Acreb Studio

¿Cuál era el objetivo de la colaboración?We brought Sevkan and her team on to lead Garage's brand identity as a whole, not just one project, but the ongoing visual direction across our range, starting with the Garage parent brand then expanding into Soup IPA and our full Core Range system. We needed someone who could create then hold the brand together across multiple touchpoints while still pushing each new release forward. Acreb had come recommended for their work within the consumer brands space.

¿Qué es lo que más has disfrutado durante la colaboración?Acreb have hit deadlines, communicated clearly when something needs more time, and have never left us guessing on status. Beyond the reliability, Sevkan and her team think about the brand holistically rather than project by project, which means our identity has stayed coherent as we've grown. Her instincts are sharp, and that strategic thinking means less back and forth and fewer revision rounds than we've typically needed with other creative work.

¿Hay algo en lo que podrían mejorar?Honestly, nothing significant comes to mind. If anything, I'd just say "Acreb, keep doing what you're doing...!!"