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REPLUG

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Berlín, Alemania
360° app marketing consulting agency
REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: 1. Growth Consulting: From Zero to Hero App Growth Audit App Launch Support Subscription and Onboarding Optimization 2. App Store Optimization: Boost Organic Visibility Managed ASO A/B Testing Screenshots Optimization 3. Paid User Acquisition: Fully Transparent Growth Paid Acquisition Audit Campaigns Management and Optimization (Meta, Google, Apple, TikTok, Twitter, Snap, Reddit, and more) Reporting and Data Visualization Creative Optimization 4. Mobile CRM and Retention: Automate Your App Growth Retention Strategy Audit Engagement Strategy Setup CRM Activities Implementation 5. Martech Infrastructure: Digital Hackers For Growth Activities iOS 14 and SKAN Support Tracking and Attribution Health Check Data Strategy Definition Marketing Infrastructure Setup Support 6. Creative Studio: Beautifully Designed Performance-driven Creatives Communication Strategy Creative Asset Design (2D and 3D) Ad Copy Strategy REPLUG has been recognized as a leading international app marketing consulting agency. We received the following awards: 1. Top mobile app marketing companies in 2021, 2022, and 2023 by Business of Apps 2. Top App Store Optimization companies in 2022 and 2023 by Business of Apps 3. Finalist for the best TikTok campaign in 2020 at App Growth Awards 4. Winner of the best retention and CRM campaign in 2021 at the App Growth Awards 5. Winner of the best-integrated mobile marketing campaign in 2021 at the Web Excellence Awards 6. Winner of the best mobile advertising campaign in 2022 at the Web Excellence Awards 7. Top TikTok marketing agency by Business of Apps 8. Finalist in three categories for App Growth Awards 2023: ASO company of the year, best user acquisition company, and app marketing campaign of the year 9. Finalist for 2023 Effective Mobile Marketing Magazine Awards: Most Effective App Install Campaign 10. Winner for the best mobile advertising campaign at the 2023 Web Excellence Awards Website: https://rplg.io Specialties: Performance Marketing, Mobile Marketing, Mobile Advertising, CRM, Growth Strategy, Tracking & Attribution, Paid Social, Native Advertising, Mobile CRM, Retention, App Store Optimization, ASO, Apple Search Ads, Mobile CRM, App Marketing, AdTech, Mobile Tracking, Mobile Attribution, Digital Consulting, Creative Strategy, Creative & Content, and Mobile Growth Strategy
10 personas en su equipo
Habla Alemán, Checo, Coreano, Inglés, Italiano... Ver más
11 proyectos en su portfolio
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2020
Fundado en 2020
9 premios recibidos
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Servicios

14 servicios ofrecidos por REPLUG

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  • Descripción
    REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
    We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.
    (32) Habilidades en Publicidad Online
    Digital advertisingROI OptimizationApp Store OptimisationMobile SEOgrowthgrowth strategyconversion rateapp marketingOnline Video AdvertisingDigital Infrastructure+22
    (5) proyectos en Publicidad Online
    Jelly Juice - Scale while exploring new channels - Publicidad Online
    Fonos: Holistic app growth strategy - Publicidad Online
    Moncler: launch globally through an ASO strategy - Publicidad Online
    Upday: 360-degree app growth consulting - Publicidad Online
    (5) Clientes en Publicidad Online
    WeTaxiTransporte |
    updayIndustria editorial | national
    MonclerRopa y accesorios | international
    FonosIndustria editorial | national

    Más información sobre Publicidad Online


  • Descripción
    Thanks to our extensive experience in the digital and mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users and client
    In the specific we offer services for:

    - App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
    - Mobile User Acquisition Campaigns through different channels
    - Retargeting campaigns
    - CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
    - Content marketing & Native Adv
    - Tracking & Attribution strategy
    (33) Habilidades en Estrategia digital
    Creative StrategyCustomer Relationship ManagementDigitalCRM ConsultingLead AcquisitionData ReportingretentionInbound Lead Generationapp growth strategypush notification+23
    (4) proyectos en Estrategia digital
    Moncler: launch globally through an ASO strategy - Estrategia digital
    Peek & Cloppenburg: rethink the role of mobile app - Estrategia digital
    Redefine the mobile CRM & retention for Winelivery - Estrategia digital
    Setup & scale digital infrastructure for mobility - Estrategia digital
    (4) Clientes en Estrategia digital
    WeTaxiTransporte |
    WineliveryVinos y licores | national
    Peek & CloppenburgRopa y accesorios | international
    MonclerRopa y accesorios | international

    Más información sobre Estrategia digital


  • Descripción
    REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
    We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.
    (17) Habilidades en Publicidad
    CreativeConversion Rate OptimizationPaid SocialDSPgrowth strategyapp marketingDigital InfrastructureConversion Funnel OptimizationTwitter AdvertisingFull-Service+7
    (4) proyectos en Publicidad
    Jelly Juice - Scale while exploring new channels - Publicidad
    Fonos: Holistic app growth strategy - Publicidad
    BILD News: Scaling organic visibility with ASO - Publicidad
    Setup & scale digital infrastructure for mobility - Publicidad
    (4) Clientes en Publicidad
    WeTaxiTransporte |
    BILD News: Axel Springer SEIndustria editorial | national
    FonosIndustria editorial | national
    redBit games: Jelly JuiceVideojuegos | international

    Más información sobre Publicidad


  • Descripción
    Thanks to our extensive experience in the mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users.
    In the specific we offer services for:

    - App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
    - Mobile User Acquisition Campaigns through different channels
    - Retargeting campaigns
    - CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
    - Content marketing & Native Adv
    - Tracking & Attribution strategy
    (19) Habilidades en App móvil
    app marketingmobile applicationsMobile MarketingAttributionTrackingApp Store OptimizationASOMobile AdvertisingAdvertisingRetargeting+9
    (11) proyectos en App móvil
    Jelly Juice - Scale while exploring new channels - App móvil
    Fonos: Holistic app growth strategy - App móvil
    BILD News: Scaling organic visibility with ASO - App móvil
    Moncler: launch globally through an ASO strategy - App móvil
    (11) Clientes en App móvil
    WeTaxiTransporte |
    Peek & CloppenburgRopa y accesorios | international
    WineliveryVinos y licores | national
    updayIndustria editorial | national

    Más información sobre App móvil


  • Descripción
    1. The brand image is crucial to communicate with your audience in the best way. We combine branding and performance in unique ad creatives that yield improved advertising results.
    2. Performance-driven communication is what makes a difference in your app growth strategy. We help you create beautifully made visual stories with the audience at the center of the communication.
    3. Images speak louder than words, but in the performance space, words are what make your ads stand out and trigger clicks and conversions. We can help you create ad copies that make an impact.
    (9) Habilidades en Diseño Gráfico
    Online Graphic DesignDesign InnovationCreative Graphic DesignPhotoshopLogo DesignInfographic DesignCreative DesignSocial Media DesignUser Centric Design
    (6) proyectos en Diseño Gráfico
    Moncler: launch globally through an ASO strategy - Diseño Gráfico
    Jaxon: ASO launch in Germany and the U.K. - Diseño Gráfico
    Finetuning & growing CodeCheck's organic presence - Diseño Gráfico
    Upday: 360-degree app growth consulting - Diseño Gráfico
    (6) Clientes en Diseño Gráfico
    MonclerRopa y accesorios | international
    updayIndustria editorial | national
    CodeCheckCatering | national
    JaxonVideojuegos | international

    Más información sobre Diseño Gráfico


  • Descripción
    To effectively optimize performance, timing and data accuracy are key. Our team will craft comprehensive dashboards—both online and offline—to provide real-time insights into your paid User Acquisition (UA) campaigns. By analyzing a broad spectrum of KPIs and conversion rates, we equip you with the actionable intelligence needed for success
    (10) Habilidades en Planificación de medios
    Paid MediaSocial Media MarketingSocial MediaMedia StrategyStrategic PlanningFacebook MarketingSnapchat AdvertisingSocial Media TrainingSocial Media MonitoringSocial Media Planning
    (7) proyectos en Planificación de medios
    Fonos: Holistic app growth strategy - Planificación de medios
    Finetuning & growing CodeCheck's organic presence - Planificación de medios
    Peek & Cloppenburg: rethink the role of mobile app - Planificación de medios
    Redefine the mobile CRM & retention for Winelivery - Planificación de medios
    (7) Clientes en Planificación de medios
    updayIndustria editorial | national
    Peek & CloppenburgRopa y accesorios | international
    CodeCheckCatering | national
    FonosIndustria editorial | national

    Más información sobre Planificación de medios


  • Descripción
    Success in app marketing goes far beyond mere downloads. That's why we emphasize the importance of crafting a robust in-app event schema tailored for marketing intelligence. By doing so, we empower you to delve into user behavior and attribute conversions to the most effective marketing channels with precision.
    (2) Habilidades en Analítica Web/Big data
    Web Analytics Big DataBig Data Analytics
    (3) proyectos en Analítica Web/Big data
    Jelly Juice - Scale while exploring new channels -  Analítica Web/Big data
    Upday: 360-degree app growth consulting -  Analítica Web/Big data
    Scale beyond the duopoly with TikTok -  Analítica Web/Big data
    (3) Clientes en Analítica Web/Big data
    redBit games: Jelly JuiceVideojuegos | international
    updayIndustria editorial | national
    PhotoSiOtros | national

    Más información sobre Analítica Web/Big data


  • Descripción
    Reach the right users at the right time, combining the power of Paid Social Media Ads. Our performance marketing experts will draw a clear acquisition strategy across Meta, TikTok, Snap, and Twitter, according to your app’s objectives, category, industry, and market.
    (7) Habilidades en Redes Sociales
    Facebook AdvertisingFacebook AdsSocial Media MarketingSnapchat AdvertisingInstagram MarketingTikTok AdvertisingGoogle Ads
    (4) proyectos en Redes Sociales
    Jelly Juice - Scale while exploring new channels - Redes Sociales
    Fonos: Holistic app growth strategy - Redes Sociales
    BILD News: Scaling organic visibility with ASO - Redes Sociales
    Peek & Cloppenburg: rethink the role of mobile app - Redes Sociales
    (4) Clientes en Redes Sociales
    redBit games: Jelly JuiceVideojuegos | international
    Peek & CloppenburgRopa y accesorios | international
    BILD News: Axel Springer SEIndustria editorial | national
    FonosIndustria editorial | national

    Más información sobre Redes Sociales


  • Descripción
    Fill out the contact form on our website for more detailed information.
    (3) Habilidades en Aplicación Web
    IaaSInfrastructure EngineeringWebsite Optimization
    (3) proyectos en Aplicación Web
    Peek & Cloppenburg: rethink the role of mobile app - Aplicación Web
    Redefine the mobile CRM & retention for Winelivery - Aplicación Web
    Scale beyond the duopoly with TikTok - Aplicación Web
    (3) Clientes en Aplicación Web
    PhotoSiOtros | national
    WineliveryVinos y licores | national
    Peek & CloppenburgRopa y accesorios | international

    Más información sobre Aplicación Web


  • Descripción
    50% of consumer discover new apps through user-generated content. Connect with your audience in a completely new way, by working with content creators to promote your app and create trust in an authentic way on a performance basis.
    (3) Habilidades en Estrategia de contenidos
    Content MarketingContent AdvertisingSocial Content Strategy
    (3) proyectos en Estrategia de contenidos
    Finetuning & growing CodeCheck's organic presence - Estrategia de contenidos
    Redefine the mobile CRM & retention for Winelivery - Estrategia de contenidos
    Upday: 360-degree app growth consulting - Estrategia de contenidos
    (3) Clientes en Estrategia de contenidos
    WineliveryVinos y licores | national
    CodeCheckCatering | national
    updayIndustria editorial | national

    Más información sobre Estrategia de contenidos

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Equipo

10 miembros en el equipo de REPLUG

REPLUG cover
HistoriaREPLUG is a leading international mobile app growth agency. Founded in 2020 by two AdTech veterans, Luca Mastrorocco and Lorenzo Rossi, with a combined experience of over 18 years in the mobile marketing industry, the agency quickly gained traction in the mobile space. - More about us: https://rplg.io/about-us/
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Premios

REPLUG fue galardonado 9 veces

Winner for the best mobile advertising campaign 2023 Web Excellence Awards2023-5-1
Finalist in three categories for App Growth Awards 20232023-11-1
Best retention campaign App Growth Awards2021-11-1
Best integrated mobile app marketing campaign2021-7-1

Best mobile advertising campaign in 20222022-9-1
The Best Mobile App Marketing Companies in Berlin2023-9-1
Winner for App Store marketing campaign2022-11-1
Best Mobile App Marketing Companies 20232023-10-1
Top 24 Mobile Marketing Agencies2023-4-1

Reseñas

1 reseña para REPLUG

5/5
(1 reseñas)
MM
Manuel MainettiLead Mobile Team en Photosì
5/5

REPLUG is a real growth accelerator. After an initial detailed audit phase, they helped us to identify clearly the weaknesses of our digital activities and supported us in getting better at them within a few weeks. Thanks to REPLUG, we improved the skills of our entire user acquisition team.


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Contacto

Datos de contacto de REPLUG

Detalles



  • Sede centralOranienburger Str. 23, 10178 Berlin, Deutschland

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