MSL South Africa

Ciudad del Cabo, Sudáfrica

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.

50 personas en su equipo

Habla Inglés

8 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2019

Fundado en 2008

4 premios recibidos

Aún no hay reseñasSé el primero en publicar una

Servicios

7 servicios ofrecidos por MSL South Africa

Descripción
MSL is a full service PR and Communications consultancy - our four service pillars include:

1. PR & Communications Strategy:
(Driven by Insights + Analytics)

2. Influencer Relations:
(Powered by MSL Fluency)
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection

3. Media Relations & Multimedia Content:
(incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

4. Reputation Management:

(a) Risk Audits
(b) MSL Playbook:
- Reviewing existing policies on reputation management
- Updating profiles of crisis management team include spokespersons
- Defining roles and responsibilities
- Prioritisation of key stakeholders
- Business continuity and emergency plans
- Checklists, including protocols and action points
- Templates for all relevant communications materials
- Holding statements
- Monitoring assets – holding company and brands
- Physical assets (Dedicated phone lines, Dark site etc.)

(c) MSL SITUATION ROOM
SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
(2) Habilidades en Relaciones Públicas (RRPP)
Crisis ManagementMachine Learning
(8) proyectos en Relaciones Públicas (RRPP)
(8) Clientes en Relaciones Públicas (RRPP)
DHL ExpressLogística y cadena de suministro | international
Radisson REDEntretenimiento y eventos | national
Obama FoundationSin fines de lucro | international
Old MutualSeguro | national
Más información sobre Relaciones Públicas (RRPP)
Descripción
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection
(2) proyectos en Estrategia digital
(2) Clientes en Estrategia digital
Radisson REDEntretenimiento y eventos | national
Business PartnersBanca y finanzas | national
Más información sobre Estrategia digital
Descripción
MSL offers a full suite of Reputation Management services, including, among others:

- RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
- MSL PLAYBOOK: Components include:
Reviewing policies on reputation management
Updating profiles of crisis management team include spokespersons
Prioritisation of key stakeholders
Business continuity and emergency plans
Checklists, including protocols and action points
Templates for all relevant communications materials
Holding statements
Physical assets (Dedicated phone lines, Dark site etc.)
- MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
(1) proyecto en Branding y posicionamiento de marca
(1) Cliente en Branding y posicionamiento de marca
Old MutualSeguro | national
Más información sobre Branding y posicionamiento de marca
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Eventos
Creative Communication
Más información sobre Eventos
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Redes Sociales
Descripción
No hay ninguna descripción para este servicio.
Más información sobre Marketing de Influencers
Descripción
No hay ninguna descripción para este servicio.
(2) Habilidades en Marketing
Communication créativeGestion de la réputation
Más información sobre Marketing