Gotoclient

We offer growth services in the B2B arena, through a number of ways: growth plans implementations, workshops, and go-to-market plans.

As a B2B advertising agency, we analyze your company’s offering and needs to define the campaign’s target audience accurately. To generate leads and increase conversion rates, we build LinkedIn campaigns both for the awareness phase (Top of the Funnel) and the decision phase (Bottom of the Funnel) through the best LinkedIn Ads types (Sponsored Content & Sponsored Inmail). We follow an overall process for each campaign, starting with your buyer persona’s analysis and their corresponding pain points. We precisely define the campaign’s target audience through the LinkedIn powerful segmentation. Besides, we work on copies and visuals following key recommendations and best practices from LinkedIn advertising. Once launched the LinkedIn campaign, we continuously monitor the results, with LinkedIn Ads KPIs such as impressions, clicks, leads, etc., to make sure your campaign is performing properly, and if it’s necessary, fine-tune it. We optimize your campaign weekly to guarantee your team the best results, and we usually send a weekly report to inform you about the results. We do all this for top European companies, that get qualified B2B LinkedIn Ads with optimal results. Benefits of launching lead generation LinkedIn campaigns: · LinkedIn is the number one social network for B2B lead generation, according to several reports, including DemandWave’s. A solid and current B2B and marketing pipeline strategy must include LinkedIn. · 80% of all B2B leads are generated through LinkedIn, along with the previous stat. That’s why our clients are greatly satisfied after launching a campaign on LinkedIn Ads. · The LinkedIn platform offers the opportunity to obtain new customers. 4 out of 5 users make business decisions based on the information they get from LinkedIn. · Your company can work with Gotoclient, a LinkedIn agency with extensive experience to build a LinkedIn advertising campaign and generate qualified leads.

Our qualified lead generation services are at 360º and cover from the strategy to execution and campaign follow up. That’s why our clients obtain successful results and trust in our quality work. On the strategy, we determine your company’s buyer persona and their pain points, in order to build the B2B buyer journey. We always take into account your company’s positioning to define the value offer, the message and channels to be used. For lead generation, we focus on the decision phase. Once the campaign is launched, we analyze leads quality, which is integrated with the clients CRM (we integrate the leads with Microsoft Dynamics 365, HubSpot, Marketo, or Oracle Eloqua, among others). Or, alternatively, it is sent to the customer immediately, in order to contact the lead as soon as possible and maximize the chances of obtaining a new potential customer. In order to obtain the best results, we analyze the KPIs and so we constantly optimize the campaign. On the other hand, once the lead data are obtained, we also run lead nurturing programs. B2B lead generation campaign benefits · B2B lead generation campaigns are key. According to Gartner, ROI, Marketing Qualified Leads and Sales Qualified Leads rank Top the List of CMOs’ Most Valuable Metrics. 53% of marketers say that half or more of their budget is allocated to B2B lead generation, according to LinkedIn. In the post-COVID world, companies with a B2B side cannot afford not having a B2B marketing pipeline strategy. · 66% of marketers see the benefits of lead generation with social networks by spending just six hours a week, according to LinkedIn. As a result, if a good lead generation campaign strategy and follow-up is carried out, the generation curve is relatively quick to overcome. · The opportunity to expand your company’s potential customers portfolio and become a reference company of the market.

We are Hubspot and Adobe Campaign partners. We have more than 10 years of experience with multiple market’s clients. Our expertise in B2B inbound marketing strategy, automation and marketing and sales alignment (smarketing) has enabled optimal results on our clients’ campaigns. That’s why they trust on our qualified work and commitment. The inbound marketing services we offer include the whole process, from the strategy development to its implementation. First, we define your company’s Buyer Persona and target audience. Then we develop the Buyer Journey strategy in each of the phases (awareness, consideration and decision). We then analyze and execute the content strategy and inbound marketing offers for each of the phases, where the communication channels are also defined. These might be blog articles, landing pages, thank you pages, guides, calculators, ebooks, with their social media and email amplification. We use the right marketing automation tools to ensure the best results. Once the content is distributed, we analyze the results with metrics such as clicks, leads, conversions, among others, to make sure the campaign shows efficient results. Inbound Marketing benefits: · According to a Hubspot‘s research, 72% companies have increased their leads thanks to inbound marketing. · 75% companies consider that inbound marketing is effective, according to Hubspot. · Hubspot states that 53% of companies have given a higher ROI through an inbound marketing strategy. Only a 16% indicate outbound marketing has provided a higher ROI. · Sales Force claims that 85% of users research online before making a purchase. They search for information through the website (74%), email (43%), social networks (38%) and mobile applications (36%). Therefore, it can be confirmed developing an inbound marketing strategy provides qualified results compared to outbound marketing. · As an inbound marketing agency, we help your company in the inbound marketing 360 strategy execution to acquire new potential customers.

As a channel loyalty agency, we develop channel loyalty programs. We boost brands and manufacturers with indirect distribution channels sales, optimizing their channels investments and fighting against grey market. The COVID-19 crisis has strongly affected the distribution channel. Therefore, channel incentive programs implementation optimizing MDF – market development funds or Co-op Funds and at the same time fighting against grey market can increase your company’s unattended or unmanaged channel presence and control. As a channel loyalty agency, we elaborate the whole channel program. On the one hand, the front-end part, in which we work on the website layout and look & feel, interface, the web design and the user experience. On the other hand, the back-end, which integrates data management and CRM integration, providing real-time information to our client. During the program’s course, we offer your team an immediate response commitment, as well as monthly follow up meetings to immediate response and weekly reports in order to track and control results. Channel loyalty programs benefits: · According to a research from Google and CEB, 86% of B2B buyers do not perceive significant differences between competitive products. Therefore, it is essential to offer a competitive advantage through a channel loyalty program. · A report from B2B International states that 80% of B2B companies are not price driven. A loyalty program with customer’s value added allows the company to find other differentiation elements than price. · A Mc Kinsey research shows that around 70% of B2B companies that offer outstanding digital experiences are more likely to be chosen as a primary supplier. · Opportunity to work with a professional team with extensive experience in developing channel programs / loyalty reward programs aligned to your goals.

We offer workshops & trainings and consultancy for LinkedIn Ads and B2B lead generation, and inbound marketing trainings. Make your team grow professionally. We have a set of inhouse trainings and consultancy, elaborated on multiple campaigns basis carried out to train companies through our experience in the market. An opportunity to learn and grow professionally in key areas. Firstly, we develop online LinkedIn Ads trainings in order to advise your company about the LinkedIn Ads campaign creation. Depending on your team knowledge about the platform, we explain how it works, key tips, target audience’s definition, copies and visuals creation, among others. On the other hand, we also offer online B2B lead generation trainings, where we show techniques to determine the buyer persona and their pain points, the creative concept definition and the plan development in order to analyze which platforms will be used in the campaign. In addition, as LinkedIn Ads consultants and B2B lead generation consultants, we advise about campaigns already run in order to analyze gaps and strengths with your team. Through these workshops, our clients develop LinkedIn Ads and B2B lead generation campaigns with optimal results. Finally, we carry out inbound marketing workshops where we show the buyer persona and buyer journey development, different platforms analysis for each buyer journey phase with its corresponding content creation strategy. Consequently, companies that carry out the inbound marketing workshop have the capacity to implement a strategy from the attraction phase to loyalty. Inhouse training and consultancy benefits · LinkedIn is the number one social network for B2B lead generation, according to several reports, including DemandWave’s. 80% of all B2B leads are generated through LinkedIn. · B2B lead generation campaigns are very important in the market because, according to Gartner, ROI, MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) rank Top the List of CMOs’ Most Valuable Metrics. · According to Sales Force research, 85% of users reach online before purchasing. They search information through the website (74%), email (43%), social networks (38%) and mobile applications (36%). So, it can be confirmed developing an inbound marketing strategy provides qualified results compared to outbound marketing.

LinkedIn advertising for B2B As a B2B advertising agency, we make it our business to fully understand your offering and work with you to optimise your target audience. To generate leads and increase conversion rates, we build LinkedIn campaigns for the awareness phase (top of the Funnel) and the decision phase (bottom of the funnel). Then we help you choose the best LinkedIn Ad types for your business. We follow a tried-and-tested process for each campaign. First, we define your buyer persona and their corresponding pain points. Then we use LinkedIn’s powerful audience segmentation tools to optimise your target audience. Once the audience is defined, we deliver the copy and visuals inline with best practices for LinkedIn advertising. But that isn’t all. Once the campaign is live, we’re there to ensure the campaign stays on track. By understanding the LinkedIn Ads KPIs, we can keep you up to date with progress and fine-tune the campaign as necessary. We optimise your campaign on a weekly basis in order to guarantee your team the best possible results. We’ve done this for top European companies across many different sectors. Benefits of LinkedIn lead generation campaigns: · LinkedIn is the number one social network for B2B lead generation, according to several sources, including DemandWave. LinkedIn should be a fundamental part of any marketing pipeline strategy. · 80% of all B2B leads are generated through LinkedIn.. That’s why clients keep coming to us to launch their campaigns on LinkedIn Ads. · LinkedIn is the best online platform for generating new leads and converting them. 4 out of 5 users make business decisions based on the information they get from LinkedIn. · Gotoclient is a LinkedIn agency with a proven track record of generating qualified leads with LinkedIn advertising campaigns.

LinkedIn advertising for B2B As a B2B advertising agency, we make it our business to fully understand your offering and work with you to optimise your target audience. To generate leads and increase conversion rates, we build LinkedIn campaigns for the awareness phase (top of the Funnel) and the decision phase (bottom of the funnel). Then we help you choose the best LinkedIn Ad types for your business. We follow a tried-and-tested process for each campaign. First, we define your buyer persona and their corresponding pain points. Then we use LinkedIn’s powerful audience segmentation tools to optimise your target audience. Once the audience is defined, we deliver the copy and visuals inline with best practices for LinkedIn advertising. But that isn’t all. Once the campaign is live, we’re there to ensure the campaign stays on track. By understanding the LinkedIn Ads KPIs, we can keep you up to date with progress and fine-tune the campaign as necessary. We optimise your campaign on a weekly basis in order to guarantee your team the best possible results. We’ve done this for top European companies across many different sectors. Benefits of LinkedIn lead generation campaigns: · LinkedIn is the number one social network for B2B lead generation, according to several sources, including DemandWave. LinkedIn should be a fundamental part of any marketing pipeline strategy. · 80% of all B2B leads are generated through LinkedIn.. That’s why clients keep coming to us to launch their campaigns on LinkedIn Ads. · LinkedIn is the best online platform for generating new leads and converting them. 4 out of 5 users make business decisions based on the information they get from LinkedIn. · Gotoclient is a LinkedIn agency with a proven track record of generating qualified leads with LinkedIn advertising campaigns.

LinkedIn Ads and B2B lead generation consultancy Gotoclient’s in-house training has been developed from our 10+ years’ experience in the marketplace. Our LinkedIn Ads training will give your team all they need to know about LinkedIn Ads campaign creation, delivery and tracking, i.e. platform tools, target audiences, content creation. All training can be adapted to suit teams with different levels of expertise. Our B2B lead generation training will help your team understand, among other things: buyer personas (and their pain points), how to shape the creative concept, which platforms to use, and how to monitor/optimise the project once it’s live. In addition to training, as LinkedIn Ads consultants and B2B lead generation consultants we analyse campaigns already running in order to establish the strengths within your team. We have a long list of clients who have delivered brilliant LinkedIn Ads and B2B lead generation campaigns thanks to our workshops. We also offer inbound marketing workshops for teams who want to learn about the buyer journey and which content their buyer is likely to respond to. Once a team has completed one of our workshops, they will be able to implement an effective strategy for all phases of the journey; from the attraction phase all the way through to customer loyalty. Inhouse training and consultancy benefits · LinkedIn is the number one social network for B2B lead generation, according to several sources. DemandWave found that 80% of all B2B leads are generated through LinkedIn. · According to Gartner, B2B lead generation campaigns are very important. They found the most valuable metrics for CMOs were:. ROI, MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads). · Salesforce found that 85% of users do online research online before making a purchase. This is another reason why you need a strong inbound marketing strategy.

We offer B2B social media services, especially around LinkedIn, with LinkedIn Ads and LinkedIn Sales Navigator.