Be-cause Integrated Communications

¿Cuál era el objetivo de la colaboración?- Roll out a media strategy in South Africa and Africa, as well as a social media campaign, targeting women in STEMM. - Host a virtual event with the local cohort of Homeward Bound voyagers and media representatives. - Secure media coverage in the USA and Canada, highlighting the importance of the voyage, and the women on board. - Set up Google Ads campaign to generate brand awareness around the next voyage, and encourage newsletter sign-ups.

¿Qué es lo que más has disfrutado durante la colaboración?Be-cause provided invaluable expertise, in both media relations, and overall attention to detail, that shone through in their unmatched strategy development and execution. As an Australian global leadership initiative, this was our first venture into Africa and North America - the top-tier coverage secured across these regions gave us a launch pad into new territories. Accompanied by their successful LinkedIn strategy, they helped us expand our reach to more incredible women in STEMM globally.

¿Cuál era el objetivo de la colaboración?Launch Orykl into North American markets.

¿Qué es lo que más has disfrutado durante la colaboración?Building on our successful collaboration with the Be-cause team on two businesses that were sold, we partnered with them to launch our latest venture within US markets. Achieving high-quality podcast exposure, their proactive approach, creativity, and attention to detail have consistently exceeded expectations, delivering ambitious targets and fostering a strong collaborative spirit. With their unique strategies and client-centric focus, they've become an invaluable asset to Orykl.