaco, Carvajal, AVINA, and a ffew creative agencies from the US and Canada.

12 personas en su equipo

Habla Español, Inglés

15 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2016

Fundado en 2008

6 premios recibidos

5/5

(3 reseñas)

Servicios

13 servicios ofrecidos por Reinvent Publicidad

Descripción
At Reinvent, our branding and positioning work begins with strategic clarity. We help companies define who they are, who they are not, and why they matter in a competitive market. Through deep discovery, stakeholder alignment, and market analysis, we craft clear positioning statements, value propositions, brand architecture, and messaging frameworks that guide every future decision. We ensure the brand is not just visually attractive, but strategically differentiated — aligned with business objectives, cultural context, and long-term growth. The result is a brand foundation strong enough to support expansion, innovation, and consistent communication across all channels.
(30) Habilidades en Branding y posicionamiento de marca
BrandingContent StrategyOnline MarketingCommunication & Brand StrategyStrategyBrand StrategyOffline & Online BrandingBrand IdentityDigital StrategyIdentity+20
(12) proyectos en Branding y posicionamiento de marca
(2) Reseñas en Branding y posicionamiento de marca
Juan Pablo Mancera
GC
(3) Clientes en Branding y posicionamiento de marca
Tyler CernyEducación | national
natsucarCatering | international
viejas verdesProductos para el hogar | local
Más información sobre Branding y posicionamiento de marca
Descripción
Our graphic identity work translates strategy into a cohesive and distinctive visual system. We design logos, color palettes, typography systems, iconography, and visual language elements that express the brand’s positioning with clarity and consistency. Beyond aesthetics, we build scalable identity systems that function across digital platforms, print materials, packaging, and environmental applications. Every element is intentional — designed to reinforce recognition, credibility, and differentiation. The result is a visual identity that not only looks refined, but works as a structured tool for long-term brand growth and operational coherence.
(3) Habilidades en Identidad Gráfica
Identity DesignCorporate BrandingLogo Graphic Design
(3) proyectos en Identidad Gráfica
(3) Clientes en Identidad Gráfica
natsucarCatering | international
Exser CanadaAnimales de compañía | local
viejas verdesProductos para el hogar | local
Más información sobre Identidad Gráfica
Descripción
Our graphic design services focus on high-quality execution aligned with strategic intent. We develop corporate materials, marketing assets, digital content, presentations, packaging adaptations, social media visuals, and campaign pieces that maintain consistency with the brand’s identity system. Every design decision is guided by hierarchy, clarity, and purpose — ensuring that communication is not only visually compelling, but effective. We operate with precision, speed, and structure, allowing companies to execute consistently across touchpoints while maintaining a strong, unified brand presence.
(16) Habilidades en Diseño Gráfico
IllustrationPrint DesignLogo DesignTypographyMerchandisingCorporate DesignDiseño creativoConceptual DesignCanvas DesignGraphic Chart Design+6
(11) proyectos en Diseño Gráfico
Reseña en Diseño Gráfico (1)
Victor Cozzarelli
(3) Clientes en Diseño Gráfico
Tyler CernyEducación | national
Exser CanadaAnimales de compañía | local
viejas verdesProductos para el hogar | local
Más información sobre Diseño Gráfico
Descripción
Our packaging work bridges strategy, design, and commercial performance. We develop packaging systems that communicate the brand’s positioning clearly at the point of sale while balancing aesthetics, functionality, and production feasibility. From structural concepts and visual design to portfolio coherence and line extensions, we ensure that packaging reinforces brand recognition and drives purchase decisions. We collaborate closely with marketing, production teams, and suppliers to align creative vision with operational realities — delivering packaging that stands out on the shelf and strengthens long-term brand equity.
(16) Habilidades en Packaging
Packaging DesignBranding PositioningGraphic PackagingRetail PackagingCustom PackagingSustainable PackagingProduct PackagingPackingFood PackagingNon-food Packaging+6
Trabajo en Packaging (1)
Cliente en Packaging (1)
natsucarCatering | international
Más información sobre Packaging
Descripción
Our advertising work is built on strategic insight and business objectives, not just creative expression. We develop campaign concepts that translate brand positioning into powerful, relevant messages that resonate with the right audiences. From big ideas and storytelling frameworks to multi-channel execution across digital, social, print, and outdoor media, we ensure consistency and impact at every touchpoint. We focus on clarity, differentiation, and measurable performance — creating campaigns that not only capture attention, but drive awareness, engagement, and commercial results.
(30) Habilidades en Publicidad
Graphic DesignBrandingOnline and Offline Creative ImplementationCopywritingCommunication & Brand StrategyBrand StrategyCommunication StrategyAnimationSocial AdvertisingVideo Editing+20
(6) proyectos en Publicidad
(3) Clientes en Publicidad
Fundación la Divina ProvidenciaSin fines de lucro | national
CEO compañía Energética de OccidenteEnergía y petróleo | local
Gases de OccidenteBanca y finanzas | local
Más información sobre Publicidad
Descripción
Our social media work goes beyond content production — it is built on strategic alignment and brand coherence. We design structured content frameworks that translate brand positioning into consistent narratives across platforms. From editorial planning and visual direction to copywriting and performance-driven campaigns, we ensure that every post reinforces identity, builds credibility, and supports business objectives. We balance creativity with discipline, creating social ecosystems that strengthen brand presence, foster community, and contribute to measurable growth over time.
(17) Habilidades en Redes Sociales
Social Media ManagementSocial Media ContentPublicidadContenidoEstrategiaEstrategia digitalDiseñoCopy creativoAnunciosRedacción+7
(6) proyectos en Redes Sociales
(3) Clientes en Redes Sociales
Exser CanadaAnimales de compañía | local
Fundación la Divina ProvidenciaSin fines de lucro | national
Gases de OccidenteBanca y finanzas | local
Más información sobre Redes Sociales
Descripción
The founders of Reinvent, before being agency founders and creative directors, were Copywriters (in Spanish), so good copy is always important around Reinvent. Our copywriting services are rooted in strategy and precision. We craft messaging that articulates a brand’s positioning with clarity, consistency, and persuasive intent.
(10) Habilidades en Copywriting
Content WritingCreative CopywritingTranslation ServicesDigital CopywritingContent EditionCreative WritingPersuasive CopywritingMarketing de contenidosLocalized ContentOutsourced Writing
(7) proyectos en Copywriting
(3) Clientes en Copywriting
Fundación la Divina ProvidenciaSin fines de lucro | national
CEO compañía Energética de OccidenteEnergía y petróleo | local
Gases de OccidenteBanca y finanzas | local
Más información sobre Copywriting
Descripción
Our content strategy work defines what a brand should say, why it matters, and how it should be delivered over time. We develop structured content frameworks aligned with business objectives, audience insights, and brand positioning. This includes defining thematic pillars, messaging hierarchies, distribution channels, cadence, and performance indicators. Rather than producing isolated pieces, we design content ecosystems that build authority, strengthen credibility, and support measurable growth. The result is a clear roadmap that ensures consistency, relevance, and long-term strategic impact across all communication efforts.
(5) Habilidades en Estrategia de contenidos
StorytellingSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
(5) proyectos en Estrategia de contenidos
(4) Clientes en Estrategia de contenidos
CEO compañía Energética de OccidenteEnergía y petróleo | local
Gases de OccidenteBanca y finanzas | local
centro médico imbanacoHospitales & salud | national
Cámara de Comercio de CaliEnergía y petróleo | local
Más información sobre Estrategia de contenidos
Descripción
Our motion design services bring brands to life through dynamic, purposeful visual storytelling. We create animated brand systems, explainer videos, social media motion content, digital ads, and presentation visuals that translate strategy into movement. Every animation is crafted with clarity, rhythm, and brand coherence in mind — ensuring that motion enhances understanding rather than distracting from the message. We focus on creating scalable motion assets that strengthen recognition, elevate perception, and drive engagement across digital platforms and campaigns.
(5) Habilidades en Animación Digital
Motion Graphics2D AnimationCharacter AnimationLogo Motion DesignDigital Animation
(2) proyectos en Animación Digital
Cliente en Animación Digital (1)
Fundación la Divina ProvidenciaSin fines de lucro | national
Más información sobre Animación Digital
Descripción
Our online advertising services are driven by strategy, targeting precision, and measurable performance. We design and manage digital campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels, ensuring alignment with brand positioning and business objectives. From audience segmentation and creative development to budget allocation and optimization, every decision is guided by data and clear KPIs. We focus on generating qualified visibility, meaningful engagement, and tangible results — turning digital investment into structured, scalable growth.
(2) Habilidades en Publicidad Online
Digital AdvertisingDisplay Advertising
(2) proyectos en Publicidad Online
Cliente en Publicidad Online (1)
Fundación la Divina ProvidenciaSin fines de lucro | national
Más información sobre Publicidad Online

Equipo

12 miembros en el equipo de Reinvent Publicidad

HistoriaReinvent started in 2008 as a branding boutique in Cali, Valle del Cauca, Colombia, and since then, we have had the opportunity to see the evolution of many companies and help them evolve their corporate identity to the standards of what they have accomplished. As long as we keep breathing, we will keep reinventing.

Premios

Reinvent Publicidad fue galardonado 6 veces

New York Festivals Midas2017-02-02financing

FICE2016-05-01events promotion

WINA2018-05-02Graphic design

FEPI2016-10-01Cosmetics and Over the counter campaigns

Reseñas

3 reseñas de Reinvent Publicidad

5/5

(3 reseñas)

GCmanager en Earthmate

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?Reinvent Publicidad delivered a comprehensive branding and marketing strategy tailored to Earthmate’s sustainability-focused positioning. Their work included brand refinement, strategic communication guidelines, and creative assets aligned with our eco-conscious values. Our objective was to strengthen Earthmate’s brand positioning in the sustainable products market, improve our visual and communication consistency, and build a stronger connection with environmentally conscious consumers.

¿Qué es lo que más has disfrutado durante la colaboración?We especially appreciated their strategic mindset and proactive communication. They took the time to deeply understand our brand values and long-term goals, making the collaboration feel like a true partnership rather than a transactional service.

¿Hay algo en lo que podrían mejorar?Overall, we were very satisfied with the collaboration.

GC recomienda esta agencia

ServicioBranding y posicionamiento de marca

SectorAnimales de compañía

Equipo1 - 10

Juan Pablo ManceraMarketing Manager en Ssangyong Motor Colombia

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?Nueva imagen de marca y marketing digital orgánico

¿Qué es lo que más has disfrutado durante la colaboración?La actitud positiva de trabajo en todo momento

Respuesta de Reinvent Publicidad:Muchas gracias por el review Juan Pablo, siempre a la orden!!!

Juan Pablo Mancera recomienda esta agencia

ServicioBranding y posicionamiento de marca

SectorAutomoción

Equipo51 - 200

Victor CozzarelliCommercial Director en Gases de Occidente

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?We were looking for a creative agency that vision things on a different perspective and they have accomplished it so far.

¿Qué es lo que más has disfrutado durante la colaboración?Their attitude and willingness to give more then what's expected.

¿Hay algo en lo que podrían mejorar?Yes, it but interesting if they partner with a strong digital agency.

Victor Cozzarelli recomienda esta agencia

ServicioDiseño Gráfico

SectorEnergía y petróleo

Equipo501 - 1000

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Contacto

Datos de contacto de Reinvent Publicidad

Detalles

Sede centralCl. 38a Nte. #4N 183, Cali, Valle del Cauca, Colombia