Simplr

Ciudad del Cabo, Sudáfrica

Transformando la complejidad empresarial en una potente claridad de marca - Creativo. Aplicado. Inteligente.

Simplr es una agencia de diseño de marca y digital creada para empresas complejas que necesitan claridad, credibilidad y escala. Nos asociamos con empresas fintech y de servicios financieros de toda Europa para diseñar marcas, plataformas y experiencias digitales que funcionen a nivel comercial. No somos un estudio de volumen. Trabajamos con un número reducido de clientes donde los riesgos son altos y la expectativa es la entrega, no la decoración. Nuestra fortaleza se encuentra en la intersección de la marca y lo digital. La estrategia, la identidad, la UX, la UI y el desarrollo se integran desde el primer día, alineando la percepción de la marca con la experiencia del producto y el crecimiento del negocio. Todo lo que diseñamos está construido para la comprensión y la confianza humanas. Si bien utilizamos IA y herramientas modernas para mejorar la velocidad y la perspicacia, el resultado es siempre humano. Decisiones claras. Interacciones seguras. Productos que las personas realmente entienden y con los que interactúan. Para fintech, esto es importante. La confianza se diseña. La credibilidad se desarrolla. Y la experiencia del usuario impacta directamente en la conversión, la retención y la valoración. Lo que hacemos: Estrategia de marca y sistemas de identidad para entornos de alta confianza Diseño y desarrollo de sitios web corporativos y de productos UX y UI para plataformas complejas y ricas en datos Sistemas de diseño para equipos internos y consistencia a largo plazo Sistemas de plantillas de presentación (PowerPoint, Google Slides, Canva) creados para escalar entre equipos y para la comunicación con inversores Creamos sistemas de comunicación estructurados, no solo archivos de diseño, lo que permite una salida coherente y acorde con la marca en ventas, marketing y liderazgo. Operamos en zonas horarias alineadas con Europa, lo que permite la colaboración en tiempo real sin el sobrecoste de una agencia con sede en Londres. Clientes típicos: Scale-ups fintech, instituciones financieras, firmas de inversión y empresas impulsadas por la tecnología en mercados regulados. Por qué Simplr: Participación del equipo senior, fuerte integración de marca y digital, y un enfoque claro en simplificar la complejidad en un diseño eficaz centrado en el ser humano.

15 personas en su equipo

Habla Inglés

17 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2021

Fundado en 2014

7 premios recibidos

4.96/5

(6 reseñas)

Abrir sitio web

Servicios

10 servicios ofrecidos por Simplr

Descripción
We build brands that make complex businesses clear, credible, and differentiated. Brand is not a visual exercise. It is a strategic system that defines how a business is understood, positioned, and chosen. Without that foundation, design becomes subjective and inconsistent. Our approach starts with clarity. We define positioning, audience, messaging, and structure before moving into identity. This ensures the brand is grounded in real business objectives, not opinion. We then translate strategy into a cohesive identity system. Visual language, typography, colour, and components are designed to work across digital, product, and communication touchpoints. The goal is consistency without rigidity. We design brands for real use. Internal teams need to apply the brand daily, across presentations, marketing, and product environments. The system needs to be practical, scalable, and easy to maintain. We also consider how the brand performs digitally. Structure, naming, and messaging are aligned to support discoverability, clarity, and long-term growth. What this includes: * Brand strategy and positioning * Audience definition and messaging frameworks * Naming and brand architecture * Visual identity design (logo, typography, colour systems) * Brand systems and guidelines for internal teams * Rollout across digital, marketing, and communication touchpoints We don’t create brands that look good in isolation. We build systems that hold up across the business. The result is a brand that works. Clear in positioning, consistent in execution, and built to scale.
(30) Habilidades en Branding y posicionamiento de marca
Diseño de marcaIdentidad de marcaGestión de marcaNaming de marcaImagen corporativaDiseño de la identidad corporativaBranding digitalBranding internacionalRebrandingBranding corporativo+20
(11) proyectos en Branding y posicionamiento de marca
Reseña en Branding y posicionamiento de marca (1)
George Bevis
(4) Clientes en Branding y posicionamiento de marca
SataliaSoftware y servicios informáticos | international
KloovenburgVinos y licores | international
Next NetMarketing y publicidad | international
PaySpaceRecursos humanos | international
Más información sobre Branding y posicionamiento de marca
Descripción
We design and build corporate and product websites that do more than present a brand. They structure it, scale it, and turn it into a working commercial asset. For fintech and financial services, a website is not a brochure. It is a trust layer, a conversion engine, and often the first real interaction a user has with your product. It needs to be clear, fast, credible, and built to handle complexity. Our approach integrates strategy, UX, design, and development from day one. Information architecture, content structure, performance, and SEO are not separate steps. They are built into the system from the start. We work with modern, scalable technology stacks, including headless CMS architectures, to give teams flexibility without compromising performance. Every build is designed to support long-term growth, not just launch. What this includes: * Information architecture and content structuring * UX and UI design for complex journeys and products * Custom website design aligned to brand systems * Frontend and backend development (including headless CMS builds) * Performance optimisation and technical SEO foundations * CMS configuration for internal teams and content workflows We don’t hand over static sites. We build structured, scalable platforms that internal teams can manage, extend, and rely on. The result is a website that not only looks right, but works properly. Clear to users. Credible to stakeholders. Built to perform.
(28) Habilidades en Creación de Sitios Web
Creación de sitios webGestión del alojamiento webDesarrollo Back-endDesarrollo front endDesarrollo reactDiseño responsivoDesarrollo VueJSDesarrollo de un sitio webOptimización de un sitio webPágina web multilingüe+18
(11) proyectos en Creación de Sitios Web
(3) Reseñas en Creación de Sitios Web
Roland Hu
Megan Willson
Anneleigh Jacobsen
(4) Clientes en Creación de Sitios Web
SataliaSoftware y servicios informáticos | international
Next NetMarketing y publicidad | international
LatiNationLos medios de comunicación | national
360 Degrees Production HouseEntretenimiento y eventos | international
Más información sobre Creación de Sitios Web
Descripción
Web Development (Frontend & Backend) We build the systems that make digital products stable, scalable, and usable at a real-world level. For fintech and financial services, development is not just implementation. It is infrastructure. Performance, security, and reliability are non-negotiable, and the system needs to support ongoing growth without friction. We focus purely on engineering. Frontend and backend development, CMS architecture, integrations, and deployment are handled as a cohesive system, not isolated tasks. Our builds are structured for scale. Clean codebases, modular components, and clear environments ensure that platforms can evolve without breaking. Content teams can work confidently. Product teams can extend functionality without rework. We work across modern stacks, including headless CMS architectures, to give flexibility where it matters and control where it is needed. What this includes: * Frontend development (component-based, performance-focused builds) * Backend development and system architecture * CMS implementation and configuration (including headless setups) * API integrations and third-party system connectivity * Performance optimisation and technical SEO implementation * Hosting, deployment, and environment management (staging and production) * Ongoing maintenance and iterative development support We build for reliability and longevity. Systems that are fast, secure, and structured in a way that teams can manage and extend. The result is a platform that works under pressure. Stable, scalable, and built to support real business requirements.
(14) Habilidades en Aplicación Web
Desarrollo de CMSDesarrollo full stackDiseño de productoDesarrollo de prototipoAseguramiento de la calidadPrueba de serviciosDesarrollo wordpressDesarrollo webDesarrollo de APIcódigo abierto+4
Reseña en Aplicación Web (1)
Kieran Hobson
Más información sobre Aplicación Web
Descripción
We design communication systems that make complex ideas land clearly and consistently. For corporates, especially in fintech and financial services, design is not about aesthetics. It is about clarity, alignment, and control across teams, markets, and high-stakes moments. We build structured presentation systems for PowerPoint and Google Slides that enable teams to produce on-brand, high-quality decks at scale. Not just templates, but systems with logic, hierarchy, and rules that hold up under real use. From investor decks to board reporting and sales presentations, every output needs to feel considered, consistent, and credible. We design for the people using the templates, not just the brand. Alongside this, we design high-impact pitch decks for leadership teams, funding rounds, and strategic presentations. These are not decorated slides. They are carefully structured narratives that guide decision-making and drive outcomes. What this includes: * PowerPoint and Google Slides template systems built for scale * Master slide architecture, layouts, and component libraries * Content structuring and hierarchy for clarity and flow * Pitch deck design for investors, boards, and executive teams * Visual language development aligned to brand systems * Training and guidelines to ensure internal adoption We design for human understanding. The goal is not just consistency, but clarity under pressure. The result is a communication system that works across the business. Clear, controlled, and built to perform when it matters.
(15) Habilidades en Diseño Gráfico
Diseño 2DDiseño conceptualDiseño gráfico creativoDesarrollo del logotipoDiseño corporativoDiseño de gráficosdiseño gráfico de logotiposservicios de diseño gráficoDiseño de iconosDiseño de maquetación+5
(11) proyectos en Diseño Gráfico
Reseña en Diseño Gráfico (1)
Kate Louise Sowden
(4) Clientes en Diseño Gráfico
SataliaSoftware y servicios informáticos | international
KloovenburgVinos y licores | international
Next NetMarketing y publicidad | international
PaySpaceRecursos humanos | international
Más información sobre Diseño Gráfico
Descripción
We use motion to make complex ideas easier to understand, not harder. For fintech and financial services, animation is not decoration. It is a tool for clarity. It helps explain products, guide users, and communicate value in a way static design cannot. We design motion with purpose. Every transition, interaction, and sequence is built to support understanding, reinforce the brand, and improve how information is received. Our work ranges from product explainers and brand films to interface animations and digital campaign assets. Whether it sits on a website, in a presentation, or across marketing channels, it is designed to be consistent, controlled, and aligned to the wider brand system. We think about motion as part of the system, not an add-on. Timing, pacing, and behaviour are defined so they can scale across platforms and teams. What this includes: * Product and service explainer videos * Brand films and campaign animations * UI motion and interaction design for digital products * Social and digital marketing animation assets * Motion systems aligned to brand identity * Storyboarding, scripting, and production We design for human understanding. Motion should guide attention, simplify complexity, and make information easier to absorb. The result is animation that works. Clear, considered, and built to support real communication, not distract from it.
(5) Habilidades en Animación Digital
Animación 2DGráficos animadosAnimación digitalDiseño de logotipos en movimientoMotion design 3d
(3) proyectos en Animación Digital
(3) Clientes en Animación Digital
SataliaSoftware y servicios informáticos | international
Next NetMarketing y publicidad | international
PaySpaceRecursos humanos | international
Más información sobre Animación Digital
Descripción
We design packaging that stands out on shelf and holds up in the real world. This is not just about how it looks. It is about how it works. Clarity, hierarchy, and structure come first, so the right information is seen, understood, and acted on quickly. We work across categories including wine, food, retail products, and personal care. Each requires a different balance of brand expression, compliance, and shelf impact. The design needs to cut through, but it also needs to be practical, legible, and production-ready. Our approach starts with structure. We define how the product is presented, how information is prioritised, and how the packaging performs in context. The visual design then reinforces this, creating something distinctive without losing clarity. We design packaging as part of a wider brand system. Materials, typography, colour, and layout are aligned so that physical products feel consistent with digital and brand experiences. Production is considered from the start. Formats, finishes, and print specifications are built into the process to avoid compromise later. What this includes: * Packaging concept and structural thinking * Information hierarchy and content layout * Label and pack design across product ranges * Visual design aligned to brand systems * Print-ready artwork and production specifications * Supplier coordination and print oversight We design for real-world use. Packaging needs to be handled, opened, and understood quickly. The result is packaging that works. Distinctive on shelf, clear in communication, and built to perform.
(8) Habilidades en Packaging
Diseño de packagingPosicionamiento de marcaEtiquetas de embalajeEmbalaje alimentarioEmbalaje personalizadoEmbalaje minoristaEmbalaje de productoEmbalaje de bebidas
(2) proyectos en Packaging
(2) Clientes en Packaging
KloovenburgVinos y licores | international
Eight FeetVinos y licores | national
Más información sobre Packaging
Descripción
eCommerce Design & Development We design and build eCommerce platforms that convert, scale, and are manageable day to day. This is not about launching a store. It is about building a system that supports acquisition, drives conversion, and handles growth without friction. Our approach integrates UX, design, and development from the start. Product structure, navigation, checkout flows, and performance are all considered as one system. Every decision is made to reduce drop-off and make purchasing simple. We design for real users. Clear product information, fast load times, and intuitive journeys are non-negotiable. At the same time, the platform needs to support internal teams managing products, pricing, promotions, and content. We build on scalable, modern stacks, from Shopify implementations to custom eCommerce solutions, depending on the complexity of the business. Integrations with payment gateways, inventory systems, and third-party tools are handled as part of the core build. What this includes: * eCommerce UX and UI design focused on conversion * Product architecture and catalogue structuring * Custom theme design and frontend development * Platform builds (Woo Commerce and custom solutions) * Checkout optimisation and payment gateway integration * Performance optimisation and technical SEO * CMS and product management setup for internal teams * Ongoing optimisation and feature development We don’t launch and leave. We build platforms that can be managed, tested, and improved over time. The result is an eCommerce system that works. Easy to use, fast to navigate, and built to convert consistently.
(16) Habilidades en E-commerce
Consultoría e-commerceDesarrollo ecommerceAlojamiento de comercio electrónicoTienda OnlineComercio electrónicoEcommerce en Wordpresssoluciones de comercio electrónicoDiseño de comercio electrónicoMarketing de comercio electrónicodesarrollo web para comercio electrónico+6
(2) proyectos en E-commerce
(2) Clientes en E-commerce
Cecilias FarmCatering | national
BurquipAutomoción | national
Más información sobre E-commerce
Descripción
SEO & GEO (Search & Generative Engine Optimisation) We build search systems that make your business visible, understood, and chosen. SEO is no longer just about rankings. It is about how your brand appears across search engines, AI tools, and answer platforms. From Google to generative engines, your content needs to be structured, credible, and easy to interpret. Our approach combines technical SEO, content structure, and GEO. We don’t treat search as a channel. We design it into the system. Site architecture, page structure, schema, and content hierarchy are built to support both traditional search and AI-driven discovery. GEO focuses on how your business is represented and cited by generative engines. This includes entity clarity, structured data, and content designed to be understood, summarised, and surfaced in AI responses. We work from the foundation up. Fix the structure, define the entities, align the content, and then scale visibility. What this includes: * Technical SEO audits and implementation * Information architecture and content structuring for search * On-page optimisation and internal linking strategies * Schema and structured data implementation * Entity development and brand clarity for AI systems * GEO strategy for visibility in generative search and answer engines * Performance optimisation (Core Web Vitals) * Ongoing monitoring, reporting, and refinement We don’t chase quick wins. We build systems that improve how your business is discovered and understood over time. The result is search visibility that works across both traditional engines and AI platforms. Clear, credible, and built to scale.
(11) Habilidades en SEO
SEO localSEO on pageAnálisis SEOSEO técnicoOptimización de metadatosPosicionamiento SEODiseño web SEOSitio web SEOSEO multilingüeOptimización SEO+1
(5) proyectos en SEO
(4) Clientes en SEO
LatiNationLos medios de comunicación | national
360 Degrees Production HouseEntretenimiento y eventos | international
Gain TheorySoftware y servicios informáticos | international
IPLOtros | international
Más información sobre SEO
Descripción
We build identity systems that make brands clear, consistent, and usable across every touchpoint. This is not just logo design. It is about creating a structured visual language that holds up across digital products, marketing, and internal use. The identity needs to work in real conditions, across teams, platforms, and markets. Our approach starts with clarity. The logo is one part of a wider system that includes typography, colour, layout, and component rules. Everything is designed to work together, so the brand can scale without losing consistency. We design for real use. Internal teams need to apply the identity daily, across presentations, websites, and campaigns. The system needs to be flexible enough to adapt, but structured enough to stay controlled. Whether it is a new identity or a rebrand, the focus is the same. Create something distinctive, but also practical. Something that looks right and works properly. What this includes: * Logo design and identity development * Rebranding and brand evolution * Visual identity systems (typography, colour, layout) * Design systems and component libraries * Brand guidelines for internal teams * Rollout across digital and communication touchpoints The result is a graphic identity that works. Clear, consistent, and built to scale.
(5) Habilidades en Identidad Gráfica
FolletoCreación de marcaIdentidad de marcaIdentidad visualDiseño de identidad
(12) proyectos en Identidad Gráfica
(4) Clientes en Identidad Gráfica
SataliaSoftware y servicios informáticos | international
KloovenburgVinos y licores | international
Next NetMarketing y publicidad | international
PaySpaceRecursos humanos | international
Más información sobre Identidad Gráfica
Descripción
We design digital experiences that are intuitive, scalable, and built around real user behaviour. From early-stage wireframing and user flows to polished interface design systems, we help businesses create products and websites that feel seamless to use and aligned to their brand. Our process combines strategic UX thinking with high-end UI design to ensure every interaction has purpose. Whether we’re designing a complex enterprise platform, a customer-facing website, or a digital product, we focus on clarity, usability, performance, and conversion. Our UX & UI Capabilities * User Experience (UX) Strategy * User Interface (UI) Design * Wireframing & User Flows * Website UX Design * Digital Product Design * Information Architecture * Interactive Prototyping * Design Systems * Responsive Interface Design * Customer Journey Mapping * User Research & Testing * Conversion-Focused UX * Enterprise Platform UX * Mobile App Interface Design * Accessibility & Usability Optimisation We work closely with brand, strategy, and development teams to ensure the final experience is not only visually strong, but practical to build, easy to manage, and designed to scale.
(13) Habilidades en Usabilidad (UX/UI)
Integración del kit de herramientas de IUUsabilidad (UX/UI)Diseño del cuadro de mandoDiseño de interacciónDiseño UIui uxAccesibilidad webMapeo del viaje del clienteDiseño UX (experiencia de usuario)Trayectoria del usuario+3
(7) proyectos en Usabilidad (UX/UI)
(4) Clientes en Usabilidad (UX/UI)
SataliaSoftware y servicios informáticos | international
ChoreographSoftware y servicios informáticos | international
Retail CapitalBanca y finanzas | international
Gain TheorySoftware y servicios informáticos | international
Más información sobre Usabilidad (UX/UI)

Equipo

15 miembros en el equipo de Simplr

HistoriaSimplr was built to fix fragmented design. Brand, UX, and development work as one system from day one. We partner with complex businesses to create brands and digital platforms that are clear, scalable, and built for real use.

Premios

Simplr fue galardonado 7 veces

W3 Award 2025 – Gold - Next Net2025-08-01General Websites-Consulting

W3 Awards 2025 – Gold - Satalia2025-07-01General Websites-Services & Utilities

W3 Awards Gold - IPL2023-10-01General Websites-Website Redesign, Gold

Awwwards2024-06-01Honorable mention

Reseñas

6 reseñas de Simplr

4.96/5

(6 reseñas)

Kate Louise SowdenGlobal Resilience Manager en WPP

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?Simplr created an impactful visual style and aesthetic for us to use across all our marketing and comms e.g, training emails, newsletters etc.

¿Qué es lo que más has disfrutado durante la colaboración?Throughout the entire 'creative journey' with Ray, Melanie, Andrea and the team they listened to our brief to begin with and presented ideas that demonstrated that. A collaborative "can do" attitude throughout!

¿Hay algo en lo que podrían mejorar?Nope!

Kate Louise Sowden recomienda esta agencia

ServicioDiseño Gráfico

SectorMarketing y publicidad

George BevisFounder en Crucible

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?The objective was to develop a brand identity that properly reflected our vision, values, and positioning, whilst also helping us create a stronger connection with our audience.

¿Qué es lo que más has disfrutado durante la colaboración?What we enjoyed most was the collaborative and thoughtful approach throughout the process. Simplr genuinely took the time to understand our vision, communicated clearly at every stage, and brought creative ideas that felt strategic, considered, and aligned with our goals.

George Bevis recomienda esta agencia

ServicioBranding y posicionamiento de marca

SectorEducación

Kieran HobsonGlobal Website Strategy and Operations Manager en SAP Taulia

4.75/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?We worked with Simplr on a monthly retainer for web development and web design services, as well as for various digital projects to support the needs to the marketing team over the span of several years.

¿Qué es lo que más has disfrutado durante la colaboración?Having a similar timezone for working hours helped a great deal when it came to communication. Our team were based in London, UK which is 2 hours behind Cape Town.

Kieran Hobson recomienda esta agencia

ServicioAplicación Web

¿Has trabajado con Simplr?

Comparte tu experiencia con nosotros.

Escriba un comentario

Contacto

Datos de contacto de Simplr

Detalles

https://simplr.co.za

Sede centralSimplr, North Bank Lane, Century City, Cape Town, South Africa