Ideafoster Barcelona, España

Proyecto realizado para Anonymous en el sector Servicios en el hogar para un público B2B en 2022.We developed a mobile app for the management of employees with home tasks to optimise the resources in order to finish the work at the house guests in a one time go.

Proyecto realizado para Anonymous en el sector Catering para un público B2C en 2022.Our client wanted to test user's interest in a new product they created, in order to see if it had viability in the market and in that case, determine the product's name and branding, detect user's flavour preference, and define the product's pricing. All this through the creation of the product’s digital presence and one week of testing through digital networks. Our commitment was to test the product's concept by creating two prototypes of the product and two media campaigns and determine by people's likelihood, comments, votings and lead registration, its viability in the market, and user's preferences. For determining product's claims we did 3 different ads with three different claims and for defining the user's price preference we did a conjoint analysis to situate the user in a real-life scenario of choosing between three options.

Proyecto realizado para Anonymous en el sector Tabaco para un público B2B en 2021.Ideafoster did a Fast Innovation Program focused on an internal challenge involving the management of the employee and the service available to them inside the clients' headquarters in Switzerland. We prepared an internal ideation session with the employees to come up with innovative ideas, and developed 5 of those ideas into prototypes. The prototypes were then tested with target audiences and checked the viability of the ideas.

Proyecto realizado para Anonymus en el sector Catering para un público B2C en 2020.Our client wanted to test user's interest in a new product they created, in order to see if it had viability in the market and in that case, determine the product's name and branding, detect user's flavor preference, and define the product's pricing. All this through the creation of the product’s digital presence and one week of testing through digital networks. Our commitment was to test the product's concept by creating two prototypes of the product and two media campaigns and determine by people's likelihood, comments, votings and lead registration, its viability in the market, and user's preferences. For determining product's claims we did 3 different ads with three different claims and for defining the user's price preference we did a conjoint analysis to situate the user in a real-life scenario of choosing between three options.

Proyecto realizado para Anonymus en el sector Bebidas para un público B2C en 2020.Ideafoster helped the client to create 3 new products and test them in 2 different markets. In order to create those 3 new products, Ideafoster created a corporate identity for each: colors, font, logo, messaging... With this information, we could create a landing page and a packaging shown on the landing as well. Once the prototype was finished, we prepared 3 different ads for each product and tested them in two different countries. With the information collected from each ad, Ideafoster prepared a results deck where conclusions were fully explained. Our client decided to launch a refinement test based on the conclusion. The refined product turned out to be a complete success, so the client decided to create the tested product.

Proyecto realizado para Anonymous en el sector Hospitales & salud para un público B2B en 2021.Our Fast Innovation Sessions include ideation, prototyping, and testing around a defined challenge. In our energizing ideation sessions, participants are stimulated to generate ideas that can be brilliant solutions to a specific problem. Best ideas are selected and then prototyped to be tested.