Innate Motion

París, Francia

We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good. Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade. Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries. As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.

45 personas en su equipo

Habla Afrikaans, Alemán, Chino, Eslovaco, Esloveno... Ver más

10 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2020

Fundado en 2006

5/5

(4 reseñas)

Servicios

10 servicios ofrecidos por Innate Motion

Descripción
Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
On this journey, we use digital proprietary tools that enable broad teams to work remotely.
(10) Habilidades en Branding y posicionamiento de marca
movement brandsbrand archetypespeople immersionsInternational Brandingproduct market fitcultural researchBrand PositioningSegmentationpurposeinternational branding
(10) proyectos en Branding y posicionamiento de marca
(2) Reseñas en Branding y posicionamiento de marca
Nicolas Lambert
MARIANA SANTOS RODRIGUES
(10) Clientes en Branding y posicionamiento de marca
Beauty RevolutionEntretenimiento y eventos | national
ZewaProductos para el hogar |
MaterialiseSoftware y servicios informáticos |
AxeProductos para el hogar | international
Más información sobre Branding y posicionamiento de marca
Descripción
We develop clear execution guidelines to bring the brand positioning to life.
We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.
(3) Habilidades en Estrategia de contenidos
Social Listeningcultural relevanceonline community research
(9) proyectos en Estrategia de contenidos
(9) Clientes en Estrategia de contenidos
Ben & Jerry’sCatering | international
Beauty RevolutionEntretenimiento y eventos | national
ZewaProductos para el hogar |
MaterialiseSoftware y servicios informáticos |
Más información sobre Estrategia de contenidos
Descripción
We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.
(5) Habilidades en Innovación
Humanized servicesStrategyCo-creationConceptsHumanized products
(2) proyectos en Innovación
(2) Clientes en Innovación
Beauty RevolutionEntretenimiento y eventos | national
MaterialiseSoftware y servicios informáticos |
Más información sobre Innovación
Descripción
We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.
(1) Habilidades en Publicidad
Brand Advertising
(1) proyecto en Publicidad
(1) Cliente en Publicidad
Beauty RevolutionEntretenimiento y eventos | national
Más información sobre Publicidad
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Estrategia digital
Strategy
Más información sobre Estrategia digital
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Eventos
Corporate Event Management
(1) proyecto en Eventos
(1) Cliente en Eventos
Beauty RevolutionEntretenimiento y eventos | national
Más información sobre Eventos
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Redes Sociales
Social Media Listening
Más información sobre Redes Sociales
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Marketing
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Impresión
Descripción
No hay ninguna descripción para este servicio.
(1) proyecto en Estudios de mercado
(1) Cliente en Estudios de mercado
Ben & Jerry’sCatering | international
Más información sobre Estudios de mercado

Equipo

45 miembros en el equipo de Innate Motion

Reseñas

4 reseñas de Innate Motion

5/5

(4 reseñas)

MARIANA SANTOS RODRIGUES Brand Director en Whirlpool

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand

¿Qué es lo que más has disfrutado durante la colaboración?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.

MARIANA SANTOS RODRIGUES recomienda esta agencia

ServicioBranding y posicionamiento de marca

SectorProductos para el hogar

Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) en Duvel Moortgat

5/5

If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.

Nicolas LambertCEO en Fairtrade Belgium

5/5

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.

¿Qué es lo que más has disfrutado durante la colaboración?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.

Nicolas Lambert recomienda esta agencia

ServicioBranding y posicionamiento de marca

SectorSin fines de lucro

Equipo11 - 50

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Contacto

Datos de contacto de Innate Motion

Detalles

http://innatemotion.com

Sede centralParis, France
Brussels, Belgium
Madrid, Spain
Frankfurt, Germany
Singapore
Atlanta, GA, USA